Signing a top striker is one of Rafael Benitez’s top priorities this summer, and Rondon has been touted as a potential target for the Magpies.
Benitez has a limited budget to work with, and Ashley has concerns over sanctioning the deal.
Ashley is not a popular figure at Newcastle but the decision to not sanction a deal for the Venezuela striker could be a smart one.
The 28-year-old joined the Baggies in 2015 and in three seasons at the club he has never crossed the double digit figure in the Premier League.
His goalscoring record at the club hardly exudes confidence.. He is a tireless runner and a hardworking player, but his finishing often is unreliable.
Newcastle need a clinical finisher if they really are to push on next term, but it seems the Magpies owner has made the right call on Rondon.