The Best New Customer Betting Offers For 2021

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New customer betting offers are – by far – the biggest deals you can expect to find as a punter. Bookies want these deals to be as irresistible as possible, in order to tempt you into signing up. As such, they’re willing to dish out big-time bonuses in exchange for you creating an account, and placing a qualifying wager or two. 

In this article, you’ll learn all the details you need to know about new customer betting offers. We’ll focus on the free bet versions here, explaining what they are, telling you the best way to use them, and letting you know the very best such deals that are available right now. 

Top 10 New Customer Betting Offers

  1. Bet365 – Up To £100 In Bonuses
  2. William Hill – Bet £10, Get £30 In Free Bets
  3. Betfred – Bet £10, Get £30 in Free Bets
  4. Betfair – Get Up to £100 in Bet Credits
  5. Ladbrokes – Bet £5, Get £20 in Free Bets
  6. 888sport – Bet £10, Get £30 in Free Bets
  7. Sky Bet – Bet £10, Get £40 in Free Bets
  8. BetUK – Bet £10, Get £30 in Free Bets
  9. BetBull – Get Up to £50 in Free Bets
  10. Coral – Bet £5, Get £20 in Free Bets

How We Rank the Best Online Betting New Customer Offers

As a punter in the UK, you’ve got a huge amount of choices available to you when it comes to picking between welcome offers. We’ve saved you the time and effort of sorting through all these, by listing the current 10 best deals above. Here are five key criteria we used when creating these rankings. 

  • Bonus Size

This is naturally one of the first things we look at when evaluating new customer betting offers. It might sound simplistic, but the simple fact is that – the bigger the bonus is – the better for the punter. You should typically look for at least a £20 bonus here, but can easily find bonuses of £30 or more too. 

It’s not just the size of the bonus that’s important, of course, but the investment you must make in order to receive it. A ‘Bet £5, Get £20’ deal, for example, is much better than a ‘Bet £20, Get £20’ promotion. That’s why we’ve evaluated not only the size of these deals, but the actual value they represent too.  

  • Clarity

The days of bookies trying tricks in order to take your money are – thankfully – behind us now. No respectable top betting brands will insert hidden rules or other sneaky clauses into their deals to stop you claiming your bonus. 

Still, some bookies definitely explain how their offers work better than others. Naturally we’ve rewarded those providing more clarity here, who are – therefore – making life as easy as possible for the punter.

  • T&C’s

Every welcome offer will come with terms and conditions attached, and we’ll dig into the details of what’s involved with these shortly. For now, just know that we’ve analysed the T&C’s for each of our recommended brands, judging them in two main areas. 

The first, as touched upon above, is clarity. The terms and conditions should be clearly written and easy to understand. The second is fairness. While some restrictions will always be in place for these deals, these should be genuinely fair to the punter, and give them a good chance to win their qualifying wager, use their bonus effectively, and so on. 

  • Payment Restrictions

Payment restrictions are simply another fact of life when dealing with new customer betting offers. They will always be there, but will preferably be as forgiving as possible to punters. 

Most brands only let you use debit cards to trigger their welcome offers, so we’ve rewarded those who let you use eWallets, prepaid cards, and so on instead. We also like to see bookies having nice, low entry requirements for their promotions – including on the initial deposit – thus opening the deals up to more casual punters. 

  • Other Promotions

Even the biggest and best welcome offers won’t last long. Once you’ve received and used your bonus, you’ll instead be relying on ongoing promotions to deliver free bets and other goodies. 

Again, the more options a bookie provides when it comes to these ongoing promotions, the better. These will hopefully cover not only a good range of sports, but also serve a variety of different purposes. Some should obviously boost your winnings, but others should reduce your losses and help your money go further. Either way, we also like to see these deals for existing customers be fair, clearly explained, and offer genuinely good value.

The Top 10 Free Bets for New Customers in Depth

At the top of this page, you can see the 10 best free bet new customer offers available in the UK right now. Let’s look a little more closely at each of them in turn, and analyse exactly what makes them so appealing. 

1. Bet365 – Get Up to £100 in Bet Credits

The Bet365 welcome offer really has it all. The £100 maximum bonus is one of the biggest at any premium British bookie right now, and you’re given a massive 90 days in which to use it. What we love most about this offer, however, is its flexibility. 

You can actually trigger it by depositing as little as £5. More serious punters, however, can go all the way up to £100, getting their deposit matched 100% the whole way. To unlock your free bets you must still place a qualifying wager equalling your deposit, but that’s a fair price to pay, with your money still essentially being doubled off the bat. 

bet365 welcome offer

2. William Hill – Bet £10, Get £30

It’s not hard to see why this William Hill welcome offer has been kept in place for years. It’s an absolute classic, being clearly explained, easy to trigger, and delivering an excellent 3:1 return on your investment. 

To trigger this deal, you must use the promo code H30 then deposit and bet at least £10. In return, you’ll be given your £30 bonus. In a neat twist though, the bonus is actually split into two separate £15 tokens. This gives you two shots at successfully using your free bets, and you’re given a generous 30 day window in which to do so. 

William Hill welcome offer

3. Betfred – Bet £10, Get £30 in Free Bets

Like William Hill, Betfred has a long and impressive track record. The similarities don’t stop there though, as Betfred also provides a ‘Bet £10, Get £30’ welcome offer for new customers.

In this case, you will be given one big £30 free bet token, rather than multiple smaller free bets. There are actually no minimum odds at all on how you use that token though, giving you a great opportunity to turn a major profit with it, and you have seven days in which to decide how to use your bonus.

betfred welcome offer

4. Betfair – Get Up to £100 in Free Bets

Betfair might be most famous for its betting exchange. It actually provides one of the biggest welcome offers around for regular sportsbook users though, with newcomers able to claim up to £100 in free bets. 

The barrier to entry is fairly high here, as you need to place five wagers of £10 or more in order to get a £20 free bet. The fact that you can do this five times though, and thus get your hands on a mighty £100 maximum bonus, really does separate this deal from the competition. 

betfair welcome offer

5. Ladbrokes – Bet £5, Get £20 in Free Bets

Ladbrokes is another brand with a hugely impressive track record, and which excels in many different areas. Along with a smattering of useful ongoing promotions, it also provides one of the best welcome offers around right now. 

This isn’t the biggest deal on our list, with only £20 in free bets available. In terms of sheer value though, it’s absolutely outstanding, providing a brilliant 4:1 return on your initial investment. The £5 minimum buy-in also makes it accessible to more casual punters.

ladbrokes welcome offer

6. 888sport – Bet £10, Get £30 in Free Bets + £10 Casino Bonus

888sport has come a long way in recent years. In addition to improvements to the mobile features and user interface, the promotions have gotten a lot better too. 

888sport currently has a classic ‘Bet £10, Get £30’ welcome offer in place. You must use the code 30FB to trigger it, then place a qualifying wager of £10 or more, at minimum odds of 1/2. Pleasingly, your bonus here is split into three separate £10 tokens, allowing you to spread your exposure nicely, and the £10 casino bonus is the icing on the cake. 

888 sport welcome offer

7. Sky Bet – Bet £10, Get £40 in Free Bets

Like 888sport, Sky Bet has improved significantly over the past decade or so. Nowadays it offers a streamlined, modern betting experience, with the top-notch welcome offer creating a great first impression. 

While the entry requirement is slightly higher than with Ladbrokes, you’re still getting a 4:1 return on investment here. The minimum odds for your qualifying wager are evens, and your bonus is awarded as 4 x £10 free bet tokens. These tokens must be used on football betting and horse racing, but that’s a price worth paying for such a sizable bonus. 

sky bet welcome offer

8. BetUK – Bet £10, Get £30 in Free Bets

BetUK is a relatively new brand, having only launched in 2018. Based on the quality of its welcome offer though, you might think this bookie had been around for years. 

Your first wager with BetUK only needs to be made at odds of 1/2 or greater, giving you a good chance of winning that qualifying bet. Either way, you’ll still be given 3 x £10 free bets. These must be used on multiples wagers, but the odds for those are also nice and low, at only 3/10, and you’re given seven days in which to make your picks. 

betuk welcome offer

9. BetBull – Get Up to £50 in Free Bets

BetBull is a mobile-only brand, which blends innovative social features together with a varied betting experience. Newcomers to BetBull can also get a 100% match on their first deposit, up to £50, with the bonus being delivered as free bets. 

There’s a lot to like about this offer. For starters, your rewards are always split into four equal free bet tokens, regardless of the overall bonus size. You must place equivalent real-money wagers to ‘unlock’ them, but the minimum odds for these are only 1/2. Finally, in addition to the free bet tokens, you will also be given 5 x 20% odds boosts to use. 

betbull welcome offer

10. Coral – Bet £5, Get £20 in Free Bets

Coral was already one of the most popular betting brands in the UK, and it only got bigger after its merger with Ladbrokes in 2018. Along with one of the better selections of ongoing promotions around, Coral also provides a highly competitive welcome offer. 

This is another deal with a nice, low buy-in of £5, which still delivers you a 4:1 ROI. The minimum odds for your qualifying wager are only 1/2, and your free bet rewards are split nicely into 4 x £5 tokens, which you have seven days to use.

coral welcome offer

Different Types of New Customer Offers for Free Bets

The specifics of each brand’s new customer betting offer obviously vary. Different bookies have different requirements for your qualifying wagers, support different payment methods, and so on. 

As you may have noticed though, these deals – for UK punters – fall into two main categories. Let’s take a closer look at each one.

Bet and Get

This is, by far, the most popular type of welcome offer in the UK. The majority of top brands provide some variation of it and it’s not hard to see the appeal. These deals are extremely straightforward to both understand and use, and you can see their value at a glance. 

As the name suggests, there are two parts to ‘Bet and Get’ offers. 

The first – after making your initial deposit – is to place a qualifying wager. We’ll cover what that involves in the next section. 

After you’ve placed (or sometimes settled) that wager, you’ll be given your free bet tokens. These might come as one big bonus, or several smaller tokens. You can then use these free bets within the given time frame, instead of spending your cash balance. 

William Hill continues to provide the longest-running Bet and Get offer. This requires placing a wager of at least £10, and getting £30 back in free bets. 

Deposit Match

Deposit Match deals are more common in other countries, but a few major British bookies do provide them. These typically dish out bigger bonuses than Bet and Get promotions, but do come with a catch. 

Again, the name is self-explanatory here. With these offers, the bookie will ‘match’ your first deposit as a free bet, up to a certain maximum value. This will usually be a full 100% match, meaning that – if you stick £20 in your account, for example – you’ll get a £20 free bet. 

Be aware, however, that you must complete a ‘rollover requirement’ before either unlocking your bonus, or withdrawing any winnings. In the UK this will typically mean betting through your deposit amount 1x, at certain minimum odds. 

The biggest Deposit Match deal right now belongs to Bet365. Your first deposit here will be matched up to £100, with a 1x rollover requirement needed to unlock the bonus.

Key Terms and Conditions for New Customer Betting Offers

As noted, all new customer betting offers will come with a set of T&C’s. We’d advise reading through these thoroughly before attempting to trigger any deal, to avoid potentially wasting your time and money. 

Here are some of the most important terms and conditions to watch out for. 

  • Bonus Code

While this practice isn’t as common as it used to be, some brands – like 888sport and William Hill – still ask you to use a bonus code in order to trigger their welcome offers. This will usually be a short string of letters and numbers, entered either when creating your account or making your first deposit.  

  • Deposit Rules

You’ll always need to make a minimum deposit to be eligible for a welcome offer (usually £5 or £10). All brands will also make certain payment options ineligible, with debit card often being the only method you can actually use. 

  • Qualifying Bet Requirements

As covered above, for Bet and Get deals you’ll need to make a qualifying wager to get your free bet tokens. This will come with two main requirements – minimum stake, and minimum odds. Some sites may also impose restrictions on which sports or bet types can be used. 

  • Rollover Requirement

In order to actually unlock your bonus for Deposit Match deals, or alternatively to withdraw any winnings gained by using it, you’ll need to complete a rollover. This will require you to bet using your cash balance, at certain minimum odds, and the amount will depend on the size of your wager. If you get a £10 bonus, for example, and there’s a ‘3x rollover’, you must wager £30. 

  • Bonus Usage

Actually using your free bet tokens is usually pretty straightforward. Most bookies will let you do so however you like. Some, however, may impose a minimum odds requirement, or make you use the tokens on certain sports or bet types.

  • Time Frames

After signing up, you will need to place and settle any qualifying wagers within a certain time frame. Also be aware that your free bet tokens will always come with an expiry date (usually seven days). If you don’t use them within this time, they’ll simply disappear. 

How to Make the Most of Your Free Bet

New customer betting offers which give you free bets are obviously very useful indeed. They must still be used smartly though, in order to maximise their potential. Here are five top tips to help you do just that.

Tip 1 – Have Multiple Accounts

Free bet tokens are one of the most valuable weapons in a punter’s armoury, and welcome offers are the best way – by far – to get hold of them. 

There’s absolutely nothing saying you need to trigger one bookie’s welcome offer, and leave it there. Instead, if you have the resources and the time, we’d recommend going through a series of bookies’ welcome offers, collecting their free bets, then deciding afterwards who to use for your longer-term betting. 

Tip 2 – Bide Your Time

There’s no rush to spend a free bet the moment it lands in your account. Most bookies will give you at least seven days in which to use these tokens, and – if necessary – you should be prepared to use all of this time. 

Instead of blundering towards the first half-decent betting opportunity you see, take a deep breath, and think about the smartest and most effective way in which to use your bonus. 

Tip 3 – Do Your Research

There’s no substitute for this in any area of sports betting, and it’s no different when it comes to using your free bet tokens. Doing research will aid immensely with our previous point, helping you to find the perfect time and markets on which to use your bonuses. 

There’s a huge amount of data out there which you can analyse yourself to identify these opportunities, or you can simply read some expert betting tips instead. Better still, you can get your hands on all this information free of charge. 

Tip 4 – Stick to What You Know

This speaks again to keeping your composure when you get your hands on some free bet tokens. The temptation is to simply treat them as ‘free hits’, to use on any old markets, since you’re not risking your actual cash balance. 

Don’t fall into this trap. Instead, treat these tokens as if they represent real cash, and wager on the sports and competitions which you already know about, and – therefore – on which you’re more likely to make good picks. 

Tip 5 – Always Read the Small Print!

We really can’t emphasise this enough. Reading the small print might sound like a pain, but it’s something you absolutely must do, every single time, before attempting to use any new customer betting offers. 

Look into not only how to get your free bet tokens, but also any rules about how you must use them too. Fail to do so, and you risk wasting both your time and money.

Final Thoughts

You don’t need to be a seasoned betting veteran to see how useful free bets can be. These valuable tokens can be used to spare your cash balance, and thus help your money go much further. 

New customer betting offers are the best way to get your hands on these, by an absolute mile. After reading this article you now know what these deals are, and how they work. All that you need to do now is pick one of our recommended sign up deals, create an account with that brand, follow the T&C’s, and – of course – have fun!

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Joe is a highly-experienced writer, with a focus on sports betting content. His specialties include sportsbook reviews and betting tips. A keen football fan, he also loves analysing and writing about the beautiful game.