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New Betting Sites UK 2022 – 25+ Best Betting Sites Compared

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Discover the best new betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check out the best betting companies and get the lowdown on the top new UK betting sites right here.

Best New Betting Sites UK

Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:

The Best Online Bookmakers In The UK

30 Bookmakers that match your criteria...
Best Rated New UK Bookie

Bet £20 Get £20 in Free Bet Credits

  • Swift for cash out
  • Simple betting app
  • Make fast withdrawals
9.8 New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared
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*New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as bonus. T&Cs Apply. 18+. BeGambleAware.org

Bet £10, Get £30 In Free Bets + £10 Casino Bonus

  • BOG on all UK & Irish horse races
  • Generous welcome offer and ongoing promotions
  • Handy Schedule helps with in-play betting
9.7 New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared
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New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared
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Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Deposit £10, Get a £30 Free Bet

  • Newest bookie to launch in UK
  • Perks galore on sportsbook
  • Cashback deals on popular betting sports
9.7 New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared
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New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

Bet £10, Get £30 in Free Bets

  • One of newer bookies in UK today
  • Acca Club boosts profit 5 times weekly
  • Superb for eSports and Virtual Sports
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18+ BeGambleAware.org, T&Cs apply. Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry

Bet £10 Get £20 in Free Bets & £10 Winning Favourites Spread Free Bets

  • Best Odds On All Premier League Matches
  • Excellent platform for in-play betting
  • No minimum deposit requirements
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18+ begambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2. Get 2 x £10 free fixed odds bets + 2 x £5 free Winning Favourites spread bets. Ts&Cs Apply.

Bet £30 Get £30 Free Bet + 20 Free Spins

  • The world’s finest bookmaker
  • Best rated horse racing app
  • Unrivalled online betting experience
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New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.

Bet £10 Get £60 in Bonuses

  • Wealth of offers at “The Bonus King”
  • Superb deals on system bets
  • Great bookie for football betting
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New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Terms & Conditions Apply

Bet £5, Get £20 in Free Bets

  • Pool betting with enhanced dividends
  • Weekly free bet deal available
  • Free horse racing live streaming
9.7 New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared
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New customers online only. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. New UK & ROI customers only. 18+. Full T&Cs apply.

Deposit £10 Get £30 in Free Bets

  • New, mobile exclusive UK bookie
  • Price Promise guarantees best odds
  • Strong betting app with great features
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New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

£35 Free Bet + 10 Free Spins

  • Acca Bonus covers all sports
  • Markets on 30 different sports
  • Deals on major betting sports
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To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
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Advantages of New UK Betting Sites

There are actually some positives to using new betting sites that you may not have realised. It is possible that the newcomers could have an edge on the established bookies in certain areas. This may be out of necessity in order for them to get noticed. You can these advantages to your advantage when wagering on UK betting sites new to the region:

Better Welcome Bonuses

One sure-fire way that the new kids on the block in the gambling industry can grab your attention is with their new customer offers. These need to stand out from the crowd if they want you to sign up. One of the best welcome bonuses among new online bookmakers is LiveScore Bet with their bet and get deal.

Open to eWallet Payments

It’s a fair observation that some of the major players in the sector don’t like digital payment options. For evidence of that, look no further than the fact that eWallet services are often ineligible as a deposit method in conjunction with new customer offers. What the new betting sites UK customers can wager with do well is embrace the modern ways of funding your gambling. In particular, SBK is held in high regard for the wide variety of payment methods it accepts including eWallets.

Unique Betting Offers

Until new bookmakers UK punters use can become established, they must carve out niches to help them on the way up. Providing the same promotions as their competition makes little sense. Instead, the best new betting sites look for gaps in the market. Take Virgin Bet, for instance. Their Virgin Bet Fives offers cash prizes and it is unique and free to play offer.

List of Best New Bookmakers in the UK

Here’s a list of all the best new betting websites in the UK of 2022.

  1. Midnite – Our favourite new sportsbook
  2. Fitzdares – Horse racing specialist
  3. Spreadex – Top spread betting platform
  4. Betgoodwin – Horse racing specialist
  5. Zetbet – extra winnings on you Zet Boost wins
  6. BetUK – Best British choice for acca betting
  7. Luckster – Fast cashouts on winnings
  8. BetStorm – Another recent addition to the UK market
  9. 888Sport – Wide range of payment options
  10. bet365 – Superb bet builder
  11. Boylesports – Great for placing accas
  12. Betfred – King of betting offers
  13. Fansbet – Live results feature
  14. Mr Mega – Brand new for 2021
  15. ThePools – Best choice for pools betting
  16. Virgin Bet – Daily price boosts
  17. QuinnBet – Horse racing promotions
  18. Kwiff – Supercharge price boost feature
  19. Tebwin – New bookies bossing it
  20. SBK – Great mobile betting experience
  21. 2kBet – Best newcomer of the year
  22. Vbet – Virtual sports specialist
  23. Tote – Free horse racing live streaming
  24. 21.co.uk – Fast & secure payouts
  25. 10Bet – Unique football offers daily

How the Top UK Bookies Compare

Have a closer look at how the leading online UK bookmakers compare across betting markets, odds value, payment methods and bonus offers.

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Rating
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.7
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.6
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.6
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.5
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.4
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.4
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.3
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.3
New Betting Sites UK [cur_year] - 25+ Best Betting Sites Compared9.8
Bonuses Offered
Free Bet
Wagering Requirements
2.00 min odds
£15
1.5 min odds
1.5 min odds
1.5 min odds
Evens (2.0) or greater
1.5 min odds
odds of 1/1 or greater
1.5 min odds
1.5 min odds
1.5 min odds
deposits by card or Trustly only
1.5 min odds
1.4 min odds
2.00 min odds
8 times deposit + bonus
1.5 min odds
1.35 min odds, 5x times wagering
2.0 min odds
1.5 min odds
Max Free Bet Withdrawal
£25
£10
£30
£30
£40
£60
£30
£20
£20
£20
£20
£50
£30
£10
£25
£30
£10
£20
£40
Accas
Acca Insurance
Cashback
VIP Loyalty Club
No Deposit Bonus
Enhanced Odds
Free Spins
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Deposit Bonus
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
50% First Deposit Bonus Up To £50
n/a
£200
n/a
n/a
Overall Rating
Odds
7/10
9/10
8/10
9/10
9/10
8/10
9/10
9/10
8/10
10/10
8/10
9/10
6/10
9/10
8/10
9/10
8/10
7/10
7/10
9/10
Betting Markets
9/10
9/10
9/10
9/10
10/10
10/10
8/10
7/10
9/10
8/10
9/10
9/10
9/10
9/10
10/10
9/10
7/10
9/10
9/10
9/10
Support
7/10
8/10
7/10
8/10
8/10
9/10
8/10
9/10
8/10
10/10
9/10
7/10
8/10
8/10
8/10
8/10
8/10
7/10
9/10
9/10
Payment Methods
8/10
9/10
5/10
8/10
9/10
7/10
7/10
3/10
3/10
5/10
6/10
7/10
7/10
9/10
4/10
9/10
8/10
3/10
4/10
5/10
Bonuses/Promotions
5/10
7/10
10/10
10/10
9/10
10/10
10/10
10/10
10/10
9/10
10/10
6/10
9/10
10/10
9/10
9/10
9/10
9/10
9/10
10/10
Withdrawal Speed
7/10
7/10
9/10
6/10
7/10
7/10
6/10
7/10
8/10
9/10
8/10
5/10
6/10
9/10
8/10
8/10
6/10
7/10
9/10
9/10
Safety
8/10
9/10
10/10
9/10
10/10
10/10
10/10
10/10
9/10
10/10
9/10
10/10
9/10
10/10
9/10
10/10
9/10
9/10
9/10
10/10
Mobile App
1/10
1/10
10/10
1/10
8/10
9/10
1/10
7/10
10/10
9/10
8/10
10/10
1/10
1/10
9/10
8/10
1/10
1/10
8/10
10/10
Betting Markets
Live Betting
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Live Streaming
1
1
1
1
1
1
Early Cashout
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Bet Builder
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
eSports
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Political Bets
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Reality TV Bets
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
US Sports
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Poker
1
1
1
Casino
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
VIP Program
1
1
1
1
1
1
1
1
1
Payment Methods
Min Deposit
£10
£10
£10
£10
£10
£10
£10
£10
£5
£5
£10
£10
£10
£10
£10
£10
£10
£10
£5
£10
Self Exclusion
Regulated
Payout Times
7/10
7/10
9/10
6/10
7.5/10
7.5/10
6/10
7.5/10
8/10
9/10
8/10
4/10
6/10
8.5/10
8/10
7.5/10
6/10
7.5/10
9/10
8/10
VISA
MasterCard
Bank Wire
Paypal
Skrill
Bitcoin
Boku
PaysafeCard
Apple Pay
Trustly

A Closer Look at the 15 Best New Betting Sites UK 2022

It is well worth your while looking at the best new online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There are so many reasons to recommend them that they have all made it into our thoroughly researched list of the 15 best online betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:

1. MrMega – Brand New for 2021

Yet another casino that has turned their hand to sports betting, MrMega is a vibrant new bookmaker with something of a different approach to sports betting, with a unique, clean and clear interface that has been built from the ground up. The MrMega sportsbook boasts around 30 different sports that you can wager on from the most popular to some real niches. That shows you their commitment to adding this platform to their portfolio.

mrmega bookie uk

You can see how many live events for in-play betting are available on the sports homepage. There are mobile friendly icons of the most popular sports too, giving quick access to the latest markets. As MrMega are also known for their good virtual sports options and quick cash out functions, they tick plenty of boxes. These are important aspects of the best betting websites UK customers use. When taking the next step, more sports betting promotions would be the obvious place to start. The wide range of markets available is a pleasant surprise on this site.

User Experience and Feel

The MrMega site look may not be suitable for everyone, but it is functional and will appeal to those who take their sports betting seriously. Needs a tiny bit of work on mobile.

Welcome Sports Bonus

Register and get a £10 sports online bet free when you deposit and bet £15 (min. odds Evens) on any bet. Deposit method restrictions, free bet min. odds 4/5 (1.80). T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, online bank transfer, Sofort, Trustly, Skrill (incl. 1-tap), Neteller, ecoPayz, PayPal, GiroPay, Interac, AstroPay, MuchBetter, Eutellwe, EPS, Paysafecard.

Features

In-play betting, full & partial cash out. No live streaming. Deposits (instant) £10-User defined limit. Withdrawals (2-5 days) £10-No limit.

Sports & Leagues

Football, horse racing, greyhounds, tennis, American football, Aussie rules, bandy, baseball, boxing, cricket, darts, eSports, floorball, futsal, golf, handball, hockey, MMA, motor racing, rugby union, snooker, specials, table tennis, volleyball, water polo.

What we like:

  • A sportsbook built by sports betting lovers
  • Lots of sports betting markets for you
  • Virtual sports available
  • Good reputation for cashing out bets
  • See how many in-play live events on site

What we don’t:

  • More sports betting promotions needed
  • Casino deals promoted on sportsbook

2. BetUK – Best British Choice for acca betting

Although BetUK are also relative newcomers to the industry, they put one of the more recent phenomena in sports betting to the fore. Accumulators feature in both their new customer offer and dedicated Acca Club deal. The profit boosts from the latter can be used on multiples with different numbers of selections in them. If accas appeal to you, then it is easy to see why BetUK count themselves among the best online bookmakers UK punters use today.

Screenshot of the sports looby on the betting site BetUK

They are far from a one trick pony, however. As well as plenty of Daily Price Boosts on all the top sporting action, BetUK embraced virtuals right from the start. They can also be considered among the best eSports betting sites in Britain today. BetUK clearly caters for both traditional punters and the emerging markets equally well, which is no mean feat for the new guy. The red, white and blue colour scheme of both desktop and mobile platforms appeals to the patriotic punter too.

User Experience and Feel

The emphasis at Bet UK is on football – too much, some might say, but it is easy to switch through to other betting options. The site design is adequate but at least it works well.

Welcome Sports Bonus

New customers on mobile only. Stake £10 at odds of at least 1.50 to get 3 x £10 bets. Must claim within 7 days of joining + free bets must be used on four or more selections. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or PayPal only. Deposits (instant) £10-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

In-play betting, full & partial cash out, price boosts. No live streaming.

Sports & Leagues

American football, Aussie rules, bandy, baseball, basketball, boxing, chess, cricket, cycling, darts, eSports, floorball, football, motor racing, golf, greyhounds, handball, horse racing, ice hockey, politics, rugby league, rugby union, snooker, surfing, TV & novelty, table tennis, tennis, trotting, UFC/MMA, volleyball, WWE, Winter sports.

What we like:

  • Excellent site for accumulator betting
  • Strong virtuals sports offering available
  • Great eSports betting options on offer
  • Good desktop and mobile experiences
  • Daily Price Boosts good as their word

What we don’t:

  • Greater range and depth of promotions would help
  • Wagering requirements could be better on some deals

3. BetStorm – Another recent addition to the UK market

BetStorm may be a newcomer to the UK market, but the company behind them certainly are not. This UK online bookmaker is operated by Progress Play of Malta which is the name behind a few more popular sports betting sites, including 2kBet, BetNeptune, Infernobet and others. Progress Play also have had a hand in creating many different online casinos and online live casino sites. In short, if you head to any site run by Progress Play, you know you are in very safe hands.

BetStorm betting site

The look of BetStorm, we have to admit, is a little old-fashioned, but that should not put you off placing your sports bets here. The site is completely functional and has a very decent graphical interface that makes it easy to follow the action of any bets that you have placed. There are plenty of betting options, and decent coverage of eSports and the more obscure sports when it comes to betting options.

User Experience and Feel

The look of the desktop experience at BetStorm is basic but functional. We’d prefer wording to be used for the sports as opposed to icons. Overall though, completely satisfying.

Welcome Sports Bonus

Bet £10 and get a £10 free bet. Free bet is one-time qualifying stake min. odds 1.5, stake not returned. 1x wagering on winnings, max. conversion £200. Valid seven days, T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, PayviaPhone, Paysafecard, Trustly, Muchbetter, ecoPayz, Interac, BitBay Pay, Neteller, Skrill, UPI, NetBanking, Fast BankTransfer, Euteller. Deposits (instant) £10-£20,000, withdrawals (up to 5 days) £10-£20,000.

Features

In-play betting, full & partial cash out. No live streaming.

Sports & Leagues

Football, tennis, basketball, rugby union, rugby league, volleyball, cricket, snooker, horse racing, American football, table tennis, darts, eSports, futsal, NASCAR, MMA, boxing, golf, handball, bandy, GAA football, hurling, kabaddi, lacrosse, politics, specials.

What we like:

  • Decent site for those new to sports betting
  • No streaming, but nice graphics
  • Esports betting available
  • Some nice promos

What we don’t:

  • Needs more in the way of bonuses

4. 888Sport – Fingers on pulse of popular bets

Another of the best online betting sites UK customers take a punt with is 888Sport. A product of the digital age, they have grown in size and stature leveraging sponsorship deals in sport much like the established order. The 888Sport sports betting website includes a generous welcome offer and a wide range of promotions. These cover the most beloved betting sports of horse racing and football once more. What 888Sport does differently is provide a BetFeed tool showing your trending and popular punts.

A screenshot from the UK Betting Site 888Sport

If you can see where the money is going, and how gambles develop, then you can get your wagers on at the right time. 888Sport also challenges you to earn rewards by backing a winner over a certain odds threshold with the prize of one free bet per day. You can also keep yourself clued up on what is happening in-play and events still to come with their handy ‘Schedule’ page. There’s also an 888Sport app you can download for free and wager on your favourite sports through mobile.

User Experience and Feel

888sport has had a long time to evolve and has just about got things perfect. A nice site but the promotional graphics get in the way a bit. Mobile experience is exceptional.

Welcome Sports Bonus

Earn £30 in free bets plus £10 casino bonus. Qualifying bet must be at least £10, min. odds 1/2. Bet must be placed within 30 days of registration. Free bet expires after seven days. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, Skrill, MuchBetter, Neteller, ecoPayz, Trustly, Interac, Pay4Fun, Rapid Transfer, iDebit, Wire Transfer, Apple Pay, Sofort, Paysafecard, PurplePay, Neosurf, AstroPay, Boleo Bancario and many more. Deposits (instant) £10-No limit, withdrawals (up to 5 days) £10-No limit.

Features

In-play betting, full & partial cash out, BetFeed, 10k Drive, Up for 8. No live streaming.

Sports & Leagues

American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, MMA, motor racing, novelty bets, politics, rugby league, rugby union, snooker, surfing, table tennis, tennis, trotting, virtual sports, volleyball, waterpolo, winter sports.

What we like:

  • Lots of football / horse racing betting offers
  • BetFeed tool great for finding trending bet
  • Challenges and Rewards add fun element
  • Mobile app free to download for Android / iOS
  • In-play betting area has full Schedule listings

What we don’t:

  • Site navigation could be more user friendly
  • Menus and layout a little clunky on desktop

5. Betfred – The Bonus King of British bookies

With more than half-a-century behind the firm since it was founded as Done Bookmakers back in 1967, Betfred are without question one of the best bookies UK customers wager with. Supported by a nationwide network of betting shops, this bookie puts the two most popular British sports that people take a punt on, horse racing and football, at the forefront of their online sportsbook. That is the way it should be.

A screenshot displaying the UK bookie Betfred's game offering

Double Delight and Hat-Trick Heaven deals give you every incentive to place first goalscorer wagers on featured TV football matches. There are loads of bonuses that apply to the horses too as Betfred taps into the traditional British betting public psyche. This is all aided by an attractive new customer offer that gives you plenty of reasons to try them out. With a mobile sports betting app that is better than other online gambling sites UK punters use, this is the total package.

User Experience and Feel

The look of the Betfred sports betting site has not really changed a great deal over the years, and it works well enough. It can be tough to find more obscure sports and events, though. The mobile version can get a little cluttered.

Welcome Sports Bonus

Bet £10 and get £30. New customers only. Qualifying bet of £10, min. odds of Evens within seven days of registering. Deposit method restrictions apply. Free bets expire within seven days. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, Neteller, PayPal, Skrill, Paysafecard, bank transfer. Deposits (instant) £10-no limit. Withdrawals (instant-three days) £10-no limit. You can also deposit/withdraw at Betfred shops.

Features

In-play betting, full & partial cash out, lotteries, daily price boosts, bet builder. Some live streaming.

Sports & Leagues

American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, horse racing, ice hockey, motor racing, politics, pool, rowing, rugby league, rugby union, snooker, specials, tennis, UFC/MMA, virtual sports, winter sports.

What we like:

  • Several appealing football betting offers
  • Number of horse racing promotions too
  • Firmly established British bookie
  • Great Android and iOS mobile apps
  • Live stream your favourite sports

What we don’t:

  • Deals are very football / horse racing centric
  • Range of payment options could be better

6. Tebwin – New Bookies Bossing It

if you have checked out BetStorm from our list of the top online bookmakers for the UK, then when you check out Tebwin you may blink and wonder if you’ve landed on the same site. There is no need to get confused though as Tebwin and BetStorm are from the same stable (Progress Play of Malta) and they use the same great sports betting software. It’s no wonder then that both Tebwin and BetStorm have made it on to our list of the best sites for sports betting in the UK.

tebwin1 bookmaker lobby

Tebwin offers you everything that a throughly modern sportsbook should offer you – a easy-to-use interface that makes sports betting both simple and enjoyable. You can place any bet you want with just a couple of clicks so that you can get your bets on easily. One feature of Tebwin that we really like is their ‘Live Calendar’ which outlines every sporting event that’s about to commence. You can use filters to syphon out any sports you’re not particularly enamoured with to enhance your sports betting experience. An excellent sports betting site that we know you’ll be pleased to discover.

User Experience and Feel

Like sister site BetStorm, the look of the desktop experience at Tebwin is basic but functional. Also like BetStorm, we’d prefer wording to be used for the sports as opposed to icons. Overall though, completely satisfying.

Welcome Sports Bonus

Bet £10 and get a £10 free bet. Free bet is one-time qualifying stake min. odds 1.5, stake not returned. 1x wagering on winnings, max. conversion £200. Valid seven days, T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, PayviaPhone, Paysafecard, Trustly, Muchbetter, ecoPayz, Interac, BitBay Pay, Neteller, Skrill, UPI, NetBanking, Fast BankTransfer, Euteller. Deposits (instant) £10-£20,000, withdrawals (up to 5 days) £10-£20,000.

Features

In-play betting, full & partial cash out. No live streaming.

Sports & Leagues

Football, tennis, basketball, rugby union, rugby league, volleyball, cricket, snooker, horse racing, American football, table tennis, darts, eSports, futsal, NASCAR, MMA, boxing, golf, handball, bandy, GAA football, hurling, kabaddi, lacrosse, politics, specials.

What we like:

  • Excellent live betting calendar
  • Simple-looking sports betting site but easy to use
  • Decent-enough promotions and offers
  • Reliable site – barely any downtime
  • Very good rewards scheme

What we don’t:

  • Modernising would not go amiss
  • More promotions

7. ThePools – Best Choice for Pools Betting

Before the days of fixed odds coupons and the National Lottery, the majority of people gambled on sports by playing the Football Pools as managed by the likes of Littlewoods, Vernons and Zetters. It was also the main way (pre lottery) that people suddenly became millionaires. Sadly, the football pools have faded from the public eye, but if you are one for nostalgia you can get back to the days of the football pools by using ThePools sports betting website.

thepools betting lobby

ThePools offers both ‘normal’ sports betting and pools betting. With ‘normal’ sports betting the emphasis seems to be on horse racing, although all the usual sports are available. With pools betting it’s very much ‘pools’ in that you select football matched that you think are going to end in a score draw, just as your dad or granddad used to do when marking down his coupon. All bets are pooled (hence the name) and the more score draws you correctly predict, the more chance you have of winning a big dividend when the betting pool is shared out. A different way of betting that will especially appeal to football fans.

User Experience and Feel

The layout of ThePools may seem too basic for serious sports betting fans but is ideal for newbies, especially those who wish to explore pool betting as opposed to fixed odds. The mobile version is … adequate.

Welcome Sports Bonus

New customer welcome offer – deposit and stake £10, get £10 in free bets (£5 on sport, £5 on virtual sports). Min. qualifying bet odds Evens. Free bets expire in seven days. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (two to five days) £10-no limit.

Features

Pools betting, daily racing promos, in-play betting.

Sports & Leagues

Football, horse racing, tennis, cricket, basketball, snooker, golf, ice hockey, table tennis, eSports, GAA football, volleyball, table tennis, handball, floorball. Pools betting available on football and horse racing only.

What we like:

  • Decent sports betting platform
  • Brilliant for pool betting
  • Plenty of options for different pools
  • Jackpots close to £3 million

What we don’t:

  • Too much emphasis on horse racing
  • Sportsbook does not match the appeal of the pools betting side

8. Kwiff – Supercharge your betting experience today

One of the new kids on the block and best betting website UK punters can use, Kwiff has made a big splash in the short time they have been operating. The secret to their success isn’t just a mobile first sportsbook platform that you can also access on your desktop or laptop computer but the element of surprise. Their Loyalty Club doesn’t just guarantee you one free bet to use if you meet all the requirements but there might be a little something extra on offer!

A screenshot displaying the front page of Kwiff

Surprise Bets do not just play a part in rewarding regular customers, but forms part of the welcome bonus when you sign up too. All the best bookmakers UK bettors gamble with will have their own names for enhancing the odds available on wagers. Kwiff is no different. For them, it is a matter of offering a Supercharge on one English Premier League acca every weekend. Kwiff have really put themselves at the cutting edge when it comes to the best betting websites UK punters wager on.

User Experience and Feel

Kwiff users a standard sports betting suite, although there are too many images on the front page. Once you find your favourite sport the experience improves a great deal. Very good on mobile, although again too many promotions.

Welcome Sports Bonus

New customers only. Bet £10, get £20. Qualifying bet min. odds 1.50, min. stake £10. No restrictions on £20 free bet, except stake cannot be withdrawn. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (up to 24hrs) £10-no limit.

Features

In-play betting, full & partial cash out, price boosts. No live streaming.

Sports & Leagues

Football, horse racing, tennis, American football, cricket, basketball, darts, rugby union, rugby league, snooker, table tennis, boxing, MMA, ice hockey, baseball, volleyball.

What we like:

  • Mobile friendly site and app for Android and iOS
  • Loyalty Club rewards regular punters who bet weekly
  • Guaranteed Supercharge on one EPL weekend acca
  • Refer a Friend scheme provides Surprise Bets
  • Supercharge an option when you Cash Out

What we don’t:

  • Surprise Bets come with no guarantees
  • Range of betting markets could be larger

9. Spreadex – Top spread betting platform in UK

If you want spread betting, then there is no debate about which of the best online betting sites UK customer use for this type of wagering. It is Spreadex. Founded in 1999, it has become the number one place to buy and sell bets as you would when trading in stocks and shares. If it wasn’t for older rival Sporting Index, Spreadex would have a monopoly among sports spread betting sites in the British Isles. There’s a big emphasis on in-play betting and live buying and selling of wagers here.

Screenshot of the odds offering at Spreadex's front page

There is also a fixed odds betting service supporting all this too. Spreadex are also known as one of the best sports streaming sites online today. They also provide new account offers for both the fixed odds and spread betting. You can choose which of the two you prefer. Watch out for spread-free bets and 1st Scorer Insurance among the deals open to all customers. There are also loads of helpful tools like how to videos and tutorials if you want to get into spread betting on Spreadex too!

User Experience and Feel

Spreadex functions perfectly well although the instance of the site of having small icons everywhere seems like overkill. The site might look better without them. The apps suffers from the same ‘icons virus’.

Welcome Sports Bonus

Fixed odds only. Join to receive £35 in free bets. Place a minimum £25 fixed odds bet at min. 1/2 to qualify. You will receive 5 x £5 fixed odds bets + 2 x £5 total goals spread bets. Offer must be claimed within 28 days of registering. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or bank transfer only. No eWallets. Deposits (instant) no limits, withdrawals (instant) no limits.

Features

Fixed odds and spread betting. Some live streaming.

Sports & Leagues

Horse racing, football, golf, greyhounds, cricket, tennis, basketball, ice hockey, volleyball, eSports, table tennis, snooker.

What we like:

  • Spread betting where you buy and sell
  • Strong live streaming options for sport
  • Fixed odds betting service available
  • Tutorials and how to spread bet videos
  • Big emphasis on live in-play betting

What we don’t:

  • Relatively few promotions for existing customers
  • Busy, cluttered feel to the sportsbook

10. Virgin Bet – Renowned brand tries hand at betting

British people associate Virgin with records, trains, planes and even holidays but now also betting. With Price Boosts available every day and a Weekly Acca offer across all sports, Virgin Bet isn’t just trading on the brand name. It’s now one of the best online bookmakers UK customers use. With horse racing deals and live streaming of the best races, they also cater for fans of that sport too. The approach by the firm headed up by Richard Branson has been to target traditional betting sports but also expand their horizons too.

Screenshot of the Virgin Bet betting lobby

It’s for that reason Virgin Bet boasts a strong in-play betting experience. The layout of the sportsbook is very simple and thus mobile friendly with smart betting apps available to download for free. However you access Virgin Bet, there are at least 30 different sports you can bet on including Virtuals. The site comes with a betslip you can customise to suit your needs and budget. Should their growth continue, then Virgin Bet may easily become one of the best online bookmakers UK customers bet with.

User Experience and Feel

The Virign Bet site uses the same layout as their sister site LiveScore site, giving this online sportsbook a familiar look and feel. It’s simple to use, and looks really good on both desktop and mobile.

Welcome Sports Bonus

For new members, £20 bonus after £10 minimum deposit and bet on sportsbook, placed and settled at 1.5 min odds within 14 days of sign up. No wagering, but other T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or PayPal only. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

In-play betting, full & partial cash out, free daily game, ‘Virgin Bet FIVES’ game, price boosts, mobile apps (iOS and Android). No live streaming.

Sports & Leagues

Football, horse racing, greyhounds, tennis, virtual sports, American football, Aussie rules, bandy, baseball, badminton, boxing, cricket, curling, cycling, darts, eSports, floorball, futsal, GAA football, GAA hurling, golf, greyhounds, handball, hockey, MMA, motor racing, politics, rugby league, rugby union, snooker, specials, table tennis, volleyball, winter sports.

What we like:

  • Simple sportsbook layout easy to navigate
  • Full mobile betting experience available
  • Good offers for accas and horse racing
  • Daily Price Boosts to look out for on site
  • Straightforward new customer offer

What we don’t:

  • Casino platforms prominent on sportsbook menu
  • Site can be down for ages during maintenance

11. SBK – Sportsbook growing out of an exchange

As the mobile sportsbook arm of the Smarkets exchange betting service, the launch of SBK was an interesting move. Together with its sister platform, it is very much one of the best betting websites UK customers can gamble with. There is no desktop version, however, so you must do all of your sportsbook wagering on the excellent SBK betting app that is free to download on devices with both Android and iOS operating systems.

The UK bookmaker SBK's bonus offer

Besides a risk-free bet of up to £20 when new customers join SBK, they pride themselves on offering the best odds. Many of the best UK sports betting sites lay claim to this. However, SBK show you that they are the best by going that next price better and thus provide industry leading odds for popular betting sports. Backed up by a good range of offers and promotions that will expand as the sportsbook arm of the business grows, SBK is here to stay.

User Experience and Feel

No desktop app. The mobile app is exceptional. Navigation is very easy, and you can tell a great deal of thought has gone into the app’s design.

Welcome Sports Bonus

For all new members, first £20 in losses are refunded. No restrictions (some payment method restrictions). T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, Skrill, Neteller, Trustly or PayPal. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

Mobile-only, live betting, cash-out, ‘Auto-Acca’. No live steaming.

Sports & Leagues

American football, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, golf, greyhounds, handball, horse racing, ice hockey, MMA, motorsports, politics, rugby league, rugby union, snooker, TV/Entertainment, table tennis, tennis, volleyball.

What we like:

  • Good new customer offer as risk-free bet
  • High-tech mobile exclusive betting platform
  • Top price guarantee on popular betting sports
  • Social aspect allows you to follow winners
  • New features added to product all the time

What we don’t:

  • Mobile only platform with no desktop site
  • No access to Smarkets exchange platform

12. 2kBet – Best Newcomer of the Year

It may seem a little strange to nominate a site called ‘2kBet’ as the ‘best newcomer of the year’. After all, 2k was over 20 years ago now! 2kBet was not actually created in the Year 2000 – it was just that the developers behind this site, ProgressPlay of Malta – chose ‘2kBet’ as their new sites’ name. 2kBet was actually created in 2013, but has only found its way onto the UK marketplace over the last couple of years.

2kbet betting lobbyIf you have been paying attention then you will notice a lot of similarity between 2kBet and two other sites on our ‘best of’ list – BetStorm and Tebwin. That’s because all three sites have been created by and are managed by ProgressPlay, and they all use the same sports betting software. We are not saying that ProgressPlay have let things slide when it comes to 2kBet, but their focus does seem to have been on the more recent additions to their sports betting portfolio. 2kBet is still an excellent site though, and one that is truly worthy of your custom.

User Experience and Feel

Like sister site BetStorm, the look of the desktop experience at 2kBet is basic but functional. Also like BetStorm, we’d prefer wording to be used for the sports as opposed to icons. Overall though, completely satisfying.

Welcome Sports Bonus

Bet £10 and get a £10 free bet. Free bet is one-time qualifying stake min. odds 1.5, stake not returned. 1x wagering on winnings, max. conversion £200. Valid seven days, T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, PayviaPhone, Paysafecard, Trustly, Muchbetter, ecoPayz, Interac, BitBay Pay, Neteller, Skrill, UPI, NetBanking, Fast BankTransfer, Euteller. Deposits (instant) £10-£20,000, withdrawals (up to 5 days) £10-£20,000.

Features

In-play betting, full & partial cash out. No live streaming.

Sports & Leagues

Football, tennis, basketball, rugby union, rugby league, volleyball, cricket, snooker, horse racing, American football, table tennis, darts, eSports, futsal, NASCAR, MMA, boxing, golf, handball, bandy, GAA football, hurling, kabaddi, lacrosse, politics, specials.

What we like:

  • Relatively new site for the UK
  • Tried and trusted brand, fully licensed
  • Lots of payment options including mobile
  • Decent odds and payouts
  • Casino attached too

What we don’t:

  • Needs an update, lagging behind Tebwin and BetStorm
  • Needs more promotions

13. VBet – Refreshing that everything has its place

Although VBet are newbies in the British market, they have been operating in Eastern Europe for some time now. Using a variety of Virtual Sports betting providers, they have also diversified into Fantasy Sports. While wagering on this is more popular in America, there is a growing trend on the bookmakers UK customers play on as well. In a similar vein, eSports also has its own presence on the site housed separately on what is a compartmentalised sportsbook.

Screenshot from the homepage of the UK betting site VbetThe sports betting on VBet comes under both Pre-Match and In-Play tabs. Racing, for horses and greyhounds, is dealt with separately too with offers available on both. Boosted Odds for other sports can be found under the Pre-Match tab on the menu. Check out the most popular and trending accas under the Multiples of the Day. There is also Acca Insurance and a Boring Football promotion which returns half your losing stake as a free bet if the game finishes 0-0. VBet comes with plenty of plusses.

User Experience and Feel

VBet is another site that’s functional as opposed to being pretty. Placing some live events above the menu seems unnecessary. Needs an update, especially on mobile. Site is slow.

Welcome Sports Bonus

Payment Methods & Limits

Visa, MasterCard, PayPal, Neteller, Skrill, ecoPayz, SafeCharge, MuchBetter, Trustly. Deposits (instant) £10-no limti, withdrawals (up to 5 days) £10-no limit.

Features

In-play betting, full & partial cash out, ‘Striker’ game, ‘ACCA DAILY’ feature. No live streaming.

Sports & Leagues

Football, basketball, cricket, tennis, volleyball, ice hockey, golf, snooker, handball, eSports, badminton, bandy, American football, rugby league, rugby union, MMA, darts, boxing, futsal, GAA football, GAA hurling, lacrosse, NASCAR, politics, table tennis.

What we like:

  • Fantasy Sports an exciting new feature
  • Big range of Virtual Sports you can bet on
  • Improving eSports coverage on site
  • Variety of promotions across sportsbook
  • Site split into Pre-Match, In-Play, Racing

What we don’t:

  • Pre-Match sportsbook tab looks cluttered
  • Limited payment options for bonus deals

How We Rank the Best UK Betting Sites

With the best UK bookies punters can get, there are some key criteria that help us and also you identify best in class. Be on the lookout for the following when considering the best UK bookmakers online today:

  • Easy to use
    The UK’s best betting websites should all be user friendly. Navigation and the journey from finding your fancy to placing a bet must be straightforward. Betslips should be displayed prominently and the overall interface not too cluttered, so you can pick out what you are looking for. With its mobile friendly layout, Kwiff could hardly be simpler to use.
  • Fully licensed
    It almost goes without saying that the best UK online bookmakers all have licenses from the correct authorities and regulators. In the case of British bookies, the powers that be are the UK Gambling Commission. You should only trust fully licensed sportsbooks. William Hill are one of the most trustworthy British betting sites out there.
  • Market variety
    The more bets and different sports that you can bet on across the best UK sports betting websites the better. It is not unusual these days for there to be 40 or more sports to take punts on with hundreds of markets available on the most popular. We love wagers here in Britain! Boylesports boast big variety when it comes to different sports to bet on.
  • Bonuses and promotions
    Everyone loves a great offer, and the best betting sites in UK countries and provinces know it. From Acca Insurance to Best Odds Guaranteed on the horses, the deals you can get from a bookie can make or break your decision whether to bet with them or someone else. Betfred have earned their nickname of The Bonus King with very good reason.
  • Value odds
    The best UK betting companies ultimately have to provide top prices on betting outcomes. Value is a relative concept, but it is very easy nowadays to track down which bookies provide the best odds today thanks to comparison tools and websites. You deserve the biggest potential profit from your punts. The SBK sportsbook powered by Smarkets can often have the top prices.
  • Extra features
    From Free Bet Clubs to results services and live streaming, additional features separate the best sports betting websites UK punters use from the merely ordinary. Your loyalty should be rewarded, while features that help you pick out future wagers or give you the chance to see how your fancy gets on are only fair. 888Sport provides plenty of extras that can serve you well when betting.
  • Customer service
    The best bookmakers online in UK regions all provide top notch customer support options. You never want to have any problems when betting, but it’s nice to know that friendly, helpful and professional customer service is there 24/7 through a variety of mediums. Live chat, FAQs, email, hotlines and social media should all be at your fingertips if need be. Again, Boylesports have a great reputation for very efficient customer support.
  • Mobile betting
    Each of the betting companies will have embraced the revolution in mobile technology of recent years. Having a gambling app isn’t just an optional extra, it is vital so that you can place your wagers on the go. You can expect a secure but streamlined gambling experience. Midnite have seen their sports betting app win plenty of awards since launching it, so they clearly put mobile wagering first.

How to Sign up at a UK Sportsbook

If you have never used a UK sports book before and you want to start placing a few sporting bets, then you will need to open an account at one. Don’t worry if you are not sure how to go about this process as we are going to walk and talk you though it. We are going to guide you through opening a sports betting account at LiveScore Bet but the process is roughly the same as opening an account at any of the leading sports betting sites, especially the ones that we champion.

Step 1 – Visit the Site

You can use the link above to visit the LiveScore Bet site. You’ll be presented with the landing page, as seen below. The button you need to press is labelled ‘Join Now’.

LiveScore Bet Landing Page

Step 2 – Start filling in your Info

Add the details you are asked for, which in this case is your email address, full name and date of birth.

LiveScore Bet Registration Screen

Step 3 – Keep filling in!

On the next page there is more infomation that you need to supply – your phone number and address.

LiveScore Bet Registration page

Step 4 – The Final Step!

You are now presented with the final step where you need to choose a username, a password (make sure it is memorable but cannot easily be guessed by anyone else) and you can set a deposit limit if you so wish. Choose your communication preference too, confirm that you are over 18 then click ‘Create account’.

That’s it! You now have a LiveScore Bet account! You will be taken straight to the deposit screen but you do not have to make a deposit if you do not want to, yet. Just have a look around the sports betting website and see if there are any bets that appeal to you, and then place your bet.

How to Place a Bet at a UK Sportsbook

So, now you have an account at one of the UK’s leading betting site, but perhaps you are not sure how to place a bet. We are going to be your betting buddies again and show you how to place your bet, again at our recommended selection, LiveScore Bet.

Step 1 – Head to the site

Head to the site and sign in. The main selections for the big and upcoming events should be listed on the landing page. if there is nothing there that really interests you, use the menus to find a bet that will.

LiveScore Bet Landing Page

Step 2 – Choose your bet

We have chosen the football page and notice that Liverpool are playing Leicester City. Liverpool are flying at the moment and Leicester are not having the best of times, so we decide to investigate the prices on offer, clicking on the fixture so we can learn more.

LiveScore Bet Football

Step 3 – Select the Odds

Liverpool are very short-priced to win, so we’re looking for a more attractive bet. Here, we find a good price for Liverpool to win and score more than 2.5 goals. We click on this price to add it to our bet slip.

LiveScore Bet Liverpool to Win and > 2.5 Goals

Step 4 – Choose the Stake

We now have the price on our betslip, so we need to select our stake. We have decided to go for a fiver.

LiveScore Bet betslip

The odds are 3/5, so if Liverpool do the business for us, we would win £8. We click on ‘Place bet’ so set our wager, and that’s it, our bet is on!

How to Get the Most Out of Your Money While Betting at UK Betting Sites

There are three types of sports bettors – those who bet for excitement, though who bet for fun, and those who bet for the money. Sometimes, people slot nicely into two of these three categories, or they slot into all three!

No matter how you feel about your betting experiences, you need to make sure you’re getting the most out of your money, and here are some ways in which you can be sure of doing just that.

Get the Most from Bonuses and Promo Codes

Nearly all the leading sports betting sites will offer you bonuses and promotions. Most will offer you a welcome bonus, and some (and indeed most) will offer ongoing promotions and bonuses. By making the most of these you will be getting an important little bit extra, and of course you will be betting with someone else’s money. You will not get rich simply by using promotions and bonus codes, but you may earn a little bit of extra cash that you can use for your ‘normal’ betting.

Practice Bankroll Management

The main reason people become a little ‘unstuck’ with their betting is because they don’t manage their bankroll properly. It is human nature to remember wins much more than losses, so you may be thinking you are winning with your betting, when in fact overall you are losing. By keeping records you will have a clear idea as to how much money you are actually making, or losing.

You also need to set a monthly limit as to how much money you are willing to lose per month. This amount should not mean you end up struggling to afford the more important aspects of daily life, such as mortgage/rent payments, utilities bills and food/groceries.

Use Your Brain, Not Your Heart

We all have favourites when it comes to sport (especially if you are into sports betting), but sometimes you just have to ignore those favourites and bet on what is logical, not emotionally-driven. If you support Forest Green Rovers and they are drawn at Anfield in the FA Cup you may be tempted to put a fiver on, but what are the real chances of a FGR win? You might as well just burn that five pound note instead.

All decisions you make when it comes to placing bets should be done for logical, not emotional reasons. Emotional bettors are far more likely to lose money than logically thinking ones.

Best Betting Websites in UK By Category

As you may have already noticed, the best online betting sites like all excel in certain areas. There will always be one part of the best online gambling sites and the wider experience that individual bookies do better at that than the competition. It is easy to see why. Every bookie and each of the best UK betting sites is different. The details below show which betting company gets our rating as top dog in a variety of important categories related to betting:

Best UK Bookmakers

Kwiff logo We’ve already gone into some details as why we consider Kwiff to be number one. It just scores the highest in all the major sports betting categories we can think of.

Top UK Bookie for In-Play Betting

Virgin Bet logo Virgin Bet wins this one because of the ease of use of its live betting function. Getting bets on quickly is what you need if you are betting in-play, and Virgin Bet certainly excels in this department.

Best New UK Sportsbook

BetUK review BetUK has already won plenty of plaudits for a new site, and we can see this trend continuing. This is a fab sports betting website that is already gathering plenty of new wagering fans.

Top UK Bookie for Security

Spreadex Logo Spreadex is one site that takes the safety of its customers very seriously. Not only does the site use all the latest web encryption tools, a customer rep will only activate your account when they have contacted you personally by phone.

Best UK Bookie for Mobile

SBK logo This one was perhaps our easiest choice, as you can only get SBK on mobile! Naturally, by concentrating purely on mobile platforms, SBK can deliver the very best when it comes to mobile sports betting.

Top UK Bookie for Bonuses

Betfred logo BetFred has been around for decades and has always valued its customers highly. It rewards its regular sports betting website users with a stream of bonus offers, promotions and incentives, making it the standout in this category.

Best UK Bookmaker Special Features

888Sport logo 888sport is another site that has been around for a long time, but one that has never rested on its laurels. It constantly brings out a stream of special features such as betbuilders, and we applaud the site for that.

Top UK Bookie for Best Odds

logo sportnation We always like to see bookmakers online that offer competitive odds, and we consider the odds at SportNation to be the best available on a consistent basis. Check out their enhanced odds deals too.

Best UK Bookie for eSports

BetUK review Esports betting is becoming increasingly popular, with many sites giving coverage to DOTA 2, LoL and CSGO in this regard. We think that currently, BetUK is the best UK site for eSports betting options.

Best UK Bookmaker for Payment Options

888Sport logo Options are important when it comes to payments and we’ve voted 888sport as number one in this category. Available methods at 888sport include cards, ApplePay, ecoPayz, Neteller, MuchBetter, PayPal, Skrill and many, many more.

Choosing from the Best UK Online Betting Sites

You found out how we rank the best bookmakers already above, but there is still the matter of choosing one for yourself. Here at Sportslens.com, what makes us a trusted and reliable source is giving you all the facts about British bookies. We want to help you make an informed decision about where to place your bets. With that in mind, here are some elements you should consider when making your choice:

New Customer Offers

What you receive as an incentive for signing up with one of the best UK online bookmakers naturally plays a big part in any decision. The new customer offer is something you can expect across the board. As you will see below, these come in various types, so it is all about finding one that appeals to you. Whether you prefer a risk-free bet, first deposit bonus or bet and get deals, choose a new customer offer you like.

Top New Customer Offers on UK Betting Sites

  • Betfred – Bet £10 and get £40 in free bets
  • William Hill – Bet £10 and get £40 in free bets, plus a £10 casino bonus
  • 888Sport – Bet £10 and get £30 in free bets, plus a £10 casino bonus

Bonus Deals for All Customers

A new customer offer is a one and done affair, so it obviously pays to look beyond welcome bonuses and see what regular ongoing deals are available. All of the best bookmakers online should have some promotions to keep you interested.

It’s in their interests as well as your own for them to do so. If the competition runs deals like Acca Insurance, Money Back if Second to the SP Favourite in horse racing and other offers, then a British bookie would be wise to do the same. Here, you should try and find a sportsbook with bonuses that reflect the sports you bet on most.

Top Bonus Deals for All Customers

  • Virgin Bet – Weekly Acca offer covers every single sport on site
  • SBK – Industry Top Price guarantee means you truly get the best odds
  • Betfred – Double Delight and Hat-trick Heaven deals on first goalscorer bets

Sports and Betting Markets

As noted above, the more markets and sports that you can wager on through the best bookmakers online UK bettors go to, the merrier. You may be looking for a certain match bet between two horses in a race, or a particular handicap market on a football game.

It is well worth your time and effort researching precisely what the best betting sites UK punters gamble on provide in this regard. If they don’t have the type of bets or sports you enjoy betting on, then avoid examples of a betting company. There is a particularly wide range of options available through Boylesports, so consider them.

Quality of Mobile Betting Experience

We have plenty more to say on the best bookmakers in UK regions in terms of their mobile experience below. For now, it is an important consideration if you want to place bets while you are out and about. All of the top online bookmakers have mobile apps, so look for the most user friendly.

You want the most streamlined gambling experience possible, but also something that feels safe. From passcodes and face recognition technology to being compatible with both Android and iOS operating systems, apps must do more than provide odds. The SBK platform is mobile exclusive, so should be in your thoughts.

Payment Methods Available

Everyone wants to have options for funding their bets on online gambling sites and bookies. What the top UK betting sites do is mix things up. They should offer you traditional payment methods like debit cards and bank transfers on one hand, yet embrace modern, digital age options on the other.

The growth of eWallet serv