Lionel Messi is all in – adidas

Lionel Messi, featured in an adidas commercial (filmed playing for Argentina v Spain), goes all in:

This is a longer version release of the initial ‘adidas is all in’ branding video that was published last month.

This video (and the previous one) is part of adidas’ branding campaign (‘adidas is all in’). Worth noting here that Messi is featured here playing for Argentina (adidas-sponsored) and not for Barcelona (Nike-sponsored). Other than that, it’s an interesting attempt to create a high-level self-identification brand around adidas, although the message kind of gets lost in all the Messi-love.