Premier League club Aston Villa have announced a new shirt sponsorship deal with Asian betting firm BK8, replacing Cazoo.
The deal will last thee years until the end of the 2025/26 season and the Villains will sport their new sponsor from the beginning of their pre-season tour, starting against Walsall on July 15 before jetting off to the United States.
Under the terms of the agreement, the club and BK8 have committed to giving back to local charities in the Midlands area.
BK8 EMEA Managing Director Michael Gatt said: “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa.
“Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area.
“Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.”
Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner.
— Aston Villa (@AVFCOfficial) June 22, 2023
Villa’s third kit will see the Asian betting company make a contribution per adult third shirt sold to a local charity in Birmingham.
Over the last two years, BK8 have been prominent in charity work and programmes focusing on mental health awareness.
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