Bayern Munich have officially announced Prime by KSI & Logan Paul, as the club’s main hydration sponsor for the 2023-24 Bundesliga season.
The German champions have been in the headlines today, after their £94.6m bid for Harry Kane was accepted and now the club have confirmed a partnership with internet sensations, KSI & Logan Paul.
The duo have seen great success following their creation of ‘Prime Hydration’ in January 2022, with a generation of viewers keen to buy the product upon every release.
Prime has entered the footballing world, becoming the main hydration sponsor of Arsenal, Barcelona, and now Bayern Munich – with the intention to add more to this list.
Football is not the only sport that the up and coming business has decided to join, as the UFC has become an official partner as well as Australasia fighting duo, Israel Adesanya and Alexander Volkanowski.
The beverage also got a space on the Superbowl advertisement break earlier this year, showcasing the level of profile the company has reached.
PRIME X FC BAYERN — the new official Hydration partner of FC Bayern 🤝 | #Advertisement
ℹ️ https://t.co/K0m6VJgXiC pic.twitter.com/NIs4bxJkJc
— FC Bayern Munich (@FCBayernEN) August 10, 2023
RELATED: Tottenham ‘100% A Bottom Half Team’ If Harry Kane Leaves Claims Paul Merson
Bayern clinched their 11th consecutive league title on the final day of the Bundesliga season and maintained their throne in Germany.
Borussia Dortmund were one win away from clinching the trophy, however, a 2-2 draw with Mainz 05 on the final day ended any dream of winning the league title once again.
Despite this, Thomas Tuchel will look back on the campaign with disappointment as his side were eliminated from the Champions League and DFB Pokal in emphatic fashion.
The former Borussia Dortmund manager was appointed earlier this year after Julian Nagelsmann’s surprise departure and Tuchel was unable to turn things around.
The new sponsor will bring a different type of attention to the club, which may not impact performances in Europe, but should be a huge benefit off the field.
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