Logan Paul and KSI’s hydration brand has swept across the States and the UK, and will now supply Arsenal as an official drink partner on match days.
The YouTube stars, who collectively have around 37 million followers on the streaming platform, set aside their differences after two white-collar boxing matches having announced a partnership back in January of this year.
It is sold in a range of flavours that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, and is designed to aid in sport performance with the inclusion of added electrolytes and BCAA’s.
KSI, who has been a life-long Arsenal supporter, said; “Honestly, I can’t believe it, this is a childhood dream of mine.
“From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.”
🤝 Our official hydration partner is here!
🔴 Welcome to The Arsenal, @PrimeHydrate
— Arsenal (@Arsenal) July 28, 2022
The drink will be available for Gunners supporters throughout home match days at the Emirates Stadium, beginning with Saturday’s Emirates Cup clash with Sevilla.
Arsenal’s Chief Commercial Officer, Juliet Slot, added: “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
“KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.”
The energy drink has garnered a wave of demand from avid supporters, and subsequently sold out in a matter of hours in both the UK and the US. The duo have frequently expressed their desire to rival the biggest global drinks brands including Pepsi, Coco-Cola and Gatorade.