The Portuguese’s glamour, proven track record and medals were seen as ideal factors that could increase the club’s market value and attractiveness.
However, Spurs have contested those theories, and it remains to be seen what the plans of majority owner Joe Lewis and chairman Daniel Levy are.
A potential sale has been halted by the coronavirus pandemic, though.
The club were looking to sell the naming rights of Tottenham Hotspur Stadium for a world-record £375 million before the coronavirus pandemic, with Levy keen on securing a deal worth around £25 million per annum for 15 years.
That has not been possible due to the financial hardship COVID-19 has plunged lots of businesses across the globe into.
Spurs risk missing out on Champions League football for the second season running, and their 13-year wait for silverware will continue should they fail to beat Manchester City in the Carabao Cup final this month.
Mourinho has struggled to oversee a change in fortunes on the pitch for Tottenham, and it does not appear that he is doing the job of making them attractive to potential buyers well.
Harry Kane is reportedly keen on leaving should they fail to qualify for the Champions League, and the departure of the English striker is likely to make Spurs’ struggles continue.
In owner news, Mauricio Pochettino has reportedly sent this message to Kane.