Manchester United has signed a new multi-million pound sponsorship deal with Swiss watch manufacturers Hublot.
Hublot, which provided the timing at Euro 2008, has paid a reported £4m for a three-year partnership deal with the Champions League holders. It joins Saudi Telecom, Budweiser, and Seoul Metropolitan Government as sponsors who have committed themselves to Manchester United this season.
As part of the sponsorship deal, the luxury watchmaker is to produce a Red Devil watch, with a 45- minute counter – the time of a half of play in football.
The Red Devil Bang, Part of Hublot’s Big Bang series of watches, is expected to cost between 6-10k per item. Here’s a hi-res photo of the Red Devil Bang – Hublot will donate a portion of the proceeds from sales of the Red Devil Bang to Manchester United’s charity.