Paddy Power, Ladbrokes, William Hill, Sky Sports…all these brands deal with sports betting, allowing the everyday average Joe the opportunity to pop their spare change on the football or a big sports game at the weekend.
Gambling may once have been perceived as a negative thing, something you’d see older men doing on the weekend. They would sit on rickety stools in the local betting shop and put money on the horse races taking place. However, these days everyone who enjoys sports has more than likely tried it, as the concept has become normalized. People are placing bets on the bus, on their lunch break at work, even during Sunday dinner round their mum’s house.
No one will judge you in 2016 if you pop an accumulator on over the weekend, while watching football or betting on the underdog to win the X Factor. The betting sites are easily accessible via apps and websites, which are mobile and allow you to place bets wherever you are and at any time. You can also come and go as you please, picking and choosing who you bet on and how much and all the while enjoying the process. Online gambling has seen a boost as a result of this, as those placing bets stretch out to slot games in their spare time.
For many, it has become a big part of their weekend — placing bets before they go to watch their local team or meet up with mates to enjoy the game together. Sports betting has even made gambling a social activity, as those taking part discuss their bets, while watching a game at the pub or over dinner in the evening.
It’s not just men who are dabbling in the world of sports betting; more and more women are discovering online gambling — starting out with slot games and moving onto sports betting. Women are usually classed as “escapism gamblers” while men are “risk gamblers,” meaning that women are gambling for enjoyment and as a way to pass the time.
Sports betting is changing the way gambling is perceived. It’s more accessible and viewed as a pastime everyone can join in with – as long as they are of age, of course! It is quickly becoming one of the most common forms of gambling amongst men and those who regularly watch sport as live betting and flexible odds allow people a greater chance of winning money.