UEFA has announced leading gaming and betting operator Betano as an official global sponsor for the upcoming European Championship in Germany next summer.
Kaizen Gaming, who are one of the biggest GameTech companies on the planet, and its brand Betano have been announced by UEFA as an official partner for the upcoming EURO 2024 tournament in Germany.
It will be the first collaboration of its kind with UEFA, and follows on from Betano’s successes as the inaugural sports betting operator to support the FIFA World Cup in Qatar last year.
UEFA has confirmed that Kaizen Gaming and Betano will serve as the exclusive betting partner of the European Championship, which is set to take place between 14 June and 14 July across 10 different cities throughout Germany.
Guy-Laurent Epstein, director of marketing at UEFA said: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”
George Daskalakis, Founder and CEO of Kaizen Gaming said: “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship”.
What Is Betano?
Betano is an online gaming operator, owned by Kaizen Gaming, that covers more than 40 sports worldwide with the latest technology to deliver a user-friendly interface for a more enjoyable betting experience, and offers a variety of products such as Sportsbook, Live Betting and Casino.
Of course, this will include coverage of the upcoming European Championship in Germany, as well as the Champions League, Premier League and any other major sporting events in the lead-up to the tournament, as well as the ones that follow.
Along with UEFA EURO 2024, Betano has sponsorship deals with a number of high profile football clubs around the globe from Portugal to Brazil, including the likes of Benfica, Porto, Sporting and Fluminense.
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