Top Horse Racing Best Odds Guaranteed Betting Sites in the UK



The best odds guaranteed (BOG) in horse racing is one of those promotions all the top betting sites offer. In fact, if it’s missing from a sportsbook, you can’t help but wonder why. Here, we look at all the leading best odds guaranteed bookies in the UK today.

List of Best Odds Guaranteed Bookmakers in the UK

Here is a list of best odds guaranteed bookmakers featuring the top 10 bookies in the UK right now. Many may be familiar names but there are also a few new betting sites amongst them. Check out the list in full below:

  1. Bet365 – Best odds guaranteed Bet365 has from after final declarations.
  2. Boylesports – Boylesports best odds guaranteed from day before races.
  3. Unibet – Unibet best odds guaranteed from 8am on race days.
  4. Paddy Power – Best odds guaranteed Paddy Power provides from 8am.
  5. Betfred – Betfred best odds guaranteed races today available after 8am.
  6. QuinnBet – QuinnBet best odds guaranteed on offer from 8:30am onwards.
  7. Parimatch – Mirrors BetVictor best odds guaranteed after 9am.
  8. Virgin Bet –  Virgin Bet best odds guaranteed from 9am on race days.
  9. William Hill – Best odds guaranteed William Hill has from 10am onwards.
  10. 888Sport – 888Sport best odds guaranteed on the day of race meetings.

What is Best Odds Guaranteed?

Before we delve any further into the topic of the best odds guaranteed horse racing promotion, newcomers to betting may be wondering what it is. Here is the answer. What does best odds guaranteed mean? It is when you bet on a horse before the race, but also get the starting price (SP) if that happens to be bigger odds.

BOG doesn’t apply to ante-post bets but to wagers struck either on the day of the races or following final declarations. For example, you back a horse to win at 5/1 (6.00) but the SP drifts out to 6/1 (7.00). Your wager will be settled at the bigger price under BOG offer terms. There is more on best odds guaranteed times and when it is available from with different bookmakers throughout this page.

Which Bookmakers Offer Best Odds Guaranteed?

So, which bookmakers offer best odds guaranteed in the UK? Well, pretty much the vast majority of them. What sets the best betting sites apart from the ordinary ones is not simply having this betting offer but what the BOG horse racing deal can be used in conjunction with and when it comes into effect.

We asked our experts to review each of the top 10 horse racing best odds guaranteed bookies in the British marketplace today. What they found was that these sportsbooks all allow you to combine BOG with other promotions. That is what separates the cream of the crop:

1. Bet365 Best Odds Guaranteed – Earliest to Apply to Your Bets

Simply put, the Bet365 best odds guaranteed time is earliest of all. You won’t find another bookie out there that brings betting offers like this one into effect sooner. Once final declarations come out, the Bet365 traders are on it. From the moment markets that aren’t governed by ante-post rules become available, BOG applies. How cool is that? Thanks to the urgency of best odds guaranteed Bet365 provides, punters can get their bets on and covered by it as early as two days before the race.

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The benefits don’t stop there either. Bet365’s BOG horse racing promotion works alongside others. Their Price Promise deal that matches the odds offered by other industry leading bookies, including many our experts review below, for any UK and Irish horse races broadcast on ITV Racing has the best odds guaranteed cover in place too. This also applies to the Feature Race 4/1 Winner and ITV Racing 4/1 Winner offers too. If there is one slight downside, it’s that the Each Way Extra promotion isn’t compatible with BOG. That apart, there is so much to recommend Bet365 as one of the top sites in this area.

What we like:

  • Fastest bookie to offer BOG horse racing
  • More than just UK & Irish races covered
  • Price Promise promo works alongside it
  • Same applies to two 4/1 Winner deals

What we don’t:

  • Each Way Extra incompatible with BOG

2. Boylesports Best Odds Guaranteed – From the Day Before Races

With Boylesports, there are horse racing best odds guaranteed in shops and online. It’s internet betting that concerns us here, though. Second only to Bet365 and Coral, Boylesports allow their online customers to get the BOG horse racing promotion from the day before the events in question. You could have cover more than 24 hours before the off, then. An Irish bookie but with an increasing presence in the UK, Boylesports also run a number of hose racing deals that are compatible with and alongside BOG.

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While the promotion doesn’t apply to ante-post, place only or match bets, or any Tote and pools wagers made on horse racing, that is the same with other bookies. Boylesports have their Money Back if 2nd to the SP Fav and Extra Place Races offers that work with the BOG cover. Their accumulator promotions like Acca Insurance and Acca Loyalty also have the guarantee applied if the wager you place has horse racing selections in it. BOG only applies to Win, Each Way and Multiple bets on UK and Irish horse racing. It’s a brilliant offering from Boylesports.

What we like:

  • BOG applies from day before racing
  • Multiples covered by the guarantee
  • Works with Money Back If 2nd deal
  • Extra Place Races also compatible

What we don’t:

  • Only UK and Irish horse racing covered

3. Unibet Best Odds Guaranteed – Cover from 8am on Race Days

All UK and Ireland horse racing bets, be they singles or multiples, have BOG cover with Unibet from 8am on the day of the races. While that isn’t as soon as some other bookmakers bring the guarantee into effect, it is also far from the worst. The only exceptions are Tote and pari-mutuel wagers, cover bets, in-play and ante-post wagers, and not to win markets. Unibet also say that Non-Runner No Bet terms can’t be used in conjunction with BOG, which is a little disappointing.

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The guarantee does work alongside the daily Uniboost available, however, and any British or Irish extra place races. You can thus enhance the price of one chosen runner per day and get BOG for it too, so long as that wager is placed after 8am UK time. Enhanced win markets available without a Uniboost don’t apply, however, and the maximum additional daily winnings have a £25,000 cap. This is smaller than other bookmakers, but still a significant amount of money. With Unibet, you’re on to BOG.

What we like:

  • Guarantee applies from 8am on race days
  • Singles and multiplies for UK / Irish races
  • BOG compatible with daily Uniboosts
  • Offer also works with Extra Place races

What we don’t:

  • Non-Runner No Bet doesn’t work with BOG

4. Paddy Power Best Odds Guaranteed – Got You Covered from 8am

The Paddy Power best odds guaranteed rules state it comes into effect from 8am on all UK and Irish horse races. This covers all singles and multiples in the Win and Each Way markets, but does not apply to ante-post bets, in-running wagers, international racing markets and combined horse bets. BOG also does not apply to Power Prices and any bets placed with a Power Up. The maximum daily payout per customer via the guarantee is £1,000 – significantly smaller than some other bookies.

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However, the best odds guaranteed Paddy Power promotion works in conjunction with other handy horse racing offers. They include the many Daily Extra Place Races available and also selected events where there is Money Back if Second, Third or Fourth as a Free Bet. Qualifying wagers for Paddy’s Rewards Club also receive BOG cover, so you get the best odds and your loyalty rewarded at the same time. These compatible deals make a real difference to people betting with Paddy Power.

What we like:

  • BOG for bets placed from 8am on race days
  • Win/EW singles & multiples for UK & Ireland
  • Daily Extra Place Races covered by BOG
  • Get cover while qualifying for Rewards Club

What we don’t:

  • Bets places with Power Ups don’t get BOG

5. Betfred Best Odds Guaranteed – In Effect After 8am on Race Days

All UK and Irish and selected international horse racing events qualify for the best odds guaranteed Betfred promotion. Just make sure your win and each way singles and multiples are on after 8am on the day of the race. Besides the usual ante-post and pool bets not applying, there are some other restrictions. Selected Extra Places races when highlighted aren’t covered by BOG, nor are “Lucky” bets. This means Lucky 15s, Lucky 31s and Lucky 63s, yet other system and combination wagers do have the guarantee.

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The best odds guaranteed Betfred deal also works alongside other offers in the right circumstances. Some Extra Places may be available in conjunction with it, for example. All Correct Bonuses on system and combination wagers like Yankee, Canadian and Heinz bets should apply. The Free Bet if 2nd on selected UK and Irish horse races promotion is compatible too. It is a shame that Betfred don’t make it clearer which, if any, Extra Places races, have BOG cover on them.

What we like:

  • BOG covers bets after 8am on race days
  • UK & Irish win & EW singles & multiples
  • All Correct Bonuses for non-Lucky bets
  • Selected international races covered

What we don’t:

  • Unclear if any Extra Places races apply

6. QuinnBet Best Odds Guaranteed – Comes in at 8:30 Every Day

From 8:30 UK time each morning, all bets placed with QuinnBet on UK and Irish horse racing get the best odds guaranteed treatment. Naturally, this doesn’t apply to any ante-post wagers or special bets. However, it is for all win and each way singles and multiples, including combination and system wagers. Stakes for free bets cannot be used to qualify for BOG horse racing mind. There is an additional winnings cap per bet of £250 maximum benefit in force too.

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QuinnBet pride themselves on being the only online bookmaker out there offering Money Back as a Free Bet if Second to the Favourite on every UK and Irish horse race. BOG applies alongside this offer, meaning you could either make additional winnings if the winner drifts or have your losing stake refunded as a free bet up to £10 per race should your selection come second. The QuinnBet Horse Racing Acca Bonus works in conjunction with the guarantee too, using a percentage of the winnings to calculate a free bet bonus based on the number of legs up to £50.

What we like:

  • BOG in place from 8:30 UK time on day
  • All Win & Each Way singles & multiples
  • Works with other horse racing offers
  • Lucky Bets included in guarantee

What we don’t:

  • Max benefit of £250 per race

7. Parimatch Best Odds Guaranteed – Place Your Bets After 9am

Parimatch, powered by BetVictor, has exactly the same BOG horse racing rules as their sister site. That means the guarantee comes into effect from 9am on race days. It applies to all UK and Irish horse racing events with the exception of in-play bets, ante-post wagers, and any extra or special markets. The maximum winnings you can make through BOG is £25,000 per day. There are Extra Place Races available every day which also come under the guarantee. Bet Boosts don’t apply, however.

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Parimatch don’t have lots of additional horse racing offers, but one to note is the £5 Free Bet if you bet £20 or more on Doubles. So long as this type of multiple wager is placed after 9am on the day of the race, then best odds guaranteed applies to both legs of the bet. Make sure that you opt in to this promotion first, though. This can be done once every day. If the Doubles win, then you receive a £5 free bet that expires within three days. Real cash bets only qualify.

What we like:

  • All UK and Irish horse racing covered
  • Any Win & Each Way singles & multiples
  • Compatible with Extra Place Races
  • Doubles free bet deal also applies

What we don’t:

  • BOG only available after 9am on day

8. Virgin Bet Best Odds Guaranteed – Get Bets on From 9am

The thing about Virgin Bet is that their best odds guaranteed promotion used to run from earlier in the day. Once upon a time, it came into effect at 7am but now it’s 9am UK time. All win and each way bets on British and Irish horse racing events have the guarantee for them except ante-post bets, bets in-running, derived markets, cashed out wagers and voided bets. There is a generous cap of £50,000 additional winnings per day with BOG. This doesn’t change the fact that 9am may be plenty late enough to wait before putting bets on in the winter when race meetings can start at 11:30.

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There are a couple of additional offers that work alongside BOG horse racing with Virgin Bet. The first is the 3/1 Winner bonus. For selected races, back the winner at odds of 3/1 (4.00) or bigger, and get a free bet of up to £20. There is also the Weekly Acca deal that applies to all sports, including horse racing. Here, you can get a £10 free bet if you place two accumulator bets that meet specific wagering requirements. They are four or more legs and minimum combined odds of 5/1 (6.00) off at least a £10 stake twice in the same week. Time your accas right and the best odds guaranteed applies to them at Virgin Bet.

What we like:

  • Any UK and Irish horse race covered
  • All Win & Each Way singles & multiples
  • 3/1 Winner bonus deal works with BOG
  • Weekly Acca promotion also applies

What we don’t:

  • Used to be available from 7am, now 9am

9. William Hill Best Odds Guaranteed – Only Available from 10am

They may be one of the biggest bookmakers out there but the William Hill best odds guaranteed time just isn’t very good compared to other firms. Punters have to wait until 10am UK time on the day of the races before BOG comes into effect. It is disappointing. It’s the Win and Each Way market for singles and multiples with no Flash Odds, ante-post bets, Tote wagers or specials applying. You can use the daily William Hill Bet Boosts in conjunction with this offer, though.

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Compatible with the best odds guaranteed William Hill promotion are Extra Places races, which can add even more incentive to each way betting. This doesn’t extend as far as the Pick Your Places and Lengthen Your Odds deal, however. William Hill must set the place terms, rather than you altering them as a punter, to still benefit from BOG horse racing cover. Although the daily Bet Boost works with the guarantee, you should know that it only applies to the win part of an each way bet.

What we like:

  • UK and Irish horse racing for BOG
  • Any Win & Each Way singles & multiples
  • Daily Bet Boost compatible with offer
  • Extra Places races also apply to it

What we don’t:

  • BOG only in effect from 10am on day

10. 888Sport Best Odds Guaranteed – Looking out for BOG Logo

The answer to is 888Sport best odds guarantee is any emphatic yes. What our experts can’t tell, however, is the precise time of when UK and Irish horse racing betting markets become covered by them. This is because 888Sport doesn’t specify, making it difficult to compare them to many other bookies on our list. They remain in the top 10, though, because the guarantee applies to all all single, multiple and each way bets every day. The usual exceptions like ante-post wagers, international horse racing events, enhanced accumulators, Tote and pool bets, and specials are all there.

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There are some neat promotions compatible with best odds guaranteed on 888Sport too. Each Way + doesn’t just offer extra place races like other bookmakers, but could even enhance the terms to a third from a quarter. The 4/1 Winner bonus, meanwhile, applies to all sports including horse racing. Here, you could net a free bet once per day if you back a winner at 4/1 (5.00) and stake at least £10 on it. If only 888Sport could be clearer about when the BOG horse racing deal applies from, they may be even higher on our list. For avoidance of doubt, check for the BOG logo next to a race. If it’s there, then your bets will be covered.

What we like:

  • BOG for any UK and Irish horse race
  • All Win & Each Way singles & multiples
  • Each Way + deal with enhanced terms
  • 4/1 Winner bonus also applies

What we don’t:

  • Unclear about what time BOG applies from

Other BOG Horse Racing Sites

You know which bookmakers do best odds guaranteed – well, the best ones anyway. There are others of course. They have missed out on our experts’ top 10 for a variety o reasons. It may be that the time of best odds guaranteed horse racing offers comes in too late, or there simply aren’t enough additional promotions that work alongside it. Still, it’s good to have the complete picture with BOG horse racing sites, so here are the best of the rest:

  • Coral – Best odds guaranteed Coral offers from day before racing.
  • Ladbrokes – Ladbrokes best odds guaranteed available the night before.
  • Betfair – Betfair sportsbook best odds guaranteed from 8am.
  • SportingBet – Sportingbet best odds guaranteed after 8am.
  • SportNation – SportNation best odds guaranteed available from 9am.
  • BetVictor – BetVictor best odds guaranteed on offer from 9am onwards.
  • Sky Bet – Sky Bet best odds guaranteed after 9am on race days.
  • Betway – Betway best odds guaranteed time of 9am for promotion.
  • MansionBet – MansionBet best odds guaranteed available from 10am.
  • Marathon Bet – Marathon best odds guaranteed occasionally available.

What Time Does Best Odds Guaranteed Start?

With best odds guaranteed times on the top UK sportsbooks and mobile betting apps, it’s a case of the earlier the better. As you may have noticed already, though, when BOG comes into effect varies from one bookie to the next. When it comes to what time does best odds guaranteed start become available to you, the answer is it depends on the betting site you wager with. We therefore asked our experts for a table in chronological order with the fastest bookmakers listed first:

Best Odds Guaranteed Times with UK Bookmakers

Best Odds Guaranteed Bookies Best Odds Guaranteed Times
Bet365 logo Bet365 best odds guaranteed time is fastest and closest to final declarations.
Coral logo Coral best odds guaranteed time is from the day before the horse racing takes place.
logo boylesports Boylesports best odds guaranteed time is also from the day before horse races happen.
logo ladbrokes The time for best odds guaranteed Ladbrokes offers is from the night before horse racing meetings.
logo unibet Unibet best odds guaranteed time is 8am on race days.
Betfair logo Betfair best odds guaranteed applies from 8am on the day of the races.
Betfred logo The time for best odds guaranteed Betfred provide is after 8am on race days.
sportingbet logo SportingBet best odds guaranteed time is from 8am on the day of the races.
paddy power Paddy Power best odds guaranteed time of 8am onwards on race days.
logo quinnbet QuinnBet best odds guaranteed time is from 8:30am on the day of the races.
logo betvictor BetVictor best odds guaranteed time is from 9am on race days.
logo sportnation SportNation best odds guaranteed time set at 9am on the day of the races.
logo betway Betway best odds guaranteed time of 9am on race days.
logo parimatch Parimatch best odds guaranteed time mirrors sister company BetVictor, that’s 9am on the day of the races.
Sky Bet logo Sky Bet best odds guaranteed time is another set at 9am on race days.
Virgin Bet logo Virgin Bet best odds guaranteed time after 9am on the day of racing.
William Hill William Hill best odds guaranteed time from 10am on race days.
mansionbet Mansion Bet best odds guaranteed time after 10am on the day of the races.

Best Odds Guaranteed Bookies Terms & Conditions

There will be common terms and conditions that apply across most if not all best odds guaranteed bookmakers in the UK. This is because the principle of the promotion is the same, even if as we saw above the times of when it comes into effect vary. It is worth you knowing about T&Cs that crop up across firms, so let’s take a look:

  • Time – Whether it’s the day before, 8am, 9am, 10am or somewhere in between, all BOG horse racing promotions have a start time.
  • Markets – It’s UK and Irish horse racing only largely, but you may find a few bookies that extend BOG to selected international events. You’re also talking about win and each way singles and multiples, rather than specials or other markets.
  • Minimum Stake – There is always a minimum bet applying to any wager. This might be £1, 50p, 10p or even smaller, but terms and conditions will specify how little you can get on.
  • Maximum Winnings – Additional winnings made from best odds guaranteed each day has a cap on it with bookmakers. If it’s only £1,000, then that’s on the mean side. More common is £25,000 or even £50,000.

Major Best Odds Guaranteed Horse Racing Events

While BOG horse racing offers apply every single day that there is action on the track in the British Isles, it’s during the major events in the sport where betting interest reaches its heights. The biggest horse races in the UK and Ireland see a surge in turnover on horse racing betting sites as more casual fans take a punt. Here are some of the biggest horse racing best odds guaranteed events that people bet on:

Cheltenham Festival logo

Cheltenham Festival

The Cheltenham Festival is the biggest horse racing meeting over jumps in the world. Across four days in the middle of March, the best National Hunt racehorses descend on the Cotswolds to compete in the championship races over hurdles and fences. Grade 1 action is everywhere you look, from the Supreme Novices’ Hurdle that opens the Cheltenham Festival on the Tuesday to the Cheltenham Gold Cup itself on the fourth and final day. Other big races include the Champion Hurdle, Queen Mother Champion Chase and Stayers’ Hurdle. Getting the best odds guaranteed on Cheltenham action, which is often so competitive and especially in the handicaps, is essential for punters.

Grand National Logo

Grand National Best Odds Guaranteed

The world’s most famous steeplechase, the Grand National at Aintree, is an annual highlight. Bookmakers will take more money on this one race than any other. This is because studies show around two-thirds of UK adults bet on the Grand National. It may just be £1 each way, but it’s engrained in consciousness of the British public like no other event involving horse and rider. The unique challenge of Aintree and its infamous Grand National fences like The Chair and Canal Turn means finding the winner can be tricky. However, that doesn’t deter punters from studying this 40-runner handicap held in April. Grand National best odds guaranteed is just one offer you should avail yourself of, with getting extra places arguably even more important with so many racehorses taking part.

Royal Ascot logo

Royal Ascot

There are many Flat festivals in British horse racing from springtime until the autumn, but none quite matches the glamour and prestige of Royal Ascot. For five days in the middle of June, top thoroughbreds from the UK, Ireland, mainland Europe and beyond travel to Berkshire to race in the presence of royalty. If you love pomp and circumstance, then Royal Ascot is for you. There is a royal procession every day before racing with an open-top carriage driving onto the track from nearby Windsor Castle. Group 1 action headlines Royal Ascot throughout, from the Queen Anne Stakes on the Tuesday to the Diamond Jubilee Stakes for sprinters on the Saturday. Ascot has its own Gold Cup too for Flat stayers on the Thursday. The best odds guaranteed on fiendishly competitive horse racing with international form lines for punters to equate is a must.

Horse Racing Best Odds Guaranteed Tips & Strategy

As with any betting promotion, there are pros and cons to best odds guaranteed horse racing offers. It comes in later with some bookies than others, and you can’t get the cover it provides with ante-post wagers, so some strategy may be required. We asked our experts for their top three BOG horse racing tips. Check them out:

  • Shop Around – You want to use best odds guaranteed bookmakers that bring it into effect as quickly as possible. Waiting until 10am on the day of the race may be too late if an overnight gamble develops. Shop around and even open multiple accounts if you have to, so you can get on fast with the guarantee in place.
  • Combine BOG with Other Offers – BOG is far from the only horse racing promotion that most top bookmakers provide. Wherever possible, it is in your best interests to wager where other deals that work alongside the guarantee apply too. This could be a Money Back if Second promo, Extra Place races, or an accumulator bonus.
  • Look at the Exchanges first – Taking the best odds guaranteed blind on your fancy without checking what the exchange betting looks like would be a mistake. Is there money queuing up to back a horse at bigger odds, or does it look like the price will go? It’s well worth your while checking out the exchange markets before taking fixed odds with BOG in place.


So, there it is. You are well aware which bookmakers offer best odds guaranteed now, what time it’s available from and how to make it work for you. It’s a must-have for any horse racing bets these days. You may even get best odds guaranteed in shops but it’s much better and more widely available online. See what BOG horse racing deals can do for you by betting with one of our recommended bookies.


What are Best Odds Guaranteed?

What Does Best Odds Guaranteed Mean?

Which Bookmakers Do Best Odds Guaranteed?

Do Betfred Do Best Odds Guaranteed?

What Time Do You Get Best Odds Guaranteed?

Jamie Clark (@JamieClarkSport) edited Coral bookmakers’ digital platforms for a number of years with great success before forging a successful freelance career as a tipster. Growing up in an equine environment, Jamie is never afraid to take on the favourite and focuses on value. He is now sourcing you winners at SportsLens from the best of the British and Irish horse racing action.