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Premier League News: Will A Sponsorship Deal Between A Gambling Company And A Premier League Team Push Through?

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Sponsorship deals are common in the world of sports because they can significantly increase the income of respective sports clubs. This is most true when it comes to Premier League teams.

Over the past decade, a number of teams have willingly accepted sponsorship deals from casinos and other gambling companies—including those—that operate on the Internet. With the growing success of casinos and Internet-based gambling companies, more and more Premier League clubs are welcoming the additional source of income.

Bear in mind that the gambling industry is a very profitable and lucrative offer. Statistics show that in the United Kingdom alone, about 50% of the public have engaged in a gambling activity over the last year.

Also, the government earns about six billion pounds in revenue year in and year out. The mentioned figure is constantly rising because of the steady upsurge of online gamblers. Simply put, online gambling is a growing industry that shows no signs of slowing down.

Because of statistics, it is no wonder many Premier League teams choose to accept sponsorship deals from gambling companies. On the other hand, many still ask, “Is there a chance that a new gaming company will sponsor a Premier League team?”

Rumours have it that Casino UK, an established online casino firm is interested in offering a sponsorship deal to a big name football club. When everything is settled, it should increase their exposure on the UK market. Because of the fact that many football teams are already sponsored by gambling companies and casinos, it wouldn’t be a surprise why another one would want to engage in football advertising.

If the deal pushes through, it would be good news for the two parties (the sponsor and the recipient). For instance, the casino company enjoys television and Internet airplay that are the top two mediums nowadays. Also, the popularity of football is unmatched.

CNN reported that the 2014 FIFA World Cup in Brazil could be the most-watched sporting event in history. Putting this factor into consideration, it can be said that football gives the advertiser unparalleled exposure.

When it comes to the club, online gambling companies are money-making machines and they have tons of money to spare! The added income can give a team a really big financial boost that can well create a favourable partnership between the sponsor the club.


There is no confirmation yet, with regard to the decision league. For this reason, football fans should simply be on guard for other news regarding this matter. If does push through, it would be a welcome development to the league.

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