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Advertise with the #1 football blog, Soccerlens.com



Soccerlens.com, the #1 ranked football blog, gives you access to a large, loyal and growing audience of passionate football fans.

Soccerlens offers an integrated approach combining display ads, editorial placement, social media marketing, customised site takeovers and video advertising – you can opt for one, a combination or all of the above.

Our readers are loyal, active and interested in football and football-related news and products. We cater not only to fans but prominent bloggers, former players, agents and journalists from leading sports publications such as Reuters, BBC, the Washington Post and the Guardian.

Soccerlens.com Numbers

  • 3m unique visitors / month (100k / day).
  • 7m pageviews / month (more than 220k / day).
  • UK share of traffic: 40%. US share of traffic: 20%.
  • Site audience is predominantly male (70%), aged 18-45 (85%).

Football Advertising – Case Studies

Case Study: World Cup Advertising

Soccerlens’ 2014 World Cup coverage was sponsored by a leading UK betting company. We used site skins and banner ads on match days, comprehensive editorial and social media promotions and a competition for our readers to ensure more engagement for the client.

The results:

  • 1,093,541 ad impressions
  • 1.05% CTR on display
  • 7.5% CTR on editorial / social
  • 5% conversion rate from all Soccerlens.com traffic
  • Case Study: Premier League Advertising

    A UK betting company sponsored our Premier League match coverage over a single weekend. This included 30+ articles & related Twitter and Facebook posts.

    The results:

  • 413,867 page impressions on sponsored articles
  • 12% CTR
  • Case Study: Champions League Advertising

    Our 2016 Champions League final coverage included 5 sponsored articles, a fixed sidebar widget and a competition to help build the client’s subscribers’ base.

  • 100,000+ page impressions through search traffic and Google News.
  • 5,000+ competition entries (with email addresses, phone numbers and mailing addresses acquired).
  • 500,000+ widget impressions.
  • Football Advertising – Channels & Prices

    Interested in purchasing an ad on Soccerlens? Our minimum ad buy is £1,000 for CPM-based ads. Fixed sponsorships, editorial and social media sponsorships are priced separately. See below for all available pricing options.

    Display Ads & CPMs

    Billboard (970×250) – £3
    Half-Page (300×600) – £3
    Leaderboard (728×90) – £2
    MPU (300×250) – £2

    Premium Ads & CPMs

    Site Skins – £6
    Video Ads – £6
    Site Takeovers / Screenshift – £6
    Interstitials – £5

    Fixed Sponsorships

    Menu Link – £1,000 / month
    Sidebar Widget (below the fold) – £1,000 / month
    125×125 Banner – £300 / month

    Editorial & Social Media Advertising

    Editorial Fee: £200 / article (includes social media promotion)
    Social Media Post: £50 / post

    Get Started

    When you are ready to place an ad (or if you have more questions), please get in touch.

    Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.