Manchester United to sign 10m deal with Saudi Telecom

Manchester United are set to sign a partnership deal with state-controlled Saudi Telecom Co (STC) that could be worth roughly 10m pounds.

The five-year deal would grant STC rights to use Manchester United’s logo and imagery in its marketing in Saudi Arabia. STC would be able to offer its subscribers video clips of match highlights. The arrangement is said to be one of the biggest non-shirt sponsorship deals in British football, and is just one of the many ways football clubs will be looking to extract more money from football.