Uber Stadium: Tottenham in talks with taxi giants over stadium naming rights


Tottenham could soon be playing in the “Uber Stadium” if reports from Squawka are to be believed. The Lilywhites are apparently in talks with taxi giants Uber over £20m-a-year naming rights of a new home.

Spurs want to agree on a lucrative package, reportedly worth £20-25m for between six and 15 years for the new stadium. The new home ground for the London side is currently under construction next to White Hart Lane. The 61,000-seater venue is due to be ready for the start of the 2018-19 season and will cost in the region of £400m. California-based Uber has been valued at $69 billion (£56.5bn).

Last month, Tottenham chairman Daniel Levy told ESPN that the club had already begun discussions with potential naming-rights partners.

We’ve started engaging in various markets with some potential candidates,” he said. Levy continued, “I would say at a very early stage, it is our intention to sell naming rights but we have to go through a process, and I think it will be some time before we pick the right brand for our stadium.

Squawka claims that talks between Tottenham and Uber began in July. However, Spurs have been in contact with several financial institutions, communications companies and airlines, which means there is nothing guaranteed at this moment.

A report from The Times last month claimed that the Spurs had also been in contact with Qatar Investment Authority about a naming-rights deal for the new stadium. The newspaper also argued that QIA was one of more than 300 companies that had approached the club about sponsorship, meaning the club has ample choice about the direction it intends on going in.

Tottenham have come a far way under Mauricio Pochettino, and for the first time in years, look like a certain title-challenging unit. Hopefully, the days of perennially finishing in a sub-par position are long gone. A new 60000 seater stadium will add to revenues, and a deal of this magnitude will supplement the funds massively. In the wealthy Premier League, this makes them even more competitive.

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