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Manchester City announces deal with energy drink



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Manchester City has announced a partnership deal making Extra Joss the Premier League club’s exclusive energy drink in Indonesia and Lagos.

The Chief Commercial and Operations Officer for City, Tom Glick, said:

“We are delighted to add Extra Joss to our family of partners at a time when the Club is rapidly expanding our global fan base.”

The partnership between Manchester City and Extra Joss reflects the club’s continued growth in Asia. As part of the deal, the energy drink will be able to use City’s players and the club crest in advertisement, packaging and point-of-sale within Extra Joss’s vast sales network in the Southeast Asian countries.

Tom Glick also said:

“Indonesia is well known as one of the world’s largest football markets and home to some of its most passionate fans.

“We are looking forward working with Extra Joss to generate even more excitement and to provide new opportunities for access and participation with City for fans across the country.

“Africa’s affinity and talent for football is plain to see for anyone tuning into to the Cup of Nations tournament – an event in which we are proud to have had numerous City players competing.

“We as a Club have also seen this passion at first hand in Nigeria following our recent visit to a Lagos Soccer School. The enthusiasm, skill level and football potential across all ages was truly impressive.”

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Manchester City’s newest sponsor: Extra Joss energy drink & energy powder

Manchester City will also be supporting the community development programme ‘Giving Kids A Sporting Chance’. The programme provides free professional coaching to thousands of deserving Indonesian children in various fields of sports.

Commenting on the deal, the Managing Director of PT Bintang Toedjoe, Simon Jonatan said:
“We are very proud to work in partnership with Manchester City to make history and work together to grow Indonesia’s interest in football.”

With their local rivals, Manchester United, striking deals all around the world – with many coming from Asia – it was important for Manchester City to become a challenger to them at every front. United have 33 commercial sponsors worldwide at the moment. City are no way near that number at 16.