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The Football Manager Addiction…

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Hi. My name is Ahmed Bilal, and I’m a recovering Football Manager addict.

At this point, some of you may think this as non-serious. That leads me to assume that you’ve never actually played a version of Football Manager (I’ve been playing FM 08 over the weekend, but more on that later) – either that or you watch football for the men, in which case Kickette (hey V!) might be an appropriate (if immediate) reroute for you.

For many (include a blogging celebrity-in-making (I kid you not)) footie fans, Football Manager is a real danger, a scourge on our personal (and professional lives), systematically breaking down defences until all you can think about is the glory of England beating Italy 5-4 in the World Cup 2010 semi-final or England handing out a thumping (without the requisite goals) 1-0 defeat to France in the Euro 2012 final (a game won as much by kicking Henry off the pitch as by attacking football). I may have just turned 25, and I may be a professional blogger and marketing consultant, but I’m also a guy who loves football and would give just about anything (a few days of my life? no problem!) to see my team win something (as things stand, my team will have trouble making it to Euro 2008).

The new FM 08 – in case you haven’t bought it or downloaded it through a torrent yet – has the following (significant) improvements in my view:

  • International football – well done, I must say.
  • Much brighter screens – love the new colours.


that’s about it. Damn, 3 days of playing it straight and all I’ve noticed is that the screen is unusually bright for a FM incarnation. Perhaps when I delve into club football (imagine managing Rooney and Tevez), or take the leap of playing FM via network, I’ll learn more. For now, you’re welcome to add what you think is new to FM 08.

Right now, it’s taking every ounce of self-control to not fire it up and have another go at it – must resist…

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.