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Best Serie B Betting Sites in the UK 2022

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Football is like a religion in Europe. No matter what country you go to, there will be a lot of popular football teams that are battling it out to be crowned as the best of the best in a given season. Italian football has long been one of the biggest markets in Europe.

While the best teams take part in Serie A every year, there are many quality teams also playing in Serie B, trying to make their way up to the big leagues. A lot of people in the UK enjoy getting involved in Serie B betting.

The goal of this guide is to outline everything you need to know about betting on this league, including highlighting some of the best Serie B betting sites. You’ll also learn about different types of Serie B betting offers, getting the best odds, and much more.

Best Serie B betting sites

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Bet £10, Get £20 in Free Bets

  • Excellent usability level
  • Fantastic mobile apps for Android and iOS
  • Offers a strong range of special features
9.7 Best Serie B Betting Sites in the UK [cur_year]
Claim Bonus
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org 18+

50% of First Day Losses Back As a Free Bet Up To £25

  • Has a strong focus on football, horse racing and snooker
  • Provides speedy withdrawals
  • Excellent mobile betting opportunities
Claim Bonus
New customer offer only. Must have a minimum of 3 bets of £10 at ods of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period

Bet £30 Get £30 Free Bet + 20 Free Spins

  • A great selection of promotions
  • Covers many sports markets
  • Enjoyable in-play betting setup
Claim Bonus
New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.

Bet £20 Get £20 in Free Bet Credits

  • Cash out bets quickly
  • User-friendly betting app
  • Make swift withdrawals
9.4 Best Serie B Betting Sites in the UK [cur_year]
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*New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as bonus. T&Cs Apply. 18+. BeGambleAware.org

Bet £10, Get £30 in Free Bets

  • Fantastic website
  • Excellent markets and odds for football and horse racing
  • Plethora of sports to bet on
Claim Bonus
18+ BeGambleAware.org, T&Cs apply. Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry

Bet £10 Get £30 Free Bet

  • Great choice of promotions
  • Ideal in-play section
  • Simple acca creation
Best Serie B Betting Sites in the UK [cur_year]
Claim Bonus
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £10 Get £30 Free Bet

  • Excellent support team
  • Great live betting section
  • Strong range of inviting promotions
Best Serie B Betting Sites in the UK [cur_year]
Claim Bonus
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses .

Bet £10 Get £20 in Free Bets & £10 Winning Favourites Spread Free Bets

  • Unique spread betting service
  • Competitive odds
  • Great choice of markets
Claim Bonus
18+ begambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2. Get 2 x £10 free fixed odds bets + 2 x £5 free Winning Favourites spread bets. Ts&Cs Apply.

£30 Matched Free Bet if your 1st Football Acca loses

  • Well-known and respected sportsbook
  • Exciting selection of welcome offers
  • Betway Insider blog
8.8 Best Serie B Betting Sites in the UK [cur_year]
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Key Terms - New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full Terms Apply

Top 10 Best Serie B Betting Sites in the UK 2022

  1. BK8: Best New Bookie
  2. LiveScore Bet: Best Live Streams
  3. Betgoodwin: Best Odds
  4. Fitz Dares: Great Promotions
  5. Midnite: Best User Experience
  6. BetUK: Great Reputation
  7. Bet Storm: Best Live Betting Offering
  8. Tebwin: Great Customer Support
  9. SpreadEx: Best Spread Betting Service
  10. Betway: Top Welcome Offer 

How We Rank Serie B Betting Sites

When ranking the best Serie B football betting sites, there are many different things that you’ll need to look at. With some many viable options for Serie B betting in Italy, it can be hard to know where to begin.

That’s why our expert team has put in the hard work to review all of the best Serie B betting sites, so you don’t have to. While we look at all aspects of these Italian Serie B football betting sites, there are certain parameters that are more popular than others. Here are some key areas that we especially focus on:

  • Range of Betting Markets: First of all, we take a look at what sorts of Italian Serie B betting markets are available. The best football betting sites should have coverage for every Serie B game. However, we also want to ensure that the variety of Serie B betting Italy market is sufficient. This allows you to tweak your strategy depending on the situation at hand.
  • Serie B Live Betting: A lot of people these days really enjoy engaging in Serie B live betting. This is because they can place wagers after a game has begun. You can see how the game is unfolding before placing wagers. We make sure that a given Serie B betting Italy site supports live betting on these markets, as well as check to see what types of markets are available.
  • Serie B Betting Odds: There is no point having access to tons of great markets if the Serie B betting odds are not decent. You won’t really be getting the most out of your winning bets. While no platform will have the best Serie B betting odds for every single wager, some will consistently have decent prices. 
  • Serie B Betting Offers: Nearly all of the best Serie B football betting sites will have a welcome offer available. This can kick start your new account in the right way. You also should get access to different types of promotions during your time using a given sportsbook. While these might not be specific to Serie B, they will often relate to football.
  • User Experience: Being able to quickly and easily place your wagers is going to be very important. It means that you don’t need to waste too much time looking for the right wagers to place. You’ll get to where you need to with no hassle whatsoever. This is always a big factor when choosing a sportsbook, particularly if you’re into mobile betting.

Italian Serie B Betting Tips

There are many different types of approaches you can take when you are engaging in Serie B betting. However, there is not going to be one guaranteed way to always profit. Here is a look at some general Serie B betting tips to keep in mind when you are making your decisions:

1. Plenty of Research: When you are engaging in Serie B betting, it is important that you do your research. This allows you to understand the players and teams in the league and what certain matchups might throw up. By specializing in a given league, you can really become an expert and start to identify price mismatches that can be taken advantage of.

2. Staking Strategy: The key to being a successful bettor is having a good plan in place. You need to manage your bankroll effectively in order to always be able to stay in the game, even if you’re having a poor run of luck. The key is to not overextend yourself and bet too much on a given game or weekend of football.

3. Experiment With Bet Types: There are many different types of Serie B betting options open to you that it can be hard to know where to start. By experimenting with many of the different options, you’ll soon learn about which betting types are best suited to certain situations.

4. Stay Disciplined: you can have the best plan in the world, but if you don’t stick to it then there is not much point in having one. Staying disciplined and keeping emotion out of your decision-making is going to be vital. It allows you to avoid chasing losses and digging yourself into a hole.

5. Watch the Games: By watching Serie B games live, you will be able to pick up on certain aspects of the teams and players that you wouldn’t otherwise get. There is a unique style of football in the league and by watching games regularly, you can potentially pick up some useful trends.

Serie B Betting Odds

When it comes to Serie B betting odds, you will want to make sure that all your wagers are being placed at the best possible price. There are many different factors that go into bookmakers deciding on the exact Serie B betting odds. Everything from a team’s current form, injuries, to the venue of the game will play a factor in the odds that you get. Not every sports betting site is going to have the same odds for the same games.

This is where you can get an edge at certain times. For each and every wager that you are placing, it is generally advised that you check to see which bookmaker has the best odds on offer. This can be easily done by using some sort of odds comparison tool. This means that every winning bet that you place, you will be maximizing your return. Here are the best Serie B betting odds from some of the leading bookmakers: 

  • Betway: £30 Matched Free Bet If Your 1st Football Acca Loses
  • SpreadEx: Bet £10 Get £30 In Free Bets
  • Bet Goodwin: 50% Of First Day Losses Back As A Free Bet Up To £25

Serie B Live Betting

Serie B logo

Live betting is massively popular these days. It allows you to place wagers on a game after it has begun. You might have missed out on the opportunity to place the bet before the beginning of the game or you might have spotted an opportunity during the game that could potentially be profitable. Whatever the case, Serie B live betting is very popular.

You normally get access to more than a dozen different live betting markets. The odds will update in real-time, so you need to act fast. Some of the most popular types of Serie B live betting markets include match winner, next goal scorer, and correct score markets. Here are some of the best Serie B live betting sites:

  • BetStorm: Bet £10 And Get A £10 Free Bet
  • LiveScore Bet: Bet £10 And Get £20 In Free Bets
  • Betway: £30 Matched Free Bet If Your 1st Football Acca Loses 

Popular Serie B Betting Markets

There are always going to be many different betting markets on offer for Serie B betting, whether it is for individual games or the season as a whole. Here are some of the main Serie B betting Italy markets:

League Winner

The most standard type of bet will be deciding on which team you think is going to be crowned as the champion of Serie B by the end of the season.


Most leading Italian Serie B betting sites will allow you to wager on what teams you think will get promoted or relegated at the end of the season.

Top Goalscorer

While only a few sportsbooks might have this market, some will allow you to bet on what player you think will score the most goals come to the end of the season.

Match Winner

The most basic type of wager for an individual Serie B game will be betting on the team that you think is going to win the fixture or if it will end in a draw.

Handicap Betting

If there is a big mismatch in a given fixture, you might want to apply a handicap to the favourite in order to make the odds a bit more reasonable. This could mean applying a two goal handicap on the favourite from the start of the game.

Goalscorer Markets

There will usually be a variety of goalscorer markets on offer for a given game. This includes betting on who you think will score first, last, or anytime during the game.

Correct Score

Successfully predicting the exact score of a game can be tough, but the rewards are often handsome.

Over/Under Goals

You can bet on whether you think a given team or for the game as a whole will have more than or less than a certain defined amount of goals.

Both Teams to Score

A lot of people enjoy the both teams to score market. You are betting on whether or not you think both teams will or will not score in the given fixture.

Serie B Betting Offers

There are usually some great Serie B betting offers around for you to take advantage of. Most of the best Serie B football betting sites will offer you some sort of welcome offer that can be used for wagering on Serie B games. Most bookmakers will also have an array of promotions for the existing range of users.

While these probably won’t be directly related to Serie B games, they will be generic or football-focused betting offers. For example, you might get boosted odds for certain games, money back offers, insurance on accumulators, and risk-free wagers. Using the best Serie B betting offers can go a long way to improving your bottom line. 

Serie B Betting Predictions

The Serie B competition is always very intense every year. It can be a tough league as there are so many teams that are evenly matched, with everyone trying to get up to Serie A.

Therefore, it can be difficult at this point in time to choose just one or two teams that are going to be there or thereabouts come to the end of the season. Currently, Genoa and Cagliari are the best-placed teams to gain promotion come to the end of the season. 

Previous Serie B Winners

Season Winner Runner-Up
2021/22 Lecce Cremonese
2020/21 Empoli Salernitana
2019/20 Benevento Crotone
2018/19 Brescia Lecce
2017/18 Empoli Parma
2016/17 SPAL Hellas Verona
2015/16 Cagliari Crotone
2014/15 Carpi Frosinone
2013/14 Palermo Empoli
2012/13 Sassuolo Hellas Verona

Serie B Live Stream

There are certain UK betting sites that allow users to watch live streams of leading sporting events. Not every single platform will have such a feature. There are different ways in which you can view these streams if you are dealing with a platform that has such a feature.

Some sites just need to you to have an account and have made a deposit at some stage during the lifetime of your account in order to view the stream. In other instances, you will need to have placed a wager on the given event in order to get access to it.

Whatever the case, betting sites that offer live streams are often highly valued by bettors. Some of the best betting sites in the UK today for live streams include the following:

  • LiveScore Bet: Bet £10 And Get £20 In Free Bets
  • Betway: £30 Matched Free Bet If Your 1st Football Acca Loses
  • Fitzdares: Bet £30 And Get £30 In Free Bets

Italian Serie B Online Betting vs High Street Bookies

There are two main ways in which people in the UK place sports bets these days. They either go to a bookmaker shop in person on the high street and place their bets that way or else they get their wagers paced through online betting sites.

There are going to be pros and cons associated with both of these methods. For the most part, online betting sites are superior. This is because you will be able to quickly and easily see what betting markets are open to you. There will be great promotions available, as well as the likes of odds boosts. Having the flexibility to place bets anywhere you are is also highly sought after.

If you are relying on placing bets through bookie shops, then you have to physically visit one of these facilities in order to get your bets placed. This takes up time that could potentially be spent elsewhere. One of the few advantages of sticking with physical betting shops is that you won’t be able to have 24/7 access to betting than if you were using an online betting site.

Final Thoughts

There is always plenty of passion and excitement when it comes to Italian football, this does not just go for the upper leagues, as you also get many great spectacles in Serie B. After consuming this guide, you will now be aware of the very best betting sites for Serie B betting, as well as the most popular markets, offers, and much more.


Where can I watch the Serie B football streams in the UK?

Where can I find betting tips for Italy’s Serie B league football?

When does Serie B start?

What are the best Serie B betting sites in 2022?

What is the most popular Serie B betting market?

Do betting sites have offers relevant to betting on Serie B games?

Alex is an experienced iGaming writing, having worked in the industry since 2015. He covers all aspects of iGaming, with a particular interest in sports. He can be found glued to the television over the weekends as he tries to choose between one of his many favorite sports.