As the Saudi Pro League continues its growth into the sport, an international broadcast deal with IMG for the 2023/24 season and beyond is edging closer according to reports.
As per The Athletic, the Saudi Pro League has instructed global leader and distributor in sports and entertainment media, IMG, to secure international broadcast deals ahead of the upcoming 2023/24 season.
IMG have already worked with the SPL following Cristiano Ronaldo’s move to Al Nassr in January, agreeing to distribute the international media rights to the league for the 2022/23 season.
The SPL has only continued to grow further with the likes of Karim Benzema, Ruben Neves, Kalidou Koulibaly and N’Golo Kante making the switch to Saudi Arabia for a generous payday.
Thomas Partey, Bernardo Silva, Edouard Mendy and Hakim Ziyech are among a group of players who are also in talks with Saudi clubs and nearing an agreement which would elevate the SPL alongside the top leagues in world football.
IMG, the Premier League’s production partner, are working on sealing broadcast deals for the next two seasons in Saudi Arabia.
Exclusive: The Saudi Pro League has instructed IMG to secure international TV deals for the next two seasons (23-24 & 24-25).
Full story @TheAthleticFC: https://t.co/93qGtgrMRE
— Dan Sheldon (@dansheldonsport) June 27, 2023
Jeddah has also been confirmed as the host city for the 2023 Club World Cup in December, where Champions League winners Manchester City will travel to play in the seven-team tournament.
Concerns have been raised over whether the Saudi Pro League will have the same fate as the Chinese Super League, which has seen a significant decline after signing the likes of Moussa Dembele, Ramires, Yannick Carrasco and Carlos Tevez to big-money deals.
This one feels different however, and it appears the SPL’s only intention is to become a superpower within the sport.
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