Manchester United continue to leverage their brand off the pitch in order to fund the transfer expenditure required to fix the squad.
Their latest deal is an extension of a sponsorship deal with the Swiss finance company Swissquote – Finance company confirmed earlier this week.
The deal allows the finance company to advertise pitch side during Premier League, FA Cup and Capital One Cup matches at Old Trafford.
Manchester United chief executive Ed Woodward was behind the extension and has worked tirelessly to secure the agreement.
Current Manchester United manager Louis Van Gaal is expected by some observers to leave at the end of this season but regardless of who is in charge next summer, the manager is set to be handed a bumper war-chest and United believe that deals like these will be crucial in that respect.
Manchester United’s group managing director Richard Arnold revealed his delight after the extension was announced and claimed that both parties have benefited from the partnership and are looking forward to working together again.
His sentiments were echoed by the Swissquote chief executive and co-founder Marc Burki as well.
He said: “We’re delighted to announce an extension to our global partnership, uniting with the world’s most popular football club, Manchester United.”
“The new deal reflects the ongoing success in the development of our global brand, particularly in our key markets such as the Middle East and Asia.”