Which football team has sold the most shirts in 2023? We take a deep dive into into the Top 10 best-selling football shirts worldwide. Read on to find out our list of the Top 10 best-selling football shirts, which includes five Premier League teams.
Top 10 Best-Selling Football Shirts Worldwide
One of the primary sources of revenue for a football team is of course shirt sales. Fans are queuing up at club shops each and every season to get hold of their team’s newest jersey year in, year out.
Of course, having world class players and popular stars will attract even more shirt sales. Just look at the likes of Lionel Messi at the David Beckham-owned Inter Miami FC in the US and Cristiano Ronaldo at Al Nassr in Saudi Arabia.
The best-selling football shirts in the world fully embody the spirit of fans, uniting them in their love for football. Read on to find out which clubs have sold the most jerseys in 2023 – listed from 10 to 1 in order of the best-selling football shirts (source: sportsbrief.com).
10. Manchester City
Manchester City‘s popularity continues to grow and grow, so it comes as no surprise to see them creep into the Top 10 best-selling football shirts worldwide.
The current Premier League, Champions League and FA Cup champions have seen a huge grown in their popularity, given how successful they are on the pitch.
Of course, having players such as Erling Haaland, Jack Grealish, Kevin de Bruyne and Phil Foden massively helps boost their kit sales too. It comes as no surprise to see Pep Guardiola‘s side make it into our Top 10 list of the best-selling football shirts worldwide in 2023.
9. Arsenal
In at number nine is our second Premier League team – this time it’s Mikel Arteta‘s Arsenal. The Gunners are one of the most successful teams in England, and have enjoyed a resurgence in the past few seasons under Arteta after several years of struggle.
As a result, according to a multi-year research study by Dr. Peter Rohlmann from PR Marketing, Arsenal sold over 850,000 official replica shirts globally in the 2022/23 season. That figure continues to grown this season, with shirt sales going well for their 23/24 strip too.
Again, having world-class, popular players such as Martin Odegaard, Bukayo Saka and Gabriel Jesus will have helped increase their shirt sales, thus getting them inside the Top 10 of best-selling football shirts worldwide in 2023.
8. PSG
Our first non-Premier League side in the Top 10 of the best-selling football shirts worldwide is French giants Paris Saint-Germain. PSG have quickly become one of the biggest clubs in the world over the past decade, with a huge influx of money in recent years.
Their star man is of course Kylian Mbappe, but they had previously made several high-calibre signings with the likes of Lionel Messi and Sergio Ramos making the switch to Paris in recent years, before subsequently moving on from the Ligue 1 team.
Kylian Mbappe is one of the most sought after players in the world, which is a huge plus for PSG in terms of shirt sales and revenue. One of the main reasons PSG are inside the Top 10 is solely down to Mbappe.
7. Chelsea
In at number 7 are London club Chelsea. The Blues pride themselves on the massive fanbase they command globally. They have a rich history of success, including two Champions League triumphs. This makes them one of the most-followed clubs in England, and in the world.
Players such as Raheem Sterling, Cole Palmer, Enzo Fernandez and Thiago Silva attract huge attention, which is turns generates huge profits for Chelsea in terms of shirt sales.
Another plus for Chelsea this season is the fact that their jersey has no sponsor. This appeals to a lot of fans, who prefer plain jerseys without a big, ugly sponsor right in the centre of their shirt.
6. Juventus
Next on the list are Italian giants Juventus. Despite going through somewhat of a transition period right now, Juventus are still one of the most followed clubs in the world. They are a club with a rich history, as well as having had success in Europe too.
As recently as 2021 Juventus has the great Cristiano Ronaldo as one of their players. This will of course have massively boosted shirt sales for the Serie A side, who still sit inside the Top 10 of the best-selling football shirts worldwide, despite Ronaldo’s departure coming over two years ago.
Their 2023/24 strip is certainly an eye-catching one. Popular players such as Paul Pogba, Federico Chiesa and Dušan Vlahović are another reason why Juventus’ shirt sales are still high and feature in this Top 10 list.
5. Barcelona
Kicking off our Top 5 are Spanish giants Barcelona. Not only are Barca one of the most successful clubs in the world, but they are of course one of the two El Clasico giants. Barcelona have won 27 La Liga titles in their history, and have had world class players for decades.
The likes of Ronaldinho, Xavi, Iniesta, Lionel Messi, Neymar, Robert Lewandowski and Luis Suarez are just some of the big names who have pulled on the famous Barca shirt in the past 20 years. Barca’s jersey have consistently been top-sellers as a result of the high-calibre players they have had over the years.
The Catalans’ shirt sales continue to grow, with huge sales of Lewandowski shirts, as well as some of their younger stars such as Pedri and Gavi. It comes as no surprise at all to see Barcelona as one of the clubs inside the Top 10 best-selling football shirts worldwide.
4. Liverpool
In at number four are the fourth Premier League side in this list – Liverpool. The Reds are one of the best sides in the world, and have enjoyed a total resurgence since the arrival of manager Jurgen Klopp back in 2015.
Their marketability has increased massively over the years too, which in turn has generated huge profits from kit sales. In 2022, Mo Salah jerseys were the most sold by the club. The Egyptian superstar is one of the best players in the world, and arguably the best African player of all time.
Liverpool have a huge fan base, which of course is reflected in their high kit sales. You’ve got to respect the loyalty of Liverpool fans, who have stuck by their side through thick and thin.
3. Bayern Munich
In at number three are German giants Bayern Munich. The most successful club in Bundesliga history have a star-studded squad of famous players, who in turn attract global attention. This of course massively boosts kit sales as a result.
Last season saw Bayern sign Sadio Mane from Liverpool, with the Senegalese player becoming the most popular player on the back of fans’ shirts. Jamal Musiala shirt sales are also ever increasing, but the summer arrival of Harry Kane has taken it to a whole new level.
The prolific English striker has taken to German football like a duck to water, and has helped further boost shirt sales for the 33-time Bundesliga champions.
2. Real Madrid
It comes as no surprise to see Real Madrid come in at number two of the best-selling football shirts worldwide in 2023. The La Liga giants are one of the most supported clubs in the world alongside the likes of Barcelona and Manchester United.
‘Los Blancos’ kit sales never disappoint, having had remarkable shirt sales across the decades due to the size of the club and their global appeal. Of course, having world class players such as Brazilian Ronaldo, Zidane, David Beckham, Cristiano Ronaldo and Gareth Bale in their side has massively helped boost kit sales.
Last year, Karim Benzema’s shirt recorded the most sales for the club. He of course departed Madrid in the summer, but the next generation will certainly carry the flag for Los Blancos in the coming years and continue to grow as one of, if not the biggest football club in the world.
Now, the next generation of talent is here for Read Madrid with the likes of Vinicius Jr, Jude Bellingham and Rodrygo all leading the line for the ‘Galacticos’. Shirt sales will continue to grow for Real Madrid, who remain one of the best teams in the world and one of the favourites with the best UK sports betting sites for the 2023/24 Champions League.
1. Manchester United
In at number one is of course English football giants Manchester United. Man Utd are officially the club with the best-selling football shirts worldwide in 2023.
Despite having poor form on the pitch and having struggled ever since the departure of the great Sir Alex Ferguson, the Red Devils still boast an enormous fanbase across the globe. The likes of Ronaldo, Wayne Rooney and Marcus Rashford have been just some of the players who have had the most shirts sold with their name on them.
Manchester United are a global phenomenon. Their popularity is unparalleled. Even though their form on the pitch in recent years has been poor, they are still the biggest football club in the world. With being the biggest football club of course comes massive numbers of shirt sales.
It comes as absolutely no surprise to see Manchester United as the best-selling football shirt worldwide in 2023.
Adidas & Nike Make Up 90% Of Top 10 Best-Selling Football Shirts
Looking at the list above, it is apparent that both Adidas and Nike are the two most popular brands for the best-selling football shirts in the world.
Each of the top three best-selling shirts globally (Man Utd, Real Madrid and Bayern Munich) are all manufactured by Adidas. This backs up a recent study that revealed Adidas’ shirt sales increased by almost 20% globally in the 2022/23 season.
Juventus and Arsenal are the other two clubs who’s kits are manducated by Adidas in the Top 10 best-selling football shirts worldwide in 2023. Just behind Adidas are Nike, who manufacture four kits on the above list (Barcelona, PSG, Chelsea and Liverpool).
The only non Adidas or Nike kit in our Top 10 list of the best-selling football shirts worldwide are of course Manchester City. Puma are the manufacturers of City’s kit, and have been since July 2019.
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