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New Middlesbrough Crest

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The new Middlesbrough crest has come under serious criticism, but there are some good points to it as well and compared to the old Boro crest (below) it’s definitely an improvement.

Middlesbrough Crest (Old)

The Good – better colors, more space for the lion, and the shield is fine as well.

The Bad – the ribbon at the bottom will (and already has) get the new Middlesbrough crest unfavourable comparisons with public school logos.

Obviously Middlesbrough have put a lot of thought into this and it is definitely an improvement over the old Boro crest, but they can probably do better.

Also see: 2007/2008 Premiership Kits and our football kits section.

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.