Premier League unveils new look for sponsor free 2016/17 season


The Premier League have revealed a new logo will be used from 2016/17 season onwards.

The design will see them move away from the existing title sponsorship, which is currently Barclays which means that it will be known as ‘the Premier League’ from the start of the next season, rather than the ‘Barclays Premier League’.

The re-design sees the ‘lion’ icon being retained from the current logo, despite reports claiming otherwise initially, which comes as a relief to those who thought it might be an unnecessary move as it has been featured in all of the league’s branding since its inception in 1992.

The 2016/17 season will be the first time in the top flight’s history that it will not carry a title sponsor. Currently known as the Barclays Premier League, no prefix will be present next season and it is believed that alternative sponsorship methods will be used.

The Premier League has previously been sponsored by Carling from 1993-2001, and Barclaycard from 2001-2004. It was also revealed that some of the new logos will see the title shortened to ‘PL’.

Premier League managing director Richard Masters said: “From next season, we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.

“We look forward to sharing more details of our new positioning in the coming months.”

The design studio who made the logo, DesignStudio, were equally excited with the decision and visibly impressed by their work. “Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world,” said their founder and CEO Paul Stafford. “With a fresh, new take on the iconic lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage.”

This news means that it will be the Premier League’s first visual rebrand since 2006.

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