Discover the best betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check not just the 10 best betting sites in the UK but the top 20 in the table below.
Best Betting Sites UK Ranked
Here’s a snapshot overview of the best betting sites in the UK of 2021.
- 888Sport – Wide range of payment options
- Kwiff – Supercharge price boost feature
- BetUK – Top choice for acca betting
- Betfred – King of betting offers
- Virgin Bet – Daily price boosts
- Sportnation – BOG on all UK & Irish horse racing
- SBK – Great mobile betting experience
- 2kBet – Best newcomer of the year
- Vbet – Virtual sports specialist
- 21.co.uk – Fast & secure payouts
- QuinnBet – Horse racing promotions
- 10Bet – Unique football offers daily
- Spreadex – Top spread betting platform
- Boylesports – Great for placing accas
- MansionBet – Making waves in UK betting
- William Hill – Established leading online bookie
A Closer Look at the Top 10 Best Bookmakers UK 2021
It is well worthwhile looking at the best online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There is so much to recommend them that they are among the top 10 best betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:
How We Rank the Best UK Betting Sites
With the best UK bookies punters can get, there are some key criteria that help us and also you identify best in class. Be on the lookout for the following when considering the best UK bookmakers online today:
- Easy to use
The UK’s best betting sites should all be user friendly. Navigation and the journey from finding your fancy to placing a bet must be straightforward. Betslips should be displayed prominently and the overall interface not too cluttered, so you can pick out what you are looking for. With its mobile friendly layout, Kwiff could hardly be simpler to use.
- Fully licensed
It almost goes without saying that the best UK online bookmakers all have licenses from the correct authorities and regulators. In the case of British bookies, the powers that be are the UK Gambling Commission. You should only trust fully licensed sportsbooks. William Hill are one of the most trustworthy British bookies out there.
- Market variety
The more bets and different sports that you can bet on across the best UK sports betting websites the better. It is not unusual these days for there to be 40 or more sports to take punts on with hundreds of markets available on the most popular. We love wagers here in Britain! Boylesports boast big variety when it comes to different sports to bet on.
- Bonuses and promotions
Everyone loves a great offer, and the best sportsbooks in UK countries and provinces know it. From Acca Insurance to Best Odds Guaranteed on the horses, the deals you can get from a bookie can make or break your decision whether to bet with them or someone else. Betfred have earned their nickname of The Bonus King with very good reason.
- Value odds
The best betting sites UK customers use ultimately have to provide top prices on betting outcomes. Value is a relative concept, but it is very easy nowadays to track down which bookies provide the best odds today thanks to comparison tools and websites. You deserve the biggest potential profit from your punts. The SBK sportsbook powered by Smarkets can often have the top prices.
- Extra features
From Free Bet Clubs to results services and live streaming, additional features separate the best sports betting sites UK punters use from the merely ordinary. Your loyalty should be rewarded, while features that help you pick out future wagers or give you the chance to see how your fancy gets on are only fair. 888Sport provides plenty of extras that can serve you well when betting.
- Customer service
The best bookmakers in UK regions all provide top notch customer support options. You never want to have any problems when betting, but it’s nice to know that friendly, helpful and professional customer service is there 24/7 through a variety of mediums. Live chat, FAQs, email, hotlines and social media should all be at your fingertips if need be. Again, Boylesports have a great reputation for very efficient customer support.
- Mobile betting
Each of the best betting sites UK punters like the most will have embraced the revolution in mobile technology of recent years. Having a sports betting app isn’t just an optional extra, it is vital so that you can place your wagers on the go. You can expect a secure but streamlined gambling experience. MansionBet have seen their sports betting app win plenty of awards since launching it, so they clearly put mobile wagering first.
Best Betting Websites in UK By Category
As you may have already noticed, the best online bookies like all excel in certain areas. There will always be one part of the best online gambling sites and the wider experience that individual bookies do better at that than the competition. It is easy to see why. Every bookie and each of the best UK betting sites is different. The table below shows which firm gets our rating as top dog in a variety of important categories related to betting:
Choosing from the Best UK Online Betting Sites
You found out how we rank the best betting sites UK punters wager on already above, but there is still the matter of choosing one for yourself. Here at Sportslens.com, what makes us a trusted and reliable source is giving you all the facts about British bookies. We want to help you make an informed decision about where to place your bets. With that in mind, here are some elements you should consider when making your choice:
New Customer Offers
What you receive as an incentive for signing up with one of the best UK online bookmakers naturally plays a big part in any decision. The new customer offer is something you can expect across the board. As you will see below, these come in various types, so it is all about finding one that appeals to you. Whether you prefer a risk-free bet, first deposit bonus or bet and get deals, choose a new customer offer you like.
Top New Customer Offers on UK Betting Sites
- Betfred – Bet £10 and get £40 in free bets
- William Hill – Bet £10 and get £40 in free bets, plus a £10 casino bonus
- 888Sport – Bet £10 and get £30 in free bets, plus a £10 casino bonus
Bonus Deals for All Customers
A new customer offer is a one and done affair, so it obviously pays to look beyond welcome bonuses and see what regular ongoing deals are available. All of the best bookmakers should have some promotions to keep you interested.
It’s in their interests as well as your own for them to do so. If the competition runs deals like Acca Insurance, Money Back if Second to the SP Favourite in horse racing and other offers, then a British bookie would be wise to do the same. Here, you should try and find a sportsbook with bonuses that reflect the sports you bet on most.
Top Bonus Deals for All Customers
- Virgin Bet – Weekly Acca offer covers every single sport on site
- SBK – Industry Top Price guarantee means you truly get the best odds
- Betfred – Double Delight and Hat-trick Heaven deals on first goalscorer bets
Sports and Betting Markets
As noted above, the more markets and sports that you can wager on through the best bookmakers UK bettors go to, the merrier. You may be looking for a certain match bet between two horses in a race, or a particular handicap market on a football game.
It is well worth your time and effort researching precisely what the best betting sites UK punters gamble on provide in this regard. If they don’t have the type of bets or sports you enjoy betting on, then avoid those firms. There is a particularly wide range of options available through Boylesports, so consider them.
Quality of Mobile Betting Experience
We have plenty more to say on the best bookmakers in UK regions in terms of their mobile experience below. For now, it is an important consideration if you want to place bets while you are out and about. All of the best betting sites UK punters wager on have mobile apps, so look for the most user friendly.
You want the most streamlined gambling experience possible, but also something that feels safe. From passcodes and face recognition technology to being compatible with both Android and iOS operating systems, apps must do more than provide odds. The SBK platform is mobile exclusive, so should be in your thoughts.
Payment Methods Available
Everyone wants to have options for funding their bets on online gambling sites and bookies. What the top UK bookies do is mix things up. They should offer you traditional payment methods like debit cards and bank transfers on one hand, yet embrace modern, digital age options on the other.
The growth of eWallet services like PayPal and ApplePay among others means these should be available to you. If not, then that bookie probably isn’t the one for you. Established online betting brand 888Sport is a platform we praise for the range of payment methods on offer, so consider them.
Payout Speeds and Stake Limits
Something that helps the best cash out betting sites once you have winnings is the speed with which you can withdraw funds. Deposits are virtually instantaneous nowadays, so it’s better to judge a bookie on how quick they let you take money out of your account. The faster, the better.
A related matter is that of stake limits. Even the best betting sites UK punters wager on will have some minimum here. They may vary the maximum stakes depending on the sport you gamble on, or have no ceiling. Be aware, though, that all bookies have some upper limit on how much they payout.
Comparing Top British Bookies on Payout Speeds and Stake Limits
|Bookie||Minimum Stake||Maximum Stake||Payout Speed|
|MansionBet||£0.10||Varies||eWallets within 24 hours, cards within 5 days|
|QuinnBet||£0.10||No maximum||eWallets and cards 24 hours to 3 days|
|Spreadex||£0.15||No maximum||eWallets and card between 3 and 5 days|
Best New Betting Sites UK
Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:
Types of New Customer Offers on the Best Sports Betting Sites UK
The best bonus betting sites in the UK all have attractive new customer offers. Each bookie will have subtly different sign up deal to their competitors, so you need to know the differences between them. Many ultimately provide you with free bets to wager. The table below looks at the sportsbooks with the top six UK free bets:
No Deposit Bonuses
A No Deposit Bonus is often associated with casinos, but some of the best betting websites UK punters use have them too. You simply have to open an account with such a bookie, perhaps entering a promo code if necessary, and you receive bonus funds to play with. Be warned, though. It is highly like that there will be some pretty large wagering requirements to convert any winnings made with the bonus into withdrawable cash.
QuinnBet provides such a No Deposit Bonus to new customers. If you are in the red on their sportsbook at the end of your first day betting with them, they refund half of your losses as a free bet up to £25 provided you have placed a minimum of three bets. In the event that you have made profit from your no deposit bonus, then you’re guaranteed a £5 free bet. These are all subject to wagering requirements, and further terms and conditions apply.
Risk-Free Bet Offers
With Risk-Free Bets, losing stakes return to you as cash or in the form of free bets. These deals apply to your first bet, which may have to meet certain criteria such as minimum odds, or only certain sports or markets. While you get another chance to find a winner if your wager loses without risking further capital, you don’t actually get any bonus if you get lucky and get a return.
The SBK sportsbook has a deposit £20 and get a £20 Risk-Free Bet new customer offer on the mobile platform. They refund £20 of losing bets in cash within 24 hours of the wagers settling. However, there are terms and conditions applying to the deal. Both Betfair and Paddy Power also provide a £10 Risk-Free Bet welcome bonus. With Paddy Power, your first bet will only be refunded in cash up to £10 if placed within seven days of opening your account. Payment method restrictions may apply.
Bet and Get Offers
Perhaps the most popular new customer offer available through the best UK betting sites is the Bet and Get bonus. Make a deposit from a compatible payment method, then place a qualifying bet that meets certain conditions. There is likely to be a minimum odds threshold. Other restrictions may apply. Either on placing your eligible bet or after it is settled, you then receive free bets. These have their own separate terms and conditions, such as the stake not being returned with any winnings.
Established British bookies and some of the best betting sites UK punters wager through in Betfred and 888Sport have Bet and Get deals for new customers. With Betfred, you must place a qualifying bet of £10 at evens (2.00) to receive £40 in free bets, £10 of which you only get if your initial bet loses. This is subject to verification of your identity. At 888Sport, meanwhile, you wager £10 at minimum odds of 1/2 (1.50) and receive £30 in free bets, plus a £10 casino bonus. These expire after seven days, so make sure you place them within that timeframe or risk losing them.
Matched Deposit Bonuses
Returning to the theme of deposit bonuses as new customer offers, a Matched Deposit Bonus does exactly what it says on the tin. The amount that you choose to deposit will be matched in bonuses up to a set amount. Terms and conditions here may put a strict time frame on how long you have to clear the bonus, or wagering requirements that must be met. If you don’t play through your Matched Deposit Bonus, be prepared to forfeit any bonus winnings made.
A good example of a Match Deposit Bonus as a new customer offer comes through 10Bet, where your first deposit gets matched in full up to £100. You must wager the combined value of the deposit and bonus 5 times in 60 days. In other words, if you get the full amount, you need to gamble £1,000 within that time frame or risk losing funds. Single bets must be at minimum odds of 4/5 (1.80) and acca legs 2/5 (1.40). There are more terms and conditions that apply to the 10Bet welcome bonus too.
Enhanced Odds Offers
From time to time, online bookmakers provide an Enhanced Odds new customer offer. This greatly increases the price on a major sporting outcome. In the past, good examples of this have been hot favourites to win Cheltenham Festival or Royal Ascot horse races, or a football team to win a Premier League match or the FA Cup final. You will encounter strict maximum stake limits on such bets, and may receive the winnings as free bets rather than in cash.
The Enhanced Odds offers only tend to run for a limited time only. When the bookies have picked up a certain amount of liabilities, they discontinue such deals. There is risk involved, however, as the fancied outcome may not happen. Sport can be unpredictable after all. The free bets or winnings in cash will only be awarded if the wager comes off. Prepare yourself to only be allowed to bet a small amount. It is also useful to have other wagers in mind for using awarded free bets on.
Key Features Of The Best Online Bookies in UK
Certain important aspects have been developed out of the digital revolution in gambling that help us know what the best bookies UK punters use today are. We’re talking about Acca Insurance covering the weekly accumulators placed by thousands of Brits whilst the football is on most Saturday.
There are also Bet Builders that let you customise a wager on the big game. Then there are Cash Out options for when you want to quit while you’re ahead or cut your losses. Don’t forget Live Streaming the best sports action while you bet either. The table below highlights whether or not our top 10 betting sites have these key features or not:
Best Football Betting Sites UK
There has been a real explosion in football wagers over the last generations. Nowadays, the best UK football bookies can essentially be a synonym for the best bookmakers UK punters gamble on. The rise in popularity of wagering on the British national game proved so strong that whole new betting concepts came along with it. Acca Insurance is something provided by all of the best football betting sites UK customers use for their accumulator wagers now due to increased demand. So many specials and additional markets focus on the beautiful game now too. Here is our list of the best UK football bookmakers today:
- Betfred – The Bonus King for football
- BetUK – Top dog for football accas
- Kwiff – Supercharge EPL bets every weekend
- SBK – Guaranteed best odds for football
- 10Bet – Eye-catching weekly football offers
Best Horse Racing Betting Sites UK
Traditionally, horse racing has ties to gambling like no other sport. In Great Britain and Ireland, wagering on the horse is particularly popular. The best horse racing betting sites UK punters use all offer the best odds guaranteed on domestic and Irish events as standard. There must be both ante post and regular betting with an array of specials and other deals like Money Back if Second, Fallers Insurance and Extra Place races on offer to be considered best in class. Here are our top five best horse racing betting websites UK customers wager with:
- 888Sport – Impressive horse racing betting service
- Betfred – Great horse racing system bonuses
- Boylesports – Money Back if Second masters
- VBET – Terrific horse racing weekly offer
- William Hill – Daily horse racing Bet Boost
Best eSports Betting Sites
The growth of eSports in recent years means that British bookies can’t ignore an emerging market. Offering markets. Popular games like League of Legends, Counter Strike and Call of Duty all stage regular tournaments that you can wager on. This is something that the best eSports betting websites tap into. This list shows the five best online gambling sites UK punters use in this flourishing sector:
- BetUK – Leading the way with eSports
- VBET – Sponsors several major eSports events
- Casumo – Large range of eSports markets
- Parimatch – eSports included in welcome bonus
- 888Sport – Plenty of eSports betting odds
Best Cash Out Betting Sites
Yet another recent innovation embraced by all of the best UK online bookmakers is a cash out function. This allows you to cut your losses early on a losing bet, or quit while you’re ahead if the fancied outcome is winning. Some of the best cash out betting sites offer both a partial and full service. These are the top British bookies providing such a service:
- 10Bet – Full and partial cash out
- Kwiff – Supercharge when you cash out
- 21.co.uk – Really quick cash out function
- QuinnBet – Cash out on most markets
- MansionBet – Favourable cash out terms
Best Live Betting UK Bookies
Live or in-play wagering has also developed on all the best online gambling sites during the digital revolution. All the best UK bookmakers took this on board and quickly included it on their sportsbooks. In-play betting excites in a way like no other wager. The adrenaline rush is superb. A really top bookie will have live graphics and play by play updates to keep you informed on all the sports action. Here are five of the best in-play bookmakers in Britain:
- Virgin Bet – Best live betting sportsbook
- 2kBet – Superb in-play betting graphics
- 888Sport – Smart live betting schedule
- MansionBet – Effective in-play betting
- Spreadex – Live betting front and centre
Best Betting Strategies to Use on the Best Bookmakers in UK
Prior to placing bets on the bookmaker, you should consider your approach to gambling. Strategies that support your punts cannot guarantee winners but they should help you make better informed decisions. It is important that you understand that. Everyone is after winners at big prices, but getting your head around the fact that value is a relative concept also makes you a wiser gambler. Consider each of these betting strategies before you get stuck into the markets:
You may not be able to play on the best matched bookmakers for long if you get caught, but this tactic must be considered all the same. If you’re not familiar with the concept, this is how it works. Matched betting is where you use free bets or bonuses to back one outcome with a bookmaker, then wager on the opposite happening on another site. If done properly, there should be a margin between both bets that is guaranteed profit. Bookies frown upon this practice, though. Be warned, the best matched betting sites may restrict or even ban you if you’re found doing it.
There are plenty of so-called experts ready to give tips. From horse racing industry insiders like Timeform and the Racing Post to guest bloggers from the world of football, those in the know are happy to take a view. Following tipsters blind won’t guarantee you profit, but it can again help you make informed decisions. Experts are prepared to study popular sports betting events closely, something which you may not have time to do. Feel free to lean on tipsters at least, then try and figure out why they fancy the outcomes put forward. If you agree with their assessment, then that is a big reason to get involved.
Study Stats and Trends
Again, statistics like form, past meetings and prevailing trends come with no guarantees. It is far more difficult, however, finding winners without studying these things. You need to equip yourself with as much knowledge as possible about the events that you are betting on before making your decision. Remember, trends can be bucked and reversed. Shock results do happen. Looking at the overall picture, it is wiser not trusting to luck. Keep your eyes and ears open for stats.
The Importance of Mobile Betting
So much wagering happens on mobile betting apps these days that top UK bookies improved their services. This has happened alongside the growth of smartphones and tablets powered by Android and iOS operating systems. Although a betting app provides a safe but streamlined gambling experience, you should still be able to do everything that you can if accessing your online betting account through a laptop or desktop computer.
There may be mobile exclusive offers and promotions that act as incentive to bet this way, however. While you should watch out for those, you also need to know what the best betting sites in UK regions with apps are. You will find that some are mobile exclusive platforms, such as BetBull and SBK, the sportsbook affiliated with the Smarkets betting exchange. Here are two of the top wagering apps you can get in the UK today:
Deposits and Withdrawals on UK Betting Sites
Punters must now look for alternative ways to fund their accounts on online gambling sites following regulation changes for British bookies in 2020. Not even the best UK sportsbooks customers wager on can accept credit cards as a deposit or withdrawal method since then. That is what the Gambling Commission decided. Luckily, there are other methods available to you. Each of the best UK sports betting sites should offer the following options for making deposits and withdrawals:
ApplePay is one of the eWallet services available to support your gambling. If you have an iPhone or other device with an iOS operating system on it, then this payment method should sync superbly with any mobile betting apps you download. Again, deposits are instant and you will find that withdrawing with ApplePay proves faster on average than using a Debit Card with transactions often complete within 48 hours.
Alas, there is a drawback. Many online bookmakers in the UK don’t accept ApplePay as a payment method compatible with new customer offers. If you can’t get the welcome bonus deposit via this option, then that is an obvious negative. You don’t incur any fees either way, though, and more bookies, including 888Sport, are starting to allow ApplePay as one of their payment methods.
A relative newbie to the eWallet services scene after its foundation in 2017, MuchBetter provides rewards. Those bookies working with them may actively encourage you to make deposits via this option. Every extra incentive helps. Processing is swift and easy once you have topped up the eWallet with funds.
A common complaint with the UK’s best betting sites is they do not let you use services like MuchBetter in conjunction with new customer offers. It is a similar story here. While that is disappointing, you must remember that MuchBetter is only a few years old. As their brand grows, expect to see bookies trusting them more. One sportsbook that already accepts deposits and withdrawals from MuchBetter is Parimatch, a platform powered by BetVictor.
Yet another eWallet that works in much the same way as PayPal, Skrill is now 20 years old. It focuses on secure internet payments in more than 40 different currencies. Some of the best online sports betting sites UK customers wager through welcome Skrill as a deposit and withdrawal option for this very reason. A fast, trustworthy and above all secure service makes this one of the most reliable eWallets on the internet today.
There are familiar pros and cons to using Skrill to fund accounts on online gambling sites UK punters like using. It is often expressly ineligible for a new customer offer, yet provides a much swifter method for withdrawing money. Given it’s well-established profile, Skrill will be an option on most British bookies’ sites today.
Low Deposit Betting Sites
Some of the best betting sites UK customers use allow a relatively low deposits. This helps punters stay in control of their gambling. Keeping things responsible and within budget is really important. Low deposit betting sites also make things simple. If you just want to place small bets, then £1 deposit betting sites would be ideal. The table below compares some of the top platforms for doing this:
The Best Online Gambling Sites UK Punters Use
There are plenty of top online gambling sites available to British punters. These combine a great sportsbook with casino and live casino experiences including slots, poker platforms, lotteries and bingo. On some, you can even play the pools. You may have some questions about the best online gambling sites UK customers like. We answer a few of the most common here, so you’re crystal clear on everything:
Can I Use My Betting Bonus in the Casino?
Free bets can’t be transferred from the sportsbook of top online gambling sites to the casino or other platforms and vice versa. If you have free spins on a slot, then you could hardly expect to use them to place a fixed odds bet on football or horse racing.
Do I Need to Register for a New Account for Casino and Other Platforms?
It depends on which of the best online gambling sites you use. Some allow cash balances to be transferred over from the sportsbook to their other platforms. Other firms prefer to keep thing separate. You may find separate casino, poker and sports betting apps available for the same betting brand.
Why Do Top Online Gambling Sites Approach Platforms Differently?
Leading UK betting sites all have core competences. For some, the primary focus is the sportsbook, yet others push their casino, poker and other platforms more. There is no right or wrong answer in terms of approach. All you have to is find a betting brand that puts the things you enjoy gambling on first. The table below compares top online gambling sites and what they offer:
Comparing the Best Online Gambling Sites UK Customers Like
The Last Word on The Best Bookmakers UK
Through Sportslens.com, you can find the best betting sites UK punters use for gambling. We provide information on the entire experience of betting in Britain today. From what to look for when choosing a bookie to mobile apps and payment methods, you have everything you need to make the right choice for you. We hope that you will join one of the best sports betting sites UK customers enjoy today.