Luckland Review & Sign Up Offer 2023

Welcome to our Luckland review. Keep reading and you’ll find out everything that you need to know about the Luckland casino and sportsbook. This article will reveal how to get your hands on the Luckland welcome offer and also has information on their offers for existing customers. 

What is Luckland? 


The Luckland brand was first seen in 2017, when owners Aspire Global launched the Luckland casino site. In 2022, a sportsbook was added to the offering, creating an all-round gaming and betting experience from one site. This is thus one of the newest UK betting sites in the industry today. 

Aspire Global are a company that both run their own gaming brands and operates betting sites for other companies, through AG Communications. In total there are over 90 casino and/or sports betting sites being taken care of by AG Communications, which in itself tells you that you are in safe hands. 

How Safe is Luckland Betting? 

As mentioned in the previous section, Luckland’s owners are major players in the business, creating software for dozens of casino and sportsbook sites. The fact that other companies are willing to put their customers’ personal details in the hands of Aspire Global’s software solutions, is a major sign of trust. They use the latest encryption tools to protect the data they hold. 

Luckland are licensed by both the Malta Gaming Authority (MGA) and the United Kingdom Gambling Commission. These are highly reputable organisations that ensure that gaming companies must abide by their rules and regulations.

It’s also good to know that Luckland are affiliated with a number of safe gambling groups and organisations. These include Gamblers Anonymous, GamCare, BeGambleAware and GAMSTOP. 

Luckland Sign Up Offer 

The Luckland new customer offer for sportsbook customers is pretty simple. Bet £15 and they’ll give a £10 free bet. As with any new customer betting offer, there’s some terms and conditions you must abide by. We’ll briefly highlight the main points here and go into more detail later on in the review.

Firstly, you must deposit and bet a minimum of £15. Deposit methods such as PayPal, Neteller, Paysafe, Skrill and Skrill 1-Tap are not eligible with this offer, so we suggest using a debit card, which everyone tends to have.

The qualifying bet that you place must be at odds of evens (2.0) or above. When your bet has been settled, you’ll receive your Luckland free bet token. You have 14 days to use it and the odds must be 4/5 (1.8) or above. Should you get lucky and enjoy a win with your free bet, you’ll only receive your winnings back and not the stake, which is the norm with such offers. 

This covers the main details of the Luckland sign up offer . As we stated earlier, there will be more information later on, that really goes into depth regarding the terms and conditions. 

There is also a Luckland casino bonus for new customers. The following table sheds some light on the offer and there will be more info in the Luckland casino review section.

Sign Up Offer Details Luckland Bonus Code Required Min. Deposit Offer Expiry Wagering Requirements
Sportsbook Bet £15 Get £10 Free Bet No £10 14 Days None
Casino 100% Deposit Bonus Up to £50 + 50 Free Spins No £10 21 Days x 40

Luckland Sports Ongoing Promotions 

Betting companies always offer eye-catching free bet and bonus deals to attract new customers. These can be very generous and therefore enticing. What’s often overlooked though, is that betting companies also have regular promotions for existing customers.

The Luckland sports betting product is relatively new, so it does not yet have the large range of ongoing promotions, that more established enterprises can offer. As time goes by, we hope that Luckland reviews their options and adds to their range of promotions. For now, here’s what they have to offer.

  • Boost Your Combo Wins – If you enjoy placing accumulator bets, then this offer will be of interest to you. Luckland give a percentage bonus on the winnings of your successful acca bets. This offer kicks in with 4% boost on winnings on a four-fold, with doubles and trebles not eligible. The more picks you have in your accumulator, the bigger the extra bonus on winnings. It gradually increases right up to a 77% boost for an acca with 15 selections.
  • Regular Casino Tournaments – The Luckland online casino hosts regular tournaments. You receive points for playing certain nominated qualifying games. These points are used to create a leaderboard. For every £20 you wager on the qualifying Luckland slots games, you receive a point. There’s up to £20,000 given away in real money. Finish top and you’ll get £5000, while smaller prizes are up for grabs for lower placings. In total, Luckland casino reward the top 150 players. 

Luckland Free Bet 

The Luckland welcome offer for the sportsbook is simple to activate, if not as generous as can be found elsewhere. You bet £15 to get a £10 free bet, which works out as a 66.66% bonus on your initial outlay. A lot of other welcome bonuses at least match your first wager. Some will double, treble, or give an even bigger percentage return, on your qualifying bet. 

Yet while the offer isn’t as big as others, it is easy to get hold off, so is certainly worth pursuing. There’s no Luckland promo code to enter, nor is there any wagering requirements before you can withdraw any winnings from your free bet.

There are no free bet deals for existing customers at present. As we’ve said, this is a stance that we would expect Luckland to review over time. It’s pretty normal for gaming companies to give free bets to existing users, so as Luckland grows, there’s every chance they’ll have such promotions themselves. We’d also expect the Luckland free bet for new users, to become more generous as the website grows. 

How to Claim a Luckland Free Bet 

We’d hate for you to make a mistake and fail to land the Luckland new customer offer for their sportsbook. As with all welcome bonuses, there are terms and conditions that must be met.

It only takes one mistake to miss out, so in this section of our Luckland review, we’re going to list the terms and conditions in detail. Here they are. 

  • Offer is for new customers only 
  • Available once per household
  • Maximum free bet token amount is £15
  • Minimum deposit is £10, but you will need to deposit and bet £15 to get the full £10 free bet 
  • Any first deposits using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap are ineligible  
  • Void/canceled or Cashed Out bets do not count towards qualifying for the free bet token
  • Bet £15 at odds of evens (2.00) or above, to receive the £10 free bet 
  • Your qualifying bet must be settled within 14 days of placement to qualify
  • Qualifying bet must be a single or straight accumulator
  • The free bet must not be used in conjunction with any other offer
  • You must use the free bet within 14 days of receiving it, or it will expire 
  • Free bet can only be used on sports and not any other product such as casino 
  • If you do not to use the full amount of your bet token, the remaining amount will be forfeited
  • Free bet token can only be used on a bet with total odds of 4/5 (1.80) or higher
  • Any bet placed with a free bet token will not be eligible for Cash Out
  • Stake of free bet will not be included in any winnings

Luckland Betting Site Options 

The Luckland betting section is a relatively new addition to the brand. We’ve investigated what it has to offer. 

As with any new enterprise, it’s worth remembering that it’s early days and that extra features are bound to be added over time. Our Luckland betting review puts the current site through its paces.


We were pleased to find that the Luckland betting site can boast of very competitive odds. They really do compare with some of the biggest brands out there, which is commendable for a sportsbook that has only recently launched. One addition that would be nice is Best Odds Guaranteed, which many bookmakers offer for sports like horse racing. If the SP turns out to be higher than the earlier price you took, they will give you the bigger price.

Live In-Play Betting 

The central section of the home page displays all the events that are currently available for live betting. It will by default show the football matches that are live, but you can also toggle through other sports taking place. In addition, if you scroll down you’ll find lists of upcoming live betting events. There’s plenty of markets that are turned in-play and there’s the ability to Cash Out on any bets, during the action. If there’s a feature that we’d like to see added that would really tie the in-play experience together, it’s live streaming. You don’t often see new sportsbooks launching with this feature, so it’s not a surprising omission, but it’s certainly something for Luckland to aim for.

Extra Features 

The Luckland casino is well established, so this new sportsbook benefits from it being part of the total package. When you sign up for a sportsbook account, you’ll also get full access to the casino and Luckland live casino. Aside from that, extra features are thin on the ground, which again, is not surprising for a new enterprise. A Bet Builder function that allows multiple bets to be grouped together within one event, are becoming pretty standard at the bigger bookmakers now. It’s something that Luckland might need to add if they are to compete in the long-term. 

Customer Support 

The customer support team at Luckland is available seven days a week, but only for 16 hours of the day. An obvious improvement would be to make this a 24-hour service, given that the casino operates 24/7 and that there are multiple events to bet on with the sportsbook, all through the night. Contact is available through email and live chat, while there’s also a detailed FAQ section. The FAQ offering is worth checking out before you potentially waste time contacting customer services, as it contains answers to many common issues.

Bet Limits 

Any deposit at Luckland must be at least £10. The smallest bet you can place is 10p, which is lower than at many other sites. Potential earnings from a single event are capped at £90,000, which should be enough for most punters, but may put off the highest-rollers. There is also the ability to impose deposit limits on yourself, which restrict how much money you can deposit within certain timeframes of your choosing. 

Luckland Casino Review

The Luckland casino has been running since 2017, so we will be judging it with a little more scrutiny than the recently launched sportsbook. We’re going to start with an analysis of the Luckland casino sign up offer.

There’s a bigger bonus available for new Luckland online casino customers, than is the case with new sportsbook players. You can scoop a 100% bonus on your initial deposit, up to a limit of £50. In addition, you get 50 free spins to use on a specified game. As is the case with the sportsbook new customer offer, you don’t have to enter any Luckland bonus code when registering.

Yet as tends to be the way with casino bonuses, there are plenty of terms and conditions to be met. You must use your 100% bonus within 21 days and you have to wager it 40 times before you can withdraw any winnings. This wagering requirement is set a little higher than we’d perhaps expect to see, but if you’re a casino fan, then the Luckland casino bonus will give you plenty of scope to try out what they have to offer.

Luckland casino

Unfortunately there’s no Luckland casino no deposit bonus for existing users, aside from the aforementioned casino tournaments. Considering that the casino side of Luckland has been up and running for some time, we’d have liked to see more promotions for loyal customers, as they can certainly be found elsewhere.  

Luckland Slots 

Just type in your Luckland casino login and you’ll have access to a wide world of slot games. There’s hundreds of slot titles available, brought to you from casino software specialists such as Play’n GO, Pragmatic Play, Nolimit City, iSoftBet, Blueprint Gaming, Red Tiger and others. 

The slot games selection is easy to scroll through and if you want to narrow things down, you can search for individual games, or by provider. There’s a separate section for progressive jackpot games where there are some serious jackpots to be won at Luckland casino video slots.

Luckland Games 

The casino also has a separate section for table games, that includes various versions of blackjack, roulette and baccarat. Over in the Luckland live casino you can find tables with real dealers, provided by the casino software developer Evolution Games.

Evolution are one of the biggest names in the business, so they provide plenty of tables and live dealer games, offering a wide range of staking options and lots of players. There’s separate tabs for roulette, blackjack, game shows, baccarat/sic bo and poker. While there are other casinos with more titles than the Luckland games section, but you’ll find everything you need here.

Signing up to Luckland Sports 

We think that registering for an account and securing a Luckland login is a pretty simple affair. Of course, there is a little complexity added by the fact that you will want to qualify for the welcome offer. We’re going to go through the process step-by-step, just so you know exactly what to do and don’t make any mistakes.

We’re going to show you how to register for the sportsbook, but getting a Luckland casino login is a very similar process. Here’s what you have to do.

Step 1: Visit Luckland

Click on the link above to go to Luckland’s site, or search for it in your browser. In the top right side of your screen, you will see a green button that says ‘Join’. Click on it to begin the sign up process.

luckland sign up 1

Step 2: Register Your Details

Signing up is a two-step process. First enter your email address, choose a username and password. Click ‘Next’ and you will be asked to add your name, gender, date of birth, address, phone number and currency. There is no Luckland promo code to enter. Accept the terms and conditions, before clicking on the ‘Open Account’ button.

luckland sign up 2

Step 3: Fund Your Account

You will be asked to confirm your email address. After that, you can deposit some funds. Remember that several deposit types are ineligible with the welcome offer, so use one of the remaining options such as a debit card. Minimum Deposit is £10, but you will need to put in £15 and bet that amount, to get your £10 free bet. 

luckland deposit

Step 4: Make Your Qualifying Bet

Once you have the funds in the account, it’s time to make a bet. Choose the event you want to bet on and click on the odds to get going. The odds have to be evens (2.0) or above to qualify, while the stake needs to be £15.

luckland bet

Luckland App 

Over the last few years there has been a revolution in the gaming industry, as developments in technology enabled mobile betting to become a reality. Many gaming sites now produce dedicated betting apps for mobile devices, giving you access to your account with just one click.

luckland mobile

At present there is no mobile app for Luckland. As the sportsbook is pretty new, that’s not a surprise from the perspective of that product. However, you could be forgiven for thinking that there might be a Luckland casino app, considering that the casino has been around for some years.

Fortunately, using the Luckland casino on mobile is pleasurable experience. The site works well for both casino and sportsbook on a mobile browser. It’s easy enough to navigate around on the smaller screen, place bets and play casino games. That said, we’d hope that Luckland reviews their options and produces an app at some point.

Payment Options for Luckland Betting 

You’d think that one thing betting companies would be keen on, is for their customers to be able to deposit money with them easily. Yet strangely, that’s not always the case the amount of payment options offered by bookmakers can greatly vary. 

Luckland sits in the middle somewhere. While there’s companies who can boast of more payment methods, Luckland has a good amount. Full details of the payment options offered including e-Wallets, can be found in the table below.

Payment Method Min. Deposit Min. Withdrawal  Withdrawal Time Fees
Visa/Mastercard £10 £10 0-6 working days n/a
Skrill £10 £10 0-2 working days n/a
Neteller £10 £10 0-2 working days n/a
MuchBetter £10 £10 0-2 working days n/a
Paysafecard £10 n/a n/a n/a
ecoPayz £10 £10 0-4 working days n/a

Luckland Review Pros & Cons 

As you’ll have noticed, there’s some aspects of Luckland that we like and some areas in which we think that they can improve. In this section we break those down clearly into two groups. Here’s what we like about Luckland and what we don’t.

What we like:

  • Competitive odds
  • Established casino delivers
  • Good range of payment options
  • Deep market coverage on big events
  • High percentage of markets turned in-play

What we don’t:

  • Not enough regular offers for existing users
  • Lack of live streaming
  • No Luckland app
  • Customer service should be 24/7


We hope you enjoyed our Luckland review. With their sportsbook being only released in 2022, this is a fledgling enterprise and we’ve tried to judge it that way. There’s a lot of room for improvement, but also plenty of time for those improvements to come.

For now, Luckland have a good core betting product, with competitive odds, deep market coverage and lots of live markets. In addition, you get access to a long-established casino.

Even at this early stage of their development, we’d recommend Luckland. As years go by, we’d expect that recommendation to become a stronger one.

Luckland Betting Review FAQs 

Is Luckland Legit?

Can You Win at Luckland?

Who Owns Luckland?

Is There a Luckland Free Bet?

Does Luckland Have a Sportsbook?

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