Best New Betting Sites UK 2024 – 20 Bookmakers Compared

Discover the best new betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check out the best betting companies and get the lowdown on the top new UK betting sites right here.

Best New Betting Sites UK

Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:

The Best Online Bookmakers In The UK

  • All
  • PayPal
  • New
  • Enhanced Odds
  • Live Streaming
  • Cash-out
  • Placepot bet
  • £5 Deposit
  • Best Odds Guaranteed
  • New Bookie
Best Rated New UK Bookie
28/02/22

Bet £50 and Get £25 in Free Bets + 10 Free Spins

Bet £50 and Get £25 in Free Bets + 10 Free Spins

  • Superb mobile app with UK & Irish racing streaming
  • Bet online. by text message or phone call
  • Fitzdares Club events at Cheltenham, Royal Ascot & more
9.9
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
1
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhound and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
08/03/23

Bet £10 Get £40 in Free Bets

Bet £10 Get £40 in Free Bets

  • Best Odds On All Premier League Matches
  • Excellent platform for in-play betting
  • No minimum deposit requirements
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
0
18+ begambleaware.org. Spread betting losses can exceed deposit. Place a £10 fixed odds bet at minimum odds of 1/2. Get 2 x £10 free fixed odds bets + 4 x £5 free spread bets. Ts&Cs Apply.
09/03/22

50% of First Day Losses Back As a Free Bet Up To £25

50% of First Day Losses Back As a Free Bet Up To £25

  • Newly launched UK online bookmaker
  • Great bookie for betting on horse races
  • Fast payout on winnings
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
2
New customer offer only. Must have a minimum of 3 bets of £10 at ods of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
23/10/23

Bet £10 Get £40 in Free Bets

Bet £10 Get £40 in Free Bets

  • Golden Acca Profit Boosts
  • BetMGM Extra weekly free bet
  • Daily horse racing boosts
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
0
New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply
29/12/23

Bet £10, Get £30 In Free Bets

Bet £10, Get £30 In Free Bets

  • One of newer bookies in UK today
  • Acca Club boosts profit 5 times weekly
  • Superb for eSports and Virtual Sports
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
0
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
10/07/23

Bet £10 Get £40 in Bonuses

Bet £10 Get £40 in Bonuses

  • Wealth of offers at “The Bonus King”
  • Superb deals on system bets
  • Great bookie for football betting
9.8
5 Stars
Use bonus code
Copied
WELCOME40
Copy
Copy
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1
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
09/12/21

Bet £10 Get £30 Free Bet

Bet £10 Get £30 Free Bet

  • Recently launched UK bookie
  • Sport specific offers available
  • Win cash prizes if you bet big
9.8
5 Stars
Use bonus code
Copied
SB30
Copy
Copy
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0
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses .
09/03/22

Bet £10 Get £10 Free Bet

Bet £10 Get £10 Free Bet

  • Brand new UK sportsbook
  • Wide variety of deposit options & fast cashouts
  • Competitive odds & huge array of markets
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
1
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
23/03/23

Get up to £50 Free Bet + £20 Casino Bonus

Get up to £50 Free Bet + £20 Casino Bonus

  • Point Fast withdrawal
  • Great Loyalty Offers
  • Best Odds
9.8
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
0
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply
17/11/22

50% Back up to £35 Free Bet + 10 Free Spins

50% Back up to £35 Free Bet + 10 Free Spins

  • Acca Bonus covers all sports
  • Markets on 30 different sports
  • Deals on major betting sports
9.7
5 Stars
NO CODE REQUIRED
Visit Site
Learn More
2
To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Show More Offers+

Explore Our Betting Site Guides

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Premier League Betting Sites
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Horse Racing Betting Sites
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Greyhound Betting Sites
Our expert-written Greyhound guide supplies the latest tips, promotions surrounding upcoming races, and we explore the best rated betting sites in the UK.
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Golf Betting Sites
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Rugby League Betting Sites
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Boxing Betting Sites
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Tennis Betting Sites
Our guide will introduce you to the top tennis betting sites. We’ll also look at how we assess those outlets, explore popular tennis betting strategies & more.
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eSports Betting Sites

Advantages of New UK Betting Sites

There are actually some positives to using new betting sites that you may not have realised. It is possible that the newcomers could have an edge on the established bookies in certain areas. This may be out of necessity in order for them to get noticed. You can these advantages to your advantage when wagering on UK betting sites new to the region:

Better Welcome Bonuses

One sure-fire way that the new kids on the block in the gambling industry can grab your attention is with their new customer offers. These need to stand out from the crowd if they want you to sign up. One of the best welcome bonuses among new online bookmakers is LiveScore Bet with their bet and get deal.

Open to eWallet Payments

It’s a fair observation that some of the major players in the sector don’t like digital payment options. For evidence of that, look no further than the fact that eWallet services are often ineligible as a deposit method in conjunction with new customer offers. What the new betting sites UK customers can wager with do well is embrace the modern ways of funding your gambling. In particular, SBK is held in high regard for the wide variety of payment methods it accepts including eWallets.

Unique Betting Offers

Until new bookmakers UK punters use can become established, they must carve out niches to help them on the way up. Providing the same promotions as their competition makes little sense. Instead, the best new betting sites look for gaps in the market. Take Virgin Bet, for instance. Their Virgin Bet Fives offers cash prizes and it is unique and free to play offer.

List of Best New Bookmakers in the UK

Here’s a list of all the best new betting websites in the UK of 2024.

  1. BetMGM – Biggest markets and Golden offers
  2. BetUK – Best British choice for acca betting
  3. Betgoodwin – Horse racing specialist
  4. Spreadex – Top spread betting platform
  5. Luckster – Fast cashouts on winnings
  6. 21LuckyBet – Another great ProgressPlay gambling site
  7. Betmorph – Superb live betting graphics
  8. Betstorm – Excellent choice for in-play betting
  9. Vince Vegas – New bookies bossing it
  10. Tote – Free horse racing live streaming
  11. Mr Play – Great VIP program offered
  12. 10bet – Unique football offers weekly
  13. QuinnBet – Horse racing promotions
  14. LivescoreBet – Live stream of horse races
  15. TalkSports – Great betting website
  16. BoyleSports – Boasts over 40 sports to bet on
  17. Bzeebet –  A Diverse List Of Popular Payment Methods
  18. Daznbet – Live stream available
  19. PixieBet – Cash out functionality offered
  20. Midnite – Swift cash outs
  21. Virgin Bet – Daily price boosts
  22. FafaBet – Point Fast withdrawal
  23. bet365 – Superb bet builder
  24. Mr Mega – Launched in 2021
  25. Betway – Daily boosted offers
  26. NetBet – £5 free virtual bets available
  27. Betfred – King of betting offers
  28. SportingIndex – Great mobile app
  29. Vegasland – Very good payout percentage
  30. HeySpin – Early payout available
  31. Zetbet – extra winnings on you Zet Boost wins
  32. 888Sport – Wide range of payment options

How the Top UK Bookies Compare

Have a closer look at how the leading online UK bookmakers compare across betting markets, odds value, payment methods and bonus offers.

Bet £15 And Get £10 Free Bet

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Bonus Policy and Ter...

Mr. Mega UK

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18+, Welcome Bonus:...

Bet £10 Get £30 Free Bet

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Bet £10, Get £30 In Free Bets

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1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. Full T&C’s apply. BeGambleAware"> #ad. 18+ Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid...

Bet £10 Get £40 In Bonuses

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New 18+ UK customers...

Bet £10 Get £30 Free Bet

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Deposit & Stake £10, Get £30 In Free Bets

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18+, UK only. Deposi...

Bet £10 Get A £20 Surprise Bet

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Bet £10 Get £40 In Free Bets

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18+ begambleaware.or...

Bet £10 Get £20 In Free Bets

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Deposit £10 Get £50 In Free Bets

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£25 Free Bet + 10 Free Spins

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Rating
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.7
5 Stars9.5
4.5 Stars9.5
4.5 Stars9.4
4.5 Stars9.4
4.5 Stars9.3
4.5 Stars9.3
5 Stars9.8
Bonuses Offered
Free Bet
Wagering Requirements
2.00 min odds
£15
1.5 min odds
1.5 min odds
1.5 min odds
Evens (2.0) or greater
1.5 min odds
odds of 1/1 or greater
1.5 min odds
1.5 min odds
1.5 min odds
deposits by card or Trustly only
1.5 min odds
1.4 min odds
1.5 min odds
2.00 min odds
8 times deposit + bonus
odds of EVS (2.0) or greater
1.5 min odds
1.5 min odds
1.5 min odds
1.35 min odds, 5x times wagering
2.0 min odds
1.5 min odds
Max Free Bet Withdrawal
£25
£10
£30
£30
£40
£60
£30
£20
£20
£20
£20
£50
£30
£10
£10
£25
£20
£30
£50
£50
£10
£20
£40
Accas
Acca Insurance
Cashback
VIP Loyalty Club
No Deposit Bonus
Enhanced Odds
Free Spins
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Deposit Bonus
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
50% First Deposit Bonus Up To £50
n/a
n/a
n/a
n/a
£200
n/a
n/a
Overall Rating
Odds
7/10
9/10
8/10
9/10
9/10
8/10
9/10
9/10
8/10
10/10
8/10
9/10
6/10
9/10
6/10
8/10
9/10
7/10
8/10
7/10
7/10
7/10
7/10
9/10
Betting Markets
9/10
9/10
9/10
9/10
10/10
10/10
8/10
7/10
9/10
8/10
9/10
9/10
9/10
9/10
8/10
10/10
9/10
9/10
7/10
10/10
9/10
9/10
9/10
9/10
Support
7/10
8/10
7/10
8/10
8/10
9/10
8/10
9/10
8/10
10/10
9/10
7/10
8/10
8/10
7/10
8/10
8/10
8/10
8/10
7/10
7/10
7/10
9/10
9/10
Payment Methods
8/10
9/10
5/10
8/10
9/10
7/10
7/10
3/10
3/10
5/10
6/10
7/10
7/10
9/10
5/10
4/10
9/10
9/10
8/10
7/10
7/10
3/10
4/10
5/10
Bonuses/Promotions
5/10
7/10
10/10
10/10
9/10
10/10
10/10
10/10
10/10
9/10
10/10
6/10
9/10
10/10
9/10
9/10
9/10
10/10
9/10
9/10
6/10
9/10
9/10
10/10
Withdrawal Speed
7/10
7/10
9/10
6/10
7/10
7/10
6/10
7/10
8/10
9/10
8/10
5/10
6/10
9/10
6/10
8/10
8/10
6/10
6/10
6/10
9/10
7/10
9/10
9/10
Safety
8/10
9/10
10/10
9/10
10/10
10/10
10/10
10/10
9/10
10/10
9/10
10/10
9/10
10/10
10/10
9/10
10/10
10/10
9/10
9/10
9/10
9/10
9/10
10/10
Mobile App
1/10
1/10
10/10
1/10
8/10
9/10
1/10
7/10
10/10
9/10
8/10
10/10
1/10
1/10
9/10
9/10
8/10
7/10
1/10
8/10
9/10
1/10
8/10
10/10
Betting Markets
Live Betting
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Live Streaming
1
1
1
1
1
1
1
Early Cashout
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Bet Builder
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
eSports
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Political Bets
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Reality TV Bets
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
US Sports
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Poker
1
1
1
1
1
Casino
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
VIP Program
1
1
1
1
1
1
1
1
1
1
1
Payment Methods
Min Deposit
£10
£10
£10
£10
£10
£10
£10
£10
£5
£5
£10
£10
£10
£10
£10
£10
£10
£10
£10
£10
£5
£10
£5
£10
Self Exclusion
Regulated
Payout Times
7/10
7/10
9/10
6/10
7.5/10
7.5/10
6/10
7.5/10
8/10
9/10
8/10
4/10
6/10
8.5/10
6/10
8/10
7.5/10
6/10
6/10
6/10
9/10
7.5/10
9/10
8/10
VISA
MasterCard
Bank Wire
Paypal
Skrill
Bitcoin
Boku
PaysafeCard
Apple Pay
Trustly

Alternative Bookmakers in the UK

Alternatively, you can take a closer look at other bookmakers in the UK as well:

  • BetGoodwin
  • BetTarget
  • Luckster

A Closer Look at the 15 Best New Betting Sites UK 2024

It is well worth your while looking at the best new online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There are so many reasons to recommend them that they have all made it into our thoroughly researched list of the 15 best online betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:

1. Midnite – Fresh Looking UK Betting Site With Great Esport and Football Odds

Although Midnite are newbies in the British market, they have been operating for some time now. One of the main focus on their page is esports that you reach with one click from the start page. It displays the available bets on all games in play currently, brightly lit up for an easy overview.

Midnite - fresh from 2022 on the UK market

The sports betting on Midnite comes with an easy In-Play tab which leads you directly to games that are happening now. Check out the most popular and trending accas directly under the in-play tab. There is also a promotion which displays current campaigns and events you can use to get a bit of an edge with when playing. Midnite simply comes with plenty of plusses.

User Experience and Feel

Midnite is a scaled down, easy to use betting site where you get functionality along with a pleasing aesthetic. The site is fast and responsive and lacks nothing for usability.

Welcome Sports Bonus

Only available to new, verified UK customers. You get a great offer – bet £10 & and get £20 in free bets. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Note that the Free Bets expire after 7 days, and stake will not be not returned.

Payment Methods & Limits

Visa, MasterCard, PayPal and Trustly. Deposits (instant) £10-no limit, withdrawals (up to 5 days) £10-no limit.

Features

In-play betting, full & partial cash out,  “Acca Assist” feature. No live streaming.

Sports & Leagues

Tennis, basketball, American football, Baseball, ice hockey, cricket, boxing, snooker, volleyball, handball, rugby Union, horse racing, table tennis, darts, MMA, Rugby League, Aussie Rules, badminton, motor sport, golf, futsal and Specials.

What we like:

  • Great esports coverage and focus
  • Big range of football
  • Variety of promotions across sportsbook
  • Easy and smooth access to live games

What we don’t:

  • Limited payment options

2. 888Sport – Fingers on pulse of popular bets

Another of the best online betting sites UK customers take a punt with is 888Sport. A product of the digital age, they have grown in size and stature leveraging sponsorship deals in sport much like the established order. The 888Sport sports betting website includes a generous welcome offer and a wide range of promotions. These cover the most beloved betting sports of horse racing and football once more. What 888Sport does differently is provide a BetFeed tool showing your trending and popular punts.

888sport

If you can see where the money is going, and how gambles develop, then you can get your wagers on at the right time. 888Sport also challenges you to earn rewards by backing a winner over a certain odds threshold with the prize of one free bet per day. You can also keep yourself clued up on what is happening in-play and events still to come with their handy ‘Schedule’ page. There’s also an 888Sport app you can download for free and wager on your favourite sports through mobile.

User Experience and Feel

888sport has had a long time to evolve and has just about got things perfect. A nice site but the promotional graphics get in the way a bit. Mobile experience is exceptional.

Welcome Sports Bonus

Earn £40 in free bets when you bet £10 using bet builder. Qualifying bet must be at least £10, min. odds 2/1. Bet must be placed within 30 days of registration. Free bet expires after seven days. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, Skrill, MuchBetter, Neteller, ecoPayz, Trustly, Interac, Pay4Fun, Rapid Transfer, iDebit, Wire Transfer, Apple Pay, Sofort, Paysafecard, PurplePay, Neosurf, AstroPay, Boleo Bancario and many more. Deposits (instant) £10-No limit, withdrawals (up to 5 days) £10-No limit.

Features

In-play betting, full & partial cash out, BetFeed, 10k Drive, Up for 8. No live streaming.

Sports & Leagues

American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, MMA, motor racing, novelty bets, politics, rugby league, rugby union, snooker, surfing, table tennis, tennis, trotting, virtual sports, volleyball, waterpolo, winter sports.

What we like:

  • Lots of football / horse racing betting offers
  • BetFeed tool great for finding trending bet
  • Challenges and Rewards add fun element
  • Mobile app free to download for Android / iOS
  • In-play betting area has full Schedule listings

What we don’t:

  • Site navigation could be more user friendly
  • Menus and layout a little clunky on desktop

3. JeffBet – Best Newcomer of the Year

JeffBet went live on the UK market in 2022 when they got their license from the Gambling Commission, and has since made quite a splash. With their compact yet user friendly layout and complimentary reward program, they quickly managed to grab the attention of the UK punters.

JeffBet - new on the UK market since 2022

Even though the layout may feel a bit dated, it does feel comfortable to most punters as it follows the traditional layout. In addition to having a wide-ranging sportsbook, there is also an online casino as part of this offering.

The mobile experience is good, although they do not provide a separate app for it. You can play with ease on both Android and iOS, with full functionality.

User Experience and Feel

The look and feel, as said before, is very traditional and compact. If you are a regular bettor in most any site, you will have no issue navigating throughout their sites layout.

Welcome Sports Bonus

The welcome offer is a straight forward deposit £10 and get a £30 Free Bet. This is a new player only offer, and applies to minimum of  £10 qualifying bets, stake not returned. The free bet is a one-time stake of £30 with min odds 1.5 where the stake is not returned with 1x wagering on the winnings. Wager from real balance first. Wagers are calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Can not be used with Skrill deposits. Full Terms apply.

Payment Methods & Limits

The range of withdrawal options consists of Visa, Mastercard, Maestro, PayPal, Skrill, Neteller, Paysafe, PayviaPhone, ecoPayz and MuchBetter.

Features

In-play betting, full & partial cash out.

Sports & Leagues

Football, tennis, basketball, cricket, volleyball, table tennis, Rugby Union, Rugby League, formula 1, horse racing, baseball, snooker, darts, esports, MMA, ice hockey, futsal, nascar, boxing, golf, Aussie Rules, cycling, handball, American Football, badminton, bandy, chess, Bowls, floorball, Gaelic football, netball and politics

What we like:

  • Relatively new site for the UK
  • Fully licensed and legit
  • Huge range of markets available
  • Customer focused
  • Deep markets in football

What we don’t:

  • Few esports available

4. Vince Vegas (formerly Tebwin) – New Bookies Bossing It

If you have checked out BetStorm from our list of the top online bookmakers for the UK, then when you check out Vince Vegas you may blink and wonder if you’ve landed on the same site. There is no need to get confused though as Vince Vegas and BetStorm are from the same stable (Progress Play of Malta) and they use the same great sports betting software. It’s no wonder then that both Vince Vegas and BetStorm have made it on to our list of the best sites for sports betting in the UK.

vince vegas1

Vince Vegas offers you everything that a throughly modern sportsbook should offer you – a easy-to-use interface that makes sports betting both simple and enjoyable. You can place any bet you want with just a couple of clicks so that you can get your bets on easily. One feature of Vince Vegas that we really like is their ‘Live Calendar’ which outlines every sporting event that’s about to commence. You can use filters to syphon out any sports you’re not particularly enamoured with to enhance your sports betting experience. An excellent sports betting site that we know you’ll be pleased to discover.

User Experience and Feel

Like sister site BetStorm, the look of the desktop experience at Vince Vegas is basic but functional. Also like BetStorm, we’d prefer wording to be used for the sports as opposed to icons. Overall though, completely satisfying.

Welcome Sports Bonus

Bet £10 and get a £10 free bet. Free bet is one-time qualifying stake min. odds 1.5, stake not returned. 1x wagering on winnings, max. conversion £200. Valid seven days, T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, PayPal, PayviaPhone, Paysafecard, Trustly, Muchbetter, ecoPayz, Interac, BitBay Pay, Neteller, Skrill, UPI, NetBanking, Fast BankTransfer, Euteller. Deposits (instant) £10-£20,000, withdrawals (up to 5 days) £10-£20,000.

Features

In-play betting, full & partial cash out. No live streaming.

Sports & Leagues

Football, tennis, basketball, rugby union, rugby league, volleyball, cricket, snooker, horse racing, American football, table tennis, darts, eSports, futsal, NASCAR, MMA, boxing, golf, handball, bandy, GAA football, hurling, kabaddi, lacrosse, politics, specials.

What we like:

  • Excellent live betting calendar
  • Simple-looking sports betting site but easy to use
  • Decent-enough promotions and offers
  • Reliable site – barely any downtime
  • Very good rewards scheme

What we don’t:

  • Modernising would not go amiss
  • More promotions

5. BetUK – Best British Choice for acca betting

Although BetUK are also relative newcomers to the industry, they put one of the more recent phenomena in sports betting to the fore. Accumulators feature in both their new customer offer and dedicated Acca Club deal. The profit boosts from the latter can be used on multiples with different numbers of selections in them. If accas appeal to you, then it is easy to see why BetUK count themselves among the best online bookmakers UK punters use today.

Screenshot of the sports looby on the betting site BetUK

They are far from a one trick pony, however. As well as plenty of Daily Price Boosts on all the top sporting action, BetUK embraced virtuals right from the start. They can also be considered among the best eSports betting sites in Britain today. BetUK clearly caters for both traditional punters and the emerging markets equally well, which is no mean feat for the new guy. The red, white and blue colour scheme of both desktop and mobile platforms appeals to the patriotic punter too.

User Experience and Feel

The emphasis at Bet UK is on football – too much, some might say, but it is easy to switch through to other betting options. The site design is adequate but at least it works well.

Welcome Sports Bonus

New customers on mobile only. Stake £10 at odds of at least 1.50 to get 3 x £10 bets. Must claim within 7 days of joining + free bets must be used on four or more selections. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or PayPal only. Deposits (instant) £10-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

In-play betting, full & partial cash out, price boosts. No live streaming.

Sports & Leagues

American football, Aussie rules, bandy, baseball, basketball, boxing, chess, cricket, cycling, darts, eSports, floorball, football, motor racing, golf, greyhounds, handball, horse racing, ice hockey, politics, rugby league, rugby union, snooker, surfing, TV & novelty, table tennis, tennis, trotting, UFC/MMA, volleyball, WWE, Winter sports.

What we like:

  • Excellent site for accumulator betting
  • Strong virtuals sports offering available
  • Great eSports betting options on offer
  • Good desktop and mobile experiences
  • Daily Price Boosts good as their word

What we don’t:

  • Greater range and depth of promotions would help
  • Wagering requirements could be better on some deals

6. Spreadex – Top spread betting platform in UK

If you want spread betting, then there is no debate about which of the best online betting sites UK customer use for this type of wagering. It is Spreadex. Founded in 1999, it has become the number one place to buy and sell bets as you would when trading in stocks and shares. If it wasn’t for older rival Sporting Index, Spreadex would have a monopoly among sports spread betting sites in the British Isles. There’s a big emphasis on in-play betting and live buying and selling of wagers here.

Screenshot of the odds offering at Spreadex's front page

There is also a fixed odds betting service supporting all this too. Spreadex are also known as one of the best sports streaming sites online today. They also provide new account offers for both the fixed odds and spread betting. You can choose which of the two you prefer. Watch out for spread-free bets and 1st Scorer Insurance among the deals open to all customers. There are also loads of helpful tools like how to videos and tutorials if you want to get into spread betting on Spreadex too!

User Experience and Feel

Spreadex functions perfectly well although the instance of the site of having small icons everywhere seems like overkill. The site might look better without them. The apps suffers from the same ‘icons virus’.

Welcome Sports Bonus

Fixed odds only. Join to receive £35 in free bets. Place a minimum £25 fixed odds bet at min. 1/2 to qualify. You will receive 5 x £5 fixed odds bets + 2 x £5 total goals spread bets. Offer must be claimed within 28 days of registering. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or bank transfer only. No eWallets. Deposits (instant) no limits, withdrawals (instant) no limits.

Features

Fixed odds and spread betting. Some live streaming.

Sports & Leagues

Horse racing, football, golf, greyhounds, cricket, tennis, basketball, ice hockey, volleyball, eSports, table tennis, snooker.

What we like:

  • Spread betting where you buy and sell
  • Strong live streaming options for sport
  • Fixed odds betting service available
  • Tutorials and how to spread bet videos
  • Big emphasis on live in-play betting

What we don’t:

  • Relatively few promotions for existing customers
  • Busy, cluttered feel to the sportsbook

7. Betfred – The Bonus King of British bookies

With more than half-a-century behind the firm since it was founded as Done Bookmakers back in 1967, Betfred are without question one of the best bookies UK customers wager with. Supported by a nationwide network of betting shops, this bookie puts the two most popular British sports that people take a punt on, horse racing and football, at the forefront of their online sportsbook. That is the way it should be.

A screenshot displaying the UK bookie Betfred's game offering

Double Delight and Hat-Trick Heaven deals give you every incentive to place first goalscorer wagers on featured TV football matches. There are loads of bonuses that apply to the horses too as Betfred taps into the traditional British betting public psyche. This is all aided by an attractive new customer offer that gives you plenty of reasons to try them out. With a mobile sports betting app that is better than other online gambling sites UK punters use, this is the total package.

User Experience and Feel

The look of the Betfred sports betting site has not really changed a great deal over the years, and it works well enough. It can be tough to find more obscure sports and events, though. The mobile version can get a little cluttered.

Welcome Sports Bonus

Bet £10 and get £40 in bonuses, £30 in free bets 50x 20p free spins. New customers only. Qualifying bet of £10, min. odds of Evens within seven days of registering. Deposit method restrictions apply. Free bets and spins expire within seven days. Full T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, Neteller, PayPal, Skrill, Paysafecard, bank transfer. Deposits (instant) £10-no limit. Withdrawals (instant-three days) £10-no limit. You can also deposit/withdraw at Betfred shops.

Features

In-play betting, full & partial cash out, lotteries, daily price boosts, bet builder. Some live streaming.

Sports & Leagues

American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, horse racing, ice hockey, motor racing, politics, pool, rowing, rugby league, rugby union, snooker, specials, tennis, UFC/MMA, virtual sports, winter sports.

What we like:

  • Several appealing football betting offers
  • Number of horse racing promotions too
  • Firmly established British bookie
  • Great Android and iOS mobile apps
  • Live stream your favourite sports

What we don’t:

  • Deals are very football / horse racing centric
  • Range of payment options could be better

8. SBK – Sportsbook growing out of an exchange

As the mobile sportsbook arm of the Smarkets exchange betting service, the launch of SBK was an interesting move. Together with its sister platform, it is very much one of the best betting websites UK customers can gamble with. There is no desktop version, however, so you must do all of your sportsbook wagering on the excellent SBK betting app that is free to download on devices with both Android and iOS operating systems.

The UK bookmaker SBK's bonus offer

Besides a risk-free bet of up to £20 when new customers join SBK, they pride themselves on offering the best odds. Many of the best UK sports betting sites lay claim to this. However, SBK show you that they are the best by going that next price better and thus provide industry leading odds for popular betting sports. Backed up by a good range of offers and promotions that will expand as the sportsbook arm of the business grows, SBK is here to stay.

User Experience and Feel

No desktop app. The mobile app is exceptional. Navigation is very easy, and you can tell a great deal of thought has gone into the app’s design.

Welcome Sports Bonus

For all new members, first £20 in losses are refunded. No restrictions (some payment method restrictions). T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, Skrill, Neteller, Trustly or PayPal. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

Mobile-only, live betting, cash-out, ‘Auto-Acca’. No live steaming.

Sports & Leagues

American football, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, golf, greyhounds, handball, horse racing, ice hockey, MMA, motorsports, politics, rugby league, rugby union, snooker, TV/Entertainment, table tennis, tennis, volleyball.

What we like:

  • Good new customer offer as risk-free bet
  • High-tech mobile exclusive betting platform
  • Top price guarantee on popular betting sports
  • Social aspect allows you to follow winners
  • New features added to product all the time

What we don’t:

  • Mobile only platform with no desktop site
  • No access to Smarkets exchange platform

9. Virgin Bet – Renowned brand tries hand at betting

British people associate Virgin with records, trains, planes and even holidays but now also betting. With Price Boosts available every day and a Weekly Acca offer across all sports, Virgin Bet isn’t just trading on the brand name. It’s now one of the best online bookmakers UK customers use. With horse racing deals and live streaming of the best races, they also cater for fans of that sport too. The approach by the firm headed up by Richard Branson has been to target traditional betting sports but also expand their horizons too.

Screenshot of the Virgin Bet betting lobby

It’s for that reason Virgin Bet boasts a strong in-play betting experience. The layout of the sportsbook is very simple and thus mobile friendly with smart betting apps available to download for free. However you access Virgin Bet, there are at least 30 different sports you can bet on including Virtuals. The site comes with a betslip you can customise to suit your needs and budget. Should their growth continue, then Virgin Bet may easily become one of the best online bookmakers UK customers bet with.

User Experience and Feel

The Virign Bet site uses the same layout as their sister site LiveScore site, giving this online sportsbook a familiar look and feel. It’s simple to use, and looks really good on both desktop and mobile.

Welcome Sports Bonus

For new members, £20 bonus after £10 minimum deposit and bet on sportsbook, placed and settled at 1.5 min odds within 14 days of sign up. No wagering, but other T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or PayPal only. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features

In-play betting, full & partial cash out, free daily game, ‘Virgin Bet FIVES’ game, price boosts, mobile apps (iOS and Android). No live streaming.

Sports & Leagues

Football, horse racing, greyhounds, tennis, virtual sports, American football, Aussie rules, bandy, baseball, badminton, boxing, cricket, curling, cycling, darts, eSports, floorball, futsal, GAA football, GAA hurling, golf, greyhounds, handball, hockey, MMA, motor racing, politics, rugby league, rugby union, snooker, specials, table tennis, volleyball, winter sports.

What we like:

  • Simple sportsbook layout easy to navigate
  • Full mobile betting experience available
  • Good offers for accas and horse racing
  • Daily Price Boosts to look out for on site
  • Straightforward new customer offer

What we don’t:

  • Casino platforms prominent on sportsbook menu
  • Site can be down for ages during maintenance

10. MrMega – New UK Betting Site from 2021

Yet another casino that has turned their hand to sports betting, MrMega is a vibrant new bookmaker with something of a different approach to sports betting, with a unique, clean and clear interface that has been built from the ground up. The MrMega sportsbook boasts around 30 different sports that you can wager on from the most popular to some real niches. That shows you their commitment to adding this platform to their portfolio.

mrmega bookie uk

You can see how many live events for in-play betting are available on the sports homepage. There are mobile friendly icons of the most popular sports too, giving quick access to the latest markets. As MrMega are also known for their good virtual sports options and quick cash out functions, they tick plenty of boxes. These are important aspects of the best betting websites UK customers use. When taking the next step, more sports betting promotions would be the obvious place to start. The wide range of markets available is a pleasant surprise on this site.

User Experience and Feel

The MrMega site look may not be suitable for everyone, but it is functional and will appeal to those who take their sports betting seriously. Needs a tiny bit of work on mobile.

Welcome Sports Bonus

Register and get a £10 sports online bet free when you deposit and bet £15 (min. odds Evens) on any bet. Deposit method restrictions, free bet min. odds 4/5 (1.80). T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, online bank transfer, Sofort, Trustly, Skrill (incl. 1-tap), Neteller, ecoPayz, PayPal, GiroPay, Interac, AstroPay, MuchBetter, Eutellwe, EPS, Paysafecard.

Features

In-play betting, full & partial cash out. No live streaming. Deposits (instant) £10-User defined limit. Withdrawals (2-5 days) £10-No limit.

Sports & Leagues

Football, horse racing, greyhounds, tennis, American football, Aussie rules, bandy, baseball, boxing, cricket, darts, eSports, floorball, futsal, golf, handball, hockey, MMA, motor racing, rugby union, snooker, specials, table tennis, volleyball, water polo.

What we like:

  • A sportsbook built by sports betting lovers
  • Lots of sports betting markets for you
  • Virtual sports available
  • Good reputation for cashing out bets
  • See how many in-play live events on site

What we don’t:

  • More sports betting promotions needed
  • Casino deals promoted on sportsbook

11. ThePools – Best Choice for Pools Betting

Before the days of fixed odds coupons and the National Lottery, the majority of people gambled on sports by playing the Football Pools as managed by the likes of Littlewoods, Vernons and Zetters. It was also the main way (pre lottery) that people suddenly became millionaires. Sadly, the football pools have faded from the public eye, but if you are one for nostalgia you can get back to the days of the football pools by using ThePools sports betting website.

thepools betting lobby

ThePools offers both ‘normal’ sports betting and pools betting. With ‘normal’ sports betting the emphasis seems to be on horse racing, although all the usual sports are available. With pools betting it’s very much ‘pools’ in that you select football matched that you think are going to end in a score draw, just as your dad or granddad used to do when marking down his coupon. All bets are pooled (hence the name) and the more score draws you correctly predict, the more chance you have of winning a big dividend when the betting pool is shared out. A different way of betting that will especially appeal to football fans.

User Experience and Feel

The layout of ThePools may seem too basic for serious sports betting fans but is ideal for newbies, especially those who wish to explore pool betting as opposed to fixed odds. The mobile version is … adequate.

Welcome Sports Bonus

New customer welcome offer – deposit and stake £10, get £10 in free bets (£5 on sport, £5 on virtual sports). Min. qualifying bet odds Evens. Free bets expire in seven days. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (two to five days) £10-no limit.

Features

Pools betting, daily racing promos, in-play betting.

Sports & Leagues

Football, horse racing, tennis, cricket, basketball, snooker, golf, ice hockey, table tennis, eSports, GAA football, volleyball, table tennis, handball, floorball. Pools betting available on football and horse racing only.

What we like:

  • Decent sports betting platform
  • Brilliant for pool betting
  • Plenty of options for different pools
  • Jackpots close to £3 million

What we don’t:

  • Too much emphasis on horse racing
  • Sportsbook does not match the appeal of the pools betting side

12. Kwiff – Supercharge your betting experience today

One of the new kids on the block and best betting website UK punters can use, Kwiff has made a big splash in the short time they have been operating. The secret to their success isn’t just a mobile first sportsbook platform that you can also access on your desktop or laptop computer but the element of surprise. Their Loyalty Club doesn’t just guarantee you one free bet to use if you meet all the requirements but there might be a little something extra on offer!

A screenshot displaying the front page of Kwiff

Surprise Bets do not just play a part in rewarding regular customers, but forms part of the welcome bonus when you sign up too. All the best bookmakers UK bettors gamble with will have their own names for enhancing the odds available on wagers. Kwiff is no different. For them, it is a matter of offering a Supercharge on one English Premier League acca every weekend. Kwiff have really put themselves at the cutting edge when it comes to the best betting websites UK punters wager on.

User Experience and Feel

Kwiff users a standard sports betting suite, although there are too many images on the front page. Once you find your favourite sport the experience improves a great deal. Very good on mobile, although again too many promotions.

Welcome Sports Bonus

New customers only. Bet £10, get £20. Qualifying bet min. odds 1.50, min. stake £10. No restrictions on £20 free bet, except stake cannot be withdrawn. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (up to 24hrs) £10-no limit.

Features

In-play betting, full & partial cash out, price boosts. No live streaming.

Sports & Leagues

Football, horse racing, tennis, American football, cricket, basketball, darts, rugby union, rugby league, snooker, table tennis, boxing, MMA, ice hockey, baseball, volleyball.

What we like:

  • Mobile friendly site and app for Android and iOS
  • Loyalty Club rewards regular punters who bet weekly
  • Guaranteed Supercharge on one EPL weekend acca
  • Refer a Friend scheme provides Surprise Bets
  • Supercharge an option when you Cash Out

What we don’t:

  • Surprise Bets come with no guarantees
  • Range of betting markets could be larger

How We Rank the Best UK Betting Sites

With the best UK bookies punters can get, there are some key criteria that help us and also you identify best in class. Be on the lookout for the following when considering the best UK bookmakers online today:

  • Easy to use – The UK’s best betting websites should all be user friendly. Navigation and the journey from finding your fancy to placing a bet must be straightforward. Betslips should be displayed prominently and the overall interface not too cluttered, so you can pick out what you are looking for. With its mobile friendly layout, Kwiff could hardly be simpler to use.
  • Fully licensed – It almost goes without saying that the best UK online bookmakers all have licenses from the correct authorities and regulators. In the case of British bookies, the powers that be are the UK Gambling Commission. You should only trust fully licensed sportsbooks. William Hill are one of the most trustworthy British betting sites out there.
  • Market variety – The more bets and different sports that you can bet on across the best UK sports betting websites the better. It is not unusual these days for there to be 40 or more sports to take punts on with hundreds of markets available on the most popular. We love wagers here in Britain! Boylesports boast big variety when it comes to different sports to bet on.
  • Bonuses and promotions – Everyone loves a great offer, and the best betting sites in UK countries and provinces know it. From Acca Insurance to Best Odds Guaranteed on the horses, the deals you can get from a bookie can make or break your decision whether to bet with them or someone else. Betfred have earned their nickname of The Bonus King with very good reason.
  • Value odds – The best UK betting companies ultimately have to provide top prices on betting outcomes. Value is a relative concept, but it is very easy nowadays to track down which bookies provide the best odds today thanks to comparison tools and websites. You deserve the biggest potential profit from your punts. The SBK sportsbook powered by Smarkets can often have the top prices.
  • Extra features – From Free Bet Clubs to results services and live streaming, additional features separate the best sports betting websites UK punters use from the merely ordinary. Your loyalty should be rewarded, while features that help you pick out future wagers or give you the chance to see how your fancy gets on are only fair. 888Sport provides plenty of extras that can serve you well when betting.
  • Customer service – The best bookmakers online in UK regions all provide top notch customer support options. You never want to have any problems when betting, but it’s nice to know that friendly, helpful and professional customer service is there 24/7 through a variety of mediums. Live chat, FAQs, email, hotlines and social media should all be at your fingertips if need be. Again, Boylesports have a great reputation for very efficient customer support.
  • Mobile bettingEach of the betting companies will have embraced the revolution in mobile technology of recent years. Having a gambling app isn’t just an optional extra, it is vital so that you can place your wagers on the go. You can expect a secure but streamlined gambling experience. Midnite have seen their sports betting app win plenty of awards since launching it, so they clearly put mobile wagering first.

How to Sign up at a UK Sportsbook

If you have never used a UK sports book before and you want to start placing a few sporting bets, then you will need to open an account at one. Don’t worry if you are not sure how to go about this process as we are going to walk and talk you though it. We are going to guide you through opening a sports betting account at LiveScore Bet but the process is roughly the same as opening an account at any of the leading sports betting sites, especially the ones that we champion.

Step 1 – Visit the Site

You can use the link above to visit the LiveScore Bet site. You’ll be presented with the landing page, as seen below. The button you need to press is labelled ‘Join Now’.

LiveScore Bet Landing Page

Step 2 – Start filling in your Info

Add the details you are asked for, which in this case is your email address, full name and date of birth.

LiveScore Bet Registration Screen

Step 3 – Keep filling in!

On the next page there is more infomation that you need to supply – your phone number and address.

LiveScore Bet Registration page

Step 4 – The Final Step!

You are now presented with the final step where you need to choose a username, a password (make sure it is memorable but cannot easily be guessed by anyone else) and you can set a deposit limit if you so wish. Choose your communication preference too, confirm that you are over 18 then click ‘Create account’.

That’s it! You now have a LiveScore Bet account! You will be taken straight to the deposit screen but you do not have to make a deposit if you do not want to, yet. Just have a look around the sports betting website and see if there are any bets that appeal to you, and then place your bet.

How to Place a Bet at a UK Sportsbook

So, now you have an account at one of the UK’s leading betting site, but perhaps you are not sure how to place a bet. We are going to be your betting buddies again and show you how to place your bet, again at our recommended selection, LiveScore Bet.

Step 1 – Head to the site

Head to the site and sign in. The main selections for the big and upcoming events should be listed on the landing page. if there is nothing there that really interests you, use the menus to find a bet that will.

LiveScore Bet Landing Page

Step 2 – Choose your bet

We have chosen the football page and notice that Liverpool are playing Leicester City. Liverpool are flying at the moment and Leicester are not having the best of times, so we decide to investigate the prices on offer, clicking on the fixture so we can learn more.

LiveScore Bet Football

Step 3 – Select the Odds

Liverpool are very short-priced to win, so we’re looking for a more attractive bet. Here, we find a good price for Liverpool to win and score more than 2.5 goals. We click on this price to add it to our bet slip.

LiveScore Bet Liverpool to Win and > 2.5 Goals

Step 4 – Choose the Stake

We now have the price on our betslip, so we need to select our stake. We have decided to go for a fiver.

LiveScore Bet betslip

The odds are 3/5, so if Liverpool do the business for us, we would win £8. We click on ‘Place bet’ so set our wager, and that’s it, our bet is on!

How to Get the Most Out of Your Money While Betting at UK Betting Sites

There are three types of sports bettors – those who bet for excitement, though who bet for fun, and those who bet for the money. Sometimes, people slot nicely into two of these three categories, or they slot into all three!

No matter how you feel about your betting experiences, you need to make sure you’re getting the most out of your money, and here are some ways in which you can be sure of doing just that.

Get the Most from Bonuses and Promo Codes

Nearly all the leading sports betting sites will offer you bonuses and promotions. Most will offer you a welcome bonus, and some (and indeed most) will offer ongoing promotions and bonuses. By making the most of these you will be getting an important little bit extra, and of course you will be betting with someone else’s money. You will not get rich simply by using promotions and bonus codes, but you may earn a little bit of extra cash that you can use for your ‘normal’ betting.

Practice Bankroll Management

The main reason people become a little ‘unstuck’ with their betting is because they don’t manage their bankroll properly. It is human nature to remember wins much more than losses, so you may be thinking you are winning with your betting, when in fact overall you are losing. By keeping records you will have a clear idea as to how much money you are actually making, or losing.

You also need to set a monthly limit as to how much money you are willing to lose per month. This amount should not mean you end up struggling to afford the more important aspects of daily life, such as mortgage/rent payments, utilities bills and food/groceries.

Use Your Brain, Not Your Heart

We all have favourites when it comes to sport (especially if you are into sports betting), but sometimes you just have to ignore those favourites and bet on what is logical, not emotionally-driven. If you support Forest Green Rovers and they are drawn at Anfield in the FA Cup you may be tempted to put a fiver on, but what are the real chances of a FGR win? You might as well just burn that five pound note instead.

All decisions you make when it comes to placing bets should be done for logical, not emotional reasons. Emotional bettors are far more likely to lose money than logically thinking ones.

Best Betting Websites in UK By Category

As you may have already noticed, the best online betting sites like all excel in certain areas. There will always be one part of the best online gambling sites and the wider experience that individual bookies do better at that than the competition. It is easy to see why. Every bookie and each of the best UK betting sites is different. The details below show which betting company gets our rating as top dog in a variety of important categories related to betting:

Best UK Bookmakers

midnite betting We’ve already gone into some details as why we consider Midnite to be number one. It just scores the highest in all the major sports betting categories we can think of.

Top UK Bookie for In-Play Betting

Virgin Bet logo Virgin Bet wins this one because of the ease of use of its live betting function. Getting bets on quickly is what you need if you are betting in-play, and Virgin Bet certainly excels in this department.

Best New UK Sportsbook

betUK NEW BetUK has already won plenty of plaudits for a new site, and we can see this trend continuing. This is a fab sports betting website that is already gathering plenty of new wagering fans.

Top UK Bookie for Security

Spreadex Logo Spreadex is one site that takes the safety of its customers very seriously. Not only does the site use all the latest web encryption tools, a customer rep will only activate your account when they have contacted you personally by phone.

Best UK Bookie for Mobile

SBK logo This one was perhaps our easiest choice, as you can only get SBK on mobile! Naturally, by concentrating purely on mobile platforms, SBK can deliver the very best when it comes to mobile sports betting.

Top UK Bookie for Bonuses

Betfred logo BetFred has been around for decades and has always valued its customers highly. It rewards its regular sports betting website users with a stream of bonus offers, promotions and incentives, making it the standout in this category.

Best UK Bookmaker Special Features

888Sport logo 888sport is another site that has been around for a long time, but one that has never rested on its laurels. It constantly brings out a stream of special features such as betbuilders, and we applaud the site for that.

Top UK Bookie for Best Odds

SBK logo We always like to see bookmakers online that offer competitive odds, and we consider the odds at SBK to be the best available on a consistent basis. Check out their enhanced odds deals too.

Best UK Bookie for eSports

betUK NEW Esports betting is becoming increasingly popular, with many sites giving coverage to DOTA 2, LoL and CSGO in this regard. We think that currently, BetUK is the best UK site for eSports betting options.

Best UK Bookmaker for Payment Options

888Sport logo Options are important when it comes to payments and we’ve voted 888sport as number one in this category. Available methods at 888sport include cards, ApplePay, ecoPayz, Neteller, MuchBetter, PayPal, Skrill and many, many more.

Choosing from the Best UK Online Betting Sites

You found out how we rank the best bookmakers already above, but there is still the matter of choosing one for yourself. Here at Sportslens.com, what makes us a trusted and reliable source is giving you all the facts about British bookies. We want to help you make an informed decision about where to place your bets. With that in mind, here are some elements you should consider when making your choice:

New Customer Offers

What you receive as an incentive for signing up with one of the best UK online bookmakers naturally plays a big part in any decision. The new customer offer is something you can expect across the board. As you will see below, these come in various types, so it is all about finding one that appeals to you. Whether you prefer a risk-free bet, first deposit bonus or bet and get deals, choose a new customer offer you like.

Top New Customer Offers on UK Betting Sites

  • Betfred – Bet £10 and get £40 in bonuses (£30 in free bets, plus 50x 20p free spins)
  • William Hill – Bet £10 and get £40 in free bets, plus a £10 casino bonus
  • 888Sport – Bet £10 and get £40 in free bets

Bonus Deals for All Customers

A new customer offer is a one and done affair, so it obviously pays to look beyond welcome bonuses and see what regular ongoing deals are available. All of the best bookmakers online should have some promotions to keep you interested.

It’s in their interests as well as your own for them to do so. If the competition runs deals like Acca Insurance, Money Back if Second to the SP Favourite in horse racing and other offers, then a British bookie would be wise to do the same. Here, you should try and find a sportsbook with bonuses that reflect the sports you bet on most.

Top Bonus Deals for All Customers

  • Virgin Bet – Weekly Acca offer covers every single sport on site
  • SBK – Industry Top Price guarantee means you truly get the best odds
  • Betfred – Double Delight and Hat-trick Heaven deals on first goalscorer bets

Sports and Betting Markets

As noted above, the more markets and sports that you can wager on through the best bookmakers online UK bettors go to, the merrier. You may be looking for a certain match bet between two horses in a race, or a particular handicap market on a football game.

It is well worth your time and effort researching precisely what the best betting sites UK punters gamble on provide in this regard. If they don’t have the type of bets or sports you enjoy betting on, then avoid examples of a betting company. There is a particularly wide range of options available through Boylesports, so consider them.

Quality of Mobile Betting Experience

We have plenty more to say on the best bookmakers in UK regions in terms of their mobile experience below. For now, it is an important consideration if you want to place bets while you are out and about. All of the top online bookmakers have mobile apps, so look for the most user friendly.

You want the most streamlined gambling experience possible, but also something that feels safe. From passcodes and face recognition technology to being compatible with both Android and iOS operating systems, apps must do more than provide odds. The SBK platform is mobile exclusive, so should be in your thoughts.

Payment Methods Available

Everyone wants to have options for funding their bets on online gambling sites and bookies. What the top UK betting sites do is mix things up. They should offer you traditional payment methods like debit cards and bank transfers on one hand, yet embrace modern, digital age options on the other.

The growth of eWallet services like PayPal and Apple Pay among others means these should be available to you. If not, then that bookie probably isn’t the one for you. Established online betting brand 888Sport is a platform we praise for the range of payment methods on offer, so consider them.

Payout Speeds and Stake Limits

Something that helps the best cash out betting sites once you have winnings is the speed with which you can withdraw funds. Deposits are virtually instantaneous nowadays, so it’s better to judge a bookie on how quick they let you take money out of your account. The faster, the better.

A related matter is that of stake limits. Even the best bookmakers UK punters wager on will have some minimum here. They may vary the maximum stakes depending on the sport you gamble on, or have no ceiling. Be aware, though, that all bookies have some upper limit on how much they payout.

Comparing Top British Bookies on Payout Speeds and Stake Limits

Bookie Minimum Stake Maximum Stake Payout Speed
QuinnBet £0.10 No maximum eWallets and cards 24 hours to 3 days
Spreadex £0.15 No maximum eWallets and card between 3 and 5 days

What to Consider Before Registering with New Sports Betting Sites UK

There is plenty to ponder before joining any of the new online betting sites recommended here. You need to think carefully about what you want out of your gambling experience for starters. Here are some of the main things that you should consider before signing up:

1. Are the New Online Bookmakers Licensed?

First and foremost, you should only be betting on a sportsbook with a UK Gambling Commission license. That way, you know that new bookies come under their regulations. If any issues arise, then you will be able to make the appropriate complaints. It is vital that you can trust the betting company you bet with.

2. Does the Welcome Bonus Work for You?

We shall look at offers in more detail shortly, but do new UK betting sites have an attractive new customer promotion that suits the way you gamble? If so, then great. If not, then keep looking. A welcome bonus is the very least you can expect.

3. Do the New Bookies Have the Sports You Bet on Most?

The range of sports to bet on through new betting sites probably won’t be as large as an established bookie. Make sure you do your research first and find out whether or not the thing you bet on most often is well catered for. If online bookmakers new to the region don’t do it justice, then leave them alone.

4. Can You Fund Your Gambling the Way You Want?

Payment methods accepted vary from one sportsbook to the next. Older bookmakers aren’t so keen on eWallets as noted above, yet new online bookies may embrace them. If you use ApplePay or PayPal a lot, then it makes sense to join a site that gives you the option.

5. Is There a Mobile App Available for Betting Through?

Any form of gambling should be convenient nowadays. Nowhere is that better embodied than through mobile betting apps. Even brand new UK betting sites would be wise to offer these free to download for Android and iOS operating systems, so you can wager on your smartphone or tablet.

New Bookmakers Free Bets Compared

The great thing about new UK bookmakers is that free bets are available through them. Comparing the welcome bonuses you can get through them can also be interesting. These new UK betting sites have the best free bets and sign up offers, so you should consider opening an account with them:

Bookie Offer Key Terms
livescorebet Bet £10, Get £40 Minimum deposit/sportsbook bet £10, minimum odds of 1/2 (1.50) within 14 days to get 4x £10 free bets valid for 7 days.
logo betduel Bet £10, Get £30 Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings. Bet is valid for 7 Days from issue. Max conversion: £20.
betUK NEW Bet £10, Get £30 Minimum bet £10, minimum odds 1/2 (1.50), 3x £10 free bets valid for 7 days.
logo tebwin Bet £10, Get £30 Minimum deposit/bet £10, minimum odds of 1/5 (1.20) per multi selection. 10x wagering the winnings. Wagering from real balance first, requirement calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue.

Top New Betting Sites Offers

Promotions play a huge role in whether we sign up to online bookmakers in the first place. After that, the quality of the deals open to all customers and not just new ones upon joining shapes whether we keep betting or not. It is essential that new sports betting sites cater for both fresh business and their existing punters. With that in mind, we take a look at the top five new betting sites offers available right now:

BetUK – Get 5 Profit Boosts Through Acca Club

betUK NEWIf you like accumulator betting online, then BetUK have a superb offer for you. There are five profit boosts each week available on such multiples with different numbers of selections on them through their Acca Club promotion. The minimum odds any leg must be to be included in an accumulator is 1/5 (1.20). Your maximum stake in combination with the profit boosts is £20. For a treble, the boost is 10% of winnings. Four a fourfold, it’s 20%, then 30% on a fivefold, 40% on sixfold and 50% on sevenfolds and up. Extra winnings are capped at £1,000.

Hollywoodbets – Acca Insurance Deal

logo holywoodbetsThrough Hollywoodbets, if one leg lets you down on football accumulators in the full-time win/draw/win betting online, your losing stake is refunded as a free bet. That is Acca Insurance. You must come forward and claim your bonus. A fivefold acca or bigger with minimum cumulative odds of 4/1 and up to £10 stake gets a full refund. You receive double your stake up to £25 on eightfolds and up with minimum odds of 10/1. Place a 12-fold or up with minimum odds of 25/1 and receive five times your stake as a bonus up to £50. Free bets expire 7 days after issue.

SBK – Price+ Promise Guarantees Industry Best Odds

SBK logoMobile only sportsbook SBK are proud to offer their Price+ promise, guaranteeing you the equal industry best odds when compared to all major players. This is a lot further than most new betting sites will go with the prices they offer. Lookout for the green triangle on SBK as that indicates which odds are best.

LiveScore Bet – Bet £10 and Get £20 in Free Bets

livescore betAn attractive welcome bonus and new customer offer from LiveScore Bet may appeal to you. It is a simple bet £10 and get £20 deal when you deposit at least £10. You can place an each way bet to qualify for the promotion within 14 days of signing up, although only the win part counts. The wager must be settled in that time frame and have minimum odds of 1/2 (1.50). Your 4x £10 free bet tokens are then valid for 7 days, but can’t be used each-way or on multiples. It is a very straightforward offer, perfect for newcomers to new betting sites UK customers can wager with.

When Did New Betting Sites Launch in the UK?

If you want to know which sportsbooks are brand new betting sites today, then a timeline of when they launched shows you. We can help you there! The table below shows new UK  betting sites customers use and the month they went online with the most recent first dating back to the beginning of 2020:

Bookmaker Date of Launch
BritainBet June 2021
TheOnlineCasino February 2021
Bet Dukes December 2020
Betosino September 2020
BetDuel August 2021
FunBet August 2020
MapleBet August 2020
Hollywoodbets July 2020
Infernobet June 2020
LiveScore Bet June 2020
Sponsio May 2020
Betiton March 2020
BetNeptune March 2020
WinstonBet March 2020
Tote February 2020

Types of New Customer Offers on the Best Sports Betting Sites UK

The best bonus betting sites in the UK all have attractive new customer offers. Each bookie will have subtly different sign up deal to their competitors, so you need to know the differences between them. Many ultimately provide you with free bets to wager. The table below looks at the sportsbooks with the top six UK free bets:

Bookie New Customer Offer Key Terms
William Hill Bet £10, Get £40 Use promo code M50, minimum odds 1/2 (1.50), free bets expire after 7 days
Betfred logo Bet £10, Get £30 Use promo code FOOTBALL40, minimum cumulative price Evens (2.00), free bets expire after 7 days
888Sport logo Bet £10, Get £30 Use promo code 30F, minimum odds 1/2 (1.50), free bets expire after 7 days
logo ladbrokes Bet £5, Get £20 Minimum odds 1/2 (1.50) within 14 days, free bets expire after 7 days
As the above table shows, there are also commonly occurring terms and conditions that feature across most or all new customer offers through British bookmakers. This is part and parcel of the best online betting sites in the UK today. Here are the main types assessed in more detail:

No Deposit Bonuses

A No Deposit Bonus is often associated with casino sites, but some of the best betting sites UK punters use have them too. You simply have to open an account with such a bookie, perhaps entering a promo code if necessary, and you receive bonus funds to play with. Be warned, though. It is highly like that there will be some pretty large wagering requirements to convert any winnings made with the bonus into withdrawable cash.

QuinnBet provides such a No Deposit Bonus to new customers. If you are in the red on their sportsbook at the end of your first day betting online with them, they refund half of your losses as a free bet up to £25 provided you have placed a minimum of three bets. In the event that you have made profit from your no deposit bonus, then you’re guaranteed a £5 free bet. These are all subject to wagering requirements, and further terms and conditions apply.

Risk-Free Bet Offers

With Risk-Free Bets, losing stakes return to you as cash or in the form of free bets. These deals apply to your first bet, which may have to meet certain criteria such as minimum odds, or only certain sports or markets. While you get another chance to find a winner if your wager loses without risking further capital, you don’t actually get any bonus if you get lucky and get a return.

The SBK sportsbook has a deposit £20 and get a £20 Risk-Free Bet new customer offer on the mobile platform. They refund £20 of losing bets in cash within 24 hours of the wagers settling. However, there are terms and conditions applying to the deal. Both Betfair and Paddy Power also provide a £10 Risk-Free Bet welcome bonus. With Paddy Power, your first bet will only be refunded in cash up to £10 if placed within seven days of opening your account. Payment method restrictions may apply.

Bet and Get Offers

Perhaps the most popular new customer offer available through the best UK online bookmakers is the Bet and Get bonus. Make a deposit from a compatible payment method, then place a qualifying bet that meets certain conditions. There is likely to be a minimum odds threshold. Other restrictions may apply. Either on placing your eligible bet or after it is settled, you then receive free bets. These have their own separate terms and conditions, such as the stake not being returned with any winnings.

Established British bookies and some of the best UK bookies in Betfred and 888Sport have Bet and Get deals for new customers. With Betfred, you must place a qualifying bet of £10 at evens (2.00) to receive £30 in free bets, plus 50x 20p free spins. This is subject to verification of your identity. At 888Sport, meanwhile, you wager £10 at minimum odds of 1/2 (1.50) and receive £30 in free bets, plus a £10 casino bonus. These expire after seven days, so make sure you place them within that timeframe or risk losing them.

Matched Deposit Bonuses

Returning to the theme of deposit bonuses as new customer offers, a Matched Deposit Bonus does exactly what it says on the tin. The amount that you choose to deposit will be matched in bonuses up to a set amount. Terms and conditions here may put a strict time frame on how long you have to clear the bonus, or wagering requirements that must be met. If you don’t play through your Matched Deposit Bonus, be prepared to forfeit any bonus winnings made.

A good example of a Match Deposit Bonus as a new customer offer comes through 10Bet, where your first deposit gets matched in full up to £50. You must wager the combined value of the deposit and bonus 5 times in 60 days. In other words, if you get the full amount, you need to gamble £1,000 within that time frame or risk losing funds. Single bets must be at minimum odds of 4/5 (1.80) and acca legs 2/5 (1.40). There are more terms and conditions that apply to the 10Bet welcome bonus too.

Enhanced Odds Offers

From time to time, online betting sites provide an Enhanced Odds new customer offer. This greatly increases the price on a major sporting outcome. In the past, good examples of this have been hot favourites to win Cheltenham Festival or Royal Ascot horse races, or a football team to win a Premier League match or the FA Cup final. You will encounter strict maximum stake limits on such bets, and may receive the winnings as free bets rather than in cash.

The Enhanced Odds offers only tend to run for a limited time only. When the bookies have picked up a certain amount of liabilities, they discontinue such deals. There is risk involved, however, as the fancied outcome may not happen. Sport can be unpredictable after all. The free bets or winnings in cash will only be awarded if the wager comes off. Prepare yourself to only be allowed to bet a small amount. It is also useful to have other wagers in mind for using awarded free bets on.

Key Features Of The Best Online Bookies in UK

Certain important aspects have been developed out of the digital revolution in gambling that help us know what the best bookies UK punters use today are. We’re talking about Acca Insurance covering the weekly accumulators placed by thousands of Brits whilst the football is on most Saturday.

There are also Bet Builders that let you customise a wager on the big game. Then there are Cash Out options for when you want to quit while you’re ahead or cut your losses. Don’t forget Live Streaming the best sports action while you bet either. The table below highlights whether or not our top 10 betting websites have these key features or not:

Bookie Live Streaming Cash Out Bet Builder Acca insurance
Kwiff logo Yes Yes No No
betUK NEW Yes Yes No Yes
Betfred logo Yes Yes Yes Yes
888Sport logo Yes Yes Yes No
Virgin Bet logo Yes Yes Yes No
SBK logo No Yes No No
logo betduel Yes Yes No No
midnite betting Yes Yes No No
21 logo No Yes No No
logo quinnbet Yes Yes Yes Yes

Best Football Betting Online Sites UK

football icon

There has been a real explosion in football wagers over the last generations. Nowadays, the best UK football bookies can essentially be a synonym for the best bookmakers UK punters gamble on. The rise in popularity of wagering on the British national game proved so strong that whole new betting online concepts came along with it. Acca Insurance is something provided by all of the best football betting sites UK customers use for their accumulator wagers now due to increased demand. So many specials and additional markets focus on the beautiful game now too. Here is our list of the best UK football betting sites today:

  1. Betfred – The Bonus King for football
  2. BetUK – Top dog for football accas
  3. Kwiff – Supercharge EPL bets every weekend
  4. SBK – Guaranteed best odds for football
  5. 10Bet – Unique football offers put on weekly

Best Horse Racing Betting Sites UK

horse racing

Traditionally, horse racing has ties to gambling like no other sport. In Great Britain and Ireland, wagering on the horse is particularly popular. The best horse racing betting sites UK punters use all offer the Best Odds Guaranteed on domestic and Irish events as standard. That’s just for starters.

There must be both ante post betting and regular markets with an array of specials and other deals like Money Back if Second, Fallers Insurance and Extra Place races on offer to be considered best in class. Here are our top five best horse racing betting websites UK customers wager with:

  1. JeffBet – Terrific horse racing odds
  2. 888Sport – Impressive horse racing betting service
  3. Betfred – Great horse racing system bonuses
  4. Boylesports – Money Back if Second masters
  5. William Hi