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This page contains information about Soccerlens’ content and revenue policies.


Soccerlens does not favor one team or player over another. However, we’re covering a sport where opinions are first shaped by tribal loyalties and rationalised later. Football is a quasi-religion – no amount of perspective and objectivity can make a fan completely neutral.

Our columnists and editors are football fans themselves and just as it would be unnatural to ask you to give up your beliefs, we realise that asking them to check in their bias at the door is not going to work. Instead, we choose to work within a system where they’re asked to follow certain guidelines and they do their best in that respect.

If you dispute the views of a writer, the best to sort it out is in the comments section. If there is some content on Soccerlens that you believe is factually incorrect, please tell us immediately so we can fix the errors (if any).

Reader comments on Soccerlens are moderated – please follow our comments policy, and if you have any complaints follow the links on that page.

All opinions belong to their respective authors. All content once published on Soccerlens.com is SL property unless specifically mentioned otherwise.


Soccerlens generates revenue through displaying advertising and by promoting affiliate products. Advertising on the website is clearly marked as such while links to product vendors are usually affiliate links.

For more information about Soccerlens, please see our about page.

Ahmed Bilal created Sportslens in 2006. He is a business consultant and entrepreneur who helps businesses identify and overcome their biggest challenges. He’s also the founder of Football Media, an online advertising agency that specialises in sports and male audience targeting, with a monthly reach of 100m+ sports fans in the UK and US. He’s also the previous owner of Soccerlens.com – a sports news site that reaches 3m+ readers / month.