As the Masters approaches at Augusta National on Thursday, April 11th, SportsLens has decided to explore the revenue generated by the club’s renowned merchandise.
Augusta National Golf Club, host of the prestigious Masters Tournament, generates significant revenue from its merchandise sales.
The Masters is not only a famous golf tournament but also a brand in its own right, with a wide array of merchandise that fans eagerly purchase.
The merchandise available at Augusta National includes iconic items such as hats, shirts, jackets, golf balls, and other accessories adorned with the Masters logo or the club’s name.
These items are highly sought after by golf enthusiasts and collectors alike, contributing to substantial sales revenue.
Additionally, Augusta National maintains strict control over the distribution channels, primarily selling merchandise on-site during the tournament or through its official website.
How Much Money Does Augusta National Make?
During the Masters, Augusta National pulls in an astounding £788,000 every hour from merchandise sales, resulting in an extraordinary daily total of £7.88 million.
To put it differently, Augusta National is pocketing an astonishing £12,600 every minute and an incredible £218 every second solely from merchandise sales.
The demand for Masters merchandise is so intense that the event pulls in an estimated £55.1 million in merchandise revenue in just one week.
This is the line for merchandise at The Masters.
They'll do about $70 million in merch sales this week.
That's $10 million a day, $1 million an hour, $16,000 a minute, and $277 every second.
Absolutely insane.
(📷: u/seamus_MC) pic.twitter.com/IBkVgRfpQA
— Joe Pompliano (@JoePompliano) April 6, 2023
On top of the merchandise, Augusta will make around £6.3 million on concessions alone.
In 2022, Forbes released an article breaking down the estimated 2022 revenue for the Masters:
- Merchandise – £55 million
- Badges – £31.5 million
- International TV rights – £19.7 million
- Concessions – £6.3 million
For those curious about why sponsors and domestic TV rights contribute nothing to the estimated revenue, as highlighted by Forbes, it’s because Augusta National has only six sponsors: AT&T, Delta, IBM, Mercedes Benz, Rolex, and UPS. Collectively, they share just four minutes of commercial airtime per hour of event coverage.
Moreover, according to Forbes, in the TV agreements with both ESPN and CBS, the Masters doesn’t generate any domestic TV revenue because “agreements with both media partners allow Augusta complete control of the broadcast in exchange for no compensation.”
The Masters is passing up a substantial amount of potential income when compared to golf’s U.S. Open, which earns £73.2 million from its domestic TV rights.
While some organisations might be upset about missing out on such revenue, Augusta’s situation is different. The allure and prestige of the tournament likely contribute to the rapid sales of Masters merchandise.
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