Liverpool have a new kit and new sponsors for next season after their deal with New Balance ended.
THE. WAIT. IS. OVER. 🙌
— Liverpool FC (Premier League Champions 🏆) (@LFC) August 1, 2020
The English Premier League champions have secured an £80 million club-record kit deal with Nike, and the players have modelled the gear after it got launched officially today.
Liverpool centre-back Virgil van Dijk is a huge fan of the new kit, reacting thus on Twitter after donning his:
— Virgil van Dijk (@VirgilvDijk) August 1, 2020
Liverpool fans also love the new home kit and the unprecedented demand for it has caused a queue on the club’s online store.
Incoming Reds CEO Billy Hogan was behind the kit deal, and while the coronavirus pandemic caused a two-month delay in changeover, with the players lifting the Premier League trophy in their New Balance strips, sealing the deal signals a new era for the Liverpool with the sportswear giants.
The Anfield giants have become the world’s fourth most valuable football brand behind Real Madrid, Barcelona and Manchester United after a rise in value of £64.3 million over the last 12 months saw their worth become £1.143billion overall.