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Linking Strategy



Hopefully you’ve already read about the importance of attracting links from external sites. But internal linking is just as important.

Internal linking means links from your Soccerlens article to other Soccerlens articles. Internal linking is important when it comes to search engine optimization, and the most important part of that is the anchor text you use for the link, because search engines then associate those words with the destination page.

For example, in this link to the Soccerlens football shirts page, you can see I used “football shirts” as the anchor text. This is good because it improves the search engine ranking for that page under the search term “football shirts”.

There are certain Soccerlens pages that you should link to regularly to improve their ranking. The football betting page, the above mentioned shirts page, the soccer babes page for example. But notice how the anchor text I’m using is the same as the sort of search terms that reader would use to find those pages?

Obviously Soccerlens has too much content for you to always know which pages to link to. Which is why there’s an “Insights” box on the page where you write your posts in WordPress, which you can use to find posts to link to. So say you’re writing about Arsenal’s transfer activity and are wondering if there are any Soccerlens posts listing Arsenal’s transfers, you’d search for “Arsenal transfer” in the Google Insights box, and you’d find this post listing all of Arsenal’s transfers, which you can then link to in your post.

Using Google Site Search

While cross-linking for a specific term on Soccerlens, Google Site Search can come in very handy. For example, you have posted an article about football hooliganism and you want to internally link to it. Goto Google.com and type in the search bar “site:soccerlens.com football hooliganism”.

Pressing enter or clicking the search button will display results of the term ‘football hooliganism’ from Soccerlens.

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