Adidas rolled out their Adidas.TV video service last week, designed as a central hub for sharing Adidas videos across the internet.
Adidas.TV is designed as a global hub for video content produced by the athletic footwear giant and its partners, and the broadband site boasts channels devoted to specific sports. It also has an “Originals” channel of shorts created by Adidas. The venue aims to begin with a library of 75 videos and quickly ramp up to hundreds.
Adidas.TV content will be available for syndication. What’s more, visitors can transport video in an Adidas-branded player — whether to a blog or 25 social networking sites the unit integrates with. The player includes a logo at the bottom and links back to Adidas.TV. Users can also create their own Adidas.TV widget that receives frequent content updates.
For football fans, there’s plenty of action from Gerrard to Beckham and more videos promised to come soon. You can check it out at Adidas.tv.