BetUK, part of LeoVegas Group, has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of the Championships.
BetUK has secured multi-year sponsorship rights just in time for the commencement of the tenth All-Weather Championships. This will include Marathon, Middle Distance, and Sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle.
The sponsorship deal sees BetUK secure a three-year partnership with ARC. Operating with 16 racecourses in total across Great Britain, this accounts for roughly two-fifths of all British Racing fixtures.
Established in 2013, the Championships were held in an effort to promote all-weather racing and allow trainers to continue conditioning their horses throughout the winter.
Alongside ITV and Sky Racing, BetUK will be one of the prominent sponsors seen across the event, while they will also receive exclusive naming rights to all of the races across the series.
Chris Welch, Chief Commercial Officer at LeoVegas Group, said; “BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next 3 years.
“As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand.
“Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.
Regarding the deal with BetUK, Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, said; “As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar.
“I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories.
“The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1 million in prize money on offer”.
The first meeting gets underway at Newcastle Racecourse during the afternoon of October 18th, with BetUK offering exclusive promotions to players ahead of the opening fixture. Head to BetUK.com keep up to date with the latest developments in the world of Horse Racing.
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