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New Betting Sites UK 2022 – 25+ Best Betting Sites Compared

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Discover the best new betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check out the best betting companies and get the lowdown on the top new UK betting sites right here.

Best New Betting Sites UK

Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:

Our Recommended New UK Online Bookmakers

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12 Bookmakers that match your criteria...
#1 Recommended Bookie

Bet £10 Get £10 Free Bet

  • Brand new UK sportsbook
  • Wide variety of deposit options & fast cashouts
  • Competitive odds & huge array of markets
9.8
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This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

50% of First Day Losses Back As a Free Bet Up To £25

  • Newly launched UK online bookmaker
  • Great bookie for betting on horse races
  • Fast payout on winnings
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New customer offer only. Must have a minimum of 3 bets of £10 at ods of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period

Bet £20, Get £60 in Free Bets

  • The best new UK bookmaker in 2021
  • Acca Club boosts profit 5 times weekly
  • Superb for eSports and Virtual Sports
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18+ BeGambleAware.org, T&Cs apply. New customers only. Must stake min amount of £20 (odds 1.5 or greater) on any sporting event. Promotion available between 15/08/22 - 21/08/22. Max 4 x £10 and 4 x £5 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement.

Bet £10 Get £30 Free Bet

  • Newly launched UK bookmaker
  • Range of payment methods to choose from
  • Excellent selection of sports markets
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New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £10 and Get £30 Free Bet

  • Recently launched in UK region
  • Known for settling bets quickly
  • Strong in-play betting service
9.7
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New customers only. Minimum deposit and bet of £10, at odds of 1/5 per multi selection. 10x wagering the winnings. Wagering occurs from rreal balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full terms apply.

Bet £15 Get £10 Free Bet

  • 2021 launched UK Bookmakers
  • Good Focus On In Play
  • Extra Winnings on Accumulators
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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Bet £10 And Get A £30 Free Bet

  • Launched as UK bookmaker in 2021
  • Live and eSports betting options
  • Specific deals for certain sports
9.7
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New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £5 Get £30 in Bonuses

  • Newbies among UK bookies
  • Some live streaming services
  • Great offers on combat sports
9.7
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18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply | begambleaware.org | Please gamble responsibly.

Bet £10 Get £30 Free Bet

  • Recently launched UK bookie
  • Sport specific offers available
  • Win cash prizes if you bet big
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New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses .

Deposit £10 Get £30 in Free Bets

  • New, mobile exclusive UK bookie
  • Price+ promise guarantees best odds
  • Strong betting app with great features
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New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

Advantages of New UK Betting Sites

There are actually some positives to using new betting sites that you may not have realised. It is possible that the newcomers could have an edge on the established bookies in certain areas. This may be out of necessity in order for them to get noticed. You can these advantages to your advantage when wagering on UK betting sites new to the region:

Better Welcome Bonuses

One sure-fire way that the new kids on the block in the gambling industry can grab your attention is with their new customer offers. These need to stand out from the crowd if they want you to sign up. One of the best welcome bonuses among new online bookmakers is LiveScore Bet with their bet and get deal.

Open to eWallet Payments

It’s a fair observation that some of the major players in the sector don’t like digital payment options. For evidence of that, look no further than the fact that eWallet services are often ineligible as a deposit method in conjunction with new customer offers. What the new betting sites UK customers can wager with do well is embrace the modern ways of funding your gambling. In particular, SBK is held in high regard for the wide variety of payment methods it accepts including eWallets.

Unique Betting Offers

Until new bookmakers UK punters use can become established, they must carve out niches to help them on the way up. Providing the same promotions as their competition makes little sense. Instead, the best new betting sites look for gaps in the market. Take Parimatch, for instance. Their Smash & Grab offer is unique in that it applies to combat sports such as boxing and MMA only.

 

The Best Online Bookmakers In The UK

30 Bookmakers that match your criteria...
Best Rated New UK Bookie
797 Codes claimed

Bet £10, Get £30 In Free Bets + £10 Casino Bonus

  • BOG on all UK & Irish horse races
  • Generous welcome offer and ongoing promotions
  • Handy Schedule helps with in-play betting
9.8
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Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Bet £20 Get £20 in Free Bet Credits

  • Swift for cash out
  • Simple betting app
  • Make fast withdrawals
9.7
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*New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as bonus. T&Cs Apply. 18+. BeGambleAware.org

Deposit £10, Get a £30 Free Bet

  • Newest bookie to launch in UK
  • Perks galore on sportsbook
  • Cashback deals on popular betting sports
9.7
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New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

Bet £20, Get £60 in Free Bets

  • One of newer bookies in UK today
  • Acca Club boosts profit 5 times weekly
  • Superb for eSports and Virtual Sports
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18+ BeGambleAware.org, T&Cs apply. New customers only. Must stake min amount of £20 (odds 1.5 or greater) on any sporting event. Promotion available between 15/08/22 - 21/08/22. Max 4 x £10 and 4 x £5 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement.

Bet £10 Get £20 in Free Bets & £10 Winning Favourites Spread Free Bets

  • Best Odds On All Premier League Matches
  • Excellent platform for in-play betting
  • No minimum deposit requirements
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18+ begambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2. Get 2 x £10 free fixed odds bets + 2 x £5 free Winning Favourites spread bets. Ts&Cs Apply.

Bet £30 Get £30 Free Bet

  • The world’s finest bookmaker
  • Best rated horse racing app
  • Unrivalled online betting experience
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Register a new account with Fitzdares and place your first bet at odds of Evens (2.0) or greater and get a matched Free Bet, up to £30. This offer applies to accounts who have joined from 08/02/22 only. This offer is only valid for new UK and Irish customers referred by selected affiliate marketing partners and triggered through the unique tracking URL in this page.

Bet £10 Get £60 in Bonuses

  • Wealth of offers at “The Bonus King”
  • Superb deals on system bets
  • Great bookie for football betting
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New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Terms & Conditions Apply

Bet £5, Get £20 in Free Bets

  • Pool betting with enhanced dividends
  • Weekly free bet deal available
  • Free horse racing live streaming
9.7
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New customers online only. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. New UK & ROI customers only. 18+. Full T&Cs apply.

Deposit £10 Get £30 in Free Bets

  • New, mobile exclusive UK bookie
  • Price Promise guarantees best odds
  • Strong betting app with great features
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New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

£35 Free Bet + 10 Free Spins

  • Acca Bonus covers all sports
  • Markets on 30 different sports
  • Deals on major betting sports
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To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
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List of Best New Bookmakers in the UK

Here’s a list of all the best new betting websites in the UK of 2022.

  1. Fitzdares – Horse racing specialist
  2. Spreadex – Top spread betting platform
  3. Betgoodwin – Horse racing specialist
  4. Zetbet – extra winnings on you Zet Boost wins
  5. BetUK – Best British choice for acca betting
  6. Luckster – Fast cashouts on winnings
  7. BetStorm – Another recent addition to the UK market
  8. 888Sport – Wide range of payment options
  9. bet365 – Superb bet builder
  10. Boylesports – Great for placing accas
  11. Betfred – King of betting offers
  12. Fansbet – Live results feature
  13. Mr Mega – Brand new for 2021
  14. ThePools – Best choice for pools betting
  15. Virgin Bet – Daily price boosts
  16. QuinnBet – Horse racing promotions
  17. Kwiff – Supercharge price boost feature
  18. Tebwin – New bookies bossing it
  19. SBK – Great mobile betting experience
  20. 2kBet – Best newcomer of the year
  21. Vbet – Virtual sports specialist
  22. Tote – Free horse racing live streaming
  23. 21.co.uk – Fast & secure payouts
  24. 10Bet – Unique football offers daily

How the Top UK Bookies Compare

Have a closer look at how the leading online UK bookmakers compare across betting markets, odds value, payment methods and bonus offers.

Bet £15 And Get £10 Free Bet
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Bonus Policy and...

Bet £15 Get £10 Free Bet
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Bet £10 & Get £30 In Free Bets
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Bet £10 Get £30 Free Bet
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Bet £10, Get £40 In Free Bets
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Bet £10 Get £60 In Bonuses
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New UK customers...

Bet £10 Get £30 Free Bet
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New Players Only....

Bet £10, Get £20 In Free Bets
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18+, UK only....

Bet £10 Get A £20 Surprise Bet
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New customers & 18+...

Bet £10 Get £20 In Free Bets
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18+...

Bet £10 Get £20 In Free Bets
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*New members. £10...

Deposit £10 Get £50 In Free Bets
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New customers only....

Bet £10 And Get £30 Free Bet
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New customers only....

Bet £10 Get £10 Free Bet
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Only available to...

Bet £5, Get £20 in Free Bets
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Place your first bet...

£25 Free Bet + 10 Free Spins
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If your account has...

50% up to £50
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18+...

Bet £10 And Get A £30 Free Bet
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New Players Only....

200% Bonus Up To £200
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Key Terms: Wager the...

Bet £5 and Get a £30 Bonus
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Opt In, bet...

Bet £10, Get £40 In Free Bets
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Rating
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Bonuses Offered
Free Bet
Wagering Requirements
2.00 min odds
£15
1.5 min odds
1.5 min odds
1.5 min odds
Evens (2.0) or greater
1.5 min odds
odds of 1/1 or greater
1.5 min odds
1.5 min odds
1.5 min odds
deposits by card or Trustly only
1.5 min odds
1.4 min odds
UK and Irish placepot bets only
2.00 min odds
8 times deposit + bonus
1.5 min odds
1.35 min odds, 5x times wagering
2.0 min odds
1.5 min odds
Max Free Bet Withdrawal
£25
£10
£30
£30
£40
£60
£30
£20
£20
£20
£20
£50
£30
£10
£20
£25
£30
£10
£20
£40
Accas
Acca Insurance
Cashback
VIP Loyalty Club
No Deposit Bonus
Enhanced Odds
Free Spins
Deposit Bonus
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50% First Deposit Bonus Up To £50
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Overall Rating
Odds
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Betting Markets
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Support
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Payment Methods
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Bonuses/Promotions
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Withdrawal Speed
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Safety
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Mobile App
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Betting Markets
Live Betting
Live Streaming
Early Cashout
Bet Builder
eSports
Political Bets
Reality TV Bets
US Sports
Poker
Casino
VIP Program
Payment Methods
Min Deposit
£10
£10
£10
£10
£10
£10
£10
£10
£5
£5
£10
£10
£10
£10
£10
£10
£10
£10
£10
£5
£10
Self Exclusion
Regulated
Payout Times
7/10
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7.5/10
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4/10
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8.5/10
7.5/10
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VISA
MasterCard
Bank Wire
Paypal
Skrill
Bitcoin
Boku
PaysafeCard
Apple Pay
Trustly

A Closer Look at the 15 Best New Betting Sites UK 2022

It is well worth your while looking at the best new online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There are so many reasons to recommend them that they have all made it into our thoroughly researched list of the 15 best online betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:

1. MrMega – Brand New for 2021

Yet another casino that has turned their hand to sports betting, MrMega is a vibrant new bookmaker with something of a different approach to sports betting, with a unique, clean and clear interface that has been built from the ground up. The MrMega sportsbook boasts around 30 different sports that you can wager on from the most popular to some real niches. That shows you their commitment to adding this platform to their portfolio.

mrmega bookie uk

You can see how many live events for in-play betting are available on the sports homepage. There are mobile friendly icons of the most popular sports too, giving quick access to the latest markets. As MrMega are also known for their good virtual sports options and quick cash out functions, they tick plenty of boxes. These are important aspects of the best betting websites UK customers use. When taking the next step, more sports betting promotions would be the obvious place to start. The wide range of markets available is a pleasant surprise on this site.

User Experience and Feel

The MrMega site look may not be suitable for everyone, but it is functional and will appeal to those who take their sports betting seriously. Needs a tiny bit of work on mobile.

Welcome Sports Bonus

Register and get a £10 sports online bet free when you deposit and bet £15 (min. odds Evens) on any bet. Deposit method restrictions, free bet min. odds 4/5 (1.80). T&Cs apply.

Payment Methods & Limits

Visa, MasterCard, online bank transfer, Sofort, Trustly, Skrill (incl. 1-tap), Neteller, ecoPayz, PayPal, GiroPay, Interac, AstroPay, MuchBetter, Eutellwe, EPS, Paysafecard.

Features

In-play betting, full & partial cash out. No live streaming. Deposits (instant) £10-User defined limit. Withdrawals (2-5 days) £10-No limit.

Sports & Leagues

Football, horse racing, greyhounds, tennis, American football, Aussie rules, bandy, baseball, boxing, cricket, darts, eSports, floorball, futsal, golf, handball, hockey, MMA, motor racing, rugby union, snooker, specials, table tennis, volleyball, water polo.

What we like:

  • A sportsbook built by sports betting lovers
  • Lots of sports betting markets for you
  • Virtual sports available
  • Good reputation for cashing out bets
  • See how many in-play live events on site

What we don’t:

  • More sports betting promotions needed
  • Casino deals promoted on sportsbook

2. BetUK – Best British Choice for acca betting

Although BetUK are also relative newcomers to the industry, they put one of the more recent phenomena in sports betting to the fore. Accumulators feature in both their new customer offer and dedicated Acca Club deal. The profit boosts from the latter can be used on multiples with different numbers of selections in them. If accas appeal to you, then it is easy to see why BetUK count themselves among the best online bookmakers UK punters use today.

Screenshot of the sports looby on the betting site BetUK

They are far from a one trick pony, however. As well as plenty of Daily Price Boosts on all the top sporting action, BetUK embraced virtuals right from the start. They can also be considered among the best eSports betting sites in Britain today. BetUK clearly caters for both traditional punters and the emerging markets equally well, which is no mean feat for the new guy. The red, white and blue colour scheme of both desktop and mobile platforms appeals to the patriotic punter too.

User Experience and Feel

The emphasis at Bet UK is on football – too much, some might say, but it is easy to switch through to other betting options. The site design is adequate but at least it works well.

Welcome Sports Bonus

New customers on mobile only. Stake £10 at odds of at least 1.50 to get 3 x £10 bets. Must claim within 7 days of joining + free bets must be used on four or more selections. T&Cs apply.

Payment Methods & Limits

Visa, MasterCard or PayPal only. Deposits (instant) £10-£20,000, withdrawals (up to 24hrs) £10-£20,000.

Features