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Serie A Betting in the UK 2022

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The Serie A Italian football league has a surprising place in British TV history, thanks to the news and highlights show “Gazzetta Football Italia”, which was hugely popular in the nineties. The show became a cult classic and led to a legion of UK footie fans falling in love with the Italian top flight, with many of those fans still enjoying Serie A betting today.

In this Italian Serie A betting preview, we’re going to take you through everything you need to know about wagering on the Italian top flight. We’ll show you how to pick the best La Liga betting site for you and how to take advantage of all the available features and special deals. And as usual, we’ll also provide some useful Italy Serie A betting tips and tricks to help you on the path to profit!

Best Serie A Betting Sites in the UK

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How We Rank The Best Serie A Betting Sites

There are a huge amount of Serie A betting sites competing for the punter pound and with so many excellent sportsbooks to choose from, it can be difficult to know which one is best for you.

So to start our Italian Serie A betting preview, we’re going to share with you the specific set of criteria that we use to judge a new or established sportsbook. And you can apply those benchmarks yourself to help select the site that best suits your betting needs.

You can also be sure that any of the sports betting sites featured on this page are 100% trustworthy, with all the relevant gambling licenses and measures in place to protect customer details.

  • Markets
    With so much choice out there, punters demand the very best from Serie A betting sites, especially when it comes to the number of football betting markets on offer. So if a sportsbook is serious about attracting new customers and retaining the ones they have, they will need to offer a good selection including the main match result, handicaps, goal over/under markets and player props such as first/last goalscorer. The best Italian Serie A betting sites will also offer a good range of in-play markets such as the next team to score a goal or even the next team to win a corner.Serie A betting sites can also elevate themselves from the pack by offering a great selection of ante-post markets such as the league winner, top goalscorer, a certain team to finish in the top two, three or four league places, and the top goalscorer. Special bets such as “Juventus to concede fewer than 30 goals” are also featured on some sites.
  • Serie A Promotions
    One of the most important factors when judging a sportsbook is the amount of new and existing customer offers on display, and how much your bankroll can benefit from these deals! Every site will offer an incentive for new customers to sign up, generally a deposit match bonus but sometimes a free bet. However, the amount you can earn does vary from site to site, with some sites capping their welcome deal at £10 and others offering £60. New customer deals aren’t the only way to boost your bankroll though as most sportsbooks will also offer existing customer promotions that can furnish you with free bets and extra cash. Existing customer promotions generally reward you for placing a bet or a series of bets, such as 888sport’s Loyalty Club, or compensate you if a certain wager is a loser, such as BoyleSport’s Acca Insurance.
  • Site Features
    The number of special features is also a big factor when trying out the huge number of Serie betting sites out there. One of the best features is Bet Builder, which lets you combine multiple selections from a single Serie A match into one multiple bet.Price boosts are another fantastic feature that can nudge up the odds of a specific outcome. And other things that punters should be looking for are Serie A streaming, cash out and Italian football league statistics.
  • Usability
    No amount of free cash can make up for a site that has you tearing your hair out when trying to find a Serie A betting market. So a key factor when picking out the best sportsbook for you should always be usability. If the promotions, sports, matches and markets you wish to wager on are hard to find on a Serie A betting site then you should really question whether they are worthy of your time and money!
  • Hints & Tips
    Betting can be a complicated business and even if you know your Trixies from your Fivefolds, any Italy Serie A betting tips are always welcome! So many modern punters may well look for sites that have in-house betting blogs containing useful information including Serie A betting tips and even general information about the types of wagers you can place.

Winning Strategies When Betting On Serie A

There’s a famous quote by former President of the USA Benjamin Franklin who said “By failing to prepare, you are preparing to fail”. Now we’re not sure if he was contemplating a Bet Builder in the Milan derby but what we do know is that philosophy can certainly apply to Serie A betting!

And our favourite betting approaches are outlined below:

Value Betting

Bookmakers are very careful when it comes to setting their odds but it’s important to know that they don’t always get it right! So the basic concept of the value betting approach is that you are using your own research and betting instincts to identify outcomes that you believe the bookies have priced too high. And while there’s no guarantee that value bets will win, if they do then you will have extracted the maximum value possible from them.

Back the Home Underdog

A specific example of value betting is to side with the home underdog in a particular match, if you think you can make a case for them to perform better than expected. Home advantage is huge but is sometimes undervalued by the bookies when pricing up an outcome, so if your research leads you to believe that a home underdog has been priced too high then don’t be afraid to bet on them. And you could even back them with a one or even two-goal start on the handicap market.

Prop Bets

When you’re betting on the result of a Serie A game, there are a host of factors that go into determining the final outcome, including the overall performance of both teams, bookings and sending offs and even the weather!

However, if your betting strategy only involves wagering on singular outcomes then you are lessening the volatility surrounding your wager and your bets can be winners regardless of the match result. These are called “prop bets” and include bets on a particular player to score first, last or at any time, a certain player to be booked, the number of corners or the number of goals.

Double Chance Betting

Most Serie A betting sites will offer double chance betting markets, where you can wager on two out of the three potential outcomes of a particular matchup. For example, you could bet on Napoli or the draw in a clash with Juventus, meaning that you have two out of the three possible results covered.

The double chance betting strategy is best utilised when backing the underdog in a particular matchup, as the price for them to win or the draw will be much higher than if you were betting on the favourite.

Serie A Betting Odds 2022

serie aUnderstanding odds is crucial for anyone placing a bet, as the price of a particular outcome will determine how much you win if your bet is a winning one! Conversely, odds will determine a bookie’s liability, so they will spend a huge amount of time and effort setting their prices to make sure they aren’t setting odds that are too high and leave them open to a flood of successful bets, or too low that they don’t attract any action at all! And it’s important that punters recognise Serie A betting odds are not the true odds, as bookmakers will always apply their own margin.

Here are the outright Serie A betting odds for the 2022/23 season (correct at the time of writing) from our featured Serie A betting sites.

Bookies Inter Milan Juventus AC Milan Roma Napoli Atalanta
bet365 3.25 4.50 3.75 6.00 9.00 17.00
888sport 7/4 7/4 33/10 10/1 14/1 25/1
Betfred 7/4 7/4 3/1 12/1 14/1 25/1
BoyleSports 2/1 3/1 3/1 5/1 8/1 20/1
VirginBet 7/4 3/1 7/2 9/2 8/1 20/1
FansBet 7/4 9/5 4/1 10/1 16/1 25/1
QuinnBet 15/8 3/1 11/4 9/2 15/2 18/1
Spreadex 6/3 5/3 7/3 7/3 6/2 4/2
SBK 17/10 7/4 18/5 42/5 14/1 21/1
BetUK 29/20 29/20 19/5 9/1 17/1 24/1

Serie A Live Betting

Live streamingPlacing bets when a match has already started is a popular way to wager on Serie A. The biggest advantages of Serie A live betting are that you have far more information to influence your betting decisions and you can react to in-game events to make bets that have the best chance of success.

Many of the markets that you can bet on before a game, including the match winner, number of goals and both teams to score, will also appear as Serie A live markets. In addition, there are markets unique to live betting such as the next team to score, the next player to get booked and the next team to win a throw-in or corner.

Popular Serie A Betting Markets

There are a huge amount of Serie A betting markets to pick from, including the ones you can bet on before the season starts and those relating to specific matches. Here’s our summary of the most popular Serie A betting markets.

Serie A Winner

Betting on the Scudetto winners is called an “ante-post” wager, because you can wager on this outcome in the weeks and months before the start of the Serie A season. And once the campaign starts you can also bet on the Serie A winner at sites such as bet365, with prices often changing from week to week.

Top Serie A Goalscorer

Another popular ante-post Serie A betting market is the top goalscorer, with Lazio striker Ciro Immobile the current golden boot holder after nabbing 27 goals last campaign. However, last year’s runner-up Dušan Vlahović will be confident that his first full season at Juventus will lead to him going one better this time around. head to Betfred for top Serie A goalscorer markets.

Top Four Finish

In 2022 the teams that finished between fourth and eighth in the Serie A table were separated by just six points. So while the top three in 2023 looks set to be made of Juventus and both Milan sides, a bet on either Roma, Napoli or Atalanta to finish in the top four, should give you a good run for your money at decent odds.

And Jose Mourinho’s Roma look like a tasty top-four bet, available at a best-priced Evs with bet365.

Serie A Relegation

You can bet on which teams will finish in the bottom three of Serie A, with newly-promoted Cremonese and Lecce odds on to be relegated and Salernitana close behind after finishing just one point clear of the relegation zone in 2022. However, the 4/1 available at VirginBet for Monza to fall back into Serie B could prove to be the most popular price with punters.

Match Outcome

Moving into specific match markets, the most popular bet is certainly the match outcome, where you can bet on either team to win or the game to end in a draw. And you can also combine multiple selections together to create accumulator bets at higher odds. And don’t forget to take advantage of the Acca Boost and Acca Insurance offers available at sites such as BoyleSports.

Handicap Betting

As well as betting on a certain team to taste victory, you can get better odds at sites such as FansBet by backing them to win by more than a certain number of goals. For example, you could bet on Inter Milan -2.5 goals and if they won by three goals or more your bet would be a winner.

First / Last Goalscorer

Picking which player will score the first or the last goal in a particular Serie A matchup could potentially be a very profitable play, as prices for those markets tend to be high. And some SerieA betting sites will offer promotions specifically relating to the first goalscorer market, such as Betfred, who will double your odds if your first goalscorer pick nets first and then nabs another, and treble them if they go on to score a hat-trick!

Anytime Goalscorer

Many punters prefer the anytime goalscorer market, where the odds are less generous but your selection can net at any point in the game and your bet will be a winner. And at QuinnBet you’ll even get your anytime goalscorer bet refunded if the match ends 0-0.

Over/Under Goals

The Over/Under Goals betting market is all about predicting whether the total amount of goals scored in a Serie A game will be more than or less than a specific number given by the bookies. You can usually back anything from “Over 0.5 goals” to “Over 6.5 goals”, with under markets for those totals as well. Head to Spreadex for over/under goals markets.

Both Teams to Score

Backing both teams to score is another popular Serie A match bet, especially if the match is being contested between two sides who have shown a great ability to find the net in recent games. Often shortened to BTTS, this market is often combined with the match winner to boost the odds nicely. And don’t forget you can also back both teams not to score at sites such as bet365.

Our Top Serie A Betting Tips

As well as utilising different betting strategies, it’s really important to follow some specific tips to ensure that you are betting sensibly and responsibly.

Do Your Research

Even if you know the difference between the Biancocelesti and the Rossoneri, you need to make sure that you are gathering as much information as you can ahead of any potential Serie A wager. You need to study team form, home and away but also find out as much as you can about recent player performances and also try and find any trends that you can use to your advantage. Watch live streams and highlights if you can and definitely make use of the huge amount of Serie A statistics out there, some of which are available at the sportsbooks themselves.

Vary Your Bets

They say that variety is the spice of life and that’s certainly true when it comes to the types of bets you can make. It’s really important to be open to placing different types of bets than normal, if your research has pointed you in that direction. For instance, you may not normally place first goalscorer bets but if you see that a particular player has opened the scoring a lot in recent matches then you should be prepared to consider adding this wager to your staking plan.

Seek Expert Opinion

Even if you are a savvy punter you should always be prepared to seek the opinion of experts whose job it is to recommend winning Serie A wagers. There are plenty of reputable betting sites offering free advice and some Serie A betting sites will even have a betting blog packed with tips, particularly before the season starts.

Manage Your Finances

It’s really important to keep a close eye on how much you are spending on betting as it’s very easy to lose track and spend beyond your means. You need to set a maximum amount of money you are willing to spend each week or month and stick to it. And if you need to, you can set daily, weekly and monthly deposit restrictions at your chosen bookmaker.

Bet Sensibly

Sensible Italian football betting is not just about placing the right types of wagers, but placing bets at the right time and avoiding some common pitfalls. For instance, you should never bet when you’re bored as that is likely to lead to you placing bets on sports you know nothing about. And no matter how frustrated you are at losing a bet, you should never chase your losses by betting on the next available market. Both of these scenarios are likely to lead to you placing bets that are not based on information but on frustration, and that is not the road to winning wagers.

Serie A Betting Predictions 2022/2023

Italian football is quite literally in a league of its own because three different Serie A teams have won the title in the last three seasons. And with Juventus, AC Milan and Inter Milan set to battle it out once again for Scudetto supremacy, it promises to be another exciting Italian football league campaign.

Here’s our rundown of the title contenders:

AC Milan

AC MilanThe Rossoneri are the defending Serie A champions, having secured their first title since 2011 with a club-record points total. Their star player was young Portuguese star Rafael Leao, who ended the season with 10 goals and 11 assists and was voted MVP of Serie A. Leao was ably assisted by two familiar AC Milan names at the other end of the age spectrum in Olivier Giroud and Zlatan Ibrahimovic, who chipped in with a further 11 and eight goals respectively.

The issue for Stefano Pioli’s men this time around is that only former Liverpool striker Divock Origi has been added to their ranks in what was a frustrating off-season for the Milan faithful. And with 40-year-old Ibrahimovic and 35-year-old Giroud another year older, it will be a big ask for them to repeat their goalscoring heroics this time around., which is reflected in odds of 4/1 at bet365 for Milan to retain their title.

Inter Milan

Inter MilanMilan’s city rivals Inter finished an agonising two points behind their bitter foes but it’s easy to see them making up that ground this time around after the return of Romelu Lukaku following a disappointing spell at Chelsea. The Belgian’s last stint at Inter Milan saw him finish the 2020–21 campaign with 24 league goals and 11 assists, and he played a huge role in Inter’s title victory.

Back on familiar territory and with a huge point to prove, it would surprise no one if Lukaku fired Inter back to the Serie A summit once again. And that’s before you even take into account the goals of his strike partner Lautaro Martinez, who netted 21 times last season. And the bookies have acted accordingly, installing Inter as favourites across the board, With the Nerazzuri available at a best-priced 29/20 with BetUK.


JuventusAfter winning a remarkable nine consecutive titles between 2012 and 2020, Juventus find themselves in alien territory. And that’s because they have failed to top the table for two consecutive seasons. However, the powers that be in Turin seem determined to put that right as it has been a busy summer at the Allianz Stadium.

Centre-back Matthijs de Ligt left for Bayern Munich but Juve moved quickly to replace him, signing the man who was voted the best defender in Serie A last season, Bremer. His partnership with Leonardo Bonnucci should be a formidable one and provide a solid backbone reminiscent of the Juve teams of the past.

And further up the pitch, the loan captures of Paul Pogba and Angel di Maria, as well as the permanent signing of exciting winger Federico Chiesa, should help the men from Turin kick on and return to a familiar role of title contenders. And you can back the old lady of Italian football to return to the Serie summit, at 9/5 with FansBet.

Our Serie A Betting Predictions

After a quiet summer, it’s easy to dismiss the chances of AC Milan and the oldest forward line in Italian football retaining their title. This leaves a two-horse race between Inter Milan and Juventus. And it’s the men in black and white who get our vote in this Serie A betting predictions section, at a best price of 2/1 with BoyleSports. The signing of Bremer, one of the most highly-rated centre-backs in the world, could prove to be a masterstroke, while Juve has also added quality up and down the pitch.

Previous Serie A Winners

Year Winners Runners Up Top Scorer
2022 AC Milan Inter Milan Ciro Immobile
2021 Inter Milan AC Milan Cristiano Ronaldo
2020 Juventus Inter Milan Ciro Immobile
2019 Juventus Napoli Fabio Quagliarella
2018 Juventus Napoli Ciro Immobile / Mauro Icardi
2017 Juventus Roma Edin Džeko
2016 Juventus Napoli Gonzalo Higuain
2015 Juventus Roma Mauro Icardi / Luca Toni
2014 Juventus Roma Ciro Immobile
2013 Juventus Napoli Edinson Cavani

The Best Serie A Betting Offers

There are a huge amount of football betting promotions available at the best sports betting sites, and while there are no specific Serie A betting offers, there are plenty of deals that you can take advantage of when you’re enjoying some Italian football betting.

Double Delight & Hat Trick Heaven

For instance, Betfred’s Double Delight and Hat Trick Heaven offer means that if you back a player to score first in selected Serie A games and they do net the opening goal, if they then go on to score again your odds will be doubled, and if they score a hat-trick your odds will be trebled!

The offer also applies to in-play Serie A betting, as all next goal scorer bets will receive double the odds if that player scores twice in the match and treble the odds if they then go on to get a hat-trick.

No Goals, No Worries!

Over at QuinnBet, there’s the “No Goals, No Worries” promotion. If you have a pre-match bet at minimum odds of evens or greater on the first goal scorer, anytime goal scorer, correct score, HT/FT score or Scorecast, if the game finishes 0-0 your stake will be refunded as a free bet up to £10.

best serie a sites bet365 football

Meanwhile, bet365 will pay out match-winner bets in full if your team is winning by two goals at any point in the game. So you’re covered even if your selection snatches a draw or a defeat from the jaws of victory!

Acca Bonuses

Then of course, there are Serie A betting offers relating to football accumulators. BoyleSports offer Acca Boosts, where you will receive a bonus if all legs of an accumulator are successful, as well as Acca Insurance, where your whole stake will be refunded if one leg exactly lets you down. And at 888sport they have a loyalty promotion where you will receive a £5 bet if you spend £20 on Bet Builders and multiple bets in any given week.

Serie A Betting Sites & Serie A Streaming in the UK

You will find Serie A streaming in the UK at many of the bookies featured on this page and you don’t even have to place a bet to be able to watch a live Serie A stream at the below bookies.

Bet365 logo Positive account balance Embedded ✔️
logo boylesports Positive account balance Embedded ✔️
logo spreadExSports NEW Positive account balance Embedded ✔️
Betfred logo Positive account balance Embedded ✔️
888Sport logo Positive account balance or placed a bet in the last 24 hours Embedded ✔️

Online Serie A Betting v In-Shop

The biggest British bookmakers have a large high street presence but the amount of people betting in bricks and mortar bookies is dwarfed by the number wagering online at Serie A betting sites.

However, it’s still worth outlining the pros and cons of Serie A betting online, compared to visiting a traditional betting shop.

What We Like About Serie A Betting Online:

  • Flexibility – You can place a bet online 24 hours a day, seven days a week.
  • Betting Promotions – You can take advantage of a huge range of new and existing customer deals when placing a Serie A bet online.
  • Site Features – Useful Serie A betting features such as Bet Builder and enhanced odds are only available online.
  • Privacy – Many punters enjoy the anonymity and privacy of betting online.
  • Range of Payment Methods – There’s a lot more choice when it comes to deposit and withdrawal methods when you’re placing Serie A bets online, including e-wallets and even cryptocurrency.
  • Easier for Beginners – Novice punters may be nervous about heading into the unfamiliar territory of a betting shop.

What We Don’t Like About Serie A Betting Online:

  • Isolated Experience – As long as you’re gambling responsibly, betting shops can be great places to meet people and get some human contact, which isn’t the case with online betting sites, where your experience is a lonely one!

Final Word

The league with arguably the best team nicknames in world football is also one of the most popular. And if you’re up for betting on Italy’s top flight then you should find some really useful information in this Serie A betting preview. And you can now use the advice and handy hints and tips in this article to make sensible and responsible wagers. So good luck and “Golazo”!

Our Recommended Bookie for Serie A Betting

Bet £10 Get £50 In Free Bets

  • Serie A winner early payout offer
  • Generous welcome deal
  • Excellent range of Serie A free bet promotions
9.7 Serie A Betting in the UK [cur_year]
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How can I find the best Serie A betting sites?

Who are the favourites to win the 2022/2023 Serie A title?

How many Serie A teams qualify for the UEFA Champions League?

Which markets are available before the Serie A season starts?

Is Serie A handicap betting available in the UK?

Lee Bassin is a sports betting and strategy specialist with experience writing for a number of publications during a 20-year career. An expert in football and golf, Lee also has a passion for American sport, particularly the NBA and NFL.