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Best UK Bet Builder Betting Sites in 2022

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Bet builder features are now available with the vast majority of leading online bookmakers. What is a bet builder? Effectively, bet builders allow punters to customise their own bets. Multiple markets can be wagered upon on in the same single bet thanks to this feature. It should therefore be no surprise that bet builder betting sites are so popular. On this page, we will explain everything that there is to know about bet builders.

Top 10 Bet Builder Betting Sites UK

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#1 Bet Builder Bookie in the UK

Bet £10 Get £50 In Free Bets

  • Up to 12 markets on bet builder bets
  • Available on selected football and basketball fixtures
  • Feature accessed through Bet365 sportsbook
9.8 Best UK Bet Builder Betting Sites in [cur_year]
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For new customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Advertising disclosure

Bet £10 Get £60 in Bonuses

  • Best site for bet builder variety
  • Large number of available markets
  • Bet builder match schedule
Best UK Bet Builder Betting Sites in [cur_year]
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New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Terms & Conditions Apply

£35 Free Bet + 10 Free Spins

  • Best bookie for bet builder usability
  • No social media account required
  • Available on mobile
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To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org

Bet £5 Get £20 in Free Bets

  • Best bookie for mobile bet builder
  • Vast majority of requests accepted
  • Statistics from Opta used
9.6 Best UK Bet Builder Betting Sites in [cur_year]
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Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.

Bet £5 Get £30 in Free Bets

  • Excellent football bet builder options
  • Regular odds boosts
  • Excellent live streaming options
9.6 Best UK Bet Builder Betting Sites in [cur_year]
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18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only.

Bet £10, Get £30 In Free Bets + £10 Casino Bonus

  • Best for in-play bet builder bets
  • Best odds guaranteed
  • Generous welcome offer and ongoing promotions
9.6 Best UK Bet Builder Betting Sites in [cur_year]
Best UK Bet Builder Betting Sites in [cur_year]
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Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

£20 Cash Back If 1st Bet is Lost

  • Home of the money-back special
  • #whatoddspaddy acts as request a bet feature
  • Daily extra places on horse racing
9.5 Best UK Bet Builder Betting Sites in [cur_year]
Best UK Bet Builder Betting Sites in [cur_year]
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New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

£30 Matched Free Bet if your 1st Football Acca loses

  • Weekly Free Bet Club
  • Great Range of In-play Markets
  • 15,000+ Betting Markets
9.5 Best UK Bet Builder Betting Sites in [cur_year]
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Key Terms - New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full Terms Apply

Bet £10 Get £20 + Free Bet If 2nd To SP Fav

  • Excellent bet builder tool
  • Variety of ongoing promos
  • Cash out feature available on most markets
9.5 Best UK Bet Builder Betting Sites in [cur_year]
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*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply

The Best Bet Builder Betting Sites Ranked 

  1. Bet365 – Bet £10 & Get £50 In Free Bets
  2. William Hill – Bet £10, Get £50 In Free Bets
  3. Betfred – Bet £10, Get £30 In Free Bets
  4. QuinnBet – £25 In Free Bets + 100 Free Spins
  5. Ladbrokes – Bet £5, Get £20 In Free Bets
  6. BetVictor – Bet £5, Get £30 In Free Bets
  7. 888Sport – Bet £10, Get £30 In Free Bets
  8. Paddy Power – £20 Risk Free Bet
  9. Betway – $30 Matched Free Bet
  10. BoyleSports – Bet £10, Get £30 In Free Bets

Comparing The Best Sites With Bet Builder 

Bet builder betting sites all operate slightly differently. Some offer bet builder opportunities on a number of sports, while others only allow such wagers on football. Meanwhile, there are also other benefits to speak of. The table below shows the sign up bonus available to new customers, as well as what the bookie’s are best known for when it comes to their bet builder:

Bookmaker Sign Up Bonus Best For
William Hill Bet £10 Get £50 in Free Bets Best bookie for bet builder odds
Betfred logo Bet £10 Get £60 in Bonuses Best site for bet builder variety
logo quinnbet Up to £25 Free Bet + 100 Free Spins Best bookie for bet builder usability 
logo ladbrokes Bet £5 Get £20 in Free Bets Best bookie for mobile bet builder
Bet365 logo Bet £10 & Get £50 in Free Bets Up to 12 markets on bet builder bets
logo betvictor Bet £5 Get £30 in Free Bets Excellent football bet builder options
888Sport logo Bet £10 Get £30 in Free Bets + £10 Casino Bonu Best for in-play bet builder bets
paddy power £10 Risk Free Bet Useful bet builder insurance offer
mansionbet Bet £10 Get £20 in Free Bets Best bookie for bet builder markets
logo boylesports Bet £10 Get £30 in Free Bets Up to 5 bet builder selections

5 of the Best Bet Builder’s Reviewed 

While we would not hesitate in recommending any of the bet builder sites discussed on this page, there are some that stand out from the crowd. Let’s take a look at our top 5 bet builder bookies, including what makes them so appealing to punters:

1. Bet365

Bet365 was one of the first online bookies to introduce a bet builder. Pre-match football and basketball matches are eligible. As many as 12 selections can be added, while there are no unfair terms and conditions to worry about. It is worth noting that bet builder bets at Bet365 will be unavailable for cash out though. This create a bet feature is all completed on the Bet365 sportsbook. The usability and speed of the process is hugely impressive, with punters also being able to claim up to £100 in bonuses when signing up. 

bet365 bet builder

What We Like

  • Feature accessed through Bet365 sportsbook
  • Available on selected football and basketball fixtures
  • Up to 12 selections can be added
  • Large number of eligible markets

What We Don’t Like

  • Cash out not available on such bets

2. William Hill

Creating your bet builder bet at William Hill is simple. Available on sports including football, basketball and American football, the bookie accepts the vast majority of requests. Clicking on the #YourOdds button allows punters to see accepted requests. Meanwhile, additional requests can be made via the William Hill Twitter page, using the hashtag YourOdds. Odds surrounding such bets are generally appealing too. Popular markets at William Hill include first goalscorer, correct score, corners, cards and goals. Unfortunately, bet builder options at William Hill only include pre-match markets. However, this is likely to meet the demands of most punters. 

william hill football betting bet builder

What We Like

  • Available on a range of sports
  • Appealing bet builder odds
  • Fast requests
  • Hugely experiences bookie

What We Don’t Like

  • No in-play bet builder opportunities

3. Betfred

Another bet builder available on a host of sports comes from Betfred. It is easy to see which events the feature is available on, with football, cricket and American football being among the most common. Only single bets qualify, while bet builder bets are not available to cash out. There is a maximum payout of £5,000 from such bets, which should cater for the vast majority of punters. In the event of punters not being able to find their bet, they can simply Tweet the bookmaker with their request. Requests made in time will be granted, along with some appealing odds in most cases. Popular markets at Betfred include total goals, bookings, goalscorers, a penalty to be awarded and number of corners. 

betfred bet builder

What We Like

  • Available on different sports
  • Large number of available markets
  • High maximum payout
  • Bet builder match schedule

What We Don’t Like

  • Requires a Twitter account

4. QuinnBet

Unlike some other bookies, the bet builder found at QuinnBet does not require any social media involvement. Bets can be created on the QuinnBet sportsbook. On eligible matches, click on the “Create a Bet” button to get started. Meanwhile, punters placing a £20 Premier League bet using the create a bet feature will win a £5 free bet. Total odds of 6/4 or greater must be met in order to qualify. As you may have already understood, QuinnBet’s bet builder feature is only available on football matches. QuinnBet has clearly put a great deal of thought into their feature. It is quick and easy to use, whether on desktop or mobile. 

quinnbe bet builder

What We Like

  • Easy to use bet builder
  • Free bet promotion
  • No social media account required
  • Available on mobile

What We Don’t Like

  • Only available on select football matches

5. Ladbrokes

#GetAPrice from Ladbrokes offers punters the chance to customise their bets. Available to new and existing customers, the feature is only available on football. While requests take longer than on some sites, due to demand in most cases, Ladbrokes does accept the majority. In order to create your bet, simply Tweet Ladbrokes using the hashtag #GetAPrice. When successful, a link to the bet will be provided. Terms and conditions are also favourable at Ladbrokes. For example, if your first goalscorer pick doesn’t play, your bet will be voided and your stake returned. All such bets are also settled within 30 minutes of matches ending.

Ladbrokes getaprice banner

What We Like

  • Vast majority of requests accepted
  • Generous free bet welcome offer
  • Statistics from Opta used
  • Realistic T&C’s

What We Don’t Like

  • Only available on football matches

What Is A Bet Builder? 

Having listed the best bet builder sites, it is time to explain exactly what this feature is and how it works. Essentially, bet builders are features that allow punters to create custom wagers. Most commonly associated with football, although available on other sports too, there are almost endless opportunities with bet builders. 

The feature helps to save punters time, with bookies accepting odds almost instantly through bet builders. While some bet builders are more like request a bet features, with social media being required, the process is similar across the board. On some betting sites, it will be possible to see bets requested by others too, which may well be appealing. 

How Does A Bet Builder Work

The majority of bet builders are very simple to use. Having registered with one of our recommended bet builder sites, constructing your bet can begin in seconds. There will generally be a “Bet Builder” button, however the feature can also be accessed by clicking on an eligible event. There are likely to be a number of markets available, with punters having to select which they wish to add to their bet. Having selected your bet, odds will be delivered instantly. Punters will then have the decision to accept or reject the price. Some bookies still offer bet builders through social media, in particular Twitter. 

Available Bet Builder Markets To Bet On

Unfortunately, bet builders are not available on all sports. When thinking about bet builders, most punters will go straight to football. However, there are a handful of other options, depending on the bookie. Let’s take a closer look at sports available to bet builder users:


Most bookies will offer bet builder on a large number of football matches. Markets including correct score, total goals, first goalscorer, number of corners and yellow/red cards help to make up bets. However, other markets, such as both teams to score, double chance, shots on target and half time/full time, are also available on some sites.

American Football

Action from the NFL also attracts major interest from bet builder users. Available markets here include moneyline, total points, first touchdown, anytime touchdown, winning margin, half time/full time, passing yards and receiving yards. 


NBA matches are also available to bet builder users with some bookies. While not as many markets are available as with other sports, moneyline, total points, handicap, winning margin and double result are among the most common. 


Another popular US sport associated with bet builders is baseball. So, for those that enjoy betting on MLB matches, moneyline, handicap, total points, winning margin and double result markets are likely to be available. 

What Sports Can You Place A Bet Builder On? 

As we discussed above, bet builders are now available on more than just football. However, the specific sports will differ between bookies. Let’s now take a closer look at the available sports, including which bookies cover them:

Football – The majority of bet builders will be available on a host of football leagues and tournaments. So, whether you can’t get enough of the English Premier League or often stake on the famous Champions League, you are likely to find a bet builder to meet your demands. An example of a bet here could be Manchester United to beat Atalanta, both teams to score, Cristiano Ronaldo anytime scorer and over 3.5 yellow cards. The bet builder from Bet365 is a firm favourite for football fans.

American Football – Whether it be the Super Bowl or a regular season game from the NFL, American Football is also available with many bet builders. Whether it be total points, first touchdown scorer or total yards gained, 888Sport’s bet builder works well. 

Basketball – Those placing pre-match bets on the NBA can also customise their wagers on some sites. Paddy Power is one of the bookie’s to cover basketball with their bet builder. An example of such a bet could be the LA Lakers to beat the Golden State Warriors, Lebron James to score 50+ points and over 200 total points. Paddy Power is an excellent bookie for such bets.

Baseball – A small number of bookies also cover baseball with their bet builders. Betfair is one example, with available markets including total home runs, winning margin and moneyline. 

Choosing The Best Bet Builder Bookmaker For You 

With the number of bet builders increasing quickly, it is not easy to decide which is best for you. Here at Sportslens, we have worked hard to only recommend the very best. So, when selecting one of our tried and tested bet builders, be sure to consider the following factors:

Sports Covered

It is important to ensure that bet builders are available on sports that you have an interest in. The majority will centre around football. However, fans of basketball, American Football and baseball will also find features to suit their needs.

Market Availability

Punters using bet builders should also have a number of markets to select from. Football fans will generally have a large number of options, with markets surrounding other sports also increasing. 


The best bet builders are those that are easiest to use. Bet builders that are available on famous or even new betting sites, with odds being calculated instantly, are likely to appeal to punters the most. Where other actions are, the speed of the process will be important. 


Part of the appeal of bet builders is the enhanced odds. As a result, those placing bets in this way must be greeted with some attractive prices. While punters should not expect to be offered odds above and beyond other markets, it is still nice to know that significant returns are possible. 

Terms & Conditions

As with any bookmaker feature, bet builders come with their own T&Cs. For example, it could be that such bets are not available to cash out. So, always read the small print before signing up and staking funds. 

Our Ultimate Bet Builder Betting Tips

In order to make the most of bet builders, there are a number of steps that punters can take. So, before placing such a bet, be sure to take on board the following tips:

  1. Don’t Be Greedy – The number of picks available through bet builders is significant on some sites. However, it is important to be realistic. Effectively, the more selections added, the greater the risk. 
  2. Do Your Homework – As with any bet, it is hugely important to carry out research before staking. This will increase your chances of success. Useful statistics and news articles are readily available today, so there is really no excuse to ignore this tip. 
  3. Be Responsible – Try to limit the number of wagers placed using bet builders. The odds can often be appealing. However, stick to your budget, only betting what you can afford to lose. 
  4. Track Your Results – Bookies make this step easy. Look at where you have achieved success through bet builders, as well as where money has been lost. This will benefit your future bets. 
  5. Follow Tipsters – Some tipsters have excellent track records when it comes to bet builder bets. So, check out those with a good reputation. 

The Best UK Bet Builder Offers 

The popularity of bet builders has led to some bookies introducing promotions specific to the feature. Making placing such bets all the more appealing, the following offers were available at the time of writing this page:

logo unibetUnibet Bet & Get. At Unibet, customers placing a pre-match bet builder bet, worth at least £10, will receive a £5 free bet. 2+ selections are required in order to qualify, with only selected matches being eligible. Free bets will be credited as soon as a qualifying bet is placed.

paddy powerPaddy Power Acca Insurance. Applying to bet builder bets at Paddy Power, punters will receive their stake back, up to £10, if just one leg lets their bet down. 4+ legs must be in play, with one free bet being available per day. Each leg must also come with odds of ⅕ or greater.

logo quinnbetQuinnBet Free BetAt QuinnBet, those placing a £20 create a bet wager on the Premier League will win themselves a £5 free bet. 3+ selections are needed to qualify, with the combined odds having to be equal to or greater than 6/4. 

How To Do A Bet Builder

You should have a clear picture as to what bet builders are and how they work by now. However, it is always worth taking a look at a practical example. Based on the Bet365 bet builder, the following is a step by step guide on how to get involved:

Step 1: Find a Fixture

Having entered the betting site in question, click on the event in which you wish to bet on. Click on the “Bet Builder” tab in order to get started.

Best UK Bet Builder Betting Sites in [cur_year]

Step 2: Create Your Bet

Browse available markets, before clicking on the “Add Selection” button when you are happy. At Bet365, you can select up to 12. However, the total number will differ between bookies. Repeat this process, until you have the desired bet.

Best UK Bet Builder Betting Sites in [cur_year]

Step 3: Consider the Odds 

It is at this stage that a price for your bet will be created. So, weigh up selected markets, before deciding whether or not the bet is likely to win. 

Best UK Bet Builder Betting Sites in [cur_year]

Step 4: Add to Bet Slip 

When you are happy with your bet, click on the “Add to Bet Slip” button. This takes just a matter of seconds, with punters then being able to view their custom bet, as well as the odds on offer.

Best UK Bet Builder Betting Sites in [cur_year]

Step 5: Confirm Bet

On your bet slip, enter your preferred stake, based on your budget. If funds are needed, deposit using your chosen payment method. If not, simply click on the “Place Bet” button. 

Final Word on the Best Bet Builder Sites

Bet builders are one of the most popular additions to betting sites over recent years. Adding to the excitement, bet builders offer increased flexibility, putting punters firmly in control of their wagers. While some bet builders are better than others, based on their usability, sports coverage and odds, our top ranked sites all score highly. So, be sure to check out our recommended bet builders, before customising your bets.

Bet Builder FAQs

What is a bet builder?

What separates the best bet builder sites from the rest?

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How to do a bet builder on mobile?

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James is a freelance writer who specialises in the world of sports and iGaming, producing engaging and accurate content for online publications, including news articles, reviews, press releases and social media marketing.