Just so you know, ‘what the fizzle!’ is not the tag-line or something for the ad. It’s something totally else. It is indeed one of the weirdest ads I’ve seen.
You must have noticed how you can’t guess what some of the adverts are about until they finally tell you what it is about but this is something on a whole another level. Fernando Torres is seen as a part of a human vs alien battle and there is a lot of other stuff that is going on around him as well.
Take a look: