It’s a goal based on their belief that they can buy their way to success.
I’ve got nothing against that – hell, if I had that much money I’d plan the same thing (albeit do things a bit differently).
Now Chelsea have a four-year deal with the Asian Football Federation that allows them to pump money into China to produce a rabid army of Chinese Chelsea fans…
Oh wait, that’s not it.
Under the four-year agreement the Premiership champions will sponsor and aid the development of the AFC’s grass-roots programmes in China.
And then AFC president Mohamed bin Hammam is quoted as saying:
“This is not a business relationship. It’s more of a development partnership. The AFC will benefit greatly from this and I don’t expect that Chelsea will benefit financially from this agreement.”
This is clearly a man on drugs. In fact, he has drugs stuffed so far up his twat that … ok, let’s not go there.
On one hand we have Chelsea saying that they want to be the #1 club in the world by 2014, and part of that strategy involves investing in China to build their fan base.
Fans buy merchandise. Big fanbase = lotsa money. Big fanbase = big sponsorships. Big sponsorships = lotsa money.
Lotsa money + lotsa money = … You do the math.
And someone please tell me what Hammam is on, I want me a piece of it as well.