More people tuned in to Rihanna’s return to the stage during the Super Bowl half-time show than the game itself according to data from FOX Sports.
After a five-year hiatus, Rihanna put on a breathtaking performance in Glendale, Arizona at half-time of Super Bowl LVII between the Philadelphia Eagles and Kansas City Chiefs.
118.7 million people watched the 34-year-old’s set which became the third-most watched TV show ever, most-watched Super Bowl in six years and the most-streamed Super Bowl ever.
The viewership for the game was five million less than the total Rihanna drew in for a 13-minute long set with 12 songs including smash hits:
- Umbrella
- Diamonds
- We Found Love
- Only Girl In The World
- Work
Katy Perry at Super Bowl XLIX in 2015 (121 million) remains the most watched half-time show of all-time with Rihanna coming in at a close second.
⭐️ SHINE BRIGHT ⭐️
Sunday's #SBLVII #AppleMusicHalftime show featuring #Rihanna delivered 118.7 million viewers. pic.twitter.com/VCCccEWWAW
— FOX Sports PR (@FOXSportsPR) February 13, 2023
Rihanna’s return marks iconic Super Bowl
Many have debated whether Super Bowl 57 is one of the greatest of all-time following Jalen Hurts and Patrick Mahomes’ iconic duel in Arizona.
The Barbadian singer began her performance when the Eagles held a ten-point lead over the Chiefs, entering half-time at 24-14.
A second half masterclass from Patrick Mahomes sealed a second Super Bowl triumph for the 27-year-old, who also took home the game’s MVP award.
Rihanna surprised fans with a pregnancy announcement during the show also, her second child with rapper A$AP Rocky after giving birth in May 2022.
Searches for the R&B icon’s ‘Fenty Beauty’ brand increased by over 800% after promoting it during the show whilst streams of her biggest hits on Spotify soared by as much as 2,600%.
On February 13th, Rihanna was the most streamed artist on Spotify and is expected to make a return to music in the near future.
Rihanna's full Superbowl Halftime Performance pic.twitter.com/2CrDybfJJn
— 🎥 (@megsmedia) February 13, 2023
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