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Should Chelsea cash in on Lampard?



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After seeing how Arsenal and Manchester United got less money than they deserved for their star strikers, there’s a good case to be made that Chelsea should cash in on Frank Lampard this summer.

At this point, a lot of angry Chelsea fans are going to blindly question the idea, so let me just ask you this – read, consider and THEN argue.

This is NOT a rant against Chelsea or Lampard (good club, good player).

At 29, Lampard will NOT command a higher transfer fee next summer or in any future summers than he will this summer. His wage demands are legitimate – why shouldn’t your best midfielder be paid the same as a non-performing striker and arguably your 4th or 5th best midfielder from last season – and whether he gets them or not, Chelsea will still be

There’s a chance that Lampard will turn in the season of his life in 2007/2008 – however mind you that with Euro 2008 coming up and with the sheer punishment he has put himself through in the last 3 years, Lampard is NOT due a great season (and by his standards a great season would be 25 goals or more). I wouldn’t be surprised if he got another 20 next season, but then, at 30 and either with 1 year left on his contract or with 130k/week wages, who will buy Lampard?

Over the next two years (or more) Chelsea are going to spend a LOT of money on Lampard – money that could be reinvested in the club and give the extra midfield slot to youngsters coming through (not to mention the fact that Chelsea again have a glut of midfielders this summer.

Makelele should go because of his age and the fact that other players are less of a liability than him. But Lampard should go now because Chelsea will never again get a better price on him. The player has peaked in terms of his market price – it’s time to let him go.

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.