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‘Gola Mondo’ – Guardian World Cup ad

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The Guardian and the Observer are going for an extensive online coverage of the 2010 World Cup. They will be producing World Cup guides, wall-charts, match day programs, daily podcasts, match reports and 32 bloggers from every competing nation around the world. Their World Cup activity also includes and 30 second TV ad to be aired across terrestrial and digital channels. It is created by Wieden + Kennedy London.

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