Live streaming is hugely popular among sporting enthusiasts nowadays because of their ability to deliver content at any time on multiple platforms for free or at a very reasonable price. At some sports betting sites such as Bet365 or William Hill you can watch free sport streaming as long as you have a funded account.
Few other new betting sites are starting to compete for this space offering live streams too. For some events you need to have wagered a specified amount of money at the site over a set period, or have placed a minimum bet on the event that you wish to view.
In today’s world, it is not always possible for viewers to remain glued to their television sets because of a variety of reasons.
The popularity of sports streaming has grown exponentially over the last decade, and in particular free football streaming websites. The increasing costs of TV packages have pushed more and more viewers towards free online streaming nowadays.
Furthermore, the ability to follow games on-the-go and the option of following any particular game is an added incentive when it comes to free sport streaming online.
Broadcasters pick and choose which games to telecast at weekends and therefore it is possible that fans can miss out on the action of their preferred teams despite paying a significant monthly fee. Fans ask where to watch live sports so they can continue their support.
That said, free streaming is not permitted in all countries and there are options available that allow users to opt for paid streaming services like fuboTV. Popular broadcasters like Sky and BT have the option of live streaming on their website and app as well.
In addition to that, the use of a reliable ad blocker is recommended. The invasive pop-ups in these free streaming websites can often lead users to malicious websites.
Here at Sportslens, we look at some of the top free sports streaming sites that have been delivering consistent and quality content over the years.
Service Provider | Link |
Bet365* | Watch Live |
William Hill | Watch Live |
Unibet | Watch Live |
Betfred | Watch Live |
QuinnBet | Watch Live |
Parimatch | Watch Live |
YouTube | Watch Live |
BBC iPlayer | Watch Live |
*Geo restrictions apply. Funded account or have placed a bet within 24 hours.
Bet365
Bet365 is one of the largest online sports books in the world, and the most popular sports book in UK. Owned by the Coates family (who also own English Championship football side Stoke City), Bet365 was one of the first online-only sports betting sites, having started its online operations in March 2001.
Bet365 has perhaps the most live streams available of any sports betting site. European (non-UK) football receives the most coverage with plenty of free football streams, plus you can stream tennis, volleyball, basketball and even eSports. The rules governing streaming could not be more simple – you just have to be a Bet365 customer with a funded account, or to have placed a bet at site within the last 24 hours.
You can always check on your free sports streaming sites options by heading to the live streaming highlights section at the Bet365 site. Here you will find all the details about upcoming events available to Bet365 customers that are available for live streaming.
William Hill
William Hill is – alongside Ladbrokes – one of the most senior names in sports betting in the UK, having been around since 1934. This company is one of the biggest names on UK high streets all over the country, and although they were a little late to the online arena, they have more than made up for it since.
William Hill is also an online bookmaker that has plenty of live streaming options. Admittedly, it does not have as many as Bet365, but as long as you have a William Hill account you will be able to stream football matches and other top sporting events.
This sportsbook has lots to offer in terms of horse racing free sports streaming with both RacingTV and Betting TV available. To access Betting TV (of which there are two channels) you just need to have a William Hill account. To watch RacingTV you need to have a bet of at least £1 on the race that you want to watch. William Hill also offer free live streaming from 24 different UK racecourses without you needing to place a qualifying wager.
Unibet
Free sports streaming on Unibet ties in with both their in-play live betting markets and a related platform. Besides their own streams, you can access 55 other channels that broadcast live sport courtesy of Unibet.tv. You can search by sport, league, day and channel applying filters to find the streams you want.
This puts a wealth of streaming opportunities at your fingertips. Around 60 different sports are listed on Unibet.tv. Accessing some streams comes with a qualifying bet of £1 but many others don’t cost a penny to watch. The Streaming section of the Unibet sportsbook contains all their own viewable events. On the racing platform, meanwhile, a green play button inside a screen icon indicates which greyhound, harness and horse races you can see live.
No other free streaming site blends its own live streaming opportunities, free to air and sports subscription TV quite like Unibet. With all bases covered, there is lots to like about this service. The only area where Unibet need to improve is greater clarity about which streams and events are free to watch.
Betfred
A funded account is all you need to access some free live streams on Betfred. This online bookie has a similar background to William Hill, evolving over the years from a single betting shop in Salford in 1967 into a gambling industry titan. Nicknamed “the Bonus King”, you can also get some great offers alongside free live streaming opportunities here.
Although to access greyhound and horse racing streams, you need to place a minimum bet of £1, other sports really are free to view, so long as your account balance is positive. These include badminton and tennis tournaments, snooker and darts competitions, cricket, basketball and selected football matches from overseas. That is just the tip of the iceberg with even more free live streams available at busier times.
Betfred are one of the big boys of betting, and stick to their roots in the Northwest with offices in Warrington and the iconic Media City at Salford Quays. Past partnerships with The Tote and major sporting events have elevated them. Betfred currently sponsors the Super League in rugby league and enjoyed recent involvement with Scottish league and cup football.
QuinnBet
Number one among live horse racing streaming sites is QuinnBet. Whether you want to bet on UK and Irish horse races or action further afield, it’s all good. QuinnBet provide free streams on French horse racing and selected international events from Hong Kong, Japan, the USA, Australia and other countries.
Away from horses, they also promote greyhound racing live streaming with live action again from the UK and Ireland. QuinnBet will be adding to their offering all the time, and this is already a great sports betting site where you can watch how your fancies do on the track. Although racing is their strong suit, don’t think other sports aren’t included with selected tennis events available for live streaming as well.
Like Unibet and Bet365, QuinnBet is a product of the digital age. Their evolution has been rapid and over a much shorter timespan than William Hill, which started out as a trackside bookie, then High Street betting shop magnates and finally an online sportsbook giant. Free live streaming has always been around since QuinnBet launched, so they just had to make it part of what they offer.
How to Stream Live With Bet365
Streaming the live action via any of the free sport streaming sites recommended here is not difficult, but just in case you are unsure of the process, we are going to go through step-by-step the process of live streaming at Bet365. To live stream at Bet365 you do need to open an account with them, so go through the ultra-simple account set up process to open your account.
Step 1
Once your account is ready to use (or if you have an existing account) then you will need to log in. Log in using your username and password.
Step 2
You’ll be presented with the usual Bet365 interface. Any event with a video screen icon next to the date is available for live streaming. You do need a funded account at Bet365 to watch streams, and currently we have no money in our account. It’s time to visit the deposit section and add in some funds. We can then choose which current stream we want to watch.
Step 3
As we now have a funded account we can head to the streaming page to see what’s on offer. As we have a funded account the default stream will start up automatically but you can of course choose any stream that’s available.
Step 4
There we go! We can now enjoy any sporting event currently being streamed by Bet365.
All of the websites have their own set of pros and cons but all of them manage to deliver streams of reasonable quality reliably for free. In addition to that, the websites are generally considered competent in terms of protecting the privacy and security of the users.
The above-mentioned websites have been picked because of their clean user interface that is easy to navigate, the low volume of advertisements, the wide range of sporting events, compatibility with various platforms and devices and the availability of content in multiple languages.
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