Discover the best new betting sites UK punters can wager with online. Whether it’s a specific sport you like to take a punt on or finding the best bonus bookies for offers and promotions, we can help you. Check out the best betting companies and get the lowdown on the top new UK betting sites right here.
Best New Betting Sites UK
Many of the best online bookmakers UK customers wager with will be familiar to you. High-profile bookies like Betfred and William Hill evolved from their roots as High Street betting shops. However, there are always newcomers to the scene, especially since online gambling sites took off. Considering that, we wanted to introduce you to some of the newbies challenging the top online bookies UK punters use. The table below fills you in:
The Best Online Bookmakers In The UK
- All
- PayPal
- New
- Enhanced Odds
- Live Streaming
- Cash-out
- Placepot bet
- £5 Deposit
- Best Odds Guaranteed
- New Bookie
Bet £50 and Get £25 in Free Bets + 10 Free Spins
Bet £50 and Get £25 in Free Bets + 10 Free Spins
- Superb mobile app with UK & Irish racing streaming
- Bet online. by text message or phone call
- Fitzdares Club events at Cheltenham, Royal Ascot & more
Bet £10 Get £40 in Free Bets
Bet £10 Get £40 in Free Bets
- Best Odds On All Premier League Matches
- Excellent platform for in-play betting
- No minimum deposit requirements
50% of First Day Losses Back As a Free Bet Up To £25
50% of First Day Losses Back As a Free Bet Up To £25
- Newly launched UK online bookmaker
- Great bookie for betting on horse races
- Fast payout on winnings
Bet £10 Get And £40 in Free Bets
Bet £10 Get And £40 in Free Bets
- Golden Acca Profit Boosts
- BetMGM Extra weekly free bet
- Daily horse racing boosts
Bet £10, Get £30 In Free Bets
Bet £10, Get £30 In Free Bets
- One of newer bookies in UK today
- Acca Club boosts profit 5 times weekly
- Superb for eSports and Virtual Sports
Get £50 in Free Bets When You Bet £10
Get £50 in Free Bets When You Bet £10
- Wealth of offers at “The Bonus King”
- Superb deals on system bets
- Great bookie for football betting
Bet £10 Get £30 Free Bet
Bet £10 Get £30 Free Bet
- Recently launched UK bookie
- Sport specific offers available
- Win cash prizes if you bet big
Bet £10 Get £10 Free Bet
Bet £10 Get £10 Free Bet
- Brand new UK sportsbook
- Wide variety of deposit options & fast cashouts
- Competitive odds & huge array of markets
Get up to £50 Free Bet + £20 Casino Bonus
Get up to £50 Free Bet + £20 Casino Bonus
- Point Fast withdrawal
- Great Loyalty Offers
- Best Odds
50% Back up to £35 Free Bet + 10 Free Spins
50% Back up to £35 Free Bet + 10 Free Spins
- Acca Bonus covers all sports
- Markets on 30 different sports
- Deals on major betting sports
Explore Our Betting Site Guides
Advantages of New UK Betting Sites
There are actually some positives to using new betting sites that you may not have realised. It is possible that the newcomers could have an edge on the established bookies in certain areas. This may be out of necessity in order for them to get noticed. You can these advantages to your advantage when wagering on UK betting sites new to the region:
Better Welcome Bonuses
One sure-fire way that the new kids on the block in the gambling industry can grab your attention is with their new customer offers. These need to stand out from the crowd if they want you to sign up. One of the best welcome bonuses among new online bookmakers is LiveScore Bet with their bet and get deal.
Open to eWallet Payments
It’s a fair observation that some of the major players in the sector don’t like digital payment options. For evidence of that, look no further than the fact that eWallet services are often ineligible as a deposit method in conjunction with new customer offers. What the new betting sites UK customers can wager with do well is embrace the modern ways of funding your gambling. In particular, SBK is held in high regard for the wide variety of payment methods it accepts including eWallets.
Unique Betting Offers
Until new bookmakers UK punters use can become established, they must carve out niches to help them on the way up. Providing the same promotions as their competition makes little sense. Instead, the best new betting sites look for gaps in the market. Take Virgin Bet, for instance. Their Virgin Bet Fives offers cash prizes and it is unique and free to play offer.
List of Best New Bookmakers in the UK
Here’s a list of all the best new betting websites in the UK of 2024.
- BetMGM – Biggest markets and Golden offers
- BetUK – Best British choice for acca betting
- Betgoodwin – Horse racing specialist
- Spreadex – Top spread betting platform
- Luckster – Fast cashouts on winnings
- 21LuckyBet – Another great ProgressPlay gambling site
- Betmorph – Superb live betting graphics
- Betstorm – Excellent choice for in-play betting
- Vince Vegas – New bookies bossing it
- Tote – Free horse racing live streaming
- Mr Play – Great VIP program offered
- 10bet – Unique football offers weekly
- QuinnBet – Horse racing promotions
- LivescoreBet – Live stream of horse races
- TalkSports – Great betting website
- BoyleSports – Boasts over 40 sports to bet on
- Bzeebet – A Diverse List Of Popular Payment Methods
- Daznbet – Live stream available
- PixieBet – Cash out functionality offered
- Midnite – Swift cash outs
- Virgin Bet – Daily price boosts
- FafaBet – Point Fast withdrawal
- bet365 – Superb bet builder
- Mr Mega – Launched in 2021
- Betway – Daily boosted offers
- NetBet – £5 free virtual bets available
- Betfred – King of betting offers
- SportingIndex – Great mobile app
- Vegasland – Very good payout percentage
- HeySpin – Early payout available
- Zetbet – extra winnings on you Zet Boost wins
- 888Sport – Wide range of payment options
How the Top UK Bookies Compare
Have a closer look at how the leading online UK bookmakers compare across betting markets, odds value, payment methods and bonus offers.
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9.59.49.49.39.39.8Alternative Bookmakers in the UK
Alternatively, you can take a closer look at other bookmakers in the UK as well:
- BetGoodwin
- BetTarget
- Luckster
A Closer Look at the 15 Best New Betting Sites UK 2024
It is well worth your while looking at the best new online sports betting sites UK customers use in more detail. These bookmakers shine even when the spotlight intensifies on them. There are so many reasons to recommend them that they have all made it into our thoroughly researched list of the 15 best online betting sites that British punters place their wagers with. You may recognise some of the brand names, while others could be fresh faces. Here is specifically what makes each of the following among the best bookmakers UK people gamble on:
1. Midnite – Fresh Looking UK Betting Site With Great Esport and Football Odds
Although Midnite are newbies in the British market, they have been operating for some time now. One of the main focus on their page is esports that you reach with one click from the start page. It displays the available bets on all games in play currently, brightly lit up for an easy overview.
The sports betting on Midnite comes with an easy In-Play tab which leads you directly to games that are happening now. Check out the most popular and trending accas directly under the in-play tab. There is also a promotion which displays current campaigns and events you can use to get a bit of an edge with when playing. Midnite simply comes with plenty of plusses.
User Experience and Feel
Midnite is a scaled down, easy to use betting site where you get functionality along with a pleasing aesthetic. The site is fast and responsive and lacks nothing for usability.
Welcome Sports Bonus
Only available to new, verified UK customers. You get a great offer – bet £10 & and get £20 in free bets. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Note that the Free Bets expire after 7 days, and stake will not be not returned.
Payment Methods & Limits
Visa, MasterCard, PayPal and Trustly. Deposits (instant) £10-no limit, withdrawals (up to 5 days) £10-no limit.
Features
In-play betting, full & partial cash out, “Acca Assist” feature. No live streaming.
Sports & Leagues
Tennis, basketball, American football, Baseball, ice hockey, cricket, boxing, snooker, volleyball, handball, rugby Union, horse racing, table tennis, darts, MMA, Rugby League, Aussie Rules, badminton, motor sport, golf, futsal and Specials.
What we like:
- Great esports coverage and focus
- Big range of football
- Variety of promotions across sportsbook
- Easy and smooth access to live games
What we don’t:
- Limited payment options
2. 888Sport – Fingers on pulse of popular bets
Another of the best online betting sites UK customers take a punt with is 888Sport. A product of the digital age, they have grown in size and stature leveraging sponsorship deals in sport much like the established order. The 888Sport sports betting website includes a generous welcome offer and a wide range of promotions. These cover the most beloved betting sports of horse racing and football once more. What 888Sport does differently is provide a BetFeed tool showing your trending and popular punts.
If you can see where the money is going, and how gambles develop, then you can get your wagers on at the right time. 888Sport also challenges you to earn rewards by backing a winner over a certain odds threshold with the prize of one free bet per day. You can also keep yourself clued up on what is happening in-play and events still to come with their handy ‘Schedule’ page. There’s also an 888Sport app you can download for free and wager on your favourite sports through mobile.
User Experience and Feel
888sport has had a long time to evolve and has just about got things perfect. A nice site but the promotional graphics get in the way a bit. Mobile experience is exceptional.
Welcome Sports Bonus
Earn £40 in free bets when you bet £10 using bet builder. Qualifying bet must be at least £10, min. odds 2/1. Bet must be placed within 30 days of registration. Free bet expires after seven days. T&Cs apply.
Payment Methods & Limits
Visa, MasterCard, PayPal, Skrill, MuchBetter, Neteller, ecoPayz, Trustly, Interac, Pay4Fun, Rapid Transfer, iDebit, Wire Transfer, Apple Pay, Sofort, Paysafecard, PurplePay, Neosurf, AstroPay, Boleo Bancario and many more. Deposits (instant) £10-No limit, withdrawals (up to 5 days) £10-No limit.
Features
In-play betting, full & partial cash out, BetFeed, 10k Drive, Up for 8. No live streaming.
Sports & Leagues
American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, MMA, motor racing, novelty bets, politics, rugby league, rugby union, snooker, surfing, table tennis, tennis, trotting, virtual sports, volleyball, waterpolo, winter sports.
What we like:
- Lots of football / horse racing betting offers
- BetFeed tool great for finding trending bet
- Challenges and Rewards add fun element
- Mobile app free to download for Android / iOS
- In-play betting area has full Schedule listings
What we don’t:
- Site navigation could be more user friendly
- Menus and layout a little clunky on desktop
3. JeffBet – Best Newcomer of the Year
JeffBet went live on the UK market in 2022 when they got their license from the Gambling Commission, and has since made quite a splash. With their compact yet user friendly layout and complimentary reward program, they quickly managed to grab the attention of the UK punters.
Even though the layout may feel a bit dated, it does feel comfortable to most punters as it follows the traditional layout. In addition to having a wide-ranging sportsbook, there is also an online casino as part of this offering.
The mobile experience is good, although they do not provide a separate app for it. You can play with ease on both Android and iOS, with full functionality.
User Experience and Feel
The look and feel, as said before, is very traditional and compact. If you are a regular bettor in most any site, you will have no issue navigating throughout their sites layout.
Welcome Sports Bonus
The welcome offer is a straight forward deposit £10 and get a £30 Free Bet. This is a new player only offer, and applies to minimum of £10 qualifying bets, stake not returned. The free bet is a one-time stake of £30 with min odds 1.5 where the stake is not returned with 1x wagering on the winnings. Wager from real balance first. Wagers are calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Can not be used with Skrill deposits. Full Terms apply.
Payment Methods & Limits
The range of withdrawal options consists of Visa, Mastercard, Maestro, PayPal, Skrill, Neteller, Paysafe, PayviaPhone, ecoPayz and MuchBetter.
Features
In-play betting, full & partial cash out.
Sports & Leagues
Football, tennis, basketball, cricket, volleyball, table tennis, Rugby Union, Rugby League, formula 1, horse racing, baseball, snooker, darts, esports, MMA, ice hockey, futsal, nascar, boxing, golf, Aussie Rules, cycling, handball, American Football, badminton, bandy, chess, Bowls, floorball, Gaelic football, netball and politics
What we like:
- Relatively new site for the UK
- Fully licensed and legit
- Huge range of markets available
- Customer focused
- Deep markets in football
What we don’t:
- Few esports available
4. Vince Vegas (formerly Tebwin) – New Bookies Bossing It
If you have checked out BetStorm from our list of the top online bookmakers for the UK, then when you check out Vince Vegas you may blink and wonder if you’ve landed on the same site. There is no need to get confused though as Vince Vegas and BetStorm are from the same stable (Progress Play of Malta) and they use the same great sports betting software. It’s no wonder then that both Vince Vegas and BetStorm have made it on to our list of the best sites for sports betting in the UK.
Vince Vegas offers you everything that a throughly modern sportsbook should offer you – a easy-to-use interface that makes sports betting both simple and enjoyable. You can place any bet you want with just a couple of clicks so that you can get your bets on easily. One feature of Vince Vegas that we really like is their ‘Live Calendar’ which outlines every sporting event that’s about to commence. You can use filters to syphon out any sports you’re not particularly enamoured with to enhance your sports betting experience. An excellent sports betting site that we know you’ll be pleased to discover.
User Experience and Feel
Like sister site BetStorm, the look of the desktop experience at Vince Vegas is basic but functional. Also like BetStorm, we’d prefer wording to be used for the sports as opposed to icons. Overall though, completely satisfying.
Welcome Sports Bonus
Bet £10 and get a £10 free bet. Free bet is one-time qualifying stake min. odds 1.5, stake not returned. 1x wagering on winnings, max. conversion £200. Valid seven days, T&Cs apply.
Payment Methods & Limits
Visa, MasterCard, PayPal, PayviaPhone, Paysafecard, Trustly, Muchbetter, ecoPayz, Interac, BitBay Pay, Neteller, Skrill, UPI, NetBanking, Fast BankTransfer, Euteller. Deposits (instant) £10-£20,000, withdrawals (up to 5 days) £10-£20,000.
Features
In-play betting, full & partial cash out. No live streaming.
Sports & Leagues
Football, tennis, basketball, rugby union, rugby league, volleyball, cricket, snooker, horse racing, American football, table tennis, darts, eSports, futsal, NASCAR, MMA, boxing, golf, handball, bandy, GAA football, hurling, kabaddi, lacrosse, politics, specials.
What we like:
- Excellent live betting calendar
- Simple-looking sports betting site but easy to use
- Decent-enough promotions and offers
- Reliable site – barely any downtime
- Very good rewards scheme
What we don’t:
- Modernising would not go amiss
- More promotions
5. BetUK – Best British Choice for acca betting
Although BetUK are also relative newcomers to the industry, they put one of the more recent phenomena in sports betting to the fore. Accumulators feature in both their new customer offer and dedicated Acca Club deal. The profit boosts from the latter can be used on multiples with different numbers of selections in them. If accas appeal to you, then it is easy to see why BetUK count themselves among the best online bookmakers UK punters use today.
They are far from a one trick pony, however. As well as plenty of Daily Price Boosts on all the top sporting action, BetUK embraced virtuals right from the start. They can also be considered among the best eSports betting sites in Britain today. BetUK clearly caters for both traditional punters and the emerging markets equally well, which is no mean feat for the new guy. The red, white and blue colour scheme of both desktop and mobile platforms appeals to the patriotic punter too.
User Experience and Feel
The emphasis at Bet UK is on football – too much, some might say, but it is easy to switch through to other betting options. The site design is adequate but at least it works well.
Welcome Sports Bonus
New customers on mobile only. Stake £10 at odds of at least 1.50 to get 3 x £10 bets. Must claim within 7 days of joining + free bets must be used on four or more selections. T&Cs apply.
Payment Methods & Limits
Visa, MasterCard or PayPal only. Deposits (instant) £10-£20,000, withdrawals (up to 24hrs) £10-£20,000.
Features
In-play betting, full & partial cash out, price boosts. No live streaming.
Sports & Leagues
American football, Aussie rules, bandy, baseball, basketball, boxing, chess, cricket, cycling, darts, eSports, floorball, football, motor racing, golf, greyhounds, handball, horse racing, ice hockey, politics, rugby league, rugby union, snooker, surfing, TV & novelty, table tennis, tennis, trotting, UFC/MMA, volleyball, WWE, Winter sports.
What we like:
- Excellent site for accumulator betting
- Strong virtuals sports offering available
- Great eSports betting options on offer
- Good desktop and mobile experiences
- Daily Price Boosts good as their word
What we don’t:
- Greater range and depth of promotions would help
- Wagering requirements could be better on some deals
6. Spreadex – Top spread betting platform in UK
If you want spread betting, then there is no debate about which of the best online betting sites UK customer use for this type of wagering. It is Spreadex. Founded in 1999, it has become the number one place to buy and sell bets as you would when trading in stocks and shares. If it wasn’t for older rival Sporting Index, Spreadex would have a monopoly among sports spread betting sites in the British Isles. There’s a big emphasis on in-play betting and live buying and selling of wagers here.
There is also a fixed odds betting service supporting all this too. Spreadex are also known as one of the best sports streaming sites online today. They also provide new account offers for both the fixed odds and spread betting. You can choose which of the two you prefer. Watch out for spread-free bets and 1st Scorer Insurance among the deals open to all customers. There are also loads of helpful tools like how to videos and tutorials if you want to get into spread betting on Spreadex too!
User Experience and Feel
Spreadex functions perfectly well although the instance of the site of having small icons everywhere seems like overkill. The site might look better without them. The apps suffers from the same ‘icons virus’.
Welcome Sports Bonus
Fixed odds only. Join to receive £35 in free bets. Place a minimum £25 fixed odds bet at min. 1/2 to qualify. You will receive 5 x £5 fixed odds bets + 2 x £5 total goals spread bets. Offer must be claimed within 28 days of registering. T&Cs apply.
Payment Methods & Limits
Visa, MasterCard or bank transfer only. No eWallets. Deposits (instant) no limits, withdrawals (instant) no limits.
Features
Fixed odds and spread betting. Some live streaming.
Sports & Leagues
Horse racing, football, golf, greyhounds, cricket, tennis, basketball, ice hockey, volleyball, eSports, table tennis, snooker.
What we like:
- Spread betting where you buy and sell
- Strong live streaming options for sport
- Fixed odds betting service available
- Tutorials and how to spread bet videos
- Big emphasis on live in-play betting
What we don’t:
- Relatively few promotions for existing customers
- Busy, cluttered feel to the sportsbook
7. Betfred – The Bonus King of British bookies
With more than half-a-century behind the firm since it was founded as Done Bookmakers back in 1967, Betfred are without question one of the best bookies UK customers wager with. Supported by a nationwide network of betting shops, this bookie puts the two most popular British sports that people take a punt on, horse racing and football, at the forefront of their online sportsbook. That is the way it should be.
Double Delight and Hat-Trick Heaven deals give you every incentive to place first goalscorer wagers on featured TV football matches. There are loads of bonuses that apply to the horses too as Betfred taps into the traditional British betting public psyche. This is all aided by an attractive new customer offer that gives you plenty of reasons to try them out. With a mobile sports betting app that is better than other online gambling sites UK punters use, this is the total package.
User Experience and Feel
The look of the Betfred sports betting site has not really changed a great deal over the years, and it works well enough. It can be tough to find more obscure sports and events, though. The mobile version can get a little cluttered.
Welcome Sports Bonus
Bet £10 and get £40 in bonuses, £30 in free bets 50x 20p free spins. New customers only. Qualifying bet of £10, min. odds of Evens within seven days of registering. Deposit method restrictions apply. Free bets and spins expire within seven days. Full T&Cs apply.
Payment Methods & Limits
Visa, MasterCard, Neteller, PayPal, Skrill, Paysafecard, bank transfer. Deposits (instant) £10-no limit. Withdrawals (instant-three days) £10-no limit. You can also deposit/withdraw at Betfred shops.
Features
In-play betting, full & partial cash out, lotteries, daily price boosts, bet builder. Some live streaming.
Sports & Leagues
American football, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, GAA football, GAA hurling, golf, greyhounds, horse racing, ice hockey, motor racing, politics, pool, rowing, rugby league, rugby union, snooker, specials, tennis, UFC/MMA, virtual sports, winter sports.
What we like:
- Several appealing football betting offers
- Number of horse racing promotions too
- Firmly established British bookie
- Great Android and iOS mobile apps
- Live stream your favourite sports
What we don’t:
- Deals are very football / horse racing centric
- Range of payment options could be better
8. SBK – Sportsbook growing out of an exchange
As the mobile sportsbook arm of the Smarkets exchange betting service, the launch of SBK was an interesting move. Together with its sister platform, it is very much one of the best betting websites UK customers can gamble with. There is no desktop version, however, so you must do all of your sportsbook wagering on the excellent SBK betting app that is free to download on devices with both Android and iOS operating systems.
Besides a risk-free bet of up to £20 when new customers join SBK, they pride themselves on offering the best odds. Many of the best UK sports betting sites lay claim to this. However, SBK show you that they are the best by going that next price better and thus provide industry leading odds for popular betting sports. Backed up by a good range of offers and promotions that will expand as the sportsbook arm of the business grows, SBK is here to stay.
User Experience and Feel
No desktop app. The mobile app is exceptional. Navigation is very easy, and you can tell a great deal of thought has gone into the app’s design.
Welcome Sports Bonus
For all new members, first £20 in losses are refunded. No restrictions (some payment method restrictions). T&Cs apply.
Payment Methods & Limits
Visa, MasterCard, Skrill, Neteller, Trustly or PayPal. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.
Features
Mobile-only, live betting, cash-out, ‘Auto-Acca’. No live steaming.
Sports & Leagues
American football, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, golf, greyhounds, handball, horse racing, ice hockey, MMA, motorsports, politics, rugby league, rugby union, snooker, TV/Entertainment, table tennis, tennis, volleyball.
What we like:
- Good new customer offer as risk-free bet
- High-tech mobile exclusive betting platform
- Top price guarantee on popular betting sports
- Social aspect allows you to follow winners
- New features added to product all the time
What we don’t:
- Mobile only platform with no desktop site
- No access to Smarkets exchange platform
9. Virgin Bet – Renowned brand tries hand at betting
British people associate Virgin with records, trains, planes and even holidays but now also betting. With Price Boosts available every day and a Weekly Acca offer across all sports, Virgin Bet isn’t just trading on the brand name. It’s now one of the best online bookmakers UK customers use. With horse racing deals and live streaming of the best races, they also cater for fans of that sport too. The approach by the firm headed up by Richard Branson has been to target traditional betting sports but also expand their horizons too.
It’s for that reason Virgin Bet boasts a strong in-play betting experience. The layout of the sportsbook is very simple and thus mobile friendly with smart betting apps available to download for free. However you access Virgin Bet, there are at least 30 different sports you can bet on including Virtuals. The site comes with a betslip you can customise to suit your needs and budget. Should their growth continue, then Virgin Bet may easily become one of the best online bookmakers UK customers bet with.
User Experience and Feel
The Virign Bet site uses the same layout as their sister site LiveScore site, giving this online sportsbook a familiar look and feel. It’s simple to use, and looks really good on both desktop and mobile.
Welcome Sports Bonus
For new members, £20 bonus after £10 minimum deposit and bet on sportsbook, placed and settled at 1.5 min odds within 14 days of sign up. No wagering, but other T&Cs apply.
Payment Methods & Limits
Visa, MasterCard or PayPal only. Deposits (instant) £5-£20,000, withdrawals (up to 24hrs) £10-£20,000.
Features
In-play betting, full & partial cash out, free daily game, ‘Virgin Bet FIVES’ game, price boosts, mobile apps (iOS and Android). No live streaming.
Sports & Leagues
Football, horse racing, greyhounds, tennis, virtual sports, American football, Aussie rules, bandy, baseball, badminton, boxing, cricket, curling, cycling, darts, eSports, floorball, futsal, GAA football, GAA hurling, golf, greyhounds, handball, hockey, MMA, motor racing, politics, rugby league, rugby union, snooker, specials, table tennis, volleyball, winter sports.
What we like:
- Simple sportsbook layout easy to navigate
- Full mobile betting experience available
- Good offers for accas and horse racing
- Daily Price Boosts to look out for on site
- Straightforward new customer offer
What we don’t:
- Casino platforms prominent on sportsbook menu
- Site can be down for ages during maintenance
10. MrMega – New UK Betting Site from 2021
Yet another casino that has turned their hand to sports betting, MrMega is a vibrant new bookmaker with something of a different approach to sports betting, with a unique, clean and clear interface that has been built from the ground up. The MrMega sportsbook boasts around 30 different sports that you can wager on from the most popular to some real niches. That shows you their commitment to adding this platform to their portfolio.
You can see how many live events for in-play betting are available on the sports homepage. There are mobile friendly icons of the most popular sports too, giving quick access to the latest markets. As MrMega are also known for their good virtual sports options and quick cash out functions, they tick plenty of boxes. These are important aspects of the best betting websites UK customers use. When taking the next step, more sports betting promotions would be the obvious place to start. The wide range of markets available is a pleasant surprise on this site.
User Experience and Feel
The MrMega site look may not be suitable for everyone, but it is functional and will appeal to those who take their sports betting seriously. Needs a tiny bit of work on mobile.
Welcome Sports Bonus
Register and get a £10 sports online bet free when you deposit and bet £15 (min. odds Evens) on any bet. Deposit method restrictions, free bet min. odds 4/5 (1.80). T&Cs apply.
Payment Methods & Limits
Visa, MasterCard, online bank transfer, Sofort, Trustly, Skrill (incl. 1-tap), Neteller, ecoPayz, PayPal, GiroPay, Interac, AstroPay, MuchBetter, Eutellwe, EPS, Paysafecard.
Features
In-play betting, full & partial cash out. No live streaming. Deposits (instant) £10-User defined limit. Withdrawals (2-5 days) £10-No limit.
Sports & Leagues
Football, horse racing, greyhounds, tennis, American football, Aussie rules, bandy, baseball, boxing, cricket, darts, eSports, floorball, futsal, golf, handball, hockey, MMA, motor racing, rugby union, snooker, specials, table tennis, volleyball, water polo.
What we like:
- A sportsbook built by sports betting lovers
- Lots of sports betting markets for you
- Virtual sports available
- Good reputation for cashing out bets
- See how many in-play live events on site
What we don’t:
- More sports betting promotions needed
- Casino deals promoted on sportsbook
11. ThePools – Best Choice for Pools Betting
Before the days of fixed odds coupons and the National Lottery, the majority of people gambled on sports by playing the Football Pools as managed by the likes of Littlewoods, Vernons and Zetters. It was also the main way (pre lottery) that people suddenly became millionaires. Sadly, the football pools have faded from the public eye, but if you are one for nostalgia you can get back to the days of the football pools by using ThePools sports betting website.
ThePools offers both ‘normal’ sports betting and pools betting. With ‘normal’ sports betting the emphasis seems to be on horse racing, although all the usual sports are available. With pools betting it’s very much ‘pools’ in that you select football matched that you think are going to end in a score draw, just as your dad or granddad used to do when marking down his coupon. All bets are pooled (hence the name) and the more score draws you correctly predict, the more chance you have of winning a big dividend when the betting pool is shared out. A different way of betting that will especially appeal to football fans.
User Experience and Feel
The layout of ThePools may seem too basic for serious sports betting fans but is ideal for newbies, especially those who wish to explore pool betting as opposed to fixed odds. The mobile version is … adequate.
Welcome Sports Bonus
New customer welcome offer – deposit and stake £10, get £10 in free bets (£5 on sport, £5 on virtual sports). Min. qualifying bet odds Evens. Free bets expire in seven days. T&Cs apply.
Payment Methods & Limits
Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (two to five days) £10-no limit.
Features
Pools betting, daily racing promos, in-play betting.
Sports & Leagues
Football, horse racing, tennis, cricket, basketball, snooker, golf, ice hockey, table tennis, eSports, GAA football, volleyball, table tennis, handball, floorball. Pools betting available on football and horse racing only.
What we like:
- Decent sports betting platform
- Brilliant for pool betting
- Plenty of options for different pools
- Jackpots close to £3 million
What we don’t:
- Too much emphasis on horse racing
- Sportsbook does not match the appeal of the pools betting side
12. Kwiff – Supercharge your betting experience today
One of the new kids on the block and best betting website UK punters can use, Kwiff has made a big splash in the short time they have been operating. The secret to their success isn’t just a mobile first sportsbook platform that you can also access on your desktop or laptop computer but the element of surprise. Their Loyalty Club doesn’t just guarantee you one free bet to use if you meet all the requirements but there might be a little something extra on offer!
Surprise Bets do not just play a part in rewarding regular customers, but forms part of the welcome bonus when you sign up too. All the best bookmakers UK bettors gamble with will have their own names for enhancing the odds available on wagers. Kwiff is no different. For them, it is a matter of offering a Supercharge on one English Premier League acca every weekend. Kwiff have really put themselves at the cutting edge when it comes to the best betting websites UK punters wager on.
User Experience and Feel
Kwiff users a standard sports betting suite, although there are too many images on the front page. Once you find your favourite sport the experience improves a great deal. Very good on mobile, although again too many promotions.
Welcome Sports Bonus
New customers only. Bet £10, get £20. Qualifying bet min. odds 1.50, min. stake £10. No restrictions on £20 free bet, except stake cannot be withdrawn. T&Cs apply.
Payment Methods & Limits
Visa, MasterCard only. Deposits (instant) £5-no limit, withdrawals (up to 24hrs) £10-no limit.
Features
In-play betting, full & partial cash out, price boosts. No live streaming.
Sports & Leagues
Football, horse racing, tennis, American football, cricket, basketball, darts, rugby union, rugby league, snooker, table tennis, boxing, MMA, ice hockey, baseball, volleyball.
What we like:
- Mobile friendly site and app for Android and iOS
- Loyalty Club rewards regular punters who bet weekly
- Guaranteed Supercharge on one EPL weekend acca
- Refer a Friend scheme provides Surprise Bets
- Supercharge an option when you Cash Out
What we don’t:
- Surprise Bets come with no guarantees
- Range of betting markets could be larger
How We Rank the Best UK Betting Sites
With the best UK bookies punters can get, there are some key criteria that help us and also you identify best in class. Be on the lookout for the following when considering the best UK bookmakers online today:
- Easy to use – The UK’s best betting websites should all be user friendly. Navigation and the journey from finding your fancy to placing a bet must be straightforward. Betslips should be displayed prominently and the overall interface not too cluttered, so you can pick out what you are looking for. With its mobile friendly layout, Kwiff could hardly be simpler to use.
- Fully licensed – It almost goes without saying that the best UK online bookmakers all have licenses from the correct authorities and regulators. In the case of British bookies, the powers that be are the UK Gambling Commission. You should only trust fully licensed sportsbooks. William Hill are one of the most trustworthy British betting sites out there.
- Market variety – The more bets and different sports that you can bet on across the best UK sports betting websites the better. It is not unusual these days for there to be 40 or more sports to take punts on with hundreds of markets available on the most popular. We love wagers here in Britain! Boylesports boast big variety when it comes to different sports to bet on.
- Bonuses and promotions – Everyone loves a great offer, and the best betting sites in UK countries and provinces know it. From Acca Insurance to Best Odds Guaranteed on the horses, the deals you can get from a bookie can make or break your decision whether to bet with them or someone else. Betfred have earned their nickname of The Bonus King with very good reason.
- Value odds – The best UK betting companies ultimately have to provide top prices on betting outcomes. Value is a relative concept, but it is very easy nowadays to track down which bookies provide the best odds today thanks to comparison tools and websites. You deserve the biggest potential profit from your punts. The SBK sportsbook powered by Smarkets can often have the top prices.
- Extra features – From Free Bet Clubs to results services and live streaming, additional features separate the best sports betting websites UK punters use from the merely ordinary. Your loyalty should be rewarded, while features that help you pick out future wagers or give you the chance to see how your fancy gets on are only fair. 888Sport provides plenty of extras that can serve you well when betting.
- Customer service – The best bookmakers online in UK regions all provide top notch customer support options. You never want to have any problems when betting, but it’s nice to know that friendly, helpful and professional customer service is there 24/7 through a variety of mediums. Live chat, FAQs, email, hotlines and social media should all be at your fingertips if need be. Again, Boylesports have a great reputation for very efficient customer support.
- Mobile bettingEach of the betting companies will have embraced the revolution in mobile technology of recent years. Having a gambling app isn’t just an optional extra, it is vital so that you can place your wagers on the go. You can expect a secure but streamlined gambling experience. Midnite have seen their sports betting app win plenty of awards since launching it, so they clearly put mobile wagering first.
How to Sign up at a UK Sportsbook
If you have never used a UK sports book before and you want to start placing a few sporting bets, then you will need to open an account at one. Don’t worry if you are not sure how to go about this process as we are going to walk and talk you though it. We are going to guide you through opening a sports betting account at LiveScore Bet but the process is roughly the same as opening an account at any of the leading sports betting sites, especially the ones that we champion.
Step 1 – Visit the Site
You can use the link above to visit the LiveScore Bet site. You’ll be presented with the landing page, as seen below. The button you need to press is labelled ‘Join Now’.
Step 2 – Start filling in your Info
Add the details you are asked for, which in this case is your email address, full name and date of birth.
Step 3 – Keep filling in!
On the next page there is more infomation that you need to supply – your phone number and address.
Step 4 – The Final Step!
You are now presented with the final step where you need to choose a username, a password (make sure it is memorable but cannot easily be guessed by anyone else) and you can set a deposit limit if you so wish. Choose your communication preference too, confirm that you are over 18 then click ‘Create account’.
That’s it! You now have a LiveScore Bet account! You will be taken straight to the deposit screen but you do not have to make a deposit if you do not want to, yet. Just have a look around the sports betting website and see if there are any bets that appeal to you, and then place your bet.
How to Place a Bet at a UK Sportsbook
So, now you have an account at one of the UK’s leading betting site, but perhaps you are not sure how to place a bet. We are going to be your betting buddies again and show you how to place your bet, again at our recommended selection, LiveScore Bet.
Step 1 – Head to the site
Head to the site and sign in. The main selections for the big and upcoming events should be listed on the landing page. if there is nothing there that really interests you, use the menus to find a bet that will.
Step 2 – Choose your bet
We have chosen the football page and notice that Liverpool are playing Leicester City. Liverpool are flying at the moment and Leicester are not having the best of times, so we decide to investigate the prices on offer, clicking on the fixture so we can learn more.
Step 3 – Select the Odds
Liverpool are very short-priced to win, so we’re looking for a more attractive bet. Here, we find a good price for Liverpool to win and score more than 2.5 goals. We click on this price to add it to our bet slip.
Step 4 – Choose the Stake
We now have the price on our betslip, so we need to select our stake. We have decided to go for a fiver.
The odds are 3/5, so if Liverpool do the business for us, we would win £8. We click on ‘Place bet’ so set our wager, and that’s it, our bet is on!
How to Get the Most Out of Your Money While Betting at UK Betting Sites
There are three types of sports bettors – those who bet for excitement, though who bet for fun, and those who bet for the money. Sometimes, people slot nicely into two of these three categories, or they slot into all three!
No matter how you feel about your betting experiences, you need to make sure you’re getting the most out of your money, and here are some ways in which you can be sure of doing just that.
Get the Most from Bonuses and Promo Codes
Nearly all the leading sports betting sites will offer you bonuses and promotions. Most will offer you a welcome bonus, and some (and indeed most) will offer ongoing promotions and bonuses. By making the most of these you will be getting an important little bit extra, and of course you will be betting with someone else’s money. You will not get rich simply by using promotions and bonus codes, but you may earn a little bit of extra cash that you can use for your ‘normal’ betting.
Practice Bankroll Management
The main reason people become a little ‘unstuck’ with their betting is because they don’t manage their bankroll properly. It is human nature to remember wins much more than losses, so you may be thinking you are winning with your betting, when in fact overall you are losing. By keeping records you will have a clear idea as to how much money you are actually making, or losing.
You also need to set a monthly limit as to how much money you are willing to lose per month. This amount should not mean you end up struggling to afford the more important aspects of daily life, such as mortgage/rent payments, utilities bills and food/groceries.
Use Your Brain, Not Your Heart
We all have favourites when it comes to sport (especially if you are into sports betting), but sometimes you just have to ignore those favourites and bet on what is logical, not emotionally-driven. If you support Forest Green Rovers and they are drawn at Anfield in the FA Cup you may be tempted to put a fiver on, but what are the real chances of a FGR win? You might as well just burn that five pound note instead.
All decisions you make when it comes to placing bets should be done for logical, not emotional reasons. Emotional bettors are far more likely to lose money than logically thinking ones.
Best Betting Websites in UK By Category
As you may have already noticed, the best online betting sites like all excel in certain areas. There will always be one part of the best online gambling sites and the wider experience that individual bookies do better at that than the competition. It is easy to see why. Every bookie and each of the best UK betting sites is different. The details below show which betting company gets our rating as top dog in a variety of important categories related to betting:
Best UK Bookmakers
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We’ve already gone into some details as why we consider Midnite to be number one. It just scores the highest in all the major sports betting categories we can think of. |
Top UK Bookie for In-Play Betting
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Virgin Bet wins this one because of the ease of use of its live betting function. Getting bets on quickly is what you need if you are betting in-play, and Virgin Bet certainly excels in this department. |
Best New UK Sportsbook
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BetUK has already won plenty of plaudits for a new site, and we can see this trend continuing. This is a fab sports betting website that is already gathering plenty of new wagering fans. |
Top UK Bookie for Security
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Spreadex is one site that takes the safety of its customers very seriously. Not only does the site use all the latest web encryption tools, a customer rep will only activate your account when they have contacted you personally by phone. |
Best UK Bookie for Mobile
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This one was perhaps our easiest choice, as you can only get SBK on mobile! Naturally, by concentrating purely on mobile platforms, SBK can deliver the very best when it comes to mobile sports betting. |
Top UK Bookie for Bonuses
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BetFred has been around for decades and has always valued its customers highly. It rewards its regular sports betting website users with a stream of bonus offers, promotions and incentives, making it the standout in this category. |
Best UK Bookmaker Special Features
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888sport is another site that has been around for a long time, but one that has never rested on its laurels. It constantly brings out a stream of special features such as betbuilders, and we applaud the site for that. |
Top UK Bookie for Best Odds
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We always like to see bookmakers online that offer competitive odds, and we consider the odds at SBK to be the best available on a consistent basis. Check out their enhanced odds deals too. |
Best UK Bookie for eSports
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Esports betting is becoming increasingly popular, with many sites giving coverage to DOTA 2, LoL and CSGO in this regard. We think that currently, BetUK is the best UK site for eSports betting options. |
Best UK Bookmaker for Payment Options
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Options are important when it comes to payments and we’ve voted 888sport as number one in this category. Available methods at 888sport include cards, ApplePay, ecoPayz, Neteller, MuchBetter, PayPal, Skrill and many, many more. |
Choosing from the Best UK Online Betting Sites
You found out how we rank the best bookmakers already above, but there is still the matter of choosing one for yourself. Here at Sportslens.com, what makes us a trusted and reliable source is giving you all the facts about British bookies. We want to help you make an informed decision about where to place your bets. With that in mind, here are some elements you should consider when making your choice:
New Customer Offers
What you receive as an incentive for signing up with one of the best UK online bookmakers naturally plays a big part in any decision. The new customer offer is something you can expect across the board. As you will see below, these come in various types, so it is all about finding one that appeals to you. Whether you prefer a risk-free bet, first deposit bonus or bet and get deals, choose a new customer offer you like.
Top New Customer Offers on UK Betting Sites
- Betfred – Bet £10 and get £40 in bonuses (£30 in free bets, plus 50x 20p free spins)
- William Hill – Bet £10 and get £40 in free bets, plus a £10 casino bonus
- 888Sport – Bet £10 and get £40 in free bets
Bonus Deals for All Customers
A new customer offer is a one and done affair, so it obviously pays to look beyond welcome bonuses and see what regular ongoing deals are available. All of the best bookmakers online should have some promotions to keep you interested.
It’s in their interests as well as your own for them to do so. If the competition runs deals like Acca Insurance, Money Back if Second to the SP Favourite in horse racing and other offers, then a British bookie would be wise to do the same. Here, you should try and find a sportsbook with bonuses that reflect the sports you bet on most.
Top Bonus Deals for All Customers
- Virgin Bet – Weekly Acca offer covers every single sport on site
- SBK – Industry Top Price guarantee means you truly get the best odds
- Betfred – Double Delight and Hat-trick Heaven deals on first goalscorer bets
Sports and Betting Markets
As noted above, the more markets and sports that you can wager on through the best bookmakers online UK bettors go to, the merrier. You may be looking for a certain match bet between two horses in a race, or a particular handicap market on a football game.
It is well worth your time and effort researching precisely what the best betting sites UK punters gamble on provide in this regard. If they don’t have the type of bets or sports you enjoy betting on, then avoid examples of a betting company. There is a particularly wide range of options available through Boylesports, so consider them.
Quality of Mobile Betting Experience
We have plenty more to say on the best bookmakers in UK regions in terms of their mobile experience below. For now, it is an important consideration if you want to place bets while you are out and about. All of the top online bookmakers have mobile apps, so look for the most user friendly.
You want the most streamlined gambling experience possible, but also something that feels safe. From passcodes and face recognition technology to being compatible with both Android and iOS operating systems, apps must do more than provide odds. The SBK platform is mobile exclusive, so should be in your thoughts.
Payment Methods Available
Everyone wants to have options for funding their bets on online gambling sites and bookies. What the top UK betting sites do is mix things up. They should offer you traditional payment methods like debit cards and bank transfers on one hand, yet embrace modern, digital age options on the other.
The growth of eWallet services like PayPal and Apple Pay among others means these should be available to you. If not, then that bookie probably isn’t the one for you. Established online betting brand 888Sport is a platform we praise for the range of payment methods on offer, so consider them.
Payout Speeds and Stake Limits
Something that helps the best cash out betting sites once you have winnings is the speed with which you can withdraw funds. Deposits are virtually instantaneous nowadays, so it’s better to judge a bookie on how quick they let you take money out of your account. The faster, the better.
A related matter is that of stake limits. Even the best bookmakers UK punters wager on will have some minimum here. They may vary the maximum stakes depending on the sport you gamble on, or have no ceiling. Be aware, though, that all bookies have some upper limit on how much they payout.
Comparing Top British Bookies on Payout Speeds and Stake Limits
| Bookie | Minimum Stake | Maximum Stake | Payout Speed |
|---|---|---|---|
| QuinnBet | £0.10 | No maximum | eWallets and cards 24 hours to 3 days |
| Spreadex | £0.15 | No maximum | eWallets and card between 3 and 5 days |
What to Consider Before Registering with New Sports Betting Sites UK
There is plenty to ponder before joining any of the new online betting sites recommended here. You need to think carefully about what you want out of your gambling experience for starters. Here are some of the main things that you should consider before signing up:
New Bookmakers Free Bets Compared
The great thing about new UK bookmakers is that free bets are available through them. Comparing the welcome bonuses you can get through them can also be interesting. These new UK betting sites have the best free bets and sign up offers, so you should consider opening an account with them:
| Bookie | Offer | Key Terms |
|---|---|---|
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Bet £10, Get £40 | Minimum deposit/sportsbook bet £10, minimum odds of 1/2 (1.50) within 14 days to get 4x £10 free bets valid for 7 days. |
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Bet £10, Get £30 | Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings. Bet is valid for 7 Days from issue. Max conversion: £20. |
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Bet £10, Get £30 | Minimum bet £10, minimum odds 1/2 (1.50), 3x £10 free bets valid for 7 days. |
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Bet £10, Get £30 | Minimum deposit/bet £10, minimum odds of 1/5 (1.20) per multi selection. 10x wagering the winnings. Wagering from real balance first, requirement calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue. |
Top New Betting Sites Offers
Promotions play a huge role in whether we sign up to online bookmakers in the first place. After that, the quality of the deals open to all customers and not just new ones upon joining shapes whether we keep betting or not. It is essential that new sports betting sites cater for both fresh business and their existing punters. With that in mind, we take a look at the top five new betting sites offers available right now:
BetUK – Get 5 Profit Boosts Through Acca Club
If you like accumulator betting online, then BetUK have a superb offer for you. There are five profit boosts each week available on such multiples with different numbers of selections on them through their Acca Club promotion. The minimum odds any leg must be to be included in an accumulator is 1/5 (1.20). Your maximum stake in combination with the profit boosts is £20. For a treble, the boost is 10% of winnings. Four a fourfold, it’s 20%, then 30% on a fivefold, 40% on sixfold and 50% on sevenfolds and up. Extra winnings are capped at £1,000.
Hollywoodbets – Acca Insurance Deal
Through Hollywoodbets, if one leg lets you down on football accumulators in the full-time win/draw/win betting online, your losing stake is refunded as a free bet. That is Acca Insurance. You must come forward and claim your bonus. A fivefold acca or bigger with minimum cumulative odds of 4/1 and up to £10 stake gets a full refund. You receive double your stake up to £25 on eightfolds and up with minimum odds of 10/1. Place a 12-fold or up with minimum odds of 25/1 and receive five times your stake as a bonus up to £50. Free bets expire 7 days after issue.
SBK – Price+ Promise Guarantees Industry Best Odds
Mobile only sportsbook SBK are proud to offer their Price+ promise, guaranteeing you the equal industry best odds when compared to all major players. This is a lot further than most new betting sites will go with the prices they offer. Lookout for the green triangle on SBK as that indicates which odds are best.
LiveScore Bet – Bet £10 and Get £20 in Free Bets
An attractive welcome bonus and new customer offer from LiveScore Bet may appeal to you. It is a simple bet £10 and get £20 deal when you deposit at least £10. You can place an each way bet to qualify for the promotion within 14 days of signing up, although only the win part counts. The wager must be settled in that time frame and have minimum odds of 1/2 (1.50). Your 4x £10 free bet tokens are then valid for 7 days, but can’t be used each-way or on multiples. It is a very straightforward offer, perfect for newcomers to new betting sites UK customers can wager with.
When Did New Betting Sites Launch in the UK?
If you want to know which sportsbooks are brand new betting sites today, then a timeline of when they launched shows you. We can help you there! The table below shows new UK betting sites customers use and the month they went online with the most recent first dating back to the beginning of 2020:
| Bookmaker | Date of Launch |
|---|---|
| BritainBet | June 2021 |
| TheOnlineCasino | February 2021 |
| Bet Dukes | December 2020 |
| Betosino | September 2020 |
| BetDuel | August 2021 |
| FunBet | August 2020 |
| MapleBet | August 2020 |
| Hollywoodbets | July 2020 |
| Infernobet | June 2020 |
| LiveScore Bet | June 2020 |
| Sponsio | May 2020 |
| Betiton | March 2020 |
| BetNeptune | March 2020 |
| WinstonBet | March 2020 |
| Tote | February 2020 |
Types of New Customer Offers on the Best Sports Betting Sites UK
The best bonus betting sites in the UK all have attractive new customer offers. Each bookie will have subtly different sign up deal to their competitors, so you need to know the differences between them. Many ultimately provide you with free bets to wager. The table below looks at the sportsbooks with the top six UK free bets:
| Bookie | New Customer Offer | Key Terms |
|---|---|---|
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Bet £10, Get £40 | Use promo code M50, minimum odds 1/2 (1.50), free bets expire after 7 days |
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Bet £10, Get £30 | Use promo code FOOTBALL40, minimum cumulative price Evens (2.00), free bets expire after 7 days |
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Bet £10, Get £30 | Use promo code 30F, minimum odds 1/2 (1.50), free bets expire after 7 days |
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Bet £5, Get £20 | Minimum odds 1/2 (1.50) within 14 days, free bets expire after 7 days |
No Deposit Bonuses
A No Deposit Bonus is often associated with casino sites, but some of the best betting sites UK punters use have them too. You simply have to open an account with such a bookie, perhaps entering a promo code if necessary, and you receive bonus funds to play with. Be warned, though. It is highly like that there will be some pretty large wagering requirements to convert any winnings made with the bonus into withdrawable cash.
QuinnBet provides such a No Deposit Bonus to new customers. If you are in the red on their sportsbook at the end of your first day betting online with them, they refund half of your losses as a free bet up to £25 provided you have placed a minimum of three bets. In the event that you have made profit from your no deposit bonus, then you’re guaranteed a £5 free bet. These are all subject to wagering requirements, and further terms and conditions apply.
Risk-Free Bet Offers
With Risk-Free Bets, losing stakes return to you as cash or in the form of free bets. These deals apply to your first bet, which may have to meet certain criteria such as minimum odds, or only certain sports or markets. While you get another chance to find a winner if your wager loses without risking further capital, you don’t actually get any bonus if you get lucky and get a return.
The SBK sportsbook has a deposit £20 and get a £20 Risk-Free Bet new customer offer on the mobile platform. They refund £20 of losing bets in cash within 24 hours of the wagers settling. However, there are terms and conditions applying to the deal. Both Betfair and Paddy Power also provide a £10 Risk-Free Bet welcome bonus. With Paddy Power, your first bet will only be refunded in cash up to £10 if placed within seven days of opening your account. Payment method restrictions may apply.
Bet and Get Offers
Perhaps the most popular new customer offer available through the best UK online bookmakers is the Bet and Get bonus. Make a deposit from a compatible payment method, then place a qualifying bet that meets certain conditions. There is likely to be a minimum odds threshold. Other restrictions may apply. Either on placing your eligible bet or after it is settled, you then receive free bets. These have their own separate terms and conditions, such as the stake not being returned with any winnings.
Established British bookies and some of the best UK bookies in Betfred and 888Sport have Bet and Get deals for new customers. With Betfred, you must place a qualifying bet of £10 at evens (2.00) to receive £30 in free bets, plus 50x 20p free spins. This is subject to verification of your identity. At 888Sport, meanwhile, you wager £10 at minimum odds of 1/2 (1.50) and receive £30 in free bets, plus a £10 casino bonus. These expire after seven days, so make sure you place them within that timeframe or risk losing them.
Matched Deposit Bonuses
Returning to the theme of deposit bonuses as new customer offers, a Matched Deposit Bonus does exactly what it says on the tin. The amount that you choose to deposit will be matched in bonuses up to a set amount. Terms and conditions here may put a strict time frame on how long you have to clear the bonus, or wagering requirements that must be met. If you don’t play through your Matched Deposit Bonus, be prepared to forfeit any bonus winnings made.
A good example of a Match Deposit Bonus as a new customer offer comes through 10Bet, where your first deposit gets matched in full up to £50. You must wager the combined value of the deposit and bonus 5 times in 60 days. In other words, if you get the full amount, you need to gamble £1,000 within that time frame or risk losing funds. Single bets must be at minimum odds of 4/5 (1.80) and acca legs 2/5 (1.40). There are more terms and conditions that apply to the 10Bet welcome bonus too.
Enhanced Odds Offers
From time to time, online betting sites provide an Enhanced Odds new customer offer. This greatly increases the price on a major sporting outcome. In the past, good examples of this have been hot favourites to win Cheltenham Festival or Royal Ascot horse races, or a football team to win a Premier League match or the FA Cup final. You will encounter strict maximum stake limits on such bets, and may receive the winnings as free bets rather than in cash.
The Enhanced Odds offers only tend to run for a limited time only. When the bookies have picked up a certain amount of liabilities, they discontinue such deals. There is risk involved, however, as the fancied outcome may not happen. Sport can be unpredictable after all. The free bets or winnings in cash will only be awarded if the wager comes off. Prepare yourself to only be allowed to bet a small amount. It is also useful to have other wagers in mind for using awarded free bets on.
Key Features Of The Best Online Bookies in UK
Certain important aspects have been developed out of the digital revolution in gambling that help us know what the best bookies UK punters use today are. We’re talking about Acca Insurance covering the weekly accumulators placed by thousands of Brits whilst the football is on most Saturday.
There are also Bet Builders that let you customise a wager on the big game. Then there are Cash Out options for when you want to quit while you’re ahead or cut your losses. Don’t forget Live Streaming the best sports action while you bet either. The table below highlights whether or not our top 10 betting websites have these key features or not:
| Bookie | Live Streaming | Cash Out | Bet Builder | Acca insurance |
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Best Football Betting Online Sites UK
There has been a real explosion in football wagers over the last generations. Nowadays, the best UK football bookies can essentially be a synonym for the best bookmakers UK punters gamble on. The rise in popularity of wagering on the British national game proved so strong that whole new betting online concepts came along with it. Acca Insurance is something provided by all of the best football betting sites UK customers use for their accumulator wagers now due to increased demand. So many specials and additional markets focus on the beautiful game now too. Here is our list of the best UK football betting sites today:
- Betfred – The Bonus King for football
- BetUK – Top dog for football accas
- Kwiff – Supercharge EPL bets every weekend
- SBK – Guaranteed best odds for football
- 10Bet – Unique football offers put on weekly
Best Horse Racing Betting Sites UK
Traditionally, horse racing has ties to gambling like no other sport. In Great Britain and Ireland, wagering on the horse is particularly popular. The best horse racing betting sites UK punters use all offer the Best Odds Guaranteed on domestic and Irish events as standard. That’s just for starters.
There must be both ante post betting and regular markets with an array of specials and other deals like Money Back if Second, Fallers Insurance and Extra Place races on offer to be considered best in class. Here are our top five best horse racing betting websites UK customers wager with:
- JeffBet – Terrific horse racing odds
- 888Sport – Impressive horse racing betting service
- Betfred – Great horse racing system bonuses
- Boylesports – Money Back if Second masters
- William Hill – Daily horse racing Bet Boost
Best eSports Betting Sites
The growth of eSports in recent years means that British bookies can’t ignore an emerging market. Offering markets. Popular games like League of Legends, Counter Strike and Call of Duty all stage regular tournaments that you can wager on. This is something that the best eSports betting sites tap into. This list shows the five best online gambling sites UK punters use in this flourishing sector:
- Midnite – One of the markets best coverage of eSports
- BetUK – Leading the way with eSports
- Betway – Large range of eSports markets
- 888Sport – Plenty of eSports betting odds
Best Cash Out Betting Sites
Yet another recent innovation embraced by all of the best UK online bookmakers is a cash out function. Whether you are betting on darts or football, these feature allows you to cut your losses early on a losing bet, or quit while you’re ahead if the fancied outcome is winning. Some of the best cash out betting sites offer both a partial and full service. These are the top British bookies providing such a service:
- 10Bet – Full and partial cash out
- Kwiff – Supercharge when you cash out
- 21.co.uk – Really quick cash out function
- QuinnBet – Cash out on most markets
- 888Sport – Favourable cash out terms
Best Live Betting UK Bookies
Live or in-play wagering has also developed on all the best online gambling sites during the digital revolution. All the best UK bookmakers took this on board and quickly included it on their sportsbooks. In-play betting excites in a way like no other wager. The adrenaline rush is superb. A really top bookie will have live graphics and play by play updates to keep you informed on all the sports action. Here are five of the best in-play bookmakers in Britain:
- Virgin Bet – Best live betting sportsbook
- 888Sport – Smart live betting schedule
- Spreadex – Live betting front and centre
Betting Strategies to Beat even the Best UK Bookmakers
Prior to placing bets on the bookmaker, you should consider your approach to gambling. Strategies that support your punts cannot guarantee winners but they should help you make better informed decisions. It is important that you understand that. Everyone is after winners at big prices, but getting your head around the fact that value is a relative concept also makes you a wiser gambler. Consider each of these betting strategies before you get stuck into the markets:
Matched Betting
You may not be able to play on the best matched bookmakers for long if you get caught, but this tactic must be considered all the same. If you’re not familiar with the concept, this is how it works. Matched betting is where you use free bets or bonuses to back one outcome with a bookmaker, then wager on the opposite happening on another site. If done properly, there should be a margin between both bets that is guaranteed profit. Bookies frown upon this practice, though. Be warned, the best matched betting sites may restrict or even ban you if you’re found doing it.
Follow Tipsters
There are plenty of so-called experts ready to give tips. From horse racing industry insiders like Timeform and the Racing Post to guest bloggers from the world of football, those in the know are happy to take a view. Following tipsters blind – even our own free horse racing tips today – won’t guarantee you profit, but it can again help you make informed decisions.
Experts are prepared to study popular sports betting events closely, something which you may not have time to do. Feel free to lean on tipsters at least for their NAP of the Day, then try and figure out why they fancy the outcomes put forward. If you agree with their assessment, then that is a big reason to get involved.
Other more elaborate bets like free Lucky 15 tips for today, meanwhile, need approaching differently. More complex combination and system wagers like these have greater risks attached, but also a higher reward for small unit stakes.
Study Stats and Trends
Again, statistics like form, past meetings and prevailing trends come with no guarantees. It is far more difficult, however, finding winners without studying these things. You need to equip yourself with as much knowledge as possible about the events that you are betting on before making your decision. Remember, trends can be bucked and reversed. Shock results do happen. Looking at the overall picture, it is wiser not trusting to luck. Keep your eyes and ears open for stats.
The Importance of Mobile Betting
So much wagering happens on mobile betting apps these days that top bookmakers improved their services. This has happened alongside the growth of smartphones and tablets powered by Android and iOS operating systems. Although a betting app provides a safe but streamlined gambling experience, you should still be able to do everything that you can if accessing your online betting account through a laptop or desktop computer.
There may be mobile exclusive offers and promotions that act as incentive to bet this way, however. While you should watch out for those, you also need to know what the best online betting sites in UK regions with apps are. You will find that some are mobile exclusive platforms, such as SBK, the sportsbook affiliated with the Smarkets betting exchange. Here are two of the top wagering apps you can get in the UK today:
SBK – Make £20 Deposit and Get £20 in Risk Free Bets
As SBK is a mobile only platform for sports betting, the whole concept relates to apps. You can download the sportsbook app for both Android and iOS powered devices for free. Their Price Promise guarantees you industry leading odds and the top bookmakers prices. This makes betting on the SBK mobile app well worthwhile.
Deposits and Withdrawals on UK Betting Sites
Punters must now look for alternative ways to fund their accounts on online gambling sites following regulation changes for British bookies in 2020. Not even the best UK sportsbooks customers wager on can accept credit cards as a deposit or withdrawal method since then. That is what the Gambling Commission decided. Luckily, there are other methods available to you. Each of the best UK sports betting sites should offer the following options for making deposits and withdrawals:
Debit Cards
If there is one payment method all of the best online bookmakers UK punters bet with have, then it is the trust Debit Card. You will more often than not be encouraged by the bookies when signing up to their sportsbook to enter your card details. It is a traditional option, but one protected by layers of internet security. Your personal information is safe with the top British betting sites.
Although deposits via Debit Card are instant, withdrawing via this method can be relatively slow. That is perhaps the only downside, although any winnings you make go straight into your bank account once taken out. The spread betting experts Spreadex and QuinnBet are among those bookies recommended for using your Debit Card with, by us here at Sportslens.com right now.
ApplePay
ApplePay is one of the eWallet services available to support your gambling. If you have an iPhone or other device with an iOS operating system on it, then this payment method should sync superbly with any mobile betting apps you download. Again, deposits are instant and you will find that withdrawing with ApplePay proves faster on average than using a Debit Card with transactions often complete within 48 hours.
Alas, there is a drawback. Many online betting sites in the UK don’t accept ApplePay as a payment method compatible with new customer offers. If you can’t get the welcome bonus deposit via this option, then that is an obvious negative. You don’t incur any fees either way, though, and more bookies, including 888Sport, are starting to allow ApplePay as one of their payment methods.
PayPal
Perhaps the most popular of all the eWallets, PayPal is both quick and easy to use in the world of sports betting. Making a deposit is instant, while withdrawing funds should only take 24 hours. This makes betting using PayPal one of the fastest payment methods for taking money out of your betting account. Its convenience and trustworthiness after being founded early on in the internet age mean this is a popular choice.
Again, some bookies won’t accept PayPal deposits in conjunction with new customer offers. This is something you must come to terms with. There is no stopping you linking your account to PayPal after making the initial deposit with an eligible payment method in most cases, though. Among the best online betting sites in the UK are BetUK and 10Bet as both welcome transactions via this eWallet.
MuchBetter
A relative newbie to the eWallet services scene after its foundation in 2017, MuchBetter provides rewards. Those bookies working with them may actively encourage you to make deposits via this option. Every extra incentive helps. Processing is swift and easy once you have topped up the eWallet with funds.
A common complaint with the UK’s best betting sites is they do not let you use services like MuchBetter in conjunction with new customer offers. It is a similar story here. While that is disappointing, you must remember that MuchBetter is only a few years old. As their brand grows, expect to see bookies trusting them more. One sportsbook that already accepts deposits and withdrawals from MuchBetter is Zetbet, a platform powered by BetVictor.
Neteller
As one of the eWallet services provided by the Paysafe Group, Neteller is one of the trailblazers. Like PayPal, it was founded with the new millennium dawning back in 1999, and now has its HQ on the Isle of Man. Signing up to Neteller with your email address is a quick and easy process. The increased level of protection that comes with eWallets like this allays any security concerns you may have when gambling on the best betting sites in the UK.
Much like other eWallet services, Neteller isn’t always an accepted payment method for deposits relating to new customer offers. Despite this, it is quicker than other options for withdrawing money from your betting account. That is part of the appeal of Neteller. Plenty of bookies allow deposits and withdrawals via this method, though, and JeffBet is among them.
Skrill
Yet another eWallet that works in much the same way as PayPal, Skrill is now 20 years old. It focuses on secure internet payments in more than 40 different currencies. Some of the best online sports betting sites UK customers wager through welcome Skrill as a deposit and withdrawal option for this very reason. A fast, trustworthy and above all secure service makes this one of the most reliable eWallets on the internet today.
There are familiar pros and cons to using Skrill to fund accounts on online gambling sites UK punters like using. It is often expressly ineligible for a new customer offer, yet provides a much swifter method for withdrawing money. Given it’s well-established profile, Skrill will be an option on most British bookies’ sites today.
Bitcoin
You may be wondering when the promised ‘Bitcoin revolution’ is actually going to happen. It may never do, but Bitcoin and other cryptocurrencies are becoming increasingly popular as a banking method at online sports books.
You don’t have to understand how cryptocurrencies work in order to use them, but basically you can share Bitcoins over the internet as you can images, audio files and video files. It’s a way of transferring money with needing to go through any type of financial services provider (banks, eWallets etc).
One of the most attractive aspects of cryptocurrencies is that they offer almost complete anonymity (although your transactions can be traced if you are up to no good) and therefore, privacy. There are, though, not many UK bookies that accept Bitcoin and the like, but an increasing number are beginning to do so.
Low Deposit Betting Sites
Some of the best bookmakers in the UK allow a relatively low deposits. This helps punters stay in control of their gambling. Keeping things responsible and within budget is really important. Low deposit betting sites also make things simple. If you just want to place small bets, then £1 deposit betting sites would be ideal. The table below compares some of the top platforms for doing this:
| Bookie | Minimum Deposit | Qualified Payment Methods |
|---|---|---|
|
£5 | Debit Card, Cheque, Bank Transfer |
|
£5 | Debit Card |
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£5 | Debit Card, Neteller, Skrill |
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£5 | Debit Card, PayPal |
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£5 | Apple Pay, Bank Transfer, Debit Card, PayPal, Paysafecard |
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£5 | Bank Transfer, Debit Card, Neteller, Paypal, Paysafecard, Skrill |
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£5 | Bank Transfer, Debit Card, PayPal, Paysafecard |
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£5 | Bank Transfer, Debit Card, Neteller, PayPal, Paysafecard, Skrill |
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£5 | Bank Transfer, Debit Card, PayPal, Paysafecard |
The Best Online Gambling Sites UK Punters Use
There are plenty of top online gambling sites available to British punters. These combine a great sportsbook with casino and live casino experiences including slots, poker platforms, lotteries and bingo. On some, you can even play the pools. You may have some questions about the best online gambling sites UK customers like. We answer a few of the most common here, so you’re crystal clear on everything:
Can I Use My Betting Bonus in the Casino?
Free bets can’t be transferred from the sportsbook of top online gambling sites to the casino or other platforms and vice versa. If you have free spins on a slot, then you could hardly expect to use them to place a fixed odds online bet on football or horse racing.
Do I Need to Register for a New Account for Casino and Other Platforms?
It depends on which of the best online gambling sites you use. Some allow cash balances to be transferred over from the sportsbook to their other platforms. Other firms prefer to keep thing separate. You may find separate casino, poker and sports betting apps available for the same betting brand.
Why Do Top Online Gambling Sites Approach Platforms Differently?
Leading UK betting sites all have core competences. For some, the primary focus is the sportsbook, yet others push their casino, poker and other platforms more. There is no right or wrong answer in terms of approach. All you have to is find a betting brand that puts the things you enjoy gambling on first. The table below compares top online gambling sites and what they offer:
Comparing the Best Online Gambling Sites UK Customers Like
| Bookie | Sportsbook | Casino | Live Casino | Poker | Pools | Slots | Bingo | Lotto |
|---|---|---|---|---|---|---|---|---|
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Best Betting Site in the UK
We have awarded BetUK the accolade of ‘Best Betting Site in the UK’. In terms of ease-of-use, offers, overall experience (desktop and mobile) we just think it tops all of its competitors. Sign up for your BetUK account (you can use our guide!) and get betting today!
Bet £50 and Get £25 in Free Bets + 10 Free Spins
Bet £50 and Get £25 in Free Bets + 10 Free Spins
- Superb mobile app with UK & Irish racing streaming
- Bet online. by text message or phone call
- Fitzdares Club events at Cheltenham, Royal Ascot & more
