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How media affects our daily football dose



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Whenever I’ve seen pictures shown by newspapers, it always crosses my mind that as controllers of what we see, read and hear (and thus influencing what we think), the media has tremendous power in shaping public opinion and even more responsibility in providing us with a complete picture.

The next time you see a picture of an incident, read a news account or watch a YouTube video, please remember that it is just one side of the story, and because you don’t have all the facts (and not even all the facts that matter), you may be misinformed.

Then again, you could be a biased cunt and not give a damn either way…

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.