Juventus have been accused of racism after their women’s team’s official Twitter account posted an image featuring an offensive gesture.
The tweet consisted of one of the players, Cecilia Salvai, making an inappropriate sign in a picture taken during training.
The official Juventus women's account had this highly offensive tweet up for 20 minutes. Disgraceful.
They have since apologised for it. https://t.co/VbyA7hOOgX
— SPORTbible (@sportbible) August 5, 2021
The post was live for around 25 minutes, receiving widespread criticism, before the club eventually deleted the tweet and issued a widely criticised apology on their website.
We sincerely apologise that our tweet, which was not meant to cause controversy or have any racial undertones, may have offended anyone. Juventus has always been against racism and discrimination. #DifferencesMakeTheDifference
— Juventus Women (@JuventusFCWomen) August 5, 2021
“We would like to express our deepest apologies for the social post that read as racially discriminatory content on the Juventus Women’s Football Twitter account yesterday,” the statement read.
“Juventus immediately realised that the club had committed an unforgivable mistake, and this mistake has seriously hurt the feelings of all people who oppose racial discrimination. “
“For such a mistake, the club assumes full responsibility for the occurrence of the incident and its serious impact.”
“Opposing racial discrimination and supporting the common development of multiple cultures are the principles that Juventus as a club has always adhered to and continues to put into practice.”
“Juventus acknowledges this mistake, and the club will make the most profound reflection and thorough review to prevent similar things from happening again.”
American sports commentator Keith Olbermann was one of the first to show his dissent towards Juventus’ apology.
Another one of those “were sorry if YOU are offended” non-apology apology.
It’s blatant racism, @JuventusFCWomen. Acknowledge it, apologize, ask for forgiveness.
None of this “if” bullshit. pic.twitter.com/hp9D32IZsl
— Keith Olbermann (@KeithOlbermann) August 5, 2021
Florida-based club Orlando Pride appeared to respond to the incident by posting a message on social media with their England striker Jodie Taylor wearing a t-shirt displaying the words ‘Stop Asian hate’.
— Orlando Pride (@ORLPride) August 5, 2021
Juventus’ kit supplier Adidas has confirmed that it is talking to the club following the publication of the racist tweet.
Adidas have confirmed they are talking to Juventus following the publication of last night’s racist tweet
🗣 “adidas condemns racism – whether intentional or otherwise. It has no place in sport or society. We are speaking with the club on addressing the matter.” pic.twitter.com/JthXtFssfN
— Football Daily (@footballdaily) August 6, 2021
Read also: Newcastle fans react to links to Aaron Ramsey.