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FIFA moving too slow in introducing video technology



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FIFA has finally moved on introducing video replays in football and will start by using replays for goalline decisions in next year’s World Club Championship.

You can read the news report here, but the question that comes out of this is:

Why is FIFA moving so slowly on this matter?

Allowing for bureacracy and red tape, this is something that has been gathering steam for several years. Objections against it stem from an unwillingness to change rather than any actual problems with ‘holdups’. It’s easy to draw a caricature of matches being constantly interrupted for referred decisions, but all these problems can be taken care of through proper regulations.

So what it comes down to is – does the elite management understand the problems that have led to calls for video replays, and are they capable of moving on this quickly?

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Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.