Best Betting Sites UK 2021 – Top Online British Bookies Today

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Discover the best betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check not just the 10 best betting sites in the UK but the top 20 in the table below.

Best Betting Sites UK Ranked

Here’s a snapshot overview of the best betting sites in the UK of 2021.

  1. 888Sport – Wide range of payment options
  2. Kwiff – Supercharge price boost feature
  3. BetUK – Top choice for acca betting
  4. Betfred – King of betting offers
  5. Virgin Bet – Daily price boosts
  6. Sportnation – BOG on all UK & Irish horse racing
  7. SBK – Great mobile betting experience
  8. 2kBet – Best newcomer of the year
  9. Vbet – Virtual sports specialist
  10. 21.co.uk – Fast & secure payouts
  11. QuinnBet – Horse racing promotions
  12. 10Bet – Unique football offers daily
  13. Spreadex – Top spread betting platform
  14. Boylesports – Great for placing accas
  15. MansionBet – Making waves in UK betting
  16. William Hill – Established leading online bookie

A Closer Look at the Top 10 Best Bookmakers UK 2021

It is well worthwhile looking at the best online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There is so much to recommend them that they are among the top 10 best betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:

1. 888Sport - Fingers on pulse of popular bets

Another of the best online bookmakers UK customers take a punt with is 888Sport. A product of the digital age, they have grown in size and stature leveraging sponsorship deals in sport much like the established order. The 888Sport website includes a generous welcome offer and a wide range of promotions. These cover the most beloved betting sports of horse racing and football once more. What 888Sport does differently is provide a BetFeed tool showing your trending and popular punts.

888Sport best betting sites UK

If you can see where the money is going, and how gambles develop, then you can get your wagers on at the right time. 888Sport also challenges you to earn rewards by backing a winner over a certain odds threshold with the prize of one free bet per day. You can also keep yourself clued up on what is happening in-play and events still to come with their handy Schedule page. There’s also an 888Sport app you can download for free and wager on your favourite sports through mobile.

What we like:

  • Lots of football / horse racing betting offers
  • BetFeed tool great for finding trending bet
  • Challenges and Rewards add fun element
  • Mobile app free to download for Android / iOS
  • In-play betting area has full Schedule listings

What we don’t:

  • Site navigation could be more user friendly
  • Menus and layout a little clunky on desktop
2. Kwiff - Supercharge your betting experience today

One of the new kids on the block and best betting website UK punters can use, Kwiff has made a big splash in the short time they have been operating. The secret to their success isn’t just a mobile first sportsbook platform that you can also access on your desktop or laptop computer but the element of surprise. Their Loyalty Club doesn’t just guarantee you one free bet to use if you meet all the requirements but there might be a little something extra on offer!

Kwiff betting sites

Surprise Bets do not just play a part in rewarding regular customers, but forms part of the welcome bonus when you sign up too. All the best bookmakers UK bettors gamble with will have their own names for enhancing the odds available on wagers. Kwiff is no different. For them, it is a matter of offering a Supercharge on one English Premier League acca every weekend. Kwiff have really put themselves at the cutting edge when it comes to the best betting websites UK punters wager on.

What we like:

  • Mobile friendly site and app for Android and iOS
  • Loyalty Club rewards regular punters who bet weekly
  • Guaranteed Supercharge on one EPL weekend acca
  • Refer a Friend scheme provides Surprise Bets
  • Supercharge an option when you Cash Out

What we don’t:

  • Surprise Bets come with no guarantees
  • Range of betting markets could be larger
3. BetUK - Best of British for acca betting

Although BetUK are also relative newcomers to the industry, they put one of the more recent phenomena in sports betting to the fore. Accumulators feature in both their new customer offer and dedicated Acca Club deal. The profit boosts from the latter can be used on multiples with different numbers of selections in them. If accas appeal to you, then it is easy to see why BetUK count themselves among the best online bookmakers UK punters use today.

BetUK best betting sites UK

They are far from a one trick pony, however. As well as plenty of Daily Price Boosts on all the top sporting action, BetUK embraced virtuals right from the start. They can also be considered among the best eSports betting sites in Britain today. BetUK clearly caters for both traditional punters and the emerging markets equally well, which is no mean feat for the new guy. The red, white and blue colour scheme of both desktop and mobile platforms appeals to the patriotic punter too.

What we like:

  • Excellent site for accumulator betting
  • Strong virtuals sports offering available
  • Great eSports betting options on offer
  • Good desktop and mobile experiences
  • Daily Price Boosts good as their word

What we don’t:

  • Greater range and depth of promotions would help
  • Wagering requirements could be better on some deals
4. Betfred - The Bonus King of British bookies

With more than half-a-century behind the firm since it was founded as Done Bookmakers back in 1967, Betfred are without question one of the best bookies UK customers wager with. Supported by a nationwide network of betting shops, this bookie puts the two most popular British sports that people take a punt on, horse racing and football, at the forefront of their online sportsbook. That is the way it should be.

Betfred best betting sites UK

Double Delight and Hat-Trick Heaven deals give you every incentive to place first goalscorer wagers on featured TV football matches. There are loads of bonuses that apply to the horses too as Betfred taps into the traditional British betting public psyche. This is all aided by an attractive new customer offer that gives you plenty of reasons to try them out. With a mobile sports betting app that is better than other online gambling sites UK punters use, this is the total package.

What we like:

  • Several appealing football betting offers
  • Number of horse racing promotions too
  • Firmly established British bookie
  • Great Android and iOS mobile apps
  • Live stream your favourite sports

What we don’t:

  • Deals are very football / horse racing centric
  • Range of payment options could be better
5. Virgin Bet - Renowned brand tries hand at betting

British people associate Virgin with records, trains, planes and even holidays but now also betting. With Price Boosts available every day and a Weekly Acca offer across all sports, Virgin Bet isn’t just trading on the brand name. It’s now one of the best online bookmakers UK customers use. With horse racing deals and live streaming of the best races, they also cater for fans of that sport too. The approach by the firm headed up by Richard Branson has been to target traditional betting sports but also expand their horizons too.

Virgin Bet best betting sites UK

It’s for that reason Virgin Bet boasts a strong in-play betting experience. The layout of the sportsbook is very simple and thus mobile friendly with smart betting apps available to download for free. However you access Virgin Bet, there are at least 30 different sports you can bet on including Virtuals. The site comes with a betslip you can customise to suit your needs and budget. Should their growth continue, then Virgin Bet may easily become one of the best online bookmakers UK customers bet with.

What we like:

  • Simple sportsbook layout easy to navigate
  • Full mobile betting experience available
  • Good offers for accas and horse racing
  • Daily Price Boosts to look out for on site
  • Straightforward new customer offer

What we don’t:

  • Casino platforms prominent on sportsbook menu
  • Site can be down for ages during maintenance
6. SBK - Sportsbook growing out of an exchange

As the mobile sportsbook arm of the Smarkets exchange betting service, the launch of SBK was an interesting move. Together with its sister platform, it is very much one of the best betting sites UK customers can gamble with. There is no desktop version, however, so you must do all of your sportsbook wagering on the excellent SBK betting app that is free to download on devices with both Android and iOS operating systems.

SBK best betting sites UK

Besides a risk-free bet of up to £20 when new customers join SBK, they pride themselves on offering the best odds. Many of the best UK sports betting sites lay claim to this. However, SBK show you that they are the best by going that next price better and thus provide industry leading odds for popular betting sports. Backed up by a good range of offers and promotions that will expand as the sportsbook arm of the business grows, SBK is here to stay.

What we like:

  • Good new customer offer as risk-free bet
  • High-tech mobile exclusive betting platform
  • Top price guarantee on popular betting sports
  • Social aspect allows you to follow winners
  • New features added to product all the time

What we don’t:

  • Mobile only platform with no desktop site
  • No access to Smarkets exchange platform
7. 2kBet - All about the here and now

While 2kBet may not be a familiar name to some because of their recent introduction to the industry, they have claims of being among the best new betting sites UK players can access. The focus here is very much on live action and in-play betting. You can toggle between views and keep across all the upcoming action with the Live Calendar function. There are also offers which return some of your losses as free bets to you when deposit and wager set amounts on certain sports.

2kBet best betting sites UK

The absence of British and Irish horse racing from the 2kBet platform right now is something that needs addressing. We have every confidence that they will launch betting services on this sport in its domestic market very soon. Live graphics while events are in-play are another major highlight, while the free Results service works well. We are sure you will agree when we say that 2kBet has laid some good foundations on which they can build.

What we like:

  • Toggle views to see desired markets
  • Free Results keep you in the know
  • Promotions on popular betting sports
  • Live Calendar shows events by day
  • Super live graphics with in-play betting

What we don’t:

8. VBet - Refreshing that everything has its place

Although VBet are newbies in the British market, they have been operating in Eastern Europe for some time now. Using a variety of Virtual Sports betting providers, they have also diversified into Fantasy Sports. While wagering on this is more popular in America, there is a growing trend on the best betting sites UK customers play on as well. In a similar vein, eSports also has its own presence on the site housed separately on what is a compartmentalised sportsbook.

Vbet best betting sites UK

The sports betting on VBet comes under both Pre-Match and In-Play tabs. Racing, for horses and greyhounds, is dealt with separately too with offers available on both. Boosted Odds for other sports can be found under the Pre-Match tab on the menu. Check out the most popular and trending accas under the Multiples of the Day. There is also Acca Insurance and a Boring Football promotion which returns half your losing stake as a free bet if the game finishes 0-0. VBet comes with plenty of pluses.

What we like:

  • Fantasy Sports an exciting new feature
  • Big range of Virtual Sports you can bet on
  • Improving eSports coverage on site
  • Variety of promotions across sportsbook
  • Site split into Pre-Match, In-Play, Racing

What we don’t:

  • Pre-Match sportsbook tab looks cluttered
  • Limited payment options for bonus deals
9. 21.co.uk - Emerging force in British sports betting

Yet another casino that has turned their hand to sports betting, 21.co.uk are quite literally as seen on TV. Their partnership with Channel 5, one of the five original terrestrial television networks in the UK, has helped them reach a wider audience. The 21.co.uk sportsbook boasts around 30 different sports that you can wager on from the most popular to some real niches. That shows you their commitment to adding this platform to their portfolio.

21couk best betting sites UK

You can see how many live events for in-play betting are available on the sports homepage. There are mobile friendly icons of the most popular sports too, giving quick access to the latest markets. As 21.co.uk are also known for their good virtual sports options and quick cash out functions, they tick plenty of boxes. These are important aspects of the best betting websites UK customers use. When taking the next step, more sports betting promotions would be the obvious place to start. The wide range of markets available is a pleasant surprise on this site.

What we like:

  • High-profile partnership with Channel 5
  • Lots of sports betting markets for you
  • Virtual Sports a particular specialty
  • Good reputation for cashing out bets
  • See how many in-play live events on site

What we don’t:

  • More sports betting promotions needed
  • Casino deals promoted on sportsbook
10. QuinnBet - Horse racing promotions and more

QuinnBet run lots of promotions common to the best sportsbooks UK customers are familiar with but also some unique offers. In amongst the usual football and good range of horse racing deals, there is Quinn’s Quarterback. It’s not about the NFL but refunding 25 per cent of your weekly losses on the sportsbook to you as a free bet if your account is down. Daily specials and Acca Bonuses on football, horse racing and across different sports are also available.

QuinnBet best betting sites UK min

Live streaming the best of British and Irish horse racing, and selected international events for free is also a QuinnBet hallmark. There is also a dedicated in-play section for live and upcoming betting events. QuinnBet also provide a fine Virtuals section including motor racing, horses, greyhounds, football and even cycling. Their Quick Links widget below the expandable betslip takes you straight to the most popular current and upcoming betting action. There’s even a separate dedicated pools platform.

What we like:

  • Great football and horse racing offers
  • Free live streams of UK/Irish horse races
  • QuinnBet Quarterback refunds losses
  • Good in-play live betting and Virtual options
  • Quick Links take you to best betting action

What we don’t:

  • Casino games promoted on sportsbook
  • Many offers require you to lose bets
11. 10Bet - Unique football offers every day

At 10Bet, you have the chance to get free bets if certain things happen or don’t have in football matches after placing qualifying wagers. It could be anything from any player hitting the woodwork to the match going beyond the regulation 90 minutes into extra time. This unique approach to offers clearly sets them apart from other sportsbooks claiming to be among the best betting sites UK punters wager with. There are also regular enhanced odds deals and promotions too.

10bet best betting sites UK min

The Ten Club caters for the exclusive bettor, and we’re talking high rollers here. Football and in-play live betting have pride of place on the sportsbook with prominent positions. Multimatch bets add a new exciting live edge to football accumulators. Through the 10Bet mobile app, you can boost the odds for your wagers with Pulse Bet on certain in-play markets. There are more than 30 sports to bet on here including Virtuals and eSports, yet football is king.

What we like:

  • Unique football offers when you bet
  • Great live in-play betting experience
  • More than 30 sports to bet on daily
  • Top Action tab lists featured betting
  • Attractive mobile betting app

What we don’t:

  • Promotions are very football heavy
  • No BOG for UK / Irish hose racing
12. Spreadex - Top spread betting platform in UK

If you want spread betting, then there is no debate about which of the best online bookies UK customer use for this type of wagering. It is Spreadex. Founded in 1999, it has become the number one place to buy and sell bets as you would when trading in stocks and shares. If it wasn’t for older rival Sporting Index, Spreadex would have a monopoly among sports spread betting sites in the British Isles. There’s a big emphasis on in-play betting and live buying and selling of wagers here.

Spreadex best betting sites UK min

There is also a fixed odds betting service supporting all this too. Spreadex are also known as one of the best sports streaming sites online today. They also provide new account offers for both the fixed odds and spread betting. You can choose which of the two you prefer. Watch out for spread-free bets and 1st Scorer Insurance among the deals open to all customers. There are also loads of helpful tools like how to videos and tutorials if you want to get into spread betting on Spreadex too!

What we like:

  • Spread betting where you buy and sell
  • Strong live streaming options for sport
  • Fixed odds betting service available
  • Tutorials and how to spread bet videos
  • Big emphasis on live in-play betting

What we don’t:

  • Relatively few promotions for existing customers
  • Busy, cluttered feel to the sportsbook
13. Boylesports - Great for placing accas

As one of the top betting sites in the UK and Ireland, Boylesports needs no introduction to more experienced punters. Evolving out of betting shops in the Emerald Isle, they do the biggest betting sports in the region – football and horse racing – really well. Boylesports make the rare commitment of going Best Odds Guaranteed on UK and Irish horse races from the day before the action takes place. It’s the deals they have in place for accumulator betting that are particularly attractive, however.

Boylesports best betting sites UK min

As well as a classic Acca Insurance promotion, Boylesports have an Acca Loyalty deal that gives you a free hit at pulling one off. With good cash out options, detailed results service and a brilliant bet calculator, plus more daily promotions and price boosts, there is so much about them. There are around 40 different sports to bet on with Boylesports, live streaming including eSports and good Virtual options. This is a great all-round package, making it easily one of the best sportsbooks UK punters use for gambling.

What we like:

  • Establish British and Irish bookmaker
  • BOG on horse racing from day before
  • Acca Insurance and Acca Loyalty deals
  • Around 40 sports that you can bet on
  • Extra places for horse racing and golf

What we don’t:

  • Full bonus from welcome offer complex
  • Casino deals promoted on sportsbook
14. MansionBet - Making waves in UK betting

MansionBet shot to fame after high-profile shirt sponsorships of Premier League football clubs. What they have to offer on their sportsbook compares very well to the best sportsbooks UK punters wager on. There are around 30 different sports you can bet on through MansionBet with a number of typical offers for football and horse racing. Premier League Brace Insurance that refunds losing wagers that qualify as a free bet in the event a player scores two goals or more is a fascinating twist on the money back promo.

MansionBet best betting sites UK min

You can also #MakeABet with MansionBet. While bet builders are nothing new on top betting sites in the UK, this is quite a catchy way of billing it. MansionBet offer a really strong Virtual Sports section that includes greyhound, horse and motor racing, speedway, tennis, trotting, cycling and football. With well-promoted daily specials and a simple in-play betting service onsite, plenty of the boxes even discerning punters have can be ticked. MansionBet list their Betting Highlights on the left-hand side of the sportsbook too, so you can see what’s happening today.

What we like:

  • Premier League Brace Insurance
  • Great choice for Virtual Sports
  • Betting Highlights and Results
  • Some 30 sports you can bet on
  • Daily specials well promoted

What we don’t:

  • Casino offers promoted on sportsbook
  • Fallers Insurance on selected races only
15. William Hill - Established leading online bookie

William Hill are one of the heavyweights of British betting because of their huge High Street presence. From betting shops and on-course pitches, they have evolved into titans of the gambling industry. Daily Bet Boosts on horse racing and 10 per cent of in-play losses on selected sports are just some of the promotions Hills, as they are affectionately known in the UK, offer. Their Flash Odds deals give enhanced odds on a major sporting outcome most days. There are 30 sports to bet on with William Hill.

William Hill best betting sites UK min

They haven’t reached the pinnacle of the industry without thinking about the customer. The William Hill Plus Card allows you to bet in shops and online from the same account. Stream horse racing live from 24 different racecourses in the UK and Ireland, and more besides through Betting TV. This has two channels, and there is even William Hill Radio that you can listen to. Free to play gams like Scratch of the Day and Free or 4 keep you coming back for more.

What we like:

  • Plenty of promos on popular sports
  • Stream live action on Betting TV
  • Daily specials, Bet Boosts, Flash Odds
  • William Hill Plus Card for offline bets
  • Massive choice of betting markets

What we don’t:

  • BOG for UK/Irish horse racing not until 10am
  • Casino deals promoted on sportsbook

How We Rank the Best UK Betting Sites

With the best UK bookies punters can get, there are some key criteria that help us and also you identify best in class. Be on the lookout for the following when considering the best UK bookmakers online today:

  • Easy to use
    The UK’s best betting sites should all be user friendly. Navigation and the journey from finding your fancy to placing a bet must be straightforward. Betslips should be displayed prominently and the overall interface not too cluttered, so you can pick out what you are looking for. With its mobile friendly layout, Kwiff could hardly be simpler to use.
  • Fully licensed
    It almost goes without saying that the best UK online bookmakers all have licenses from the correct authorities and regulators. In the case of British bookies, the powers that be are the UK Gambling Commission. You should only trust fully licensed sportsbooks. William Hill are one of the most trustworthy British bookies out there.
  • Market variety
    The more bets and different sports that you can bet on across the best UK sports betting websites the better. It is not unusual these days for there to be 40 or more sports to take punts on with hundreds of markets available on the most popular. We love wagers here in Britain! Boylesports boast big variety when it comes to different sports to bet on.
  • Bonuses and promotions
    Everyone loves a great offer, and the best sportsbooks in UK countries and provinces know it. From Acca Insurance to Best Odds Guaranteed on the horses, the deals you can get from a bookie can make or break your decision whether to bet with them or someone else. Betfred have earned their nickname of The Bonus King with very good reason.
  • Value odds
    The best betting sites UK customers use ultimately have to provide top prices on betting outcomes. Value is a relative concept, but it is very easy nowadays to track down which bookies provide the best odds today thanks to comparison tools and websites. You deserve the biggest potential profit from your punts. The SBK sportsbook powered by Smarkets can often have the top prices.
  • Extra features
    From Free Bet Clubs to results services and live streaming, additional features separate the best sports betting sites UK punters use from the merely ordinary. Your loyalty should be rewarded, while features that help you pick out future wagers or give you the chance to see how your fancy gets on are only fair. 888Sport provides plenty of extras that can serve you well when betting.
  • Customer service
    The best bookmakers in UK regions all provide top notch customer support options. You never want to have any problems when betting, but it’s nice to know that friendly, helpful and professional customer service is there 24/7 through a variety of mediums. Live chat, FAQs, email, hotlines and social media should all be at your fingertips if need be. Again, Boylesports have a great reputation for very efficient customer support.
  • Mobile betting
    Each of the best betting sites UK punters like the most will have embraced the revolution in mobile technology of recent years. Having a sports betting app isn’t just an optional extra, it is vital so that you can place your wagers on the go. You can expect a secure but streamlined gambling experience. MansionBet have seen their sports betting app win plenty of awards since launching it, so they clearly put mobile wagering first.

Best Betting Websites in UK By Category

As you may have already noticed, the best online bookies like all excel in certain areas. There will always be one part of the best online gambling sites and the wider experience that individual bookies do better at that than the competition. It is easy to see why. Every bookie and each of the best UK betting sites is different. The table below shows which firm gets our rating as top dog in a variety of important categories related to betting:

Category Sportsbook Category Sportsbook
Best UK Bookmakers Kwiff logo Top UK Bookie for Bonuses Betfred logo
Top UK Bookie for In-Play Betting Virgin Bet logo Best UK Bookmaker for Special Features 888Sport logo
Best New UK Sportsbook BetUK logo Top UK Bookie for Best Odds logo sportnation
Top UK Bookie for Security Spreadex Logo Best UK Bookie for eSports BetUK logo
Best UK Bookie for Mobile SBK logo Top UK Bookmaker for Payment Options 888Sport logo

Choosing from the Best UK Online Betting Sites

You found out how we rank the best betting sites UK punters wager on already above, but there is still the matter of choosing one for yourself. Here at Sportslens.com, what makes us a trusted and reliable source is giving you all the facts about British bookies. We want to help you make an informed decision about where to place your bets. With that in mind, here are some elements you should consider when making your choice:

New Customer Offers

What you receive as an incentive for signing up with one of the best UK online bookmakers naturally plays a big part in any decision. The new customer offer is something you can expect across the board. As you will see below, these come in various types, so it is all about finding one that appeals to you. Whether you prefer a risk-free bet, first deposit bonus or bet and get deals, choose a new customer offer you like.

Top New Customer Offers on UK Betting Sites

  • Betfred – Bet £10 and get £40 in free bets
  • William Hill – Bet £10 and get £40 in free bets, plus a £10 casino bonus
  • 888Sport – Bet £10 and get £30 in free bets, plus a £10 casino bonus

Bonus Deals for All Customers

A new customer offer is a one and done affair, so it obviously pays to look beyond welcome bonuses and see what regular ongoing deals are available. All of the best bookmakers should have some promotions to keep you interested. 

It’s in their interests as well as your own for them to do so. If the competition runs deals like Acca Insurance, Money Back if Second to the SP Favourite in horse racing and other offers, then a British bookie would be wise to do the same. Here, you should try and find a sportsbook with bonuses that reflect the sports you bet on most.

Top Bonus Deals for All Customers

  • Virgin Bet – Weekly Acca offer covers every single sport on site
  • SBK – Industry Top Price guarantee means you truly get the best odds
  • Betfred – Double Delight and Hat-trick Heaven deals on first goalscorer bets

Sports and Betting Markets

As noted above, the more markets and sports that you can wager on through the best bookmakers UK bettors go to, the merrier. You may be looking for a certain match bet between two horses in a race, or a particular handicap market on a football game. 

It is well worth your time and effort researching precisely what the best betting sites UK punters gamble on provide in this regard. If they don’t have the type of bets or sports you enjoy betting on, then avoid those firms. There is a particularly wide range of options available through Boylesports, so consider them.

Quality of Mobile Betting Experience

We have plenty more to say on the best bookmakers in UK regions in terms of their mobile experience below. For now, it is an important consideration if you want to place bets while you are out and about. All of the best betting sites UK punters wager on have mobile apps, so look for the most user friendly. 

You want the most streamlined gambling experience possible, but also something that feels safe. From passcodes and face recognition technology to being compatible with both Android and iOS operating systems, apps must do more than provide odds. The SBK platform is mobile exclusive, so should be in your thoughts.

Payment Methods Available

Everyone wants to have options for funding their bets on online gambling sites and bookies. What the top UK bookies do is mix things up. They should offer you traditional payment methods like debit cards and bank transfers on one hand, yet embrace modern, digital age options on the other. 

The growth of eWallet services like PayPal and ApplePay among others means these should be available to you. If not, then that bookie probably isn’t the one for you. Established online betting brand 888Sport is a platform we praise for the range of payment methods on offer, so consider them.

Payout Speeds and Stake Limits

Something that helps the best cash out betting sites once you have winnings is the speed with which you can withdraw funds. Deposits are virtually instantaneous nowadays, so it’s better to judge a bookie on how quick they let you take money out of your account. The faster, the better.

A related matter is that of stake limits. Even the best betting sites UK punters wager on will have some minimum here. They may vary the maximum stakes depending on the sport you gamble on, or have no ceiling. Be aware, though, that all bookies have some upper limit on how much they payout.

Comparing Top British Bookies on Payout Speeds and Stake Limits

Bookie Minimum Stake Maximum Stake Payout Speed
MansionBet £0.10 Varies eWallets within 24 hours, cards within 5 days
QuinnBet £0.10 No maximum eWallets and cards 24 hours to 3 days
Spreadex £0.15 No maximum eWallets and card between 3 and 5 days

Best New Betting Sites UK

Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:

Types of New Customer Offers on the Best Sports Betting Sites UK

The best bonus betting sites in the UK all have attractive new customer offers. Each bookie will have subtly different sign up deal to their competitors, so you need to know the differences between them. Many ultimately provide you with free bets to wager. The table below looks at the sportsbooks with the top six UK free bets:

Bookie New Customer Offer Key Terms
William Hill Bet £10, Get £40 Use promo code M50, minimum odds 1/2 (1.50), free bets expire after 7 days
Betfred logo Bet £10, Get £30 Use promo code FOOTBALL40, minimum cumulative price Evens (2.00), free bets expire after 7 days
888Sport logo Bet £10, Get £30 Use promo code 30F, minimum odds 1/2 (1.50), free bets expire after 7 days
logo parimatch Bet £5, Get £20 Opt in, minimum odds 1/2 (1.50), place bet within 7 days. £10 slots bonus in addition
logo ladbrokes Bet £5, Get £20 Minimum odds 1/2 (1.50) within 14 days, free bets expire after 7 days
logo sportnation Bet £10, Get £30 Minimum odds 1/2 (2.0). Enhanced Specials Free Bet – no max, any sport Free Bet – £100
As the above table shows, there are also commonly occurring terms and conditions that feature across most or all new customer offers through British bookmakers. This is part and parcel of the best online bookmakers in the UK today. Here are the main types assessed in more detail:

No Deposit Bonuses

A No Deposit Bonus is often associated with casinos, but some of the best betting websites UK punters use have them too. You simply have to open an account with such a bookie, perhaps entering a promo code if necessary, and you receive bonus funds to play with. Be warned, though. It is highly like that there will be some pretty large wagering requirements to convert any winnings made with the bonus into withdrawable cash. 

QuinnBet provides such a No Deposit Bonus to new customers. If you are in the red on their sportsbook at the end of your first day betting with them, they refund half of your losses as a free bet up to £25 provided you have placed a minimum of three bets. In the event that you have made profit from your no deposit bonus, then you’re guaranteed a £5 free bet. These are all subject to wagering requirements, and further terms and conditions apply.

Risk-Free Bet Offers

With Risk-Free Bets, losing stakes return to you as cash or in the form of free bets. These deals apply to your first bet, which may have to meet certain criteria such as minimum odds, or only certain sports or markets. While you get another chance to find a winner if your wager loses without risking further capital, you don’t actually get any bonus if you get lucky and get a return. 

The SBK sportsbook has a deposit £20 and get a £20 Risk-Free Bet new customer offer on the mobile platform. They refund £20 of losing bets in cash within 24 hours of the wagers settling. However, there are terms and conditions applying to the deal. Both Betfair and Paddy Power also provide a £10 Risk-Free Bet welcome bonus. With Paddy Power, your first bet will only be refunded in cash up to £10 if placed within seven days of opening your account. Payment method restrictions may apply.

Bet and Get Offers

Perhaps the most popular new customer offer available through the best UK betting sites is the Bet and Get bonus. Make a deposit from a compatible payment method, then place a qualifying bet that meets certain conditions. There is likely to be a minimum odds threshold. Other restrictions may apply. Either on placing your eligible bet or after it is settled, you then receive free bets. These have their own separate terms and conditions, such as the stake not being returned with any winnings.

Established British bookies and some of the best betting sites UK punters wager through in Betfred and 888Sport have Bet and Get deals for new customers. With Betfred, you must place a qualifying bet of £10 at evens (2.00) to receive £40 in free bets, £10 of which you only get if your initial bet loses. This is subject to verification of your identity. At 888Sport, meanwhile, you wager £10 at minimum odds of 1/2 (1.50) and receive £30 in free bets, plus a £10 casino bonus. These expire after seven days, so make sure you place them within that timeframe or risk losing them.

Matched Deposit Bonuses

Returning to the theme of deposit bonuses as new customer offers, a Matched Deposit Bonus does exactly what it says on the tin. The amount that you choose to deposit will be matched in bonuses up to a set amount. Terms and conditions here may put a strict time frame on how long you have to clear the bonus, or wagering requirements that must be met. If you don’t play through your Matched Deposit Bonus, be prepared to forfeit any bonus winnings made.

A good example of a Match Deposit Bonus as a new customer offer comes through 10Bet, where your first deposit gets matched in full up to £100. You must wager the combined value of the deposit and bonus 5 times in 60 days. In other words, if you get the full amount, you need to gamble £1,000 within that time frame or risk losing funds. Single bets must be at minimum odds of 4/5 (1.80) and acca legs 2/5 (1.40). There are more terms and conditions that apply to the 10Bet welcome bonus too.

Enhanced Odds Offers

From time to time, online bookmakers provide an Enhanced Odds new customer offer. This greatly increases the price on a major sporting outcome. In the past, good examples of this have been hot favourites to win Cheltenham Festival or Royal Ascot horse races, or a football team to win a Premier League match or the FA Cup final. You will encounter strict maximum stake limits on such bets, and may receive the winnings as free bets rather than in cash.

The Enhanced Odds offers only tend to run for a limited time only. When the bookies have picked up a certain amount of liabilities, they discontinue such deals. There is risk involved, however, as the fancied outcome may not happen. Sport can be unpredictable after all. The free bets or winnings in cash will only be awarded if the wager comes off. Prepare yourself to only be allowed to bet a small amount. It is also useful to have other wagers in mind for using awarded free bets on.

Key Features Of The Best Online Bookies in UK

Certain important aspects have been developed out of the digital revolution in gambling that help us know what the best bookies UK punters use today are. We’re talking about Acca Insurance covering the weekly accumulators placed by thousands of Brits whilst the football is on most Saturday.

There are also Bet Builders that let you customise a wager on the big game. Then there are Cash Out options for when you want to quit while you’re ahead or cut your losses. Don’t forget Live Streaming the best sports action while you bet either. The table below highlights whether or not our top 10 betting sites have these key features or not:

Bookie Live Streaming Cash Out Bet Builder Acca insurance
Kwiff logo fa shield fa shield fa shield close fa shield close
BetUK logo fa shield fa shield fa shield close fa shield
Betfred logo fa shield fa shield fa shield fa shield
888Sport logo fa shield fa shield fa shield fa shield close
Virgin Bet logo fa shield fa shield fa shield fa shield close
SBK logo fa shield close fa shield fa shield close fa shield close
logo 2kbet fa shield close fa shield fa shield close fa shield close
VBET logo fa shield fa shield fa shield close fa shield
21 logo fa shield close fa shield fa shield close fa shield close
logo quinnbet fa shield fa shield fa shield fa shield

Best Football Betting Sites UK

There has been a real explosion in football wagers over the last generations. Nowadays, the best UK football bookies can essentially be a synonym for the best bookmakers UK punters gamble on. The rise in popularity of wagering on the British national game proved so strong that whole new betting concepts came along with it. Acca Insurance is something provided by all of the best football betting sites UK customers use for their accumulator wagers now due to increased demand. So many specials and additional markets focus on the beautiful game now too. Here is our list of the best UK football bookmakers today:

  1. Betfred – The Bonus King for football 
  2. BetUK – Top dog for football accas
  3. Kwiff – Supercharge EPL bets every weekend
  4. SBK – Guaranteed best odds for football
  5. 10Bet – Eye-catching weekly football offers

Best Horse Racing Betting Sites UK

Traditionally, horse racing has ties to gambling like no other sport. In Great Britain and Ireland, wagering on the horse is particularly popular. The best horse racing betting sites UK punters use all offer the best odds guaranteed on domestic and Irish events as standard. There must be both ante post and regular betting with an array of specials and other deals like Money Back if Second, Fallers Insurance and Extra Place races on offer to be considered best in class. Here are our top five best horse racing betting websites UK customers wager with:

  1. 888Sport – Impressive horse racing betting service
  2. Betfred – Great horse racing system bonuses
  3. Boylesports – Money Back if Second masters
  4. VBET – Terrific horse racing weekly offer
  5. William Hill – Daily horse racing Bet Boost

Best eSports Betting Sites

The growth of eSports in recent years means that British bookies can’t ignore an emerging market. Offering markets. Popular games like League of Legends, Counter Strike and Call of Duty all stage regular tournaments that you can wager on. This is something that the best eSports betting websites tap into. This list shows the five best online gambling sites UK punters use in this flourishing sector:

  1. BetUK – Leading the way with eSports
  2. VBET – Sponsors several major eSports events
  3. Casumo – Large range of eSports markets
  4. Parimatch – eSports included in welcome bonus
  5. 888Sport – Plenty of eSports betting odds

Best Cash Out Betting Sites

Yet another recent innovation embraced by all of the best UK online bookmakers is a cash out function. This allows you to cut your losses early on a losing bet, or quit while you’re ahead if the fancied outcome is winning. Some of the best cash out betting sites offer both a partial and full service. These are the top British bookies providing such a service:

  1. 10Bet – Full and partial cash out
  2. Kwiff – Supercharge when you cash out
  3. 21.co.uk – Really quick cash out function
  4. QuinnBet – Cash out on most markets
  5. MansionBet – Favourable cash out terms

Best Live Betting UK Bookies

Live or in-play wagering has also developed on all the best online gambling sites during the digital revolution. All the best UK bookmakers took this on board and quickly included it on their sportsbooks. In-play betting excites in a way like no other wager. The adrenaline rush is superb. A really top bookie will have live graphics and play by play updates to keep you informed on all the sports action. Here are five of the best in-play bookmakers in Britain:

  1. Virgin Bet – Best live betting sportsbook
  2. 2kBet – Superb in-play betting graphics
  3. 888Sport – Smart live betting schedule
  4. MansionBet – Effective in-play betting
  5. Spreadex – Live betting front and centre

Best Betting Strategies to Use on the Best Bookmakers in UK

Prior to placing bets on the bookmaker, you should consider your approach to gambling. Strategies that support your punts cannot guarantee winners but they should help you make better informed decisions. It is important that you understand that. Everyone is after winners at big prices, but getting your head around the fact that value is a relative concept also makes you a wiser gambler. Consider each of these betting strategies before you get stuck into the markets:

Matched Betting

You may not be able to play on the best matched bookmakers for long if you get caught, but this tactic must be considered all the same. If you’re not familiar with the concept, this is how it works. Matched betting is where you use free bets or bonuses to back one outcome with a bookmaker, then wager on the opposite happening on another site. If done properly, there should be a margin between both bets that is guaranteed profit. Bookies frown upon this practice, though. Be warned, the best matched betting sites may restrict or even ban you if you’re found doing it.

Follow Tipsters

There are plenty of so-called experts ready to give tips. From horse racing industry insiders like Timeform and the Racing Post to guest bloggers from the world of football, those in the know are happy to take a view. Following tipsters blind won’t guarantee you profit, but it can again help you make informed decisions. Experts are prepared to study popular sports betting events closely, something which you may not have time to do. Feel free to lean on tipsters at least, then try and figure out why they fancy the outcomes put forward. If you agree with their assessment, then that is a big reason to get involved.

Study Stats and Trends

Again, statistics like form, past meetings and prevailing trends come with no guarantees. It is far more difficult, however, finding winners without studying these things. You need to equip yourself with as much knowledge as possible about the events that you are betting on before making your decision. Remember, trends can be bucked and reversed. Shock results do happen. Looking at the overall picture, it is wiser not trusting to luck. Keep your eyes and ears open for stats. 

The Importance of Mobile Betting

So much wagering happens on mobile betting apps these days that top UK bookies improved their services. This has happened alongside the growth of smartphones and tablets powered by Android and iOS operating systems. Although a betting app provides a safe but streamlined gambling experience, you should still be able to do everything that you can if accessing your online betting account through a laptop or desktop computer.

There may be mobile exclusive offers and promotions that act as incentive to bet this way, however. While you should watch out for those, you also need to know what the best betting sites in UK regions with apps are. You will find that some are mobile exclusive platforms, such as BetBull and SBK, the sportsbook affiliated with the Smarkets betting exchange. Here are two of the top wagering apps you can get in the UK today:

SBK – Make £20 Deposit and Get £20 in Risk Free Bets

SBK logoAs SBK is a mobile only platform for sports betting, the whole concept relates to apps. You can download the sportsbook app for both Android and iOS powered devices for free. Their Price Promise guarantees you industry leading odds and the top prices. This makes betting on the SBK mobile app well worthwhile.

BetBull – Bet £50 and Get £50 in Free Bets and 100% Odds Boost

BetBull logoAs BetBull are big on social gambling, it’s no surprise that they too are a mobile exclusive bookie. The app can be downloaded for free on both Android and iOS operating systems, giving you a neat betting experience. Leveraging brand ambassadors like Eric Cantona has taken their profile to the next level. There is a great new customer offer available through the BetBull mobile app too. They put top tipsters at your fingertips. This firm really takes mobile betting by the horns!

Deposits and Withdrawals on UK Betting Sites

Punters must now look for alternative ways to fund their accounts on online gambling sites following regulation changes for British bookies in 2020. Not even the best UK sportsbooks customers wager on can accept credit cards as a deposit or withdrawal method since then. That is what the Gambling Commission decided. Luckily, there are other methods available to you. Each of the best UK sports betting sites should offer the following options for making deposits and withdrawals:

Debit Cards

If there is one payment method all of the best online bookmakers UK punters bet with have, then it is the trust Debit Card. You will more often than not be encouraged by the bookies when signing up to their sportsbook to enter your card details. It is a traditional option, but one protected by layers of internet security. Your personal information is safe with the top British betting sites.

Although deposits via Debit Card are instant, withdrawing via this method can be relatively slow. That is perhaps the only downside, although any winnings you make go straight into your bank account once taken out. The spread betting experts Spreadex and QuinnBet are among those bookies recommended for using your Debit Card with, by us here at Sportslens.com right now.

ApplePay

ApplePay is one of the eWallet services available to support your gambling. If you have an iPhone or other device with an iOS operating system on it, then this payment method should sync superbly with any mobile betting apps you download. Again, deposits are instant and you will find that withdrawing with ApplePay proves faster on average than using a Debit Card with transactions often complete within 48 hours.

Alas, there is a drawback. Many online bookmakers in the UK don’t accept ApplePay as a payment method compatible with new customer offers. If you can’t get the welcome bonus deposit via this option, then that is an obvious negative. You don’t incur any fees either way, though, and more bookies, including 888Sport, are starting to allow ApplePay as one of their payment methods.

PayPal

Perhaps the most popular of all the eWallets, PayPal is both quick and easy to use in the world of sports betting. Making a deposit is instant, while withdrawing funds should only take 24 hours. This makes PayPal one of the fastest payment methods for taking money out of your betting account. Its convenience and trustworthiness after being founded early on in the internet age mean this is a popular choice.

Again, some bookies won’t accept PayPal deposits in conjunction with new customer offers. This is something you must come to terms with. There is no stopping you linking your account to PayPal after making the initial deposit with an eligible payment method in most cases, though. Among the best online betting websites in the UK are BetUK and 10Bet as both welcome transactions via this eWallet.

MuchBetter

A relative newbie to the eWallet services scene after its foundation in 2017, MuchBetter provides rewards. Those bookies working with them may actively encourage you to make deposits via this option. Every extra incentive helps. Processing is swift and easy once you have topped up the eWallet with funds.

A common complaint with the UK’s best betting sites is they do not let you use services like MuchBetter in conjunction with new customer offers. It is a similar story here. While that is disappointing, you must remember that MuchBetter is only a few years old. As their brand grows, expect to see bookies trusting them more. One sportsbook that already accepts deposits and withdrawals from MuchBetter is Parimatch, a platform powered by BetVictor.

Neteller

As one of the eWallet services provided by the Paysafe Group, Neteller is one of the trailblazers. Like PayPal, it was founded with the new millennium dawning back in 1999, and now has its HQ on the Isle of Man. Signing up to Neteller with your email address is a quick and easy process. The increased level of protection that comes with eWallets like this allays any security concerns you may have when gambling on the best betting sites UK punters wager with.

Much like other eWallet services, Neteller isn’t always an accepted payment method for deposits relating to new customer offers. Despite this, it is quicker than other options for withdrawing money from your betting account. That is part of the appeal of Neteller. Plenty of bookies allow deposits and withdrawals via this method, though, and VBET is among them.

Skrill

Yet another eWallet that works in much the same way as PayPal, Skrill is now 20 years old. It focuses on secure internet payments in more than 40 different currencies. Some of the best online sports betting sites UK customers wager through welcome Skrill as a deposit and withdrawal option for this very reason. A fast, trustworthy and above all secure service makes this one of the most reliable eWallets on the internet today.

There are familiar pros and cons to using Skrill to fund accounts on online gambling sites UK punters like using. It is often expressly ineligible for a new customer offer, yet provides a much swifter method for withdrawing money. Given it’s well-established profile, Skrill will be an option on most British bookies’ sites today.

Low Deposit Betting Sites

Some of the best betting sites UK customers use allow a relatively low deposits. This helps punters stay in control of their gambling. Keeping things responsible and within budget is really important. Low deposit betting sites also make things simple. If you just want to place small bets, then £1 deposit betting sites would be ideal. The table below compares some of the top platforms for doing this:

Bookie Minimum Deposit Qualified Payment Methods
Spreadex Logo £5 Debit Card, Cheque, Bank Transfer
Kwiff logo £5 Debit Card
logo quinnbet £5 Debit Card, Neteller, Skrill
Virgin Bet logo £5 Debit Card, PayPal
William Hill £5 Apple Pay, Bank Transfer, Debit Card, PayPal, Paysafecard
Betfred logo £5 Bank Transfer, Debit Card, Neteller, Paypal, Paysafecard, Skrill
logo ladbrokes £5 Bank Transfer, Debit Card, PayPal, Paysafecard
paddy power £5 Bank Transfer, Debit Card, Neteller, PayPal, Paysafecard, Skrill
grosvenorsports £5 Bank Transfer, Debit Card, PayPal, Paysafecard
logo parimatch £5 Bank Transfer, Debit Card, Paysafecard

The Best Online Gambling Sites UK Punters Use

There are plenty of top online gambling sites available to British punters. These combine a great sportsbook with casino and live casino experiences including slots, poker platforms, lotteries and bingo. On some, you can even play the pools. You may have some questions about the best online gambling sites UK customers like. We answer a few of the most common here, so you’re crystal clear on everything:

Can I Use My Betting Bonus in the Casino?

Free bets can’t be transferred from the sportsbook of top online gambling sites to the casino or other platforms and vice versa. If you have free spins on a slot, then you could hardly expect to use them to place a fixed odds bet on football or horse racing.

Do I Need to Register for a New Account for Casino and Other Platforms?

It depends on which of the best online gambling sites you use. Some allow cash balances to be transferred over from the sportsbook to their other platforms. Other firms prefer to keep thing separate. You may find separate casino, poker and sports betting apps available for the same betting brand.

Why Do Top Online Gambling Sites Approach Platforms Differently?

Leading UK betting sites all have core competences. For some, the primary focus is the sportsbook, yet others push their casino, poker and other platforms more. There is no right or wrong answer in terms of approach. All you have to is find a betting brand that puts the things you enjoy gambling on first. The table below compares top online gambling sites and what they offer:

Comparing the Best Online Gambling Sites UK Customers Like

Bookie Sports Book Casino Live Casino Poker Pools Slots Bingo Lotto
Bet365 logo fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
Betfred logo fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
logo boylesports fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield
Betfair logo fa shield fa shield fa shield fa shield fa shield fa shield fa shield fa shield close
paddy power fa shield fa shield fa shield fa shield fa shield close fa shield fa shield fa shield
logo betvictor fa shield fa shield fa shield fa shield fa shield close fa shield fa shield fa shield
logo quinnbet fa shield fa shield fa shield fa shield fa shield fa shield fa shield close fa shield close
888Sport logo fa shield fa shield fa shield fa shield fa shield close fa shield fa shield fa shield close
logo netbet fa shield fa shield fa shield fa shield fa shield close fa shield fa shield close fa shield
grosvenorsports fa shield fa shield fa shield fa shield fa shield close fa shield fa shield close fa shield close

The Last Word on The Best Bookmakers UK

Through Sportslens.com, you can find the best betting sites UK punters use for gambling. We provide information on the entire experience of betting in Britain today. From what to look for when choosing a bookie to mobile apps and payment methods, you have everything you need to make the right choice for you. We hope that you will join one of the best sports betting sites UK customers enjoy today.

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Jamie Clark (@JamieClarkSport) edited Coral bookmakers’ digital platforms for a number of years with great success before forging a successful freelance career as a tipster. Growing up in an equine environment, Jamie is never afraid to take on the favourite and focuses on value. He is now sourcing you winners at SportsLens from the best of the British and Irish horse racing action.