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The Arsenal Way – sponsors convince Gunners to train Indian kids



Arsenal staff recently held a 2-week coaching program in Calcutta and selected 16 schoolboys for a training program at the Emirates dubbed ‘The Arsenal Way’.

The boys, aged between 10 and 15, are flying out to begin their training at the club’s stadium, The Emirates, from next month.

How did Arsenal, a club notorious for NOT traveling far and beyond to play profitable pre-season games (United are set to pick up more than 1m from their ‘friendly’ in Nigeria against Portsmouth) get all the away over to India?

Through the club’s club’s Indian partners, Tata Tea, owners of Tetley Tea.

Tata Tea say the objective is to give the children access to world-class training facilities. Arsenal say it is an opportunity to propagate the game in India.

But at the end of the day, it’s an opportunity for Tata Tea and Arsenal to make money from football in India. And if they can do it by arranging such training camps, more power to them.

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.