Manchester City have a new home shirt available for the forthcoming season thanks to Le Coq Sportif in a 4-year sponsorship deal that will net them £10m.
The new Manchester City home kit is a departure from traditional EPL kits – that is, you’re not likely to see a thin-striped shirt on a football field, now are you?
Overall, I think the new Manchester City kit is well done and the Man City crest and sponsor name are well-balanced.
More from the Manchester City official site:
Manchester City Football Club is delighted to announce a record breaking four-year deal with Le Coq Sportif to be the Club’s new Official Technical Kit Sponsor.
With prices of the new shirt starting at less than £30 for adults and £19 for juniors, with further discounts available for Seasoncard holders, the new kit signifies not only the best priced merchandise in the Premiership, but also the lowest at Manchester City for more than 15 years.
This exciting new deal sees the French-based sportswear manufacturer take up exclusive rights to provide the Club’s First Team, Reserve and Academy kits.
Additionally, the agreement brings with it a unique three brand arrangement in which iconic sporting and fashion brands Sergio Tacchini and Ecko combine with Le Coq Sportif under the brand house Focus Group, to supply premium leisure and travel wear to the Club’s players.